Product Fruits Alternatives in 2025: Top 7 Competitors (Free & Paid)

What is Product Fruits?

• G2 Score: 4.7⭐/5 (125 reviews)

Product Fruits is a user onboarding and retention tool that offers features and capabilities to increase product activation and in-app engagement. Its offerings include:

• Tours and guides
• Hints and tooltips
• Onboarding checklists
• NPS and surveys
• Feedback widget
• In-app announcements
• AI writer (for onboarding materials)

Product Fruits offers a standalone knowledge base and a life ring button (in-app resource center) for self-serve support, as well. 

You can create a public help center for your educational materials and link it to your life ring button for easy, in-product access. Product Fruits also allows you to create a password-protected knowledge base for internal usage.

There’s also an AI summary feature for the knowledge base. When a user types a question in the search bar of the knowledge base or help center, it generates a short, informative summary based on relevant articles.

It’s not interactive like an AI agent, though.

The platform has a little bot crowded but manageable UI, with features and capabilities grouped and listed on the left side bar. 

And once you create your materials, you can see them on the Content Map, a kanban board, along with each feature’s page and own dashboard. This can be helpful to see the whole user flow and experience.

However, the items on the Content Map do not act individually, which means that when you click on something on the Content Map, it takes you to the relevant feature’s page.

Product Fruits Pricing

Product Fruits is a budget-friendly option in the onboarding tool market.

It has 3 plans: Core, Boost, and Enterprise. 

The Core plan starts at $79/month (billed yearly), and the Boost plan starts at $139/month (billed yearly). These prices apply to up to 1,500 MAU. For 1,500 to 3,000 MAU, the prices increase to $129/month and $189/month, respectively, both billed yearly. 

The Enterprise plan has custom pricing. 

In terms of features, there are no significant differences among these plans for the average user. All three include unlimited tours, guides, hints, beacons, and tooltips. For checklists, the Core plan allows up to 3, while the other two plans offer unlimited checklists.

The main difference between the Core and Boost plans is that the Core plan does not include NPS and survey features. If you want a tool that enables both in-app experiences and in-app communication (including feedback collection), you’ll need the Boost plan.

Otherwise, with the Core plan, you can only communicate one-way through announcement modals and the newsfeed, but you won’t be able to interact with users via surveys or questions.

Additionally, the Core plan includes a public knowledge base, whereas a password-protected knowledge base (for internal use) is available only with the Boost and Enterprise plans.

Other differences between the plans include access to the AI writer, integrations, account roles and permissions, and user targeting capabilities.

What are the weaknesses of Product Fruits?

• Surveys: There are not many survey templates available in Product Fruits. Plus, the types of questions you can create are also limited compared to other alternatives. 
• Analytics: Product Fruits offer only basic analytics for material interactions. There are no advanced impact reports or goal tracking. 
• Segmentation Capabilities: Just like its analytics capabilities, Product Fruits’ segmentation capabilities also do exist, but on a very basic level. For example, there’s no company-based or interaction-based segmentation. 
• AI Features: Product Fruits has 2 AI features: AI Writer and AI Summary. AI Writer is essentially a copy editor for guides and tooltips, while AI Summary generates summaries of KB articles. There is no interactive AI agent for end-users or AI-driven analytics for engagement or feedback analysis.

7 Best Alternatives to Product Fruits

#1 Product Fruits vs. UserGuiding

• G2 Score: 4.7⭐/5 (602 reviews)

UserGuiding is a no-code, all-in-one product adoption platform that empowers you with various features and capabilities for better user engagement and communication (both in-app and outside of your app, through standalone features.)

To improve your user experience, it offers:

• Product tours
• Onboarding checklists
• Hotspots and tooltips
• Announcement modals (banners, slideouts, pop-ups, etc.)
• NPS and custom in-app surveys
• AI assistant
• Resource center (in-app)
• Knowledge base (standalone)
• Product updates (standalone) 
• Segmentation
• Analytics

Because UserGuiding is an all-in-one app with a lot of features, it has a lot of different use cases, as well. Some of its most popular use cases include:

• In-app guidance and onboarding
• In-product messaging and communication
• Self-service help and automated customer support 
• Customer feedback
• Feature adoption, announcement, and activation

As you can see, Product Fruits and UserGuiding share many product features and use cases, particularly in in-app engagement. However, they differ significantly in focus and coverage of the user experience.

Product Fruits is primarily an in-app experience-focused onboarding tool, whereas UserGuiding takes a more holistic approach, offering a wider range of features and capabilities that address different stages of the user journey.

