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UserGuiding made G2's 2026 Best Software list and the Only Digital Adoption Platform on the list. Second year in a row.
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Only 0.6% out of 175,000+ software products on G2, earn a Best Software placement.
- Best Customer Service Software (top 50 out of 3,500+)
- Highest Customer Satisfaction Products (top 100 out of 151,000+)
Why G2 Matters for B2B Buyers
G2 is a leading software review platform relied upon by B2B buyers. It bases its scoring on authentic, verified user reviews. Buyers trust G2 because it provides objective data, peer experiences, and transparent market performance to inform purchasing decisions.
20 Consecutive Quarters as an Industry Leader
UserGuiding has been selected as an industry Leader in the Digital Adoption and Customer Self-Service categories for 20 consecutive quarters. This uninterrupted streak began in Spring 2021 and continues through Winter 2026 among all competitors.
Our Winter 2026 Badge Breakdown
Based on the latest reports, we secured 65 new badges across regional, usability, and results indexes.
Leader
- Digital Adoption Platform
- Customer Self-Service
- Small-Business Digital Adoption Platform
- Small-Business Customer Self-Service
- Mid-Market Digital Adoption Platform
Momentum Leader
- Digital Adoption Platform
- Customer Self-Service
Regional Leader
- Mid-Market EMEA Digital Adoption Platform
- Small-Business United Kingdom Digital Adoption Platform
- Small-Business Asia Digital Adoption Platform
- Small-Business EMEA Digital Adoption Platform
- Small-Business Europe Digital Adoption Platform
- Small-Business Asia Pacific Digital Adoption Platform
- Latin America Customer Self-Service
- EMEA Digital Adoption Platform
- Middle East & Africa Digital Adoption Platform
- Europe Digital Adoption Platform
- Europe Customer Self-Service
- Asia Digital Adoption Platform
- Asia Pacific Digital Adoption Platform
- United Kingdom Digital Adoption Platform
- India Digital Adoption Platform
High Performer
- Enterprise Digital Adoption Platform
- Enterprise Customer Self-Service
- Enterprise Americas Customer Self-Service
- Mid-Market Customer Self-Service
- Mid-Market Latin America Customer Self-Service
- Mid-Market Middle East Customer Self-Service
- Mid-Market Europe Digital Adoption Platform
- Mid-Market EMEA Customer Self-Service
- Mid-Market Europe Customer Self-Service
- Mid-Market Americas Customer Self-Service
- Small-Business Middle East Customer Self-Service
- Small-Business Germany Customer Self-Service
- Small-Business United Kingdom Customer Self-Service
- Small-Business Middle East & Africa Customer Self-Service
- Small-Business Latin America Customer Self-Service
- Small-Business EMEA Customer Self-Service
- Small-Business Europe Customer Self-Service
- Small-Business Asia Pacific Customer Self-Service
- Small-Business Americas Customer Self-Service
- Small-Business India Customer Self-Service
- Small-Business Asia Customer Self-Service
- Canada Digital Adoption Platform
- Middle East Customer Self-Service
- Germany Customer Self-Service
- France Digital Adoption Platform
- Nordic Customer Self-Service
- Middle East & Africa Customer Self-Service
- Spain Customer Self-Service
- ANZ Digital Adoption Platform
- United Kingdom Customer Self-Service
- EMEA Customer Self-Service
- Americas Customer Self-Service
- India Customer Self-Service
- Asia Pacific Customer Self-Service
- Asia Customer Self-Service
Best Results
- Mid-Market Digital Adoption Platform
- Mid-Market Customer Self-Service
Best Usability
- Mid-Market Customer Self-Service
- Mid-Market Digital Adoption Platform
Most Implementable
- Mid-Market Customer Self-Service
- Mid-Market Digital Adoption Platform
Best Relationship
- Mid-Market Customer Self-Service
- Mid-Market Digital Adoption Platform
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Thank you to every customer who took the time to leave a review. These lists exist because of you.
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