analytics

Track User Behavior
Without Writing a Single Line of Code

Set up event tracking in 60 seconds, monitor every guide and checklist from one dashboard, and see exactly where users drop off.
No engineering tickets, no third-party tools.

One dashboard for all your onboarding performance

UserGuiding collects analytics automatically the moment you publish any content. Views, completions, drop-offs, and response rates all flow into a single performance dashboard you can filter by day, week, or month.

No extra setup, no third-party analytics tool to configure. Every guide step, checklist item, and survey question generates data you can act on immediately.

What you can do with Analytics

Track interactions, monitor performance, and export data to your existing tools. No code, no extra setup.

No-Code Analytics

  • Visually select any element on your site to track clicks, hovers, focus, and input fills without writing code or involving engineering
  • Track page visits by defining URL matching rules. Name your events, set conditions like "contains /pricing" or "ends with /upgrade", and data starts flowing immediately
  • Events work across the entire platform: use them in segments, goals, analytics dashboards, activity feeds, and third-party integrations
  • Works with single-page apps out of the box. The SDK detects dynamically-added elements and attaches listeners automatically

Guide and Step Analytics

  • See total views, total completions, and completion rate for each guide
  • Drill into step-level analytics to pinpoint exactly which step causes drop-offs
  • Track performance trends over time with daily, weekly, or monthly line charts
  • Click into any date on the chart to see the list of specific users who viewed or completed the guide
  • Monitor button-level click actions: total clicks, click percentage, and which users interacted

Checklist Performance

  • Track total interactions, total completions, and completion rate per checklist
  • View a pie chart breakdown of engagement per checklist item
  • See items ranked by interaction count in a sortable table
  • Filter data by custom date range or preset intervals (daily/weekly/monthly)

Survey and NPS Reports

  • Monitor total views, total responses, and response rate for each survey
  • Break down answers by question type with Question Analytics
  • Access individual responses with User ID, answer rating, written feedback, and timestamp
  • Reset survey data and start fresh collection at any time
  • AI Insights: get automatically generated analysis of your survey responses

Hotspot and Banner Tracking

  • Track total interactions on hotspots with the same line chart and date filtering
  • View button-level click data for hotspot CTAs
  • Monitor banner performance with view counts and engagement metrics

Product Updates Analytics

  • See how many users visited your Product Updates page over time
  • Track individual post views to identify which announcements resonate
  • Collect emoji reactions (happy/neutral/sad) and written feedback per post
  • Access latest responses with User ID, post name, reaction, and timestamp

Goals and Data Export

  • Define custom Goals tied to content interactions or custom events (Growth + Enterprise)
  • Track goal completions over the last 7 days with week-over-week comparison
  • Target goals to specific user segments for more focused measurement
  • Export CSV from every analytics view: Guides, Checklists, Surveys, Hotspots, Product Updates, Knowledge Base, and AI Assistant
  • Include custom user attributes in your CSV exports for richer analysis
  • Send events to Google Analytics, Mixpanel, Amplitude, Segment, and other tools via native integrations

1,000+ Teams Scaling Successfully with UserGuiding

Join them and take the first step toward growth.
Start your free trial today with confidence.

Where UserGuiding meets your AI stack

Four ways UG plays well with the AI tools your team already uses.

AI Assistant

Answer user questions with AI trained on your product, help docs, and tone of voice.

MCP Server

Connect Claude, Cursor, and Codex to your product data with 17 tools, no custom integrations.

No-Code Analytics

Track clicks, hovers, focus, inputs, and page views without writing a line of code.

Ask AI

Add a chat panel inside your knowledge base that answers user questions with citations from your published articles.

Frequently Asked Questions

How can I know/check which users have interacted/completed the onboarding materials?

You can use UserGuiding’s Users page and User Identification features to access a list of users who completed a certain guide/guides.

Which analytics platforms can be integrated with UserGuiding?

Currently, you can integrate and use data from UserGuiding with Google Analytics, Segment, Woopra, Mixpanel, and Amplitude.

What can I track with UserGuiding’s Analytics Dashboard?

UserGuiding allows you to track view and completion data for each guide, tooltip, hotspot, checklist, and resource center.

Does UserGuiding have User Identification?

Yes, UserGuiding allows you to track user data to track user behavior and see who have interacted with your UserGuiding material; insights which you can later use to optimize flows and boost engagement.