Here’s how they compare side by side 👇🏻

Product Fruits and UserGuiding also differ in other aspects, such as integrations and customer support. After all, product features are not the only factors that matter when making a purchase decision.

Here’s how customers compare the ease of use and capabilities of both tools, according to G2 reviews:

Product Fruits

Read 108 G2 Reviews

UserGuiding

Read 483 G2 Reviews

Ease of Use

88%

91%

Ease of Setup

87%

89%

Data Analysis

76%

82%

Survey Implementation

86%

90%

User Segmentation

83%

86%

Text Bubble Walkthroughs

90%

92%

UserGuiding Pricing

UserGuiding has 3 plans: Basic, Professional, and Corporate. 

Like Product Fruits, UserGuiding also uses MAU-based pricing, allowing for scalability as your business grows (and lower costs when you're just starting out).

The Basic plan starts at $69/month (billed yearly) for up to 1,000 MAU. For 1,000 to 2,500 MAU, the price increases to $89/month, and for 2,500 to 5,000 MAU, it rises to $160/month —both billed yearly.

Professional and Corporate plans have custom pricing. 

Aside from advanced customization, customer service, and account settings, even the Basic plan includes nearly all of UserGuiding’s features and capabilities. This includes guides, tooltips, hotspots, checklists, a resource center, surveys, NPS, product updates, and a knowledge base.

The main difference between plans is that the Basic plan imposes usage limits on these features. For example, you can have only 2 active checklists and up to 20 guides at a time, whereas the Professional and Corporate plans offer unlimited access.

The AI Assistant is included in all plans but has separate pricing based on the number of resolved issues. There is no upfront payment; at the end of each month, you are billed $0.69 per resolution.

📝 Here’s what UserGuiding customers say about the platform:

#2 Product Fruits vs. Userflow

• G2 Score: 4.8⭐/5 (104 reviews)

Userflow is a no-code user onboarding platform that also focuses mainly on in-app user experience and engagement like Product Fruits does. Among its features, there are:

• Flows (tooltips, speech bubbles, hotspots, etc.)
• Checklists
• In-app surveys 
• Resource centers 
• Feature announcements
• AI assistants

Almost all of Userflow’s feature pages resemble the flow builder page ☝🏻. The product UI is modular, making it visually intuitive and easy to create and follow. For example, when adding steps to a tour, you build a diagram of connected blocks that visually represent the logical relationships between steps in the user flow. 

Because the whole user experience can be arranged as one flow chart, you can also add mid-flow questions and surveys. 

This logic of adding questions as flow steps instead of creating individual user surveys and survey logic might be confusing for some users at first; however, once you get the hang of it and start to see the onboarding materials as parts of a whole flow, it becomes easier to create and manage materials. 

Product Fruits wins at…

• Knowledge Base: Userflow doesn’t have a knowledge base feature. Whereas Product Fruits offers features for both public and private knowledge bases.
• In-app Announcements: Userflow has announcement modals and banners; however, Product Fruits also offers pop-ups and newsfeeds. 
• Pricing: Userflow’s cheapest plan starts at $240/month (billed yearly), which is 3 times the starting price of Product Fruits.

Userflow wins at…

• Customization: Userflow has very detailed customization capabilities for materials, which can be tedious and intimidating for some users; however, for those who like to get down to the details, it has lots of options. 
• AI Agent: Userflow allows you to create AI assistants that operate within your product for your users. 
• Event Tracking: Userflow enables event tracking through no-code explicit tracking. Product Fruits has no event-tracking or goal-tracking capabilities. 

Userflow Pricing

Starting with Userflow, we’ll explore Product Fruits alternatives that are significantly more expensive. These alternatives aren’t comparable in terms of pricing but rather in capabilities and feature set.

Keep that in mind. 

Now, Userflow has 3 plans: Startup, Pro, and Enterprise. Like Product Fruits and UserGuiding, Userflow has MAU-based pricing, as well. 

The Startup plan starts at $240/month (billed yearly) for up to 3,000 MAU. For 3,000 to 8,000 MAU, the price increases to $320/month. The Pro plan starts at $680/month for up to 10,000 MAU. For 10,000 to 15,000 MAU, the price rises to $760/month. All these prices are billed yearly.

The Enterprise plan has custom pricing. 

As you can see, Userflow is quite generous with its MAU quotas, which can be beneficial for mid-sized companies. However, if you're a small business with a relatively small user base, these high MAU limits might be more than you need —making the plans unnecessarily expensive for you.

 Each plan includes unlimited flows, launchers (hotspots), banners, and checklists. 

