User Onboarding

8 Alternatives and Competitors to Product Fruits that Get the Job Done

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    Home / User Onboarding / 8 Alternatives and Competitors to Product Fruits that Get the Job Done

    In this article, I will be talking about Product Fruits.

    Not the grocery store kind of fresh fruit. The User Onboarding tool one.

    It is a new tool in the market. Therefore, there is a lot to talk about, such as:

    • The six best alternative tools for onboarding and our experience with them,
    • How they compare to Product Fruits,
    • Highlight reviews for each tool from platforms such as Capterra, G2, Product Hunt,
    • Suggest specific use cases for each alternative.

    If you are familiar with the product already, you can skip directly to the alternatives.

    So without further ado, let's begin with:

    Why you need a Product Fruits Alternative

    There might be several reasons you would look for an alternative to Product Fruits. Here is what caught my eye first:

    1- Limited Amount Of Integrations

    The tool has all the necessary integrations with analytics tools, but nothing other. You can't import your resource center materials and you can't connect your CRM if you aren't using Hubspot.

    product fruits integrations
    Integrations of Product Fruits

    2- Their own Product Tour is Lagging

    While I was trying to get to know the tool, the website walkthrough kept me waiting all the time, which made it hard to follow and impossible to focus on.

    3- Unfriendly UI

    To start using the tool, you need to complete three different tours consisting of modals, which means that you are constantly reading rather than seeing it in action. A tool that promises to help onboard users and customers should be able to onboard its own clients, right?

    product fruits onboarding
    Product Fruits Product Tour

    4- Still Improving

    Reviewers on Capterra said that the tool constantly improves and updates almost every other week. But, unfortunately, this process of being like a beta-tester may cause more harm than good.

    Top Product Fruits Alternatives and Competitors

    I guess I clarified why Product Fruits is not the one.

    Here are the top 6 alternatives to Product Fruits:

    1. UserGuiding
    2. Helppier
    3. Usetiful
    4. Userlane
    5. WalkMe
    6. Stonly
    7. Pageguide
    8. Shepherd.js

    I’ll go over each tool, how they compare to Product Fruits, and which cases you should prefer them.

    Without further ado, let’s start with the first product:

    1- UserGuiding vs. Product Fruits

    UserGuiding is a no-code digital adoption solution that helps you provide better in-app experiences.

    👉 Compared to its alternatives, UserGuiding is much simpler to use since it is a no-code platform. It doesn’t require a single line of code to work.

    It works with a Chrome browser extension that lets you create various user onboarding elements directly on your website.

    Compared to other tools, UserGuiding’s user onboarding features are much more extensive and significantly more affordable, while its analytics functions are limited.

    But, this lack of product analytics can easily be covered with product analytics software (that’s more capable than Pendo) such as Mixpanel or Amplitude, which are easily integrated with UserGuiding.

    pendo vs userguiding
    A product tour I’ve created with UserGuiding on Youtube, in less than five minutes

    UserGuiding offers a wide range of features, including:

    1. Interactive Product Tours,
    2. Tooltips and Hotspots,
    3. User Onboarding Checklists,
    4. Resource Centers,
    5. NPS Surveys,
    6. Easy Localization,
    7. Advanced Analytics with User Activity Feed,
    8. Custom user segments,
    9. Material Tagging and Easy Targeting,
    10. Product Tours,
    11. No-code customization,
    12. Advanced integrations.

    There are three main upsides of using UserGuiding for user onboarding instead of Pendo:

    Interactive in-app guidance

    UserGuiding is the easiest tool to use among digital adoption platforms that offer a full scope of onboarding features, with a 93% satisfaction rate regarding the ease of use on G2.

    userguiding's leader badge from G2
    UserGuiding’s G2 leader badge

    UserGuiding’s guides are not only easy to install, but also quick to create. It is possible to push your guides live in under 15 minutes, and see instant results on how much the customer journey has improved.

    With tooltips, modals, hotspots, announcement banners, checklists, and resource centers; UserGuiding offers powerful features for all pricing tiers – meaning that you don’t have go out of budget to have a good quality customer retention strategy.

    userguiding guide on clickup
    Here is a demo product tour for Clickup made with UserGuiding

    By using UserGuiding’s browser extension, you can start building and customizing your interactive guides directly on your web app.

