User Onboarding

Product Fruits Alternatives in 2025: Top 11 Competitors (Free & Paid)

Discover 11 top alternatives to Product Fruits, comparing cost, AI capabilities, analytics, and multi-channel communication for better user onboarding solutions.

Product Fruits Alternatives in 2025: Top 11 Competitors (Free & Paid)
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    Home / User Onboarding / Product Fruits Alternatives in 2025: Top 11 Competitors (Free & Paid)

    Product Fruits is a budget-friendly user onboarding solution that includes all the essential in-app engagement and guidance features, such as tours, tooltips, and checklists. However, it’s not the most comprehensive product adoption tool out in the market.

    It lacks depth in some features and is missing certain other features entirely.

    In this article, we cover the 9 best alternatives to Product Fruits in terms of cost, AI capabilities, analytics, and multi-channel communication.

    TL;DR 

    • Product Fruits is best for in-app communication, as well as a knowledge base. It offers the basics of onboarding tools, however, lacks advanced features and capabilities for more specific use cases, such as roadmaps, product updates, A/B testing, event tracking, AI agents, or detailed analytics. 
    • UserGuiding is best for a comprehensive product adoption toolkit and a holistic approach to user engagement and communication (both in and outside of the product). However, it lacks mobile app support and certain advanced analytics and event-tracking capabilities. 
    •  Userflow is best for in-app UX and customization. It is easy to use and very focused, which makes the platform less crowded in terms of features and easier to navigate. However, it lacks off-product features and functionalities.
    • Userpilot is best for mobile onboarding. However, it doesn’t meet specific needs like changelogs, AI agents, and knowledge bases, and it’s expensive. 
    • Appcues is best for A/B testing and product planning. However, it’s expensive, too, and has a bit of a learning curve. 
    • Pendo is best for product analytics and employee onboarding. However, it lacks in-app announcement features, has a steep learning curve, and costs a lot. 
    • WalkMe is best for AI capabilities, automation, and employee onboarding. However, it requires coding knowledge and constant technical support. Also, it lacks in-app announcement and knowledge base features.
    • Intercom is best for AI agents and customer support features. Its onboarding features (guides, tooltips, etc.) are not interactive or customizable enough. Also, it lacks control over user data and analytics.
    • Intro.js is best for creating simple, customizable product tours with full developer control. However, it lacks built-in analytics, segmentation, and engagement tools, and requires coding knowledge to implement and maintain.
    • Shepherd.js is best for simple, in-app tours built with full developer control. However, it doesn’t include built-in features like analytics, segmentation, or changelogs, and requires developer resources to implement and maintain. It's great for teams that want flexibility without vendor lock-in, but not ideal if you're looking for a no-code solution.
    • Chameleon is best for customizable in-app experiences and advanced user targeting. However, it’s on the pricier side and can be challenging to use without some technical knowledge.
    • Whatfix is best for enterprise digital adoption and employee training across platforms. It offers powerful features like product analytics, guided workflows, and sandbox environments. However, its interface can feel complex, and the platform may be too feature-heavy for smaller teams focused solely on customer-facing onboarding.

    What is Product Fruits?

    • G2 Score: 4.7⭐/5 (125 reviews)

    Product Fruits is a user onboarding and retention tool that offers features and capabilities to increase product activation and in-app engagement. Its offerings include:

    • Tours and guides
    • Hints and tooltips
    • Onboarding checklists
    • NPS and surveys
    • Feedback widget
    • In-app announcements
    • AI writer (for onboarding materials)

    Product Fruits offers a standalone knowledge base and a life ring button (in-app resource center) for self-serve support, as well. 

    You can create a public help center for your educational materials and link it to your life ring button for easy, in-product access. Product Fruits also allows you to create a password-protected knowledge base for internal usage.

    There’s also an AI summary feature for the knowledge base. When a user types a question in the search bar of the knowledge base or help center, it generates a short, informative summary based on relevant articles.

    It’s not interactive like an AI agent, though.

    A screenshot of Product Fruits’ interface and home page.

    The platform has a little bot crowded but manageable UI, with features and capabilities grouped and listed on the left side bar. 

    And once you create your materials, you can see them on the Content Map, a kanban board, along with each feature’s page and own dashboard. This can be helpful to see the whole user flow and experience.

    However, the items on the Content Map do not act individually, which means that when you click on something on the Content Map, it takes you to the relevant feature’s page.

    Product Fruits Pricing

    Product Fruits is a budget-friendly option in the onboarding tool market.

    It has 3 plans: Starter, Pro, and Enterprise. 

    The Starter plan starts at $96/month (billed yearly), and the Pro plan starts at $149/month (billed yearly). These prices apply to up to 1,500 MAU. For 1,500 to 3,000 MAU, the prices increase to $149/month and $224/month, respectively, both billed yearly. 

    The Enterprise plan has custom pricing. 

    In terms of features, there are no significant differences among these plans for the average user. All three include unlimited tours, guides, hints, beacons, and tooltips. For checklists, the Starter plan allows up to 3, while the other two plans offer unlimited checklists.

    The main difference between the Starter and Pro plans is that the Starter plan does not include NPS and survey features. If you want a tool that enables both in-app experiences and in-app communication (including feedback collection), you’ll need the Pro plan.

    Otherwise, with the Starter plan, you can only communicate one-way through announcement modals and the newsfeed, but you won’t be able to interact with users via surveys or questions.

    Additionally, the Starter plan includes a public knowledge base, whereas a password-protected knowledge base (for internal use) is available only with the Pro and Enterprise plans.

    Other differences between the plans include access to the AI writer, integrations, account roles and permissions, and user targeting capabilities.

    What are the weaknesses of Product Fruits?

    • Surveys: There are not many survey templates available in Product Fruits. Plus, the types of questions you can create are also limited compared to other alternatives. 
    • Analytics: Product Fruits offer only basic analytics for material interactions. There are no advanced impact reports or goal tracking. 
    • Segmentation Capabilities: Just like its analytics capabilities, Product Fruits’ segmentation capabilities also do exist, but on a very basic level. For example, there’s no company-based or interaction-based segmentation. 
    • AI Features: Product Fruits has 2 AI features: AI Writer and AI Summary. AI Writer is essentially a copy editor for guides and tooltips, while AI Summary generates summaries of KB articles. There is no interactive AI agent for end-users or AI-driven analytics for engagement or feedback analysis.

    11 Best Alternatives to Product Fruits (Free & Paid)

    #1 Product Fruits vs. UserGuiding

    • G2 Score: 4.7⭐/5 (602 reviews)

    UserGuiding is a no-code, all-in-one product adoption platform that empowers you with various features and capabilities for better user engagement and communication (both in-app and outside of your app, through standalone features.)

    To improve your user experience, it offers:

    A screenshot of UserGuiding’s interface and analytics dashboard.

    Because UserGuiding is an all-in-one app with a lot of features, it has a lot of different use cases, as well. Some of its most popular use cases include:

    As you can see, Product Fruits and UserGuiding share many product features and use cases, particularly in in-app engagement. However, they differ significantly in focus and coverage of the user experience.

    Product Fruits is primarily an in-app experience-focused onboarding tool, whereas UserGuiding takes a more holistic approach, offering a wider range of features and capabilities that address different stages of the user journey.

    Here’s how they compare side by side 👇🏻



    Product Fruits UserGuiding

    In-App Guidance 

    Build guides, onboarding checklists, tooltips, and hotspots.

    Create product tours, hotspots, tooltips, and onboarding checklists.

    Knowledge Base

    Centralize your educational resources in a standalone knowledge base and integrate it with your Life Ring Button.

    Gather your educational resources into a standalone knowledge base and integrate it with your in-app resource center for seamless product access.

    User Feedback

    Gather user feedback and bug reports with surveys and feedback widgets.

    Gather user feedback and insights through in-app surveys, including NPS surveys, CSAT surveys, onboarding surveys, feature request surveys, support tickets, and more.

    In-App Announcements

    Communicate your updates and feature releases through pop-ups, banners, and newsfeeds.

    Communicate your updates and feature releases through in-app announcement modals, such as slideouts, banners, and pop-ups.

    AI Agent

    Utilize internal AI capabilities to write copy for your flows and/or to summarize your help articles in the knowledge base.

    No AI agent/support chatbot capabilities for end-users.

    Provide instant support in your users’ language and automate onboarding with real-time guidance offered by AI. 

    Segmentation

    Segment your users based on user actions/attributions to personalize their product experience. 

    Segment your users based on user actions/attributions to personalize their product experience. 

    Product Analytics

    Track basic material interaction metrics.

    Monitor the performance of your user flows and user engagement on the analytics dashboard to detect friction points. 

