37 Website Statistics and Trends in 2024: Website Design, Traffic, and Experience

Did you know that the design of your website might be more important than the content?

Well, if you don't believe me, here are some stats:

👉 94% of first impressions are design-related, and users tend to spend 88% more time on a website with audio-visual elements.

In other words, knowing about the trends that work will save you a lot of money, time, and effort.

So here are the most essential and good-to-know website basic statistics, such as traffic stats. Combine these facts with your key metrics, and you will see an increase in traffic without interviewing every individual user.

Website Traffic Statistics

1- As explained by Search Engine Journal, when the bounce rate is between 26% and 40%, you are presumably good to go.

2- Publishing 16 blog posts per month instead of 4 or fewer makes company websites get 3.5x more visits.

3- There are currently over 600 million blogs on the internet.

4- More than 3/4 of the internet's individual visitors read blogs frequently. 

5- 70% of users prefer a blog post more than an ad when they want to want to get information about the company.

Website Visitor Statistics

6- 50 milliseconds is enough to get a new customer or lose a potential one because, for users, it takes that much to make a judgment about your website.

7- Websites that take a long time to load costs companies $2.6 billion each year in lost sales.

8- If the images of a website take too long to load, 39% of people will stop engaging with it.

9- Almost half of the users (47%) expect an average website to load in under 2 seconds.

10- 2.6 seconds is the average time for a user's eyes to land on the most influential area of a website and generate a first impression.

11- Users tend to spend up to 88% more time on a website that has videos.

12- 1/3 of people tend to make a purchase that they didn't plan after they receive personalized content.

Website Design Statistics

13- The design of a website has an impact on the judgment of credibility by 70%.

14- If the content or the layout of a website is unattractive, 38% of people will stop interacting with it.

15- Users spend an average of 5.94 seconds looking at a website’s main image.

16- Users spend an average of 5.59 seconds looking at a website’s written content.

17- If users are given a time period of 15 minutes, 67% of them would prefer reading from a website with a good design rather than a plan page.

18- The same research about online presence found out that 46% of users consider websites as ”credible” based on the website's aesthetic appeal.

19- Research found out that 94% of negative feedback about websites was about design.

20- Almost three-quarters (73%) of companies invest in design to get an increase in views and stand out among competitors.

21- 70% of small businesses don't have a CTA (call to action) link on their homepage.

Website User Experience Statistics

User activities are highly influenced by experience, and poor UX might cause more damage to your accurate traffic stats than you expect.

22- Almost 90% of website users switch to a competitor after poor website user experience.

23- 88% of online content consumers tend to revisit a website after having a bad experience.

24- 77% of accounts from agencies show that they believe bad UX is a weakness for their potential clients.

25- 79% of external users state that they wouldn't engage with content that doesn't load quickly or display well on their device.

Website Browser Statistics

26- In 2023, Google Chrome had 60.64% of the European market share while Safari had 20.06%, Microsoft Edge had 6.21%, and Mozilla Firefox had 5.18%.

27- In the North American market, the list didn't budge too much, with Google Chrome holding 49.64% of the market share, Safari: holding 31.07%, Microsoft Edge holding 8.63%, Mozilla Firefox holding 4.09%, and Opera holding 4.06%.

28- In 2023, Google Chrome was the leader in the mobile internet browser market, with a share of 66%. Apple’s Safari had a market share of nearly 25%, Samsung Internet followed with almost 5% and Opera had 1.83% of the market share.

Mobile Website Statistics

Mobile devices are easier to carry around, usually more accessible, and quicker to find or charge. That's why most of the daily traffic occurs on mobile devices. So, having a good mobile design for your website has become more crucial since 2017, and mobile has become the stairway to pleasing online traffic metrics.

29- 74% of users are highly likely to return to a website if it's mobile-friendly.

30- 57% of people indicate that they won't be recommending a business website with a poor design on mobile.

31- 85% of people state that a company's mobile website should be at least as good as the desktop version.

32- As of Q2 2018, 63% of people preferred using mobile devices over computers

33- In 2017, 52.64% of the global organic search traffic source was mobile traffic.

34- 50% of the whole e-commerce revenue of the U.S. has been accounted for by mobile e-commerce.

35- According to Google Traffic Report, 61% of users won't return to a website if they had problems accessing it on mobile, and 40% of those would instead switch to a competitor.

36- Compared to desktop conversion rates, smartphone conversion rates are 64% higher.

37- Among users who search for a business on mobile, 88% either call or go to that business within 24 hours.