The Startup plan includes 2 surveys, which also turn into unlimited in the Pro plan. The AI Assistant is available in all plans, as well. Event tracking and localization are included in the Pro and Enterprise plans. 

📝 Here’s what Userflow customers say about the platform:

#3 Product Fruits vs. Userpilot

• G2 Score: 4.6⭐/5 (724 reviews)

Userpilot is a product growth platform that offers a variety of features for in-app engagement and product analytics. Its features include:

• Tooltips and hotspots, 
• Guides, 
• Checklists
• Session replays
• Surveys
• Resource centers
• Announcement modals
• Feature tagging and event tracking capabilities 
• Segmentation

One of Userpilot’s strong suits is its mobile-first features. 

Unlike Product Fruits and the 2 competitors we've covered so far, Userpilot supports mobile apps. If you have a mobile application and want to manage the user experience there as well, Userpilot could be a great option.

It allows you to create mobile carousels and slideouts, along with the onboarding and analytics features available for web apps. However, there is no survey feature for mobile apps yet, though they’ve stated that it’s on their feature backlog.

You can also send push notifications.

Userpilot has solid analytics capabilities, offering various report options such as funnels, retention, trends, and paths. Additionally, the tool supports event tracking for UI interactions ( clicks, hovers, and inputs).

Product Fruits wins at…

• Knowledge Base: Userpilot doesn’t have a knowledge base feature. 
• Pricing: The cheapest plan of Userpilot starts at $249/mo when paid annually.
• Usability: Userpilot has a steep learning curve and isn’t as easy to use as Product Fruits. Additionally, many Userpilot customers report that the UI is not always reliable.

Userpilot wins at…

• Mobile Onboarding: Product Fruits doesn’t support mobile applications, while Userpilot allows you to use many of its features for mobile apps, too. 
• Surveys: Userpilot provides over 30 survey templates and a wider variety of question types.
• Analytics: You can create more detailed reports and monitor funnels, paths, and trends with Userpilot. 
• Event Tracking: Userpilot allows you to track user interactions with no-code feature tags. There’s also a session recording feature. 

Userpilot Pricing

Userpilot has similar prices to Userflow. 

It has 3 plans: Starter, Growth, and Enterprise. The Starter plan starts from $249/mo and the Growth plan starts from $799/mo, both paid annually. The Enterprise plan has custom pricing. 

Unlike Product Fruits and the first 3 competitors, Userpilot does not provide an MAU-based price calculator on its pricing page. The only disclosed information is that the Starter plan supports up to 2,000 MAU, while the MAU limits for the Growth and Enterprise plans are calculated individually and not publicly available.

Userpilot’s Starter plan is likely the most limited entry-level plan among all the products we've covered so far in terms of features.

It includes guides, hotspots, NPS, banners, and checklists, along with segmentation, and basic analytics. However, it lacks a resource center, custom surveys, session recording, and A/B testing —without even add-on options to expand these features.

Mobile features are available as add-ons in the Growth and Enterprise plans but cannot be purchased by Starter plan subscribers…

📝 Here’s what Userpilot customers say about the platform:

#4 Product Fruits vs. Appcues

• G2 Score: 4.6⭐/5 (331 reviews)

Appcues is a multi-channel user engagement platform. Its main focus is user communication, and it allows you to communicate/ engage with your users through in-app modules, push notifications, and emails. 

Aside from messaging, Appcues offers:

• Flows (modals, slideouts, and hotspots) 
• Tooltips
• In-app Surveys and NPS
• Checklists
• Banners
• Resource Centers
• Segmentation
• Event Tracking
• A/B Testing

Like Userpilot, Appcues supports mobile apps (along with iFrames). 

One interesting feature that Appcues offers is Journey. Currently in beta, it lets you create user journeys by adding various nodes (such as pages, events, flows, pins, etc.).

This feature is similar to Userflow’s flow builder but offers more detail and flexibility in the steps of the user journey. While Userflow’s flows consist of guides, questions, and in-app messaging modals, Appcues allows for a greater variety of elements within the journey.

However, there isn't much documentation or guidance available for the feature, even though it appears to be complex and layered.

Product Fruits wins at…

• Knowledge Base: Appcues doesn’t have a knowledge base feature. 
• Usability: Appcues has a moderate learning curve, while Product Fruits has little to no learning curve. 
• Pricing: The cheapest plan Appcues offers starts at $250/mo (paid annually).

