product tours

Walk users through your product
step by step

Build interactive product tours with a no-code Chrome Extension.
Guide new signups to their first value in minutes, not weeks.

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Build and launch tours without touching code

Your product tour goes live from a Chrome Extension. Open it on any page of your app, point and click to select elements, add text, and publish. No developer tickets, no sprint planning, no waiting.

Each tour is a sequence of steps: tooltips that highlight specific elements, modals for context and announcements, and input fields that prompt users to take action. You control the pace, the path, and the conditions for each one.

What you can do with
Product Tours

Build multi-page tours, branch by user choice, personalize with attributes, and see drop-off step by step.

Step types for every scenario

Tooltips that anchor to specific UI elements and explain what they do
Modals in multiple sizes and positions for welcome screens, announcements, or context
Input fields that highlight form fields and validate user input before advancing
Autofill support to pre-populate fields and reduce friction during setup flows
Progress bars and step counters so users know exactly where they are in the tour

Multi-page flows that follow the user

Tours that span across different URLs within the same application
Steps trigger when users click highlighted elements or buttons, so navigation feels natural
Works on any page where your UserGuiding container code is installed
Guides reconnect automatically after page transitions and URL changes

Conditional branching and connected tours

Custom buttons that launch different tours based on user choices
Guide Lists that let users pick their own path from a set of related tours
Chain multiple tours together to build full onboarding sequences
Merge two guides by triggering one from another's step or from a hotspot

Targeting and segmentation

Show tours only to specific user segments based on attributes, behavior, or events
Page targeting controls which URLs a tour starts on (exact match, contains, regex)
Auto-trigger on page load or use custom triggers via JavaScript API
Schedule tours to appear within a specific date range
Set frequency: show once, every session, or until completed

Personalization and theming

Insert user attributes like {{name}} or {{companyName}} directly into step content
Fallback values for missing attributes (e.g., "Hi, {{first_name | there}}!")
Custom themes with brand fonts, colors, and button styles applied globally
Full CSS customization on Growth plans and above
Embed images, GIFs, and videos inside any step
Right-to-left (RTL) text support for Arabic, Hebrew, and similar languages

Analytics built into every tour

Total views, completions, and completion rate per tour
Step-level analytics showing exactly where users drop off
Click action tracking on every button within a step
Filter reports by date range with daily, weekly, or monthly intervals
Export user lists and analytics as CSV for further analysis
Performance Dashboard for a cross-tour overview of all live content

1,000+ Teams Scaling Successfully with UserGuiding

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Where UserGuiding meets your AI stack

Four ways UG plays well with the AI tools your team already uses.

AI Assistant

Answer user questions with AI trained on your product, help docs, and tone of voice.

Learn more

→

MCP Server

Connect Claude, Cursor, and Codex to your product data with 17 tools, no custom integrations.

Read the launch

→

No-Code Analytics

Track clicks, hovers, focus, inputs, and page views without writing a line of code.

See how it works

→

Ask AI

Add a chat panel inside your knowledge base that answers user questions with citations from your published articles.

Read the docs

→

Power UserGuiding with AI →

Frequently Asked Questions

How to create a product tour with UserGuiding

With UserGuiding, you can create product tours that guide users through an application or a website's user interface (UI) and capabilities in four short steps.

To create a product tour with UserGuiding, start by installing the UserGuiding Chrome extension and logging into your dashboard.

Then, you’ll have two options: using UserGuiding’s extension on the webpage you wish to create a guide on or logging into the panel and accessing the feature from there.

If you opt for the panel option, select the “Engagement” tab from the left-hand menu, click on “Guides”, and then “Create a Guide” to begin building your tour.

You can then navigate through your platform and add steps by clicking on elements you want to highlight; each step can include tooltips, modals, or input fields with customizable text, visuals, and triggers.

Once your tour is built, you can set targeting rules based on user behavior, segments, or page URLs to ensure it reaches the right audience at the right time.

When you're ready, simply publish the tour and it will go live inside your app without any need for coding.

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What is a product tour?

A product tour is an interactive walkthrough that helps new users understand how to use a product or its key features.

It typically appears inside the product interface and uses tooltips, pop-ups, or progress indicators to show users what to do, step by step.

With product tours, companies shorten the learning curve, improve onboarding, and drive faster time-to-value.

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How to create a product tour?

To create a product tour, follow these steps:

Identify the key actions or features users should take first.
Map out a simple flow using tooltips, modals, or highlights.
Use product tour software like UserGuiding to build the experience visually.
Launch it and monitor user behavior to optimize over time.

UserGuiding lets you do all of this through an intuitive drag-and-drop interface and real-time targeting features.

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What is product tour software?

Product tour software allows you to build and launch interactive guides, tooltips, and onboarding flows within your app. Tools like UserGuiding make it easy for product managers, marketers, or customer success teams to create tours that increase user engagement and drive feature adoption.

What is the best product tour software?

There are several product tour tools available, each with its strengths:

UserGuiding – Provides the best value for full functionality with the same or better features, while being much easier to use and affordable.
Appcues – Strong user segmentation and design flexibility.
Pendo – Combines analytics with in-app messaging for product teams.
WalkMe – Suited for enterprise-scale digital adoption initiatives.
Userpilot – Offers advanced targeting and onboarding personalization.

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Why is UserGuiding the best choice?

UserGuiding offers the same key features as top tools -segmentation, analytics, customizable onboarding flows- but in a much more intuitive and affordable package. It’s built for fast implementation, so teams can go live without developer support. With UserGuiding, you get advanced functionality and real product adoption results without paying enterprise prices, making it the best value product tour software on the market.

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What are the best use cases for a product tour?

Product tours are great for onboarding new users, introducing new features, answering repetitive questions received by support teams, and explain any functionality in your product in an automated and an interactive way.

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Can I show a guide to only new users or certain users?

Yes! You can use segmentation in UserGuiding to create segments based on data from UserGuiding activity or data from integrated platforms.

Walk users through your productstep by step