    Event Tracking/Goal Tracking

    No event or goal-tracking capabilities. 

    Set up and track goals for UserGuiding materials and user attributes.

    No native event-tracking features.

    Product Updates/Roadmap 

    No product updates/roadmap capabilities.

    Announce and categorize your releases in a standalone Product Updates page.

    Product Fruits and UserGuiding also differ in other aspects, such as integrations and customer support. After all, product features are not the only factors that matter when making a purchase decision.



    Product Fruits UserGuiding

    Support

    Live support with limited work hours, but a self-serve knowledge base is available.

    Access help easily through 24/7 live support or a self-serve knowledge base.

    Integrations

    Sync your analytics tools to enhance data flow and boost user onboarding. 

    Available integrations include: Segment, Mixpanel, Heap, Customer.io, HubSpot, Sessiontrack, Smartlook, and Google Analytics.

    Connect your CRM and analytics tools to sync data and boost user onboarding. Available integrations include: Amplitude, Webhooks, Salesforce, Intercom, Mixpanel, Segment, Slack, Google Analytics, Woopra, and HubSpot.  

    Pricing

    Starting from $96/mo (billed yearly) for 1000 MAU. 

    Starting from $174/mo (billed yearly) for 2000 MAU.

    Technical Requirements

    Little to no learning curve.

    Little to no learning curve.

    Compliance & Security 

    SoC2 Type2, GDPR, ISO 27001, and HIPAA compliant.

    SoC2 Type2, GDPR, ISO 27001, LGPD compliant. Check all the other security & compliance documentation here.

    Device Supported

    Web applications. No native mobile app support.

    Web applications. No native mobile app support.

    Here’s how customers compare the ease of use and capabilities of both tools, according to G2 reviews:

    Product Fruits Logo

    Product Fruits

    Read 108 G2 Reviews
    UserGuiding Logo

    UserGuiding

    Read 483 G2 Reviews
    Ease of Use
    88%
    91%
    Ease of Setup
    87%
    89%
    Data Analysis
    76%
    82%
    Survey Implementation
    86%
    90%
    User Segmentation
    83%
    86%
    Text Bubble Walkthroughs
    90%
    92%

    UserGuiding Pricing

    UserGuiding has 3 plans: Starter, Growth, and Enterprise. As well as a free plan called Support Essentials.

    Like Product Fruits, UserGuiding also uses MAU-based pricing, allowing for scalability as your business grows (and lower costs when you're just starting out).

    The Starter plan starts at $174/month for up to 2,000 MAU. For 2,000 to 5,000 MAU, the price increases to $209/month—both billed yearly.

    The Growth plan starts at $349/month for up to 2,000 MAU. For 2,000 to 5,000 MAU, the price increases to $419/month—both billed yearly.

    The Enterprise plan has custom pricing. 

    Aside from advanced customization, customer service, and account settings, even the Starter plan includes nearly all of UserGuiding’s features and capabilities. This includes guides, tooltips, hotspots, checklists, a resource center, surveys, NPS, product updates, and a knowledge base.

    The main difference between plans is that the Basic plan imposes usage limits on these features. For example, you can have only 2 active checklists and up to 20 guides at a time, whereas the Growth and Enterprise plans offer unlimited access.

    Just like we mentioned, in addition to the three paid tiers, UserGuiding also offers a free plan. In this plan, Support Essentials, UserGuiding provides you with basic support tools such as resource center, knowledge base and even an AI assistant with 50 free resolutions.

    The AI Assistant is included in all plans but has separate pricing based on the number of resolved issues. There is no upfront payment; at the end of each month, you are billed $0.69 per resolution.

    📝 Here’s what UserGuiding customers say about the platform:

    UserGuiding reviews sourced by G2

    #2 Product Fruits vs. Userflow

    • G2 Score: 4.8⭐/5 (104 reviews)

    Userflow is a no-code user onboarding platform that also focuses mainly on in-app user experience and engagement like Product Fruits does. Among its features, there are:

    • Flows (tooltips, speech bubbles, hotspots, etc.)
    • Checklists
    • In-app surveys 
    • Resource centers 
    • Feature announcements
    • AI assistants
    A screenshot of Userflow’s interface and flow builder. There’s also an onboarding checklist triggered from the resource center on the screen.

    Almost all of Userflow’s feature pages resemble the flow builder page ☝🏻. The product UI is modular, making it visually intuitive and easy to create and follow. For example, when adding steps to a tour, you build a diagram of connected blocks that visually represent the logical relationships between steps in the user flow. 

    Because the whole user experience can be arranged as one flow chart, you can also add mid-flow questions and surveys. 

    This logic of adding questions as flow steps instead of creating individual user surveys and survey logic might be confusing for some users at first; however, once you get the hang of it and start to see the onboarding materials as parts of a whole flow, it becomes easier to create and manage materials. 


    Features Product Fruits Userflow
    Primary use case Product adoption User onboarding platform
    Technical requirements

    ✅ No-code / Little learning curve

    ⚠️ UI is clunky/lags; editor can be unpredictable (frustration when managing walkthroughs)

    ✅ No-code builder

    ✅ Intuitive interface/UI

    ✅ Kanban-style flow builder

    ❌ More developer involvement needed for custom events/data setup (JavaScript)

    In-app engagement and support

    ✅ Tours, Walkthroughs, Hints/Tooltips, Checklists

    ✅ Life Ring Button (in-app Help Center)

    ⚠️ Checklists are limited on Starter plan

    ✅ Product Tours/Flows

    ✅ Checklists, Tooltips, Hotspots, Banners

    ✅ Highly customizable flows 

    Self-serve help and automation

    ✅ Standalone Knowledge Base (Public/Private KB)

    ✅ AI Writer (copy/summaries for materials)

    ✅ Elvin AI Copilot for end users and Admin Support

    ❌ No Product Updates Page (standalone changelog)

    ✅ Resource Center

    ✅ AI Assistant (Chatbot for end-users)

    ❌ No native Knowledge Base/Standalone features

    In-app communication and feature announcements

    ✅ Modals, Banners, Pop-ups, Newsfeed

    ✅ In-app announcements (banners, pop-ups, modals)

    ✅ Multi-language support

    Analytics

    ✅ Basic Metrics (material interaction data)

    ❌ No Advanced Analytics (no funnels, paths)

    ❌ No Event/Goal Tracking or A/B Testing

    ⚠️ Analytics often cited as inefficient/subpar

    ❌ Weak Product Analytics (basic metrics only)
    ❌ Cannot use event-based segments as filters on analytics
    ⚠️ Requires external tools for in-depth analysis

    User feedback

    ✅ NPS, Surveys, Feedback Widget

    ✅ Survey Copilot (AI survey design)

    ⚠️ Surveys not included in Starter plan

    ⚠️ Limited template/question variety

    ✅ In-app Surveys (NPS, multi-line text, scale)

    ❌ Limited customization/lack of templates for detailed research

    Pricing

    ✅ Affordable (Starts $96/mo for 1.5K MAU)
    ✅ MAU-based scaling
    ✅ Unlimited tours/seats
    ⚠️ Core features gated behind Pro plan (Surveys/Private KB)

    ❌ Sits on the higher end of the price range
    ✅ Transparent/Scalable MAU pricing
    ✅ Startup starts at $240/mo (3,000 MAU, billed annually)
    ✅ Includes unlimited flows/checklists

    Device supported

    ✅ Web applications

    ❌ No native mobile app support

    ⚠️ Web apps only

    ❌ No native mobile app support

    ❌ No iFrame support

    Compliance & Security

    ✅ SOC2 Type 2, GDPR, ISO 27001, HIPAA compliant

    ✅ SOC2 Type2, ISO and GDPR compliant

    Customer support

    ✅ Excellent/Responsive support
    ✅ Live support (limited hours)

    ✅ Live support (limited hours) and self-serve documentation

    Product Fruits wins at…

    • Knowledge Base: Userflow doesn’t have a knowledge base feature. Whereas Product Fruits offers features for both public and private knowledge bases.
    • In-app Announcements: Userflow has announcement modals and banners; however, Product Fruits also offers pop-ups and newsfeeds. 
    • Pricing: Userflow’s cheapest plan starts at $240/month (billed yearly), which is 3 times the starting price of Product Fruits.

    Userflow wins at…

    • Customization: Userflow has very detailed customization capabilities for materials, which can be tedious and intimidating for some users; however, for those who like to get down to the details, it has lots of options. 
    • AI Agent: Userflow allows you to create AI assistants that operate within your product for your users. 
    • Event Tracking: Userflow enables event tracking through no-code explicit tracking. Product Fruits has no event-tracking or goal-tracking capabilities. 