    Surveys and NPS

    In July 2023, UserGuiding launched a new feature, “Surveys,” which allows users to create multiple different types of questions and combine them within a single survey (or launch different surveys for different segments).

    UserGuiding’s surveys feature

    With this feature, you can get the most specific user feedback that you need, exactly when you need it. UserGuiding also offers NPS surveys for companies to measure their promoter score, and combines all survey results in the dashboard.

    Also, thanks to their user details & activity log feature, you can dig deep into how each user journey comes together, and find what is it that makes the customers’ digital experience special for them.

    Resource Centers

    UserGuiding’s easy-to-create intuitive resource centers have increased their users’ activation rates over 25%.

    userguiding resource centers
    UserGuiding’s resource centers make everything easier

    Resource centers allow you to create a self-paced learning environment right within your app without covering too much space.

    You can trigger guides or surveys within UserGuiding’s resource center, insert external links, direct people to help center articles, or provide quick tips based on their usage – all from a single source

    Analytics and Customization

    UserGuiding brings analytics to a new level.

    UserGuiding’s user details page

    UserGuiding’s Analytics dashboard gives you actionable insight on the performance of your onboarding content. UserGuiding allows you to track view and completion data for each guide, tooltip, hotspot, checklist, and resource center – while also giving you information about daily active users, and satisfaction scores.

    You can mix and match different survey responses and data on the analytics dashboard, and dig deep into each user’s activity using the user details page and activity log.

    What is UserGuiding good for?

    ✅ The #1 strength of UserGuiding is the value it provides for the price it costs. UserGuiding offers a full set of no-code engagement and adoption elements for as little as $89/month.

    ✅ Unlike many other competitors, UserGuiding’s interface is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

    ✅ UserGuiding is also very customizable. You can play with your engagement elements’ shape, color, positioning, and much more.

    ✅ UserGuiding provides fast and solution-oriented customer support. This means that customers can get help quickly – no matter which time zone you are in – and solve their problems without friction.

    ✅ In terms of User Onboarding, UserGuiding provides a full stack of features so that you won’t have to adopt multiple tools for different features.

    What is UserGuiding bad for?

    ❌ Since UserGuiding’s main focus is onboarding, the analytics features it provides might not be enough for some companies. However, the tool provides various integration options with most analytics tools.

    ❌ Although you can use UserGuiding on mobile web browsers, it doesn’t work on mobile apps. If you need a solution to work on web and mobile, UserGuiding isn’t the one for you.

    UserGuiding Pricing

    userguiding pricing details
    UserGuiding’s pricing detail
    • 14-day free trial (no credit card required)
    • Basic Plan: $89/month when billed annually for up to 2500 MAU. UserGuiding doesn’t limit the number of features available to the customers, and you can benefit from all features – with limitations on active campaigns. For instance, you can create as many surveys as you like, but set only one active at a time with the Basic plan.
    • Professional Plan: $389/month when billed annually for up to 20.000 MAU with unlimited user guides. You get unlimited product engagement features, and you can have. 3 live surveys at a time with the professional plan. This plan also provides you with a dedicated customer success manager.
    • Custom Quotation, Available for Larger Companies, removes all limitations and provides you the smoothest UserGuiding experience.

    UserGuiding also provides add-ons, so if there is a specific feature that you need while you are on the basic plan, you can have it as an add-on without having to upgrade your package.

    UserGuiding Reviews

    👍 Pros:

    “UserGuiding allowed us to design a beautiful product walkthrough within minutes, without a single line of code. Less support tickets, more free trial conversions, happy product managers.”

    👎 Cons:

    “The analytics part is probably enough for most teams. We needed a little more control over data, which led us to use another product for it.”

    So Which One Is Better?

    UserGuiding Product Fruits
    Starting Price
    $89/month – 2500 MAU
    $59/month – 1500 MAU
    G2 Rating 4.7⭐ No Current G2 Ratings 
    Interactive Walkthroughs
    Onboarding Checklists
    NPS Surveys
    In-Product Surveys 
    In-App Resource Center
    Avg. Deployment Time 15 Minutes  2-3 Hours 
    User Segmentation
    User Analytics
    Multi-Language Support
    User Tracking 
    Knowledge Base Integration 
    Learning Curve  😄 Smoother  🙂 Smooth 

    2- Helppier vs. Product Fruits

    Helppier is a user engagement tool that helps you create in-app messages, tours, and NPS surveys.