Appcues wins at…

• User Communication: Appcues allows you to engage with your users through multiple channels, like emails, push notifications, and in-app announcements.
• Journey Mapping: You can create user journeys and flows with Appcues.
• A/B Testing: Though you can conduct A/B tests through segmentation with any tool, Appcues has a separate A/B testing feature, which makes the process easier and faster. 
• Event Tracking: Appcues allows you to track both material interactions through events explorer and user interactions on your website/ platform through event tracker. 
• Analytics: Appcues generates charts and dashboards to track flow completions, identify issues, monitor goals, and provide step-by-step breakdowns.

Appcues Pricing

Appcues has 3 plans: Start, Grow, and Enterprise. The prices of these plans scale based on the Monthly Tracked Users (MTU). 

For 1,000 MTU, the Start plan costs $250/month, and the Grow plan costs $1,000/month, both billed annually. For 1,500 MTU, the Start plan increases to $290/month, and for 2,000 MTU, it rises to $330/month.

The Grow plan's price remains the same until 3,000 MTU. From 3,500 MTU to 4,500 MTU, the Grow plan costs $1,100/month.

As you can see, the Grow plan scales much more affordably than the Start plan.

The Enterprise plan has custom pricing, as usual. 

In terms of features, Appcues’ strategy resembles that of Userpilot. They do not include certain key features, like checklists and resource centers, in the cheapest plan and limit the use of other included features. 

Even at its cheapest plan, Appcues is expensive, especially when compared to Product Fruits and UserGuiding. Additionally, it doesn’t offer as much to its cheaper plan users when compared to Userflow.

📝 Here’s what Appcues customers say about the platform:

#5 Product Fruits vs. Pendo

• G2 Score: 4.4⭐/5 (1,487 reviews)

Pendo is an all-in-one Software Experience Management (SXM) platform. It offers many features and capabilities for different use cases, such as in-app engagement, user feedback, product analytics, onboarding & guidance, and product planning. 

In terms of in-app engagement, Pendo has:

• Guides, tooltips, onboarding modules
• Resource centers
• NPS surveys (in-app/ in-app + email)
• Product roadmaps
• Session recordings
• And detailed reports for your funnels, user events, paths, and workflows

Pendo has a premium feature bundle called Pendo Listen. 

It includes AI-powered feedback analytics, idea validation, and a product roadmap feature. The roadmap feature is available in all plans, while the other features are included in higher-tier plans.

When used together, these tools help product managers conduct user research and prioritize features in their backlogs and roadmaps for future product releases.  

Product Fruits wins at…

• Knowledge Base: Pendo mostly offers in-product capabilities and doesn’t have a knowledge base feature. 
• In-app Announcements: Pendo doesn’t focus on in-app announcements; the only feature you can use for this purpose is the announcement module within the resource center. 
• Pricing: Pendo doesn’t have a transparent pricing policy, but it’s known to be one of the most expensive onboarding and adoption solutions. 
• Usability:

Pendo wins at…

• Product Planning: Pendo offers product planning and user research features. 
•  User Feedback: Pendo Listen offers AI-powered sentiment analytics for collected user feedback.
• Product Analytics: Pendo has very detailed behavior analytics that allows you to create reports on funnels, paths, retention, and workflows. It also has session recording and event tracking capabilities. 
• Mobile Onboarding: Pendo supports mobile applications and iFrames. 

Pendo Pricing 

Pendo has 4 paid plans, along with a free plan. 

The paid plans are: Base, Core, Pulse, and Ultimate. Unlike all the other Product Fruits competitors, Pendo doesn’t disclose any of its plan’s prices. 

Pendo also locks a significant portion of its features behind expensive paywalls. To access a substantial set of capabilities, you either need to subscribe to a higher-tier plan or choose a few add-ons while staying on a lower-tier plan.

However, since Pendo doesn’t disclose add-on pricing as well, it’s difficult to determine which option is more cost-effective in the long run.

Looking at Pendo Free, it includes only a handful of features: in-app guides, Pendo-branded NPS surveys, and basic analytics. It supports up to 500 MAU and comes with no customer support.

Whether this plan is truly usable or too limited is up to you to decide.

📝 Here’s what Pendo customers say about the platform:

#6 Product Fruits vs. WalkMe

• G2 Score: 4.5⭐/5 (478 reviews)

WalkMe is a Digital Adoption Platform (DAP) that focuses heavily on onboarding and in-app guidance, both for customers and employees. Like other DAPs, WalkMe offers capabilities for workflow automation and management, as well as change management and digital transformation. 