    Userflow Pricing

    Starting with Userflow, we’ll explore Product Fruits alternatives that are significantly more expensive. These alternatives aren’t comparable in terms of pricing but rather in capabilities and feature set.

    Keep that in mind. 

    Now, Userflow has 3 plans: Startup, Pro, and Enterprise. Like Product Fruits and UserGuiding, Userflow has MAU-based pricing, as well. 

    The Startup plan starts at $240/month (billed yearly) for up to 3,000 MAU. For 3,000 to 8,000 MAU, the price increases to $320/month. The Pro plan starts at $680/month for up to 10,000 MAU. For 10,000 to 15,000 MAU, the price rises to $760/month. All these prices are billed yearly.

    The Enterprise plan has custom pricing. 

    As you can see, Userflow is quite generous with its MAU quotas, which can be beneficial for mid-sized companies. However, if you're a small business with a relatively small user base, these high MAU limits might be more than you need —making the plans unnecessarily expensive for you.

     Each plan includes unlimited flows, launchers (hotspots), banners, and checklists. 

    The Startup plan includes 2 surveys, which also turn into unlimited in the Pro plan. The AI Assistant is available in all plans, as well. Event tracking and localization are included in the Pro and Enterprise plans. 

    📝 Here’s what Userflow customers say about the platform:

    A user review explaining the pros and cons of Userflow. They like the simple setup and use cases, such as onboarding and notifications. They requested a few more integrations.

    #3 Product Fruits vs. Userpilot

    • G2 Score: 4.6⭐/5 (724 reviews)

    Userpilot is a product growth platform that offers a variety of features for in-app engagement and product analytics. Its features include:

    • Tooltips and hotspots, 
    • Guides, 
    • Checklists
    • Session replays
    • Surveys
    • Resource centers
    • Announcement modals
    • Feature tagging and event tracking capabilities 
    • Segmentation
    A screenshot of Userpilot’s interface and flows page.

    One of Userpilot’s strong suits is its mobile-first features. 

    Unlike Product Fruits and the 2 competitors we've covered so far, Userpilot supports mobile apps. If you have a mobile application and want to manage the user experience there as well, Userpilot could be a great option.

    It allows you to create mobile carousels and slideouts, along with the onboarding and analytics features available for web apps. However, there is no survey feature for mobile apps yet, though they’ve stated that it’s on their feature backlog.

    You can also send push notifications.

    Userpilot has solid analytics capabilities, offering various report options such as funnels, retention, trends, and paths. Additionally, the tool supports event tracking for UI interactions ( clicks, hovers, and inputs).


    Features Product Fruits Userpilot
    Primary use case Product adoption User onboarding, feature adoption, and product engagement
    Technical requirements

    ✅ No-code / Little learning curve

    ⚠️ UI is clunky/lags; editor can be unpredictable (frustration when managing walkthroughs)

    ✅ No-code platform

    ⚠️ Steep learning curve for advanced features/customization

    ❌ Some users report buggy/clunky UI/plugin

    In-app engagement and support

    ✅ Tours, Walkthroughs, Hints/Tooltips, Checklists

    ✅ Life Ring Button (in-app Help Center)

    ⚠️ Checklists are limited on Starter plan

    ✅ Flows/Walkthroughs, Tooltips, Hotspots, Checklists

    ✅ Resource Center

    ✅ Supports Web and Mobile apps

    ⚠️ Checklists/Surveys/RC are locked behind Growth tier

    Self-serve help and automation

    ✅ Standalone Knowledge Base (Public/Private KB)

    ✅ AI Writer (copy/summaries for materials)

    ✅ Elvin AI Copilot for end users and Admin Support

    ❌ No Product Updates Page (standalone changelog)

    ✅ Resource Center (in-app help hub)

    ❌ No native AI Assistant

    ❌ No standalone Knowledge Base

    ❌ No Product Roadmaps/Changelogs (only simple news section in RC)

    In-app communication and feature announcements

    ✅ Modals, Banners, Pop-ups, Newsfeed

    ✅ Modals, Banners, Slideouts for announcements

    ✅ Push notifications (mobile add-on)

    ❌ No automated emails

    Analytics

    ✅ Basic Metrics (material interaction data)

    ❌ No Advanced Analytics (no funnels, paths)

    ❌ No Event/Goal Tracking or A/B Testing

    ⚠️ Analytics often cited as inefficient/subpar

    ✅ Funnels, Paths, Trends, Retention, Cohorts

    ✅ Event Tracking (no-code tags)

    ✅ Session Replay (add-on for Growth/Enterprise)

    ✅ Mobile Analytics

    ⚠️ AI analysis, insights, session summaries and feedback summaries are coming soon

    User feedback

    ✅ NPS, Surveys, Feedback Widget

    ✅ Survey Copilot (AI survey design)

    ⚠️ Surveys not included in Starter plan

    ⚠️ Limited template/question variety

    ✅ NPS, CSAT, Custom Surveys (30+ templates)

    ✅ Survey Analytics (separate dashboard/tracking)

    ✅ A/B Testing

    ❌ Surveys not available for mobile yet (on roadmap)

    ⚠️ AI analysis coming soon

    Pricing

    ✅ Affordable (Starts $96/mo for 1.5K MAU)
    ✅ MAU-based scaling
    ✅ Unlimited tours/seats
    ⚠️ Core features gated behind Pro plan (Surveys/Private KB)

    ✅ Transparent tiered pricing

    ⚠️ Expensive (Starter: $299/mo for 2K MAU)

    ⚠️ Key features/add-ons gated behind Growth tier

    Device supported

    ✅ Web applications

    ❌ No native mobile app support

    ✅ Web applications

    ✅ Mobile applications (Native/Hybrid)

    Compliance & Security

    ✅ SOC2 Type 2, GDPR, ISO 27001, HIPAA compliant

    ✅ SOC2 Type 2, GDPR, HIPAA compliant

    Customer support

    ✅ Excellent/Responsive support
    ✅ Live support (limited hours)

    ✅ Reliable, responsive support

    ✅ Dedicated CSM (higher tiers)

    Product Fruits wins at…

    • Knowledge Base: Userpilot doesn’t have a knowledge base feature. 
    • Pricing: The cheapest plan of Userpilot starts at $299/mo when paid annually.
    • Usability: Userpilot has a steep learning curve and isn’t as easy to use as Product Fruits. Additionally, many Userpilot customers report that the UI is not always reliable.

    Userpilot wins at…

    • Mobile Onboarding: Product Fruits doesn’t support mobile applications, while Userpilot allows you to use many of its features for mobile apps, too. 
    • Surveys: Userpilot provides over 30 survey templates and a wider variety of question types.
    • Analytics: You can create more detailed reports and monitor funnels, paths, and trends with Userpilot. 
    • Event Tracking: Userpilot allows you to track user interactions with no-code feature tags. There’s also a session recording feature. 

    Userpilot Pricing

    Userpilot has similar prices to Userflow. 

    It has 3 plans: Starter, Growth, and Enterprise. The Starter plan starts from $299/mo and the Growth plan starts from $799/mo, both paid annually. The Enterprise plan has custom pricing. 

    Unlike Product Fruits and the first 3 competitors, Userpilot does not provide an MAU-based price calculator on its pricing page. The only disclosed information is that the Starter plan supports up to 2,000 MAU, while the MAU limits for the Growth and Enterprise plans are calculated individually and not publicly available.

    Userpilot’s Starter plan is likely the most limited entry-level plan among all the products we've covered so far in terms of features.

    It includes guides, hotspots, NPS, banners, and checklists, along with segmentation, and basic analytics. However, it lacks a resource center, custom surveys, session recording, and A/B testing —without even add-on options to expand these features.

    Mobile features are available as add-ons in the Growth and Enterprise plans but cannot be purchased by Starter plan subscribers…

    📝 Here’s what Userpilot customers say about the platform:

    A user review explaining the pros and cons of Userpilot. They like the no-code features in general, as well as the analytics and segmentation features of the tool. However, they still find customization and reporting capabilities limited.

    #4 Product Fruits vs. Appcues

    • G2 Score: 4.6⭐/5 (331 reviews)

    Appcues is a multi-channel user engagement platform. Its main focus is user communication, and it allows you to communicate/ engage with your users through in-app modules, push notifications, and emails. 

    Aside from messaging, Appcues offers:

    • Flows (modals, slideouts, and hotspots) 
    • Tooltips
    • In-app Surveys and NPS
    • Checklists
    • Banners
    • Resource Centers
    • Segmentation
    • Event Tracking
    • A/B Testing
    A screenshot of Appcues’ interface and home page.

    Like Userpilot, Appcues supports mobile apps (along with iFrames). 