    Helppier's website interface

    Helppier is a less-known startup company that serves as a user engagement and onboarding product. Still, they lack some of the most important tools, such as checklists or resource centers, to be a complete tool.

    Their strong suit is customization and their ready-to-use templates. While many companies struggle with coming up with a good theme that suits their needs, Helppier allows its users to choose from various templates, available for different use cases.

    Here is an in-depth review of their strongest features:


    Helppier's template library provides you with 40+ ready-to-use templates to help you save time.

    Helppier dashboard
    Helppier's dashboard

    Most of these templates were created by Helppier, while users are also allowed to contribute. There are templates for all materials, such as modals, tooltips, surveys, announcement banners, and so on.

    Web Onboarding

    Helppier does save you quite a bit of time by providing you with a ton of templates. But, this doesn't mean that the tool makes everything easy.

    Helppier is easy to use only once you get through the learning curve, and get used to the UI since it is much different from usual product tour software.

    Helppier in action
    The colors and theme are not the most helpful ones

    Still, there is one huge aspect that makes Helppier more valuable than its competitors, and that is the feature below:

    Mobile Onboarding

    Not many user onboarding tools are able to provide mobile support. Helppier stands out in that sense.

    Helppier supports mobile onboarding

    With Helppier, you can create user onboarding screens, send in-app notifications and announcements, and conduct feedback surveys.

    Also, the tool is a relatively affordable one compared to the market. Here’s the pricing:

    What is Helppier good for?

    ✅ Helppier is relatively affordable for what it provides.

    ✅ For its pricing, the tool offers a good variety of starter features.

    What is Helppier bad for?

    ❌ While being affordable, the provided features aren’t advanced themselves and can leave you needing more as you scale.

    ❌ Helppier’s UI is very complicated, making it difficult to get used to and through the initial setup.

    Helppier Pricing

    Helppier's pricing for 20,000 MAU
    • Free Trial available for 14 days, no credit card information required.
    • Standard plan: $49/month for up to 1000 MAU, $99/month for up to 10.000 MAU, 2 months for free if paid annually. This plan doesn't include priority support, onboarding consultation, or on-premise hosting. It also doesn't let you select whether you want to pay for guide plays or MAU count. Other than that, all the feaures Helppier provides are available.
    • Tailor-made plan: custom-made plan, talk to sales for a price. This plan provides everything that the standard price fails to proivde.

    Helppier Reviews

    👍 Pros:

    The ease of use, and the canva integration. I love how you can customize the tour within your app, especially with the canva integration that allows you to get deeper into the design of your tour. Genius idea!”

    👎 Cons:

    “Very buggy. It crashes a lot. Requires more configuration than dropping their code because it's slowing the site down.”

    3- Usetiful vs. Product Fruits

    Usetiful is a SaaS product that helps you create interactive product adoption tours.

    Usetiful Dashboard
    Usetiful's Dashboard

    Usetiful will help you create no-code product tours, checklists, hotspots, and feature update alerts. This way, you can have many features with one tool, and easily increase your product adoption and feature adoption rates, as well as reducing the weight off the support team’s shoulders.

    Also, the Marketplace page on their website makes it easy to find relevant tools (free and paid) to even further improve your business without hours of research.

    Let's take a deeper look into the tool's strongest features:

    Product Tours

    Usetiful's product tour example

    Usetiful uses a more traditional approach to product tours. You can create basic tooltips that point to the element you want to show, but don't really let you interact with the element itself. That's why Usetiful's guided tours are step-by-step, but not interactive.

    You can embed videos and images into the product tours as well. As for the customization options, they would let most users down as there is very limited options for customization.


    Usetiful's checklist example

    Just like any other in-app guidance tool, Usetiful also offers checklists where you can trigger guides. While the progress bar is an important feature for better engagement that most companies miss, the lack of proper customization options show itself with this feature as well.


    Usetiful's survey example

    Usetiful also allows you to create the most basic (and average-looking) in-app surveys. You can use the survey results and written feedback to enhance your onboarding and increase engagement rates.

