Product Education: Why it matters and how to do it well
Product education is educating users about the uses and benefits of a product, and how to engage with the product to achieve those benefits. So is that marketing? Is it…
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Exploratory Research in Product Development – A Complete Guide
“We must not forget that when radium was discovered no one knew that it would prove useful in hospitals. The work was one of pure science. And this is proof…
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GhostwriterAI Effectively Onboards New Users with UserGuiding
GhostwriterAI is an AI-based platform that helps marketers to identify the target audience and involve it with new highly-focused content. It is perfect for influencers, agencies, and brands’ marketing departments looking to…
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Does a UX Designer Need to Code?
The question of whether a UX designer should be able to code or not has been the topic of many debates for at least a decade. Yet today, it does…
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7 Product-Led Growth Experts to Follow in 2020 for a Product-Led Success
There is a huge change in the world happening right now in the way that users buy software. Companies of all sizes are rapidly making transitions from traditional sales and…
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7 Best Marketing Podcasts You Must Listen to in 2020
Podcasts are a part of our daily lives. We learn from them, laugh, and relax while listening. It’s great to learn something new while cooking, cleaning, or going to work;…
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Guide to UX Design – Definition, Salary, Responsibilities
Although those who are active in the tech industry have an idea of what UX is, not everyone fully understands what exactly a UX designer does. In this post, we…
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Product Management Key Skill – Great Documentation
Being a Product Manager for a digital project requires versatility, as the PM is basically the glue that keeps a product project together. They need to manage multi-skilled teams throughout…
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6 Digital Marketing Trends of 2020 You Need to Catch Up With
Traditional marketing is dying. It started becoming extinct the moment the internet first launched and has been declining ever since. With digital marketing, reaching the customers became incredibly easy and…
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Product Manager vs Project Manager: Differences and Similarities
When you hear the abbreviation PM, which occupation do you think of, product manager or project manager? If you are asking yourself, “Does it matter? They are both the same.”,…
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