    One interesting feature that Appcues offers is Journey. Currently in beta, it lets you create user journeys by adding various nodes (such as pages, events, flows, pins, etc.).

    This feature is similar to Userflow’s flow builder but offers more detail and flexibility in the steps of the user journey. While Userflow’s flows consist of guides, questions, and in-app messaging modals, Appcues allows for a greater variety of elements within the journey.

    However, there isn't much documentation or guidance available for the feature, even though it appears to be complex and layered.


    Features Product Fruits Appcues
    Primary use case Product adoption User onboarding, feature adoption, and trial conversion
    Technical requirements

    ✅ No-code / Little learning curve

    ⚠️ UI is clunky/lags; editor can be unpredictable (frustration when managing walkthroughs)

    ✅ Simple setup (Chrome extension + SDK)

    ✅ No-code builder (visual drag-and-drop)

    ⚠️ Some implementation still depends on engineering

    ⚠️ Limited Customization

    In-app engagement and support

    ✅ Tours, Walkthroughs, Hints/Tooltips, Checklists

    ✅ Life Ring Button (in-app Help Center)

    ⚠️ Checklists are limited on Starter plan

    ✅ Interactive Walkthroughs, Flows (Modals, Slideouts, Hotspots, Pins)

    ✅ Checklists (task lists)

    ✅ Launchpads/Resource Centers (self-serve help hub)

    ✅ Supports Web and Mobile (Native iOS/Android)

    ⚠️ Flows and UI can be buggy/spotty

    Self-serve help and automation

    ✅ Standalone Knowledge Base (Public/Private KB)

    ✅ AI Writer (copy/summaries for materials)

    ✅ Elvin AI Copilot for end users and Admin Support

    ❌ No Product Updates Page (standalone changelog)

    ✅ Automated Multi-channel Workflows (In-app + Email)

    ❌ No AI Assistant

    ❌ No native Knowledge Base

    In-app communication and feature announcements

    ✅ Supports Modals, Banners, Pop-ups, Newsfeed

    ✅ Supports Banners, Pop-ups (announcements)

    ✅ Push notifications (mobile alerts)

    ✅ Automated emails (behavior-triggered)

    ⚠️ Push notifications and automated emails are add-ons for the Start tier

    Analytics

    ✅ Basic Metrics (material interaction data)

    ❌ No Advanced Analytics (no funnels, paths)

    ❌ No Event/Goal Tracking or A/B Testing

    ⚠️ Analytics often cited as inefficient/subpar

    ✅ Flow/Checklist performance tracking

    ✅ Event Tracking (set up through Event Explorer)

    ❌ Limited reporting/metrics

    ❌ No native path/funnel analysis

    User feedback

    ✅ NPS, Surveys, Feedback Widget

    ✅ Survey Copilot (AI survey design)

    ⚠️ Surveys not included in Starter plan

    ⚠️ Limited template/question variety

    ✅ NPS Surveys (automated follow-ups)

    ✅ In-app Surveys

    ❌ Limited survey template library

    ⚠️ NPS’ are add-ons for the Start tier

    Pricing

    ✅ Affordable (Starts $96/mo for 1.5K MAU)
    ✅ MAU-based scaling
    ✅ Unlimited tours/seats
    ⚠️ Core features gated behind Pro plan (Surveys/Private KB)

    ✅ Tiered pricing (Start: $300/mo for 1K MTU)

    ⚠️ Very Costly/Expensive (Median $15,234/yr)

    ⚠️ Core features (Checklists, Resource Centers, NPS) are costly add-ons in the Start plan

    Device supported

    ✅ Web applications

    ❌ No native mobile app support

    ✅ Web applications, mobile applications, iFrames

    Compliance & Security

    ✅ SOC2 Type 2, GDPR, ISO 27001, HIPAA compliant

    ✅ SOC2 Type 2, GDPR, CCPA, HIPAA compliant

    Customer support

    ✅ Excellent/Responsive support
    ✅ Live support (limited hours)

    ✅ Great customer support (fast response, live chat)

    ❌ Limited support/success for lower-tier customers

    Product Fruits wins at…

    • Knowledge Base: Appcues doesn’t have a knowledge base feature. 
    • Usability: Appcues has a moderate learning curve, while Product Fruits has little to no learning curve. 
    • Pricing: The cheapest plan Appcues offers starts at $300/mo (paid annually).

    Appcues wins at…

    • User Communication: Appcues allows you to engage with your users through multiple channels, like emails, push notifications, and in-app announcements.
    • Journey Mapping: You can create user journeys and flows with Appcues.
    • A/B Testing: Though you can conduct A/B tests through segmentation with any tool, Appcues has a separate A/B testing feature, which makes the process easier and faster. 
    • Event Tracking: Appcues allows you to track both material interactions through events explorer and user interactions on your website/ platform through event tracker. 
    • Analytics: Appcues generates charts and dashboards to track flow completions, identify issues, monitor goals, and provide step-by-step breakdowns.

    Appcues Pricing

    Appcues has 3 plans: Start, Grow, and Enterprise. The prices of these plans scale based on the Monthly Tracked Users (MTU). 

    For 1,000 MTU, the Start plan costs $300/month, and the Grow plan costs $750/month, both billed annually. For 2,000 MTU, the Start plan increases to $375/month, and for 3,000 MTU, it rises to $450/month.

    For the same amount of MTUs, the Grow plan's price increases to $800 and $850 respectively.

    As you can see, the Grow plan scales much more affordably than the Start plan.

    The Enterprise plan has custom pricing, as usual. 

    In terms of features, Appcues’ strategy resembles that of Userpilot. They do not include certain key features, like checklists and resource centers, in the cheapest plan and limit the use of other included features. 

    Even at its cheapest plan, Appcues is expensive, especially when compared to Product Fruits and UserGuiding. Additionally, it doesn’t offer as much to its cheaper plan users when compared to Userflow.

    📝 Here’s what Appcues customers say about the platform:

    A user review explaining the pros and cons of Appcues. They like the drag-and-drop UI; however, they complain about the time it takes the tool to create previews.

    #5 Product Fruits vs. Pendo

    • G2 Score: 4.4⭐/5 (1,487 reviews)

    Pendo is an all-in-one Software Experience Management (SXM) platform. It offers many features and capabilities for different use cases, such as in-app engagement, user feedback, product analytics, onboarding & guidance, and product planning. 

    In terms of in-app engagement, Pendo has:

    • Guides, tooltips, onboarding modules
    • Resource centers
    • NPS surveys (in-app/ in-app + email)
    • Product roadmaps
    • Session recordings
    • And detailed reports for your funnels, user events, paths, and workflows
    A screenshot of Pendo’s interface and guides page.

    Pendo has a premium feature bundle called Pendo Listen. 

    It includes AI-powered feedback analytics, idea validation, and a product roadmap feature. The roadmap feature is available in all plans, while the other features are included in higher-tier plans.

    When used together, these tools help product managers conduct user research and prioritize features in their backlogs and roadmaps for future product releases.  


    Features Product Fruits Pendo
    Primary use case Product adoption Product adopiton, analytics, customer experience and feedback
    Technical requirementsV

    ✅ No-code / Little learning curve

    ⚠️ UI is clunky/lags; editor can be unpredictable (frustration when managing walkthroughs)

    ✅ Easy initial install (JS snippet)

    ✅ No-code builder

    ⚠️ Steep learning curve (advanced features)

    In-app engagement and support

    ✅ Tours, Walkthroughs, Hints/Tooltips, Checklists

    ✅ Life Ring Button (in-app Help Center)

    ⚠️ Checklists are limited on Starter plan

    ✅ Interactive Guides, Tours, Tooltips, Hotspots, Modals, Slideouts

    ✅ Checklists

    ✅ Resource Center (embedded help)

    ✅ Web & Mobile support

    ⚠️ Manual localization

    Self-serve help and automation

    ✅ Standalone Knowledge Base (Public/Private KB)

    ✅ AI Writer (copy/summaries for materials)

    ✅ Elvin AI Copilot for end users and Admin Support

    ❌ No Product Updates Page (standalone changelog)

    ✅ Product Roadmaps (planning/priority).

    ✅ AI (feedback analysis, guide creation, customer intelligence).

    ❌ No native Knowledge Base

    In-app communication and feature announcements

    ✅ Modals, Banners, Pop-ups, Newsfeed

    ✅ Targeted in-app messaging

    ❌ Announcements limited to Resource Center modals

    ❌ Lacks standalone Banners/Pop-ups

    Analytics

    ✅ Basic Metrics (material interaction data)

    ❌ No Advanced Analytics (no funnels, paths)

    ❌ No Event/Goal Tracking or A/B Testing

    ⚠️ Analytics often cited as inefficient/subpar

    ✅ Paths, Funnels, Retention, Workflow

    ✅ Autocapture (tagging)

    ✅ Session Replay (with upgrade)

    ⚠️ Concerns: Basic visualization, data accuracy

    User feedback

    ✅ NPS, Surveys, Feedback Widget

    ✅ Survey Copilot (AI survey design)

    ⚠️ Surveys not included in Starter plan

    ⚠️ Limited template/question variety

    ✅ NPS, CSAT, Custom Surveys/Polls.

