What is a Unicorn Business and How to Create One?
Do you believe in Santa? Well, then, do you believe in unicorns? I didn’t travel anywhere near the North Pole recently, but I can assure you that the latter is…
10 Growth Hacking Podcasts to Take Your Business to The Next Level
You have a business that you want to grow faster, but you neither have time to read every single article available online nor the budget to get every certified course? …
What is Customer Health Score and How to Calculate It
“I have bad news…” says the doctor, looking at your customers’ health scores, “there is a chance your customers might churn in the following months.” “Their chance of retention is…
What is Customer Effort Score and How to Calculate CES
Although a difficult challenge is always welcome for the brave-hearted, most of us want to live our day-to-day as smooth as possible. So it would make sense to buy a…
Which Saas Revenue Model You Should Choose for Your Business
Software as a Service, otherwise known as SaaS, is one of the fastest-growing business models in history. Therefore, it has attracted new entrepreneurs and wily veterans alike due to its…
How to Structure your SaaS Company: Roles and the Organizational Structure
SaaS is an increasingly growing industry; which means there are tons of newbies to the whole concept. If you are at the beginning of your SaaS journey too, this article…
Optimizing Customer Success Metrics and KPIs With No-Code AI
Customer success is the lifeblood of any company. The best customer success teams are able to deliver a high level of customer satisfaction, a high retention rate, and increased revenue…
How to Structure an Ideal Marketing Team for SaaS
The perfect SaaS marketing department and Roman Empire at its prime are extremely similar. Let me explain: SaaS is huge. And extremely diverse. So it would be naive to think…
Why a Knowledge Base and Thought Leadership Are Essential For Growing Your SaaS Business
A knowledge base is essentially an online library of articles and guides that solve customers’ problems. Many software companies, whether established or start-up ventures, have created a knowledge base to…
How does the SaaS Sales Process work?
Selling software as a Service (SaaS) is vastly different from selling other, more traditional products. Since your business model involves recurring revenue, your SaaS sales process can’t be the same…