Among WalkMe’s in-app engagement and onboarding features, there are:

• Product tours and walkthroughs 
• Hotspots and tooltips
• NPS, CSAT, and custom surveys 
• AI agent 
• Segmentation 
• Event tracking (task completion and user interaction reports)

One of the strongest features/ capabilities of WalkMe is ActionBot. It’s mainly an AI chatbot that has detects emerging trends, risks, and repetitions, and recommends actions for increased employee productivity and workflow optimization.

Aside from ActionBot, WalkMe offers different features for AI transformation in the workplace, such as AI tool visibility and control. 

Product Fruits wins at…

• Knowledge Base: WalkMe doesn’t offer a knowledge base feature. 
• In-app Announcement: WalkMe doesn’t have announcement modals or banners.
• Usability: WalkMe requires a technical background and coding knowledge to create and maintain materials. 
• Pricing: WalkMe doesn’t have a transparent pricing strategy. However, it’s known to be very expensive.

WalkMe wins at…

• Employee Onboarding: WalkMe offers a different set of features for employee onboarding, productivity, and workflow management purposes.
• AI Capabilities: Product Fruits’ AI capabilities are limited to a copy editor and a content summary feature, whereas WalkMe offers advanced AI with its ActionBot, which can detect trends, recommend actions, and automate workflows.
• Product Analytics: WalkMe has powerful and comprehensive user analytics and event-tracking capabilities. 
• Segmentation: WalkMe allows for complex, behavior-based user segmentation. Product Fruits’ segmentation capabilities are more basic.  

WalkMe Pricing

WalkMe, like Pendo, has a non-transparent pricing policy. However, it is widely known for being very expensive. According to testimonials from former WalkMe customers, its pricing can reach 5 to 6 figures 🕵🏻‍♀️💸

In terms of feature sets, WalkMe has 2 plans: WalkMe for Customers and WalkMe for Employees, both of which include in-app guidance, content management, and user feedback features, as well as segmentation and analytics capabilities. 

There are several add-on bundles available, such as AI capabilities and advanced security features. 

📝 Here’s what WalkMe customers say about the platform:

#7 Product Fruits vs. Intercom

• G2 Score: 4.5⭐/5 (3,345 reviews)

Intercom is a customer service platform that mainly offers features and tools for customer support teams and use cases. But, it also has several in-app engagement and onboarding features that can compete with Product Fruits, such as:

• Product tours
• Tooltips
• Onboarding checklists 
• Surveys 
• Banners 
• Live and AI-powered chat 
• Help center

Intercom’s most important offerings are its AI agents, Fin and Copilot. 

Fin is an AI-powered customer support agent designed to interact directly with users and answer their questions in real time. In contrast, Copilot serves as an AI assistant for customer support teams. It helps agents with internal tasks such as summarizing conversations, suggesting responses, and retrieving relevant knowledge base information.

Product Fruits wins at…

• In-app Engagement: Intercom’s tours and tooltips are not interactive. 
• Customization: Intercom has limited customization options for its onboarding materials. 
• Usability: Product Fruits’ UI and features are more intuitive. Intercom is often criticized for its “low-key” features and implementation. 

Intercom wins at…

• Omni-channel Communication: Intercom allows you to engage with your users through several channels, such as in-app, email, WhatsApp, Facebook, and Instagram.
• AI Agents and Other Customer Support Features: Intercom has AI-powered agents for both internal use (CS team) and end users. Its support-related features, such as inbox or help center/ knowledge base, are also very intuitive and easy to use. 

Intercom Pricing

Intercom utilizes a seat-based pricing model, where businesses pay per user based on the plan they choose. The Essential plan starts at $29 per seat per month, the Advanced plan costs $85 per seat per month, and the Expert plan is priced at $132 per seat per month, all billed annually. 

While this structure offers flexibility and allows businesses to pay for only what they need, it can quickly become expensive as teams grow and require more seats.

Intercom also charges separately for additional features and AI-powered tools. Its AI agent, Fin, costs $0.99 per resolved conversation. The Copilot AI assistant includes 10 tickets per agent in all plans, but for unlimited use, businesses must pay $35 per agent per month. Other services, such as email campaigns, SMS, WhatsApp, phone support, and product tours, are available on a pay-as-you-go basis.

📝 Here’s what Intercom customers say about the platform:

To Sum Up…

Here’s how all of these tools compare to one another 👇🏻

Written by

Ceren Kurban

Creative Content Writer

Ceren is a Creative Content Writer at UserGuiding. She writes about the latest development in SaaS and product. She decided to pursue a career in journalism and content upon seeing The Bold Type. When she is not writing, you can find her gossiping with stray animals or listening to the Alvin and the Chipmunks covers of random songs

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