    ✅ Surveys: In-app & Email.

    ⚠️ Advanced feedback requires add-ons (Pendo Listen/Feedback)

    Pricing

    ✅ Affordable (Starts $96/mo for 1.5K MAU)
    ✅ MAU-based scaling
    ✅ Unlimited tours/seats
    ⚠️ Core features gated behind Pro plan (Surveys/Private KB)

    ❌ No transparent pricing

    ⚠️ High cost (Median $48K/yr)

    ⚠️ Features gated behind add-ons/tiers

    ✅ Free plan (limited MAU & limited features)

    Device supported

    ✅ Web applications

    ❌ No native mobile app support

    ✅ Web, mobile (apps/iFrames)

    Compliance & Security

    ✅ SOC2 Type 2, GDPR, ISO 27001, HIPAA compliant

    ✅ SOC2 Type 2, GDPR, CCPA, HIPAA compliant

    Customer support

    ✅ Excellent/Responsive support
    ✅ Live support (limited hours)

    ✅ Responsive support, active community, good docs

    ❌ Limited live support hours

    Product Fruits wins at…

    • Knowledge Base: Pendo mostly offers in-product capabilities and doesn’t have a knowledge base feature. 
    • In-app Announcements: Pendo doesn’t focus on in-app announcements; the only feature you can use for this purpose is the announcement module within the resource center. 
    • Pricing: Pendo doesn’t have a transparent pricing policy, but it’s known to be one of the most expensive onboarding and adoption solutions. 
    • Usability:

    Pendo wins at…

    • Product Planning: Pendo offers product planning and user research features. 
    •  User Feedback: Pendo Listen offers AI-powered sentiment analytics for collected user feedback.
    • Product Analytics: Pendo has very detailed behavior analytics that allows you to create reports on funnels, paths, retention, and workflows. It also has session recording and event tracking capabilities. 
    • Mobile Onboarding: Pendo supports mobile applications and iFrames. 

    Pendo Pricing 

    Pendo has 4 paid plans, along with a free plan. 

    The paid plans are: Base, Core, Pulse, and Ultimate. Unlike all the other Product Fruits competitors, Pendo doesn’t disclose any of its plan’s prices. 

    Pendo also locks a significant portion of its features behind expensive paywalls. To access a substantial set of capabilities, you either need to subscribe to a higher-tier plan or choose a few add-ons while staying on a lower-tier plan.

    However, since Pendo doesn’t disclose add-on pricing as well, it’s difficult to determine which option is more cost-effective in the long run.

    Looking at Pendo Free, it includes only a handful of features: in-app guides, Pendo-branded NPS surveys, and basic analytics. It supports up to 500 MAU and comes with no customer support.

    Whether this plan is truly usable or too limited is up to you to decide.

    📝 Here’s what Pendo customers say about the platform:

    A user review explaining the pros and cons of Pendo. They like Pendo’s targeting and segmentation capabilities and complain about the loading times of certain functions as well as the heavy technical knowledge requirements.

    #6 Product Fruits vs. WalkMe

    • G2 Score: 4.5⭐/5 (478 reviews)

    WalkMe is a Digital Adoption Platform (DAP) that focuses heavily on onboarding and in-app guidance, both for customers and employees. Like other DAPs, WalkMe offers capabilities for workflow automation and management, as well as change management and digital transformation. 

    Among WalkMe’s in-app engagement and onboarding features, there are:

    • Product tours and walkthroughs 
    • Hotspots and tooltips
    • NPS, CSAT, and custom surveys 
    • AI agent 
    • Segmentation 
    • Event tracking (task completion and user interaction reports)
    A screenshot of WalkMe’s interface and UI intelligence page.

    One of the strongest features/ capabilities of WalkMe is ActionBot. It’s mainly an AI chatbot that has detects emerging trends, risks, and repetitions, and recommends actions for increased employee productivity and workflow optimization.

    Aside from ActionBot, WalkMe offers different features for AI transformation in the workplace, such as AI tool visibility and control. 


    Features Product Fruits Walkme
    Primary use case Product adoption Employee onboarding/productivity and workflow automation 
    Technical requirements

    ✅ No-code / Little learning curve

    ⚠️ UI is clunky/lags; editor can be unpredictable (frustration when managing walkthroughs)

    ⚠️ Very complex platform.

    ⚠️ Steep learning curve

    ❌ Requires heavy coding/technical knowledge for setup/maintenance

    In-app engagement and support

    ✅ Tours, Walkthroughs, Hints/Tooltips, Checklists

    ✅ Life Ring Button (in-app Help Center)

    ⚠️ Checklists are limited on Starter plan

    ✅ Smart Walk-Thru (guides/automation)

    ✅ SmartTips (tooltips/hotspots with guidance/validation)

    ✅ Onboarding Tasks/Checklists (triggered via WalkMe Menu)

    Self-serve help and automation

    ✅ Standalone Knowledge Base (Public/Private KB)

    ✅ AI Writer (copy/summaries for materials)

    ✅ Elvin AI Copilot for end users and Admin Support

    ❌ No Product Updates Page (standalone changelog)

    ✅ ActionBot (AI chatbot for automation/task completion)

    ✅ WalkMe Menu (central self-serve hub/Resource Center)

    ✅ Workflow Automation (auto-steps in guides)

    ❌ Lacks Knowledge Base, Product Updates, Roadmaps

    In-app communication and feature announcements

    ✅ Modals, Banners, Pop-ups, Newsfeed

    ✅ Shoutouts (pop-up/announcement modals)

    ❌ Lacks Banners, Slideouts, Pop-ups (compared to competitors)

    Analytics

    ✅ Basic Metrics (material interaction data)

    ❌ No Advanced Analytics (no funnels, paths)

    ❌ No Event/Goal Tracking or A/B Testing

    ⚠️ Analytics often cited as inefficient/subpar

    ✅ Tracked Events, Funnels, Session Streams/Replay

    ✅ AI-powered Predictive Analytics (forecasting user drop-off/success)

    ✅ Workflow & License Optimization analytics

    User feedback

    ✅ NPS, Surveys, Feedback Widget

    ✅ Survey Copilot (AI survey design)

    ⚠️ Surveys not included in Starter plan

    ⚠️ Limited template/question variety

    ✅ NPS, CSAT, and Custom Surveys

    ✅ Multiple question types (rating, multiple-choice)

    Pricing

    ✅ Affordable (Starts $96/mo for 1.5K MAU)
    ✅ MAU-based scaling
    ✅ Unlimited tours/seats
    ⚠️ Core features gated behind Pro plan (Surveys/Private KB)

    ❌ Non-Transparent Pricing (quote-based)
    ⚠️ Very Costly/Premium (Average $79K/yr)
    ⚠️ Costs can reach six figures

    Device supported

    ✅ Web applications

    ❌ No native mobile app support

    ✅ Desktop, mobile devices, and web browsers

    Compliance & Security

    ✅ SOC2 Type 2, GDPR, ISO 27001, HIPAA compliant

    ✅ GDPR, SOC 2 Type II, ISO 27001, HIPAA compliant

    ⚠️ Advanced security is an add-on bundle

    Customer support

    ✅ Excellent/Responsive support
    ✅ Live support (limited hours)

    ✅ Dedicated support/training teams (Premium model)

    ⚠️ Support team hard to reach for some users

    ❌ Help Center not public

    Product Fruits wins at…

    • Knowledge Base: WalkMe doesn’t offer a knowledge base feature. 
    • In-app Announcement: WalkMe doesn’t have announcement modals or banners.
    • Usability: WalkMe requires a technical background and coding knowledge to create and maintain materials. 
    • Pricing: WalkMe doesn’t have a transparent pricing strategy. However, it’s known to be very expensive.

    WalkMe wins at…

    • Employee Onboarding: WalkMe offers a different set of features for employee onboarding, productivity, and workflow management purposes.
    • AI Capabilities: Product Fruits’ AI capabilities are limited to a copy editor and a content summary feature, whereas WalkMe offers advanced AI with its ActionBot, which can detect trends, recommend actions, and automate workflows.
    • Product Analytics: WalkMe has powerful and comprehensive user analytics and event-tracking capabilities. 
    • Segmentation: WalkMe allows for complex, behavior-based user segmentation. Product Fruits’ segmentation capabilities are more basic.  

