Do you believe in Santa? Well, then, do you believe in unicorns? I didn’t travel anywhere near the North Pole recently, but I can assure you that the latter is…

You have a business that you want to grow faster, but you neither have time to read every single article available online nor the budget to get every certified course? …

“I have bad news…” says the doctor, looking at your customers’ health scores, “there is a chance your customers might churn in the following months.” “Their chance of retention is…

Although a difficult challenge is always welcome for the brave-hearted, most of us want to live our day-to-day as smooth as possible. So it would make sense to buy a…

Software as a Service, otherwise known as SaaS, is one of the fastest-growing business models in history. Therefore, it has attracted new entrepreneurs and wily veterans alike due to its…

Customer success is the lifeblood of any company. The best customer success teams are able to deliver a high level of customer satisfaction, a high retention rate, and increased revenue…

The perfect SaaS marketing department and Roman Empire at its prime are extremely similar. Let me explain: SaaS is huge. And extremely diverse. So it would be naive to think…

A knowledge base is essentially an online library of articles and guides that solve customers’ problems.  Many software companies, whether established or start-up ventures, have created a knowledge base to…

Selling software as a Service (SaaS) is vastly different from selling other, more traditional products. Since your business model involves recurring revenue, your SaaS sales process can’t be the same…