Imagine you own a little shop in a small town and you nearly know all your customers personally. In this case, it would be easy for you to find out…

What is it that makes you think that you are successful in something and how do you find those metrics that actually prove that you are successful in what you…

Customer support is a sink or swim situation for all businesses, without exception.  However plain and simple your product or service is, there will always be someone who needs help…

What is that one brand that you love so much that you are willing to defend and promote at all costs?  We all have those small or big brands that…

I don’t know how to code, and I’m not born into a multi-millionaire family to cover the IT expenses if I were to start a business right now. I’m pretty…

Don’t tell me you didn’t come across the legendary Twitter account of Carl’s Jr. They market their new and existing products, the milennial way: through the power of memes… As…

The biggest barrier to customer-centricity, or in other words client-centricity, is the lack of a culture that focuses on customers.  Look around you, and you’ll find that some of the…

“The customer is always right”, right?  There are many catchphrases in different languages that point out the importance of customer-centricity.  Some of these catchphrases are decades old and they simply…