    WalkMe Pricing

    WalkMe, like Pendo, has a non-transparent pricing policy. However, it is widely known for being very expensive. According to testimonials from former WalkMe customers, its pricing can reach 5 to 6 figures 🕵🏻‍♀️💸

    In terms of feature sets, WalkMe has 2 plans: WalkMe for Customers and WalkMe for Employees, both of which include in-app guidance, content management, and user feedback features, as well as segmentation and analytics capabilities. 

    There are several add-on bundles available, such as AI capabilities and advanced security features. 

    📝 Here’s what WalkMe customers say about the platform:

    A user review explaining the pros and cons of WalkMe. They like the analytics; however, they find the product complex.

    #7 Product Fruits vs. Intercom

    • G2 Score: 4.5⭐/5 (3,345 reviews)

    Intercom is a customer service platform that mainly offers features and tools for customer support teams and use cases. But, it also has several in-app engagement and onboarding features that can compete with Product Fruits, such as:

    • Product tours
    • Tooltips
    • Onboarding checklists 
    • Surveys 
    • Banners 
    • Live and AI-powered chat 
    • Help center
    A screenshot of Intercom’s interface and inbox page.

    Intercom’s most important offerings are its AI agents, Fin and Copilot. 

    Fin is an AI-powered customer support agent designed to interact directly with users and answer their questions in real time. In contrast, Copilot serves as an AI assistant for customer support teams. It helps agents with internal tasks such as summarizing conversations, suggesting responses, and retrieving relevant knowledge base information.


    Features Product Fruits Intercom
    Primary use case Product adoption AI-first customer service platform
    Technical requirements

    ✅ No-code / Little learning curve

    ⚠️ UI is clunky/lags; editor can be unpredictable (frustration when managing walkthroughs)

    ✅ Generally easier to set up, maintain, and use than alternatives 

    ❌ Customization for flows is fairly limited

    In-app engagement and support

    ✅ Tours, Walkthroughs, Hints/Tooltips, Checklists

    ✅ Life Ring Button (in-app Help Center)

    ⚠️ Checklists are limited on Starter plan

    ✅ Offers Product Tours, tooltips, checklists, and banners

    ❌ Tours/tooltips are not interactive (static in-app docs)

    Self-serve help and automation

    ✅ Standalone Knowledge Base (Public/Private KB)

    ✅ AI Writer (copy/summaries for materials)

    ✅ Elvin AI Copilot for end users and Admin Support

    ❌ No Product Updates Page (standalone changelog)

    ✅ AI Agent (Fin) for customer service

    ✅ Copilot for team assistance

    ✅ Dedicated Help Center/Knowledge Base

    In-app communication and feature announcements

    ✅ Modals, Banners, Pop-ups, Newsfeed

    ✅ in-app messages, email, SMS, WhatsApp, social media, and phone calls

    Analytics

    ✅ Basic Metrics (material interaction data)

    ❌ No Advanced Analytics (no funnels, paths)

    ❌ No Event/Goal Tracking or A/B Testing

    ⚠️ Analytics often cited as inefficient/subpar

    ❌ Insights are fairly restricted and dashboards lack depth

    User feedback

    ✅ NPS, Surveys, Feedback Widget

    ✅ Survey Copilot (AI survey design)

    ⚠️ Surveys not included in Starter plan

    ⚠️ Limited template/question variety

    ✅ NPS surveys, onboarding surveys, and feature request surveys
    ❌ Surveys are available through the Proactive Support Plus add-on

    Pricing

    ✅ Affordable (Starts $96/mo for 1.5K MAU)
    ✅ MAU-based scaling
    ✅ Unlimited tours/seats
    ⚠️ Core features gated behind Pro plan (Surveys/Private KB)

    ⚠️ Pay-as-you-go per seat
    ❌ Costs rise quickly as user base or feature usage grows
    ❌ Add-ons (like Product Tours) are billed separately

    Device supported

    ✅ Web applications

    ❌ No native mobile app support

    ⚠️ Only works on web apps
    ❌ Features like Product Tours do not work on mobile (mobile web or SDKs)

    Compliance & Security

    ✅ SOC2 Type 2, GDPR, ISO 27001, HIPAA compliant

    ✅ SOC 2, ISO 27001:2022, GDPR, CCPA, HIPAA, HDS compliant

    Customer support

    ✅ Excellent/Responsive support
    ✅ Live support (limited hours)

    ✅ Easy access to help through Fin AI, self-serve center, and Intercom Academy

    Product Fruits wins at…

    • In-app Engagement: Intercom’s tours and tooltips are not interactive. 
    • Customization: Intercom has limited customization options for its onboarding materials. 
    • Usability: Product Fruits’ UI and features are more intuitive. Intercom is often criticized for its “low-key” features and implementation. 

    Intercom wins at…

    • Omni-channel Communication: Intercom allows you to engage with your users through several channels, such as in-app, email, WhatsApp, Facebook, and Instagram.
    • AI Agents and Other Customer Support Features: Intercom has AI-powered agents for both internal use (CS team) and end users. Its support-related features, such as inbox or help center/ knowledge base, are also very intuitive and easy to use. 

    Intercom Pricing

    Intercom utilizes a seat-based pricing model, where businesses pay per user based on the plan they choose. The Essential plan starts at $29 per seat per month, the Advanced plan costs $85 per seat per month, and the Expert plan is priced at $132 per seat per month, all billed annually. 

    While this structure offers flexibility and allows businesses to pay for only what they need, it can quickly become expensive as teams grow and require more seats.

    Intercom also charges separately for additional features and AI-powered tools. Its AI agent, Fin, costs $0.99 per resolved conversation. The Copilot AI assistant includes 10 tickets per agent in all plans, but for unlimited use, businesses must pay $35 per agent per month. Other services, such as email campaigns, SMS, WhatsApp, phone support, and product tours, are available on a pay-as-you-go basis.

    📝 Here’s what Intercom customers say about the platform:

    A user review explaining the pros and cons of Intercom. They like the implementation of the product as well as the AI support. However, they state that all the good features are behind a paywall, and you can use them only if you pay more.

    #8 Product Fruits vs. Intro.js (Free option)

    • GitHub Score: 4.6/5⭐ (23.1K reviews aka “stargazers”)

    Intro.js is a code-based onboarding platform that mainly focuses on product tours, step-by-step walkthroughs, and interactive hints. In addition to these features, it also includes:

    • Keyboard navigation
    • Progress indicators
    • Manual localization support
    • Callback functions (API Events)
    Intro.js product tour example

    Intro.js is ideal for teams needing a basic, customizable tour solution with minimal overhead—especially when advanced engagement and analytics aren't required.

    Product Fruits Wins at…

    • Built-In Support Tools: Product Fruits includes native features like a knowledge base, in-app surveys, and feedback forms. None of these features are supported in Intro.js without custom coding.
    • User Engagement Channels: With announcements, pop-ups, and a persistent newsfeed, Product Fruits provides multiple ways to communicate with users beyond basic tours.
    • Out-of-the-Box Functionality: Product Fruits offers a complete toolkit for onboarding and user engagement without requiring developer resources, making it ideal for non-technical teams.

    Intro.js Wins at…

    • Performance and Simplicity: As a lightweight JavaScript library with no external dependencies, Intro.js is easy to integrate and won’t weigh down your application.
    • Cost: With a one-time commercial license and a free option for non-commercial use, Intro.js is highly cost-effective compared to monthly SaaS pricing models.
    • Granular Control: Developers can fine-tune every aspect of the onboarding experience using Intro.js, from styling to behavior, without being limited by preset UI constraints.

    Intro.js Pricing 

    Product Fruits and Intro.js have completely different pricing structures. Instead of offering monthly subscription tiers, Intro.js uses a one-time licensing model. It’s free to use under the GPL license for non-commercial projects. For commercial use, licenses start at $9.99 per project, with options for extended usage or enterprise support available at higher, flat-rate tiers.

    There are no MAU-based limits, subscription fees, or usage caps, making it one of the most budget-friendly onboarding solutions available.

    However, it’s important to note that Intro.js only includes basic onboarding functionality, such as product tours and tooltips. It does not offer segmentation, analytics, surveys, resource centers, or any add-on features, meaning that for teams needing those, additional tools or custom development would be required.

    📝 Here’s what Intro.js customers say about the platform:

    User review on Reddit

    #9 Product Fruits vs. Shepherd.js (Free option)

    • GitHub Score: 13.2K⭐

    Shepherd.js is a lightweight JavaScript library primarily built for creating in-app product tours. While it doesn’t offer a full suite of customer engagement tools, it gives developers the flexibility to build guided experiences that can match core onboarding use cases. With enough customization, it can support features like:

    • Product tours
    • Tooltips
    • Step-by-step tutorials
    • Custom triggers and logic
    • Full design control through CSS and JS
    • Integration with third-party analytics or survey tools
    Shepherd.js product tour example

    It’s not an out-of-the-box solution, but for teams with development resources, Shepherd.js offers a solid foundation for building tailored onboarding flows without ongoing subscription costs.