    While the tool is cheaper compared to most of its competitors, its features and services are limited accordingly.

    Let's take a look at Usetiful's strengths and weaknesses right after we see the pricing and reviews.

    What is Usetiful good for?

    ✅ For what it provides, Usetiful offers a user-friendly onboarding and walkthrough creation experience.

    ✅ Usetiful is very easy to set up and use, even for non-technical people.

    What is Usetiful bad for?

    ❌ Usetiful's survey implementation feature is very restrictive and difficult to use, giving users a hard time getting feedback from end-users.

    ❌ Although the given segmentation options are good themselves, Usetiful's segmentation feature is limited and very incapable.

    ❌ Usetiful doesn't provide lots of templates or suggestions, leaving you all the hard work of creating all flows from scratch.

    Usetiful Pricing

    • Free version available with only 1 tour and up to 2000 assists, which is basically the number of monthly active users.
    • There is a 14-day free trial for all the paid plans but the signup requires credit card information.
    • Plus Plan costs €29/month for up to 5000 assists and gives you access to the checklists, but doesn't give you the flexibility of having a dedicated customer support manager or employee onboarding features.
    • Premium Plan costs €69/month for up to 10,000 assists, and €299/month for up to 35,000 assists. This plan has better features along with a capacity of 7 team members, but still doesn't include integrations.
    • Enterprise Plan requires contact with the sales team and finally unlocks integrations.

    Usetiful Reviews

    👍 Pros:

    ‘’Usetiful is easy to set up and customize (we had to change its style to support RTL languages) and even non-techy people managed to add online tours to the web app we're building for our nonprofit.’’

    👎 Cons:

    ‘’Missing some more complex functionalities such as in-depth reports, feature adoption, customer surveys & feedback, extra design features and templates’’

    4- Userlane vs. Product Fruits

    Userlane is also one of the solid digital adoption platforms that are suitable for creating employee and user onboarding experiences.

    Userlane's sample dahsboard
    WalkMe Alternative / Competitor Userlane

    With a focus on employee training, Userlane provides interactive UX elements that guide users through any web software.

    Although the customization and the features are limited, Userlane has all the core elements of the average user onboarding experience:

    User Onboarding Guides

    Userlane product tour sample
    Userlane’s sample product tour

    Userlane offers interactive product guides that you can customize as you like. The targeting and segmentation for those guides are sufficient for most but if you have complicated segments or lots of different language requirements, Userlane might not be the one for you.

    Setting up Userlane guides. is easy. You simply download the browser extension, edit and adjust your tooltips and modals, and you are ready to go.

    Checklists and Knowledge Base

    Userlane checklist on launcher
    Userlane knowledge base

    While most user onboarding tools offer separate user onboarding checklists and knowledge bases, USerlane brings those two elements together on one launcher.

    Just like any other tool, you can use these features to launch product tours. The downside of USerlane’s launcher is the fact that you can’t insert surveys and sort in it.

    Data & Analytics

    Userlane allows you to track how your users are doing with the onboarding material, but it doesn’t provide any advanced analytics capabilities.

    You can try the other tools on the list, like UserGuiding, if you’re looking for something more advanced than basic.

    What is Userlane good for?

    ✅ Userlane is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

    The same goes with the integration, it is relatively easier than most competitors.

    ✅ Userlane provides good customer support. They are great at coming up with quick and highly personalized solutions to all your problems whenever you have one.

    What is Userlane bad for?

    ❌ If you value the visuality of your product, then you will be disappointed to hear that Userlane doesn’t offer the best customization options. The elements are not really customizable, and they don’t offer many templates.

    ❌ Userlane isn’t the best when it comes to analytics features. If you would like to get the best out of your customers, you will have to use integrations.

    ❌ But Userlane doesn’t provide enough integration options either. However, if you only use Zendesk, Google Analytics, Hubspot, and Salesforce, well, then you won’t be disappointed.

    Userlane Pricing

    Userlane pricing page
    Userlane’s pricing page, it was quite difficult to find 🙂

    Userlane offers custom pricing based on your needs and the size of your company, so you’ll need to get a demo to get a quote and give the product a try.

