What is Product Fruits Used For? (Best Features, Use Cases, and Pricing Included)

What is Product Fruits?

Product Fruits is an AI-powered product adoption platform that helps you onboard users, guide them through your product, and increase retention. You don’t need any coding skills to create personalized user experiences.

Product Fruits’ key features include: 

• AI-powered product tours and walkthroughs
• Hints, beacons, and tooltips
• Onboarding checklists
• In-app announcements and news feed
• Knowledge base
• NPS and surveys

We’ll explore Product Fruits’ capabilities in detail, so to keep it short, it’s fair to say that the tool offers all the essential features for a successful user onboarding and engagement.

But… does it offer more than that? Keep reading to find out. 👀

Product Fruits also offers a content map where you can publish/unpublish onboarding materials with one click and get a bird’s eye view of all of your content in one place. This prevents over-messaging between teams and helps fix issues quickly.

What is Product Fruits used for?

Most SaaS companies use Product Fruits for: 

• Onboarding new users
• Introducing new features
• Enhance product adoption
• Offer self-serve support
• Collect user feedback

What are Product Fruits’ top use cases and features?

On their website, Product Fruits lists two main use cases:

1. Onboarding new users
2. Introducing new features

In this section, we’ll go into detail about how these use cases work and what features fall under each category to support product adoption and improve user experience👇

Product Fruits for onboarding new users

A substantial part of product adoption success depends on user onboarding.

As a product adoption tool, Product Fruits prioritizes this use case with product tours, checklists, surveys, announcements, and more.

Key features for this use case include:

• The life ring button (LRB): Life ring button helps you put all the support content in one place. It’s part of Product Fruits’ help center feature, so once a user completes or skips a tour or checklist, it means that they can return to that content through the help center and life ring button.

Keep in mind that you cannot segment the button itself. However, you can segment its contents (like checklists, tours, in-app communication, etc.)

• Onboarding checklists: There are no surprises here. Like many other tools’ checklist feature, it serves as a bridge between new users and your platform. Checklists guide users through the necessary steps so users can effectively use your product and experience the value as quickly as possible.

You can also use checklists to nudge users to explore the underused sections of your product.

• Product tours: Product tours, or welcome tours, are a staple in user onboarding. With this feature, you can welcome new users, provide an overview of your product, and direct them to other onboarding steps.

You can segment welcome tours so they are not shown to existing users. Similarly, you can add custom rules to show the tours to new users. After a user completes the tour, you can direct them to a workshop, feature tour, or a checklist.

• Surveys: Surveys are a great way to collect feedback about your onboarding process. With Product Fruits, you can also interact with new users through their trial period to improve your personalized onboarding approach.

Product Fruits offers different types of survey templates: NPS, welcome, customer satisfaction, open-ended, and more. Struggling to find a template that fits your vision?

You can use Product Fruits’ Survey Copilot to design custom surveys within minutes. All you have to do is describe what you need and the copilot will deliver a survey that fits your brand.

These surveys can also be segmented based on custom roles or behaviors. 

Product Fruits for introducing new features

Beyond user onboarding, Product Fruits also focuses on different stages of feature adoption: introducing new features or reminding forgotten features to users.

Your job is not done after the initial onboarding process is complete. In fact, that’s just the beginning.

The user might see the value of your product but they need to actively and repeatedly use the features you offer to be able to become long-term customers. 

Here’s what Product Fruits offers for this use case:

• In-app announcements: In-app announcements are the bread and butter of feature adoption. Users cannot try all of the features of your product at once during the initial onboarding process. Even then, they might forget if they do not use some of the features regularly.

Product Fruits’ in-app announcements help you spotlight these forgotten features and keep users in real-time loop with updates about your product. 

In-app announcements come in three different forms: modals, banners and pop-ups, and newsfeed. 

Modals are generally used for high-impact and “big” announcements like a new feature.

‍Banners and pop-ups are great for messages that don’t require immediate action like webinar invitations or promotions.

‍Newsfeed is an announcement center to keep users informed about the latest news and changes about your product.

These announcements can be segmented for different user personas as well.