    Product Fruits Wins at…

    • In-App Engagement Features: Product Fruits includes a full set of built-in tools like surveys, banners, launchers, and release notes. Shepherd.js focuses only on product tours and tooltips. Everything else needs to be built or integrated manually.
    • No-Code Setup: Product Fruits is designed for non-technical teams. You can build and launch onboarding flows, tooltips, and checklists without writing a single line of code. Shepherd.js, by contrast, requires developer setup and ongoing maintenance.

    Shepherd Wins at…

    • Lightweight and Minimal: Shepherd.js is a JavaScript library with no unnecessary bloat, which makes it perfect for teams that want a minimal footprint and custom onboarding flows tailored precisely to their product.
    • Cost: Shepherd.js is free and open-source. Product Fruits is a paid SaaS product, and costs can add up as your monthly active users grow.

    Shepherd Pricing 

    Shepherd.js uses a tiered pricing model, where businesses can choose between personal and commercial licenses. The core product is open-source and free for personal use. The commercial license has three different plans:

    • Business Plan: $50/lifetime.
    • Enterprise Plan: $300/lifetime. 
    • Shepherd Consulting: Custom pricing.

    📝 Here’s what Shepherd.js customers say about the product:

    User review on Reddit

    The commercial licenses include multiple projects, commercial support, and product updates.

    #10 Product Fruits vs. Chameleon

    • G2 Score: 4.4/5 ⭐

    Chameleon is a product adoption platform built to help product teams deliver targeted, in-app guidance and announcements without heavy reliance on engineering. It’s designed to enhance onboarding, feature discovery, and user education through a flexible set of UI patterns, including:

    • Product tours
    • Modals, banners, and tooltips
    • Checklists
    • Embedded Cards
    • NPS & Microsurveys
    • Resource Centers
    • CMD+K Search
    A banner example from Chameleon
    A banner example from Chameleon

    With Chameleon, you can build and launch personalized onboarding flows, provide contextual help at key moments, and drive engagement with new features all within your product. Its CMD+K Search acts as an in-app command bar, giving users quick access to documentation, help content, and AI-powered answers pulled from your existing knowledge base.

    Unlike some platforms, Chameleon doesn’t include a native knowledge base, but it integrates tightly with existing ones and lets you embed help content via both the Resource Center and search bar. You can even train the AI assistant to pull from your KB for real-time, contextual answers.

    Another strong point: Chameleon offers rich embed options, letting you place tooltips, checklists, hotspots, and banners directly in your product UI. This gives teams more creative control over how guidance is displayed (something most tools limit to pop-ups or reactive flows).

    Chameleon currently supports web apps only, so it’s best suited for browser-based SaaS products rather than mobile or hybrid apps.


    Features Product Fruits Chameleon
    Primary use case Product adoption Product adoption platform
    Technical requirements

    ✅ No-code / Little learning curve

    ⚠️ UI is clunky/lags; editor can be unpredictable (frustration when managing walkthroughs)

    ✅ No-code builder

    ✅ Chrome extension for building

    ⚠️ Steep learning curve

    ❌ Configuration is fragmented across builder and dashboard

    In-app engagement and support

    ✅ Tours, Walkthroughs, Hints/Tooltips, Checklists

    ✅ Life Ring Button (in-app Help Center)

    ⚠️ Checklists are limited on Starter plan

    ✅ Tours, Checklists, Modals, Banners

    ✅ Tooltips & Hotspots

    ✅ Offers Embeddable Cards

    ❌ Outdated/Boxy templates

    Self-serve help and automation

    ✅ Standalone Knowledge Base (Public/Private KB)

    ✅ AI Writer (copy/summaries for materials)

    ✅ Elvin AI Copilot for end users and Admin Support

    ❌ No Product Updates Page (standalone changelog)

    ✅ AI Answers via HelpBar/CMD+K Search

    ✅ In-app Resource Centers

    ❌ No standalone Knowledge Base offered

    In-app communication and feature announcements

    ✅ Modals, Banners, Pop-ups, Newsfeed

    ✅ Modals, Banners, Embedded Cards used for announcements/updates
    ❌ No off-app communication (emails, push notifications, changelogs)

    Analytics

    ✅ Basic Metrics (material interaction data)

    ❌ No Advanced Analytics (no funnels, paths)

    ❌ No Event/Goal Tracking or A/B Testing

    ⚠️ Analytics often cited as inefficient/subpar

    ✅ Includes AI recommendations and A/B testing

    ✅ Metrics tracked separately per feature

    ❌ No unified dashboard or deep analytics without exporting data

    User feedback

    ✅ NPS, Surveys, Feedback Widget

    ✅ Survey Copilot (AI survey design)

    ⚠️ Surveys not included in Starter plan

    ⚠️ Limited template/question variety

    ✅ NPS and Microsurveys (rating, input, multi-button)

    ❌ Surveys are limited to 3 steps

    Pricing

    ✅ Affordable (Starts $96/mo for 1.5K MAU)
    ✅ MAU-based scaling.
    ✅ Unlimited tours/seats
    ⚠️ Core features gated behind Pro plan (Surveys/Private KB)

    ✅ Tiered pricing starting at $279/month (Startup)
    ⚠️ Average annual cost is ~$30,720. Pricing scales unclearly

    Device supported

    ✅ Web applications

    ❌ No native mobile app support

    ⚠️ Web-based apps only

    ❌ No native mobile or desktop applications

    Compliance & Security

    ✅ SOC2 Type 2, GDPR, ISO 27001, HIPAA compliant

    ✅ GDPR and SOC 2 Type II compliant

    Customer support

    ✅ Excellent/Responsive support
    ✅ Live support (limited hours)

    ✅ Friendly/Responsive customer service teams

    ❌ Free tier includes no support; lowest paid plan offers only email support

    Product Fruits Wins at…

    • Knowledge base: Unlike Chameleon, Product Fruits includes a built-in knowledge base, so you can create and manage help content directly within the platform. Chameleon only supports linking to an external knowledge base via its Resource Center or CMD+K Search.
    • Pricing: Product Fruits is one of the most affordable tools in the onboarding space, making it significantly cheaper than Chameleon whose entry plan starts at $279/month and scales quickly.
    • Ease of use: Product Fruits is easier to get started with and doesn’t require any technical expertise. Chameleon, while more flexible, has a steeper learning curve and often requires CSS knowledge or developer involvement for more advanced use cases.

    Chameleon Wins at…

    • CMD+K search: Chameleon offers a powerful in-app search experience through CMD+K, allowing users to instantly find help articles, product guides, or feature walkthroughs—all without leaving the app. Product Fruits does not offer a similar centralized search experience.
    • A/B testing: Chameleon includes built-in A/B testing and experimentation tools on its higher-tier plans, giving teams the ability to test different versions of guides, tooltips, or announcements. Product Fruits doesn’t offer native A/B testing.
    • Element targeting: Chameleon allows for precise element targeting and full control over styling via custom CSS, ideal for teams that want pixel-perfect onboarding experiences. Product Fruits has more basic targeting and limited styling flexibility.

    Chameleon Pricing 

    Chameleon has a tiered pricing system and currently offers four different plans: HelpBar, Startup, Growth, and Enterprise. 

    • HelpBar: Free. Offers only CMD+K search as a feature and a couple styling options. Good for getting a feel of how Chameleon works, but it won’t help you create personalized onboarding experiences.
    • Startup: Starts at $279/mo (billed monthly). Includes unlimited product tours and tooltips, 5 microsurveys, and 5 tracked events.
    • Growth: Custom pricing (billed annually). Includes unlimited access to all features, A/B testing and conversion goal tracking.
    • Enterprise: Custom pricing (billed annually). Includes unlimited seats for your team and localization.