    Userlane Reviews

    👍 Pros:

    “Userlane helped us to make user onboarding and education after updates very easy. Creating the experiences is very easy and intuitive.”

    👎 Cons:

    “Customer Service should stick more to individual needs of their customers and analytics should be more customizable”

    5- WalkMe vs. Product Fruits

    WalkMe seems to be a product experience platform enterprise businesses can’t live without.

    walkme vs pendo
    WalkMe (Pendo Alternative / Competitor) Overview Dashboard

    And they might be right.

    Compared to Pendo, WalkMe is an enterprise-focused and expensive digital adoption platform for user analytics and product experience.

    Although both products have very similar key features, the way these features (such as product tours, analytics, and event tracking) are set up in each product differs a ton.

    Here are WalkMe’s two strongest features:

    Analytics and Insights

    WalkMe analytics dahboard example
    WalkMe’s demo analytics dashboard

    WalkMe excells in enterprise level DAP oriented data management.

    If you’re more interested in using a DAP for instilling the adoption of digital products through organizations and teams, WalkMe should be your go-to. The setup takes more time, and it’s not as easily operated as Pendo, but it gets the job done for those who need to get other people to get the job done.

    WalkMe Training

    WalkMe's engagement feature
    WalkMe showcases their engagement features

    If you need a tool for customer onboarding, WalkMe isn’t the one for you. If you need a solution for employee onboarding, tracking, and management, then WalkMe can offer you quite a variety fo features that will maximize the employee’s productivity and get them quickly up to speed.

    What is WalkMe good for?

    ✅ WalkMe is one of the pioneers in digital adoption and user onboarding

    ✅ WalkMe users get to enjoy an extensive set of high-value features and different onboarding UX patterns like tooltips, checklists, and progress tracking options with progress bars

    ✅ Although technical knowledge might be required, WalkMe offers a lot of customization options

    ✅ WalkMe is perfectly scalable for enterprises, especially if the use case is employee onboarding rather than customer education

    What is WalkMe bad for?

    ❌ Among the WalkMe features, even core features might be too sophisticated for inexperienced users

    ❌ WalkMe’s feature amount/feature usage ratio is often low if there is no dedicated user or employee onboarding team

    ❌ WalkMe requires a technical skillset and occasionally coding knowledge; this makes setting up and using WalkMe harder than average

    Not so accessible pricing, WalkMe is not the best option for small or medium-sized businesses or enterprises with an immature budget structure

    ❌ WalkMe is enterprise software designed for enterprises, so feature updates following customer feedback might not be possible; likewise, customer service might be less accessible

    WalkMe Pricing

    WalkMe doesn’t have public pricing, but most of its users agree on pricing plans that vastly change in the 5-figure range. The average pricing for the small teams seems to be around $10,000/year, but since WalkMe is an enterprise solution that specializes as a DAP for large organizations, you might have to multiply the alleged numbers.

    WalkMe Reviews

    👍 Pros:

    “The features are amazing and really helpful to users on your website once implemented”

    👎 Cons:

    “Sometimes things that were built will randomly stop working. This is typical with most software but can be annoying.”

    6- Stonly vs. Product Fruits

    Stonly is a self-serve support and user education platform that offers engaging and (not so) interactive guides for software products.

    Knowledge base alternative stonly
    Stonly Knowledge Base

    The customer service software especially started generating more attention after the series A investment of $22M it received in January 2022.

    Stonly offers a fairly basic solution to educate users and take some weight off the shoulders of the customer support team on a small budget, but it might not be giving you the best bang for your buck.

    Stonly helps you create help centers and knowledge bases that are much more engaging compared to the traditional ones that are just chunks of writing piled up on a website.

    Onboarding Flows

    Stonly onboarding offers step-by-step instructional guides that you can add images inside to illustrate your topic better, and the content of these step guides can be optimized based on end-user segments and preferences.

    These step interactive guides can also be triggered through tooltips and hotspots for a more hands-on experience.

    stonly alternative
    Stonly’s Dashboard

    Of course, you can use these guides to create product tours, that show your users how different UI elements and core functions of your product work.

    Stonly Knowledge Bases and Resource centers

    stonly launcher and resource center
    Stonly allows you to generate launchers with resource centers

    Along with onboarding flows and knowledge bases, Stonly also allows you to create basic launchers with resource centers in them. From those launchers, you can trigger guides, access knowledge base articles, or get support information.