• Feature tours: Similar to onboarding tours, feature tours are designed to encourage users to discover new feature releases. 

You can teach users how to use a feature through step-by-step tours or alternatively, through the checklists. These tours can be localized to the language of your product. 

Moreover, you can ask users for text input and advance tours based on responses.

Similarly, you can handle the way interactive elements are shown to the user by timing the animations.

• Hints (tooltip and flashing beacon): Tooltips are visual reminders for users to return to skipped, dismissed, or completed tour steps. In other words, users can access the learning content whenever they want.

Flashing beacons are triggered by users when they want to find information on their own.

You have the option to make these interactive elements permanent or temporary based on user data. This feature can be helpful when you want to upsell premium features.

• Section tour card: You can welcome new users to a new feature section with this card. It helps explain the value of a feature in a short, concise, and easily digestible way.

Use a call-to-action (CTA) button on the card to guide users to a relevant article, feature tour, or a video tutorial.

How much does Product Fruits cost?

Product Fruits has a tiered pricing system. There are three separate plans: Starter, Pro, and Enterprise. However, the pricing of these tiers depends on the number of monthly active users (MAUs) you have.

The following dollar amounts are for 1.000 MAUs:

• Starter: $96/month. This plan is ideal for small businesses that are just getting started with product adoption.
• Pro: $149/month. This plan is a great fit for those who need AI-powered automation to streamline their adoption process.
• Enterprise: Custom pricing. This plan is ideal for companies with specific use cases.

💡 One thing that makes Product Fruits different (and perhaps better) than other product adoption tools in the market is that they don’t charge extra for seats, domains, languages or multiple flows.

On the other hand, pricing can still be expensive, especially for smaller teams with limited budgets. Check out this user review on G2👇

The user above does not list pricing as a “dealbreaker” for them.

However, it can be a dealbreaker for you. This is because some of the advanced features (like the AI writer and custom events) are hidden behind higher-priced plans. 

What are the pros of Product Fruits?

✅ Ease of use: Product Fruits is simple to navigate for both teams and end users. A product manager on G2 appreciates how the tool saves both time and effort to communicate with customers.

✅ Great user onboarding flows: As a product adoption tool, Product Fruits does one thing well, user onboarding. It helps new users get up to speed quickly. A user on G2 highlights the no-code setup for onboarding flows as a big time-saver. 

✅ Excellent customer support: Product Fruits has a responsive team and solves user problems quickly. A G2 reviewer compliments the product’s instant troubleshooting and friendly customer support team.

✅ Strong feedback collection features: With Product Fruits, you can gather insights directly from users and communicate within your app. A user on G2 shares that it is one of the capabilities they use regularly.

✅ Customizable: When you pay two or three digits for an adoption tool every month, you expect it to be tailored exactly to your company. Product Fruits provides just that. As a G2 reviewer points out you can match tooltips and UI elements to your brand. 

What are the cons of Product Fruits?

❌ No standalone features: Product Fruits is a valuable product adoption tool for sure. However, it does not offer any standout features that truly set it apart from other top tools.

❌ Clunky UI: Some parts of Product Fruits often feel outdated or awkward to use. For example, a user on G2 points out that they have to individually click through every hint to get an overview in the analytics dashboard. Another user comments on how it can become difficult to manage multiple walkthroughs because the editor lags or “doesn’t behave as expected,” they say.

❌ Inefficient analytics: One of the most frequent issues with Product Fruits is its analytics feature. Users frequently report that it lacks some advanced data breakdowns. A user on Reddit rates it as “meh,” stating that the visibility into the data is “subpar”.

❌ Learning curve: It takes time to fully understand and set up all features, especially for new users. While a user on G2 appreciates the documentation for help, setting up advanced features still feels like a hassle.

❌ Scalability: Product Fruits may not suit complex enterprise needs. It is designed more for small businesses and midsize teams. An enterprise user on G2 thinks Product Fruits’ simplicity is better suited for smaller teams.