    📝 Here’s what Chameleon’s customers say about Chameleon:

    A user review on G2
    A user review on G2

    #11 Product Fruits vs. Whatfix

    • G2 Score: 4.6/5 ⭐

    Whatfix is a digital adoption platform that offers interactive and self-serve in-app experiences for users and employees. It has three core products: 

    • Digital adoption platform (DAP): An AI-powered, no‑code toolkit for in‑app guidance and support across web, mobile, and desktop apps. Includes interactive flows, task lists, smart tips, pop‑ups and embedded self‑help widgets; all managed from the Whatfix Studio editor. 
    • Product analytics: Lets you instrument usage without engineering help and delivers funnels, user journeys, and behavioral insights via an AI-driven natural-language interface. Designed to combine analytics and engagement tools in one unified platform.
    • Mirror: A sandbox environment that auto-generates replica web apps for safe, hands‑on training. Users can interact with a cloned UI layer and benefit from guided flows and task lists; all without touching live systems. Mirror also tracks training engagement and performance metrics.
    Whatfix’s dashboard
    Whatfix’s dashboard

    Whatfix’s other key features include:

    • AI scan that detects broken links
    • Content templates
    • In-app feedback
    • Session replay
    • Segmentation
    • Localization

    Features Product Fruits Whatfix
    Primary use case Product adoption Digital Adoption Platform (DAP)
    Technical requirements

    ✅ No-code / Little learning curve

    ⚠️ UI is clunky/lags; editor can be unpredictable (frustration when managing walkthroughs)

    ❌ Requires technical knowledge (especially for analytics setup)

    ⚠️ Steep learning curve

    ❌ Outdated/Bulky UI/UX in content builders

    ❌ Content stability can be a challenge

    In-app engagement and support

    ✅ Tours, Walkthroughs, Hints/Tooltips, Checklists

    ✅ Life Ring Button (in-app Help Center)

    ⚠️ Checklists are limited on Starter plan

    ✅ Flows (Walkthroughs), Smart Tips (Tooltips), Beacons (Hotspots), Task Lists (Checklists)

    ✅ Self Help widget (in-app resource center/launcher)

    ✅ Mirror (Sandbox environments for hands-on training)

    Self-serve help and automation

    ✅ Standalone Knowledge Base (Public/Private KB)

    ✅ AI Writer (copy/summaries for materials)

    ✅ Elvin AI Copilot for end users and Admin Support

    ❌ No Product Updates Page (standalone changelog)

    ✅ AI-powered content creation/optimization

    ✅ Flow Standby (automation for flow continuation upon error)

    ❌ No Standalone Knowledge Base

    ❌ No Product Updates Page or AI Assistant for end-users

    In-app communication and feature announcements

    ✅ Modals, Banners, Pop-ups, Newsfeed

    ✅ Pop-up Modals, Banners, Carousels

    ✅ Feature Onboarding Modals

    ❌ No Email Messaging (outside of Orchestration features)

    Analytics

    ✅ Basic Metrics (material interaction data)

    ❌ No Advanced Analytics (no funnels, paths)

    ❌ No Event/Goal Tracking or A/B Testing

    ⚠️ Analytics often cited as inefficient/subpar

    ✅ Advanced Analytics (separate product available)

    ✅ Funnels, Journeys/Paths, Trends, Cohorts

    ✅ No-code Event Tracking

    ❌ Analytics setup is complex/overwhelming

    User feedback

    ✅ NPS, Surveys, Feedback Widget

    ✅ Survey Copilot (AI survey design)

    ⚠️ Surveys not included in Starter plan

    ⚠️ Limited template/question variety

    ✅ NPS and Custom Surveys

    ✅ Wide variety of question types (quizzes/quizzes for training)

    ⚠️ Surveys often feel dated/static (questions appear all at once)

    Pricing

    ✅ Affordable (Starts $96/mo for 1.5K MAU)
    ✅ MAU-based scaling.
    ✅ Unlimited tours/seats
    ⚠️ Core features gated behind Pro plan (Surveys/Private KB)

    ❌ Non-Transparent Pricing (quote-based)
    ❌ High Cost (Entry point reported $1,000/mo; Median $31,950/yr)
    ⚠️ Price is complex (based on product, platform, tiers, and MAU)

    Device supported

    ✅ Web applications

    ❌ No native mobile app support

    ✅ Web & Desktop, Mobile, and OS (Windows/Mac) applications

    Compliance & Security

    ✅ SOC2 Type 2, GDPR, ISO 27001, HIPAA compliant

    ✅ GDPR, SOC 2 Type II, ISO 27001, CCPA, HIPAA compliant

    ✅ On-Premise Authoring available (add-on)

    Customer support

    ✅ Excellent/Responsive support
    ✅ Live support (limited hours)

    ✅ 24/5 Support included in all plans

    ✅ Dedicated project/success managers available (add-ons)

    Product Fruits Wins at…

    • Simplicity: While Whatfix is geared toward large enterprise deployments, Product Fruits is much easier to set up and manage, ideal for small to mid-sized SaaS teams looking to get started quickly without a steep learning curve.
    • In-app communication: Product Fruits offers a wider variety of in-app announcements, including pop-ups, banners, and a built-in newsfeed. Whatfix primarily focuses on step-by-step guidance and is more limited when it comes to broadcasting updates or news.
    • Pricing: Product Fruits has transparent, budget-friendly pricing, while Whatfix uses a custom enterprise pricing model that typically runs much higher. For early-stage or growing teams, Product Fruits is the more affordable option by far.

    Whatfix Wins at…

    • Enterprise use cases: Whatfix is built for scale. It supports cross-platform deployments (web, mobile, desktop), complex user segmentation, and multilingual experiences. Product Fruits doesn’t currently match these capabilities.
    • Employee onboarding and training: Unlike Product Fruits, Whatfix is designed also for internal digital adoption. You can train employees using step-by-step flows, create printable guides, and deliver SOPs—all in one platform.
    • Advanced features (Mirror and Analytics): Whatfix offers advanced features like Whatfix Mirror (a sandboxed training environment) and built-in product analytics for tracking engagement, drop-offs, and task completion. Product Fruits doesn’t offer event tracking or in-depth native analytics.

    Whatfix Pricing 

    When it comes to pricing, Whatfix unfortunately is not transparent. It does not offer off-the-shelf plans and the cost depends on various factors, such as:

    • Which main product you’ll use: DAP, Product Analytics, Mirror
    • The platform you’ll use it on: Web & Desktop, Mobile, Operating Systems (like Windows or Mac)
    • The level of analytics you want: Standard or more
    • Your user count: Monthly active users (MAUs) and employee seats

    There are also optional add-ons that can impact your final pricing:

    • White labeling
    • 24/7 support
    • A dedicated Digital Adoption Assistant or Program Manager

    Here’s what Whatfix customers say about Whatfix: 

    A user review on G2
    A user review on G2

    AI Onboarding Tools

    In this section, we list more onboarding tools that can work as alternatives to Product Fruits. Moreover, these are AI-powered, meaning that they promise to minimize your hiring needs ⬇️

    • Frigade.ai: An onboarding framework that lets engineers build native in-app experiences using code. Similar to Intro.js, Frigade is ideal for teams who want full control over user flows and tight integration with product data.
    • Hopscotch: A no-code platform for building product tours, modals, and onboarding tooltips. It’s built for speed and simplicity, allowing non-technical teams to launch onboarding without writing any code, which makes it a good alternative to more complex solutions like Frigade.
    • Guidde: An AI-powered tool that turns screen recordings into step-by-step video tutorials. It differs from the others by focusing on asynchronous, video-based documentation rather than live in-app onboarding.
    • Onboardly: A conversational onboarding assistant that guides users through your product via a chat-style interface. Onboardly focuses on interactivity through dialogue, unlike traditional tour builders, which instruct users to complete steps on their own.

    To Sum Up…

    Here’s how all of these tools compare to one another 👇🏻



    Appcues UserGuiding Pendo Userpilot Userflow Product Fruits WalkMe Intercom Whatfix Chameleon Intro.js Shepherd

    G2 Score

    4.6

    4.7

    4.4

    4.6

    4.8

    4.7

    4.5

    4.5

    4.6

    4.4

    23.1K (GitHub)

    13.2K (GitHub)

    Starting at

    $300

    $174

    -

    $299

    $240

    $96

    -

    $29

    -

    Free

    Free

    Free

    Guides


    Hotspots

    Checklists

    Resource Center 

    NPS

    Surveys

    In-App Announcements

    Through Resource Center

    Through Resource Center Through Chat and Banners
    Product Updates Page
    Knowledge Base
    Session Replay
    Product Analytics Through the Consulting plan
    Segmentation
    In-App Localization

    Frequently Asked Questions

    Who should use Product Fruits?

    People looking to increase product adoption rates and a better user onboarding experience can use Product Fruits or one of its alternatives, such as UserGuiding.

    How much does Product Fruits cost?

    Product Fruits' initial plan starts from $96/month for up to 1,500 MAUs and goes up to $336/month for 20,000 MAUs. In addition to the first plan, it has two other plans, one offering a custom quote for enterprises.

    What are the top alternatives to Product Fruits?

    The best alternatives to Product Fruits are UserGuiding, Userflow, Userpilot, and Appcues.

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