    Because Stonly doesn’t offer surveys or such, this is about everything that their launcher can do.

    Also, Stonly doesn’t provide analytics capabilities. Therefore, you will have a difficult time understanding how your users behave and navigate within your product.

    Although it doesn’t actually have the most interactive content, it can be a good choice for small to medium-sized businesses that would prefer free/affordable products.

    But if you have quite a few users, then you should be ready for questionably high pricing plans, since Stonly only has a starter plan, and an expensive plan.

    What is Stonly good for?

    ✅ Stonly is relatively more affordable and has a free plan, which is something that most of its competitors don’t have.

    ✅ Stonly makes it easy to create product walkthroughs. Once you pass the integration step, the ease of use increases quickly.

    What is Stonly bad for?

    ❌ If you want to integrate Stonly into your UI elements, and, of course, implement Stonly’s knowledge base and help center into your platform, you’ll definitely need a bunch of developer hours to get it done.

    ❌ It looks like most of the interactivity, in Stonly’s case, is pressing the “Next” button on the guide steps after reading a bunch of text and looking at a screenshot.

    ❌ Your customization options are very limited with Stonly. After a while, a lot of the guides look very similar to each other, and since you’re limited to a single element, you can mix things up as you can in other user onboarding products like UserGuiding.

    Stonly Pricing:

    Stonly pricing
    Stonly’s pricing page

    Stonly’s pricing model has 3 pricing tiers at the moment, and a 14-day free trial:

    • Free plan forever without charge for up to 1000 MAU and 5 guides. On this plan, you don’t have access to multiple knowledge bases or guides, and you can’t localize your content.
    • Business Plan: $199/month with 4000 monthly guide views, $399 with 15000 monthly guide views with unlimited active guides. On this plan, you get access to language localization, 3 knowledge bases, only 4 integration options, and SEO customization. You don’t get any additional support experience as this plan lists the support as “self-serve”.
    • Custom Enterprise Plans: Additional Enterprise features with increased usage limits, but you need to contact Stonly’s sales team for a custom quote.

    Stonly Reviews

    👍 Pros:

    “The customer service of the company is very responsive. I like the UI of the platform and its solution.”

    👎 Cons:

    “I don’t think Stonly is the best tool for its purpose, especially if you need something easy and fast to set up”

    7- Shepherd.js vs Product Fruits

    Shepherd.js is an open-source library, helping developers build website walkthroughs easily.

    shepherd vs product fruits

    Product Fruits Alternative / Competitor Shepherd.js

    Shepherd.js is just like many other GitHub tools, an open-source database for tech-savvy people to benefit from.

    The fact that it's completely free of charge makes the tool a good choice, yet, you would have to invest in a developer instead of a tool to be able to use Shepherd.js.

    In other words, Shepherd.js will cost you either time or another team member, it is not customizable at all, but gets the job done.

    Shepherd.js Pricing

    Shepherd.js is 100% free!

    8- Pageguide vs. Product Fruits

    Pageguide is an interactive guide for web page elements using jQuery and CSS3, developed by Tracelytics, a popular team in GitHub.

    user onboarding software - pageguide

    It offers developers the ability to rather easily create product tours (compared to creating from scratch.)

    It is a solid library that is used by many product owners for educating users. However, it has disadvantages.


    I believe people at Product Fruits really should learn more about Product-Market fit.


    • If you need a better customizable tool, go with Chameleon, Helppier or WalkMe
    • If you only need a product tour and a cheaper option, go with Userlane or Shepherd.js.
    • If you need all of the above, try UserGuiding for free.

    Frequently Asked Questions

    Who should use Product Fruits?

    People looking to increase product adoption rates and a better user onboarding experience can use Product Fruits or one of its alternatives, such as UserGuiding.

    How much does Product Fruits cost?

    The price range of Product Fruits is between $59/month for up to 1.500 users and $459/month for up to 50.000 users. They also offer a custom plan for enterprises.

    What are the top alternatives to Product Fruits?

    The best alternatives to Product Fruits are UserGuiding, Helppier, Usetiful, WalkMe, and Shepherd.js.

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