A better alternative to Product Fruits: UserGuiding

Product Fruits is a great tool to get started with user onboarding and product adoption. However, if you need more depth and standalone features, then UserGuiding will be a better fit for you.

UserGuiding is a no-code digital adoption platform designed to create and improve personalized in-app experiences. Similar to Product Fruits, UserGuiding helps you build user onboarding flows, surveys, checklists, and resource centers.

Both tools operate with a Chrome extension to access templates and onboarding features.

UserGuiding’s key features include:

• AI assistant
• Product tours
• Resource centers
• In-app analytics
• NPS and survey template
• Hotspot, tooltips, announcement modals
• Onboarding checklists
• Knowledge base
• Segmentation
• Customization
• Product updates (Changelog)

In addition to these, UserGuiding offers several exclusive features, designed to make product adoption smoother and more affordable, such as:

• Segmentation and personalization: UserGuiding lets you deliver tailored experiences to specific user segments, based on attributes like role, plan, or behavior. You can show the right onboarding content to the right users at the right time, enhancing relevance and impact.

Basic segmentation is available (e.g., by language or page) on Product Fruits, but it offers less granular control than UserGuiding.

• Customizable branding: Unlike many alternatives, UserGuiding offers extensive design customization, so all onboarding elements match your brand’s look and feel seamlessly.

Product Fruits, on the other hand, provides good branding options but is more restrictive — no advanced CSS customization.

• In-app resource centers: With UserGuiding, you can create a dedicated self-serve help center directly inside your product, where you can include guides, knowledge base articles, videos, and more. All easily accessible without leaving your app.

Product Fruits also includes a help center where you can add articles and guides, but it's more limited in customization and not as robust as a standalone module.

• Detailed analytics: UserGuiding provides analytics on guide performance, user interactions, and checklist progress to help you optimize onboarding flows.

While Product Fruits has similar guide-level analytics and focuses on engagement data, it unfortunately lacks advanced drill-downs or richer data breakdowns.

It is a close race but UserGuiding wins thanks to its deeper guide optimization insights.

How much does UserGuiding cost?

Similar to Product Fruits, UserGuiding has a tiered pricing system. It offers four different plans: Support Essentials, Starter, Growth, and Enterprise.

The price of these plans, except for the free plan, Support Essentials, also changes based on the monthly active users (MAUs) you have. Let’s take a look at how much they cost for 2,000 MAUs👇

• Support Essentials: Free forever! This free plan is the perfect fit for those dipping their toes in digital adoption without feeling overwhelmed by all the feature options. Some of the included features are resource centers, AI assistant, product updates page, and knowledge base.
• Starter: $174/mo, billed yearly. With this plan, you get the best value in the market for user onboarding and product adoption features like guides, surveys, segmentation, and built-in analytics.
• Growth: $349/mo, billed yearly. This plan is ideal for fast-scaling teams (small- to mid-sized businesses) that need to track their growth with A/B testing, goal tracking, custom button tracking, and more.
• Enterprise Custom pricing, billed yearly. This plan includes all the features from Growth, plus security and compliance (SOC2 & GDPR) as well as unlimited localization, customizable themes, and personalized support.

Why pick UserGuiding over Product Fruits? 

UserGuiding makes it easier on your budget without cutting out the must-have features. You still get smooth onboarding flows, interactive guides, and surveys. All at a more accessible price point.

What really sets UserGuiding apart is its extra features, like in-depth analytics and stronger user segmentation options, giving you more ways to support and target your users right inside your product.

🚀 Flexible monthly pricing and a 14-day free trial mean you can jump in and test it risk-free now! 🚀

In short…

Product Fruits is a great entry tool to the wild world of product adoption. It has many quality features, including AI copilot, life ring button, and custom events based on user activity.

It also stands out with its ease of use, customer-friendly support, and strong feedback features.

However, when it comes to product analytics and performance consistency, Product Fruits fails the test.

Creating and deploying onboarding flows, checklists, and support materials is fairly easy. Yet, editor lags and app crashes can be frustrating. 

Moreover, limited customization options are far from providing a “premium” branding look. UserGuiding has a well-branding feel with more in-depth customization.