Privacy Policy

Privacy Policy

Last Updated: 24 Jan, 2024

This page summarizes the data we collect from the UserGuiding website (“site”) or software application, including API (“app”) and how we help ensure excellent privacy standards. When you use our site or app you agree to the data practices as per this policy.


This Privacy Policy is drafted by YNOT Partners Yaz. Paz ve Dan. A.Ş. and YNOT Partners Inc. (together as “UserGuiding”, “us”, “we”, or “our”) to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information. UserGuiding is committed to protecting the privacy of its customers and end users.

Our approach to data security and privacy includes but is not limited to:

  • Fully complies with the EU General Data Protection Regulation (“GDPR”).
  • State-of-the-art platform security.
  • Encrypts all customer and end-user data.
  • Uses best-in-class cloud vendors with excellent security standards.

Kinds of Data We Collect

UserGuiding collects data about customers and processes data about their end users on behalf of customers. UserGuiding does not sell any data to third parties and makes clear its responsibilities as a Data Controller and Data Processor under the GDPR.

Customer Data

Since UserGuiding is a B2B SaaS, we never target end users or customers as potential subscribers. When we say “customer” or “user”, we mean someone working for a startup, corporate company or any kind of organization looking for a business solution like UserGuiding. While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”).

Personally identifiable information may include, but is not limited to:

  • Name
  • Company Name
  • E-mail Address

We may use your Personal Data to contact you with newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt out of receiving any or all of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us via email at [email protected].

UserGuiding may also collect email addresses when someone subscribes to our blog, and we fulfill this request by sending product updates and relevant content.

UserGuiding does not store financial data about customers (e.g., credit card information), choosing instead to employ a dedicated payment processor.

UserGuiding is GDPR compliant and offers customers their individual rights to access, delete, and modify their data, etc.

Usage Data

We may also collect information about how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

We may also collect customer-wide statistics such as active user count, number of UserGuiding guides/hotspots shown, how many UserGuiding guides/hotspots flows are published at a time, etc.

Location Data

We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service and to improve and customize our Service.

You can enable or disable location services when you use our Service at any time through your device settings.

End User Data

Customers can send UserGuiding data about their users to help show more targeted and relevant content and to assess which users engaged with UserGuiding tours. The legal basis for UserGuiding processing this data is the legitimate interest (to help provide UserGuiding’s service).

To learn how to send user data to UserGuiding, please read this article.

UserGuiding does not collect any personal data of end users by default. When the UserGuiding code snippet is loaded on a customer’s software page, the only data UserGuiding obtains by default is the user agent and URL.

When using “Custom CSS Selector”, UserGuiding also collects CSS selector information to better identify the specific element. Learn more about this here.

Data in this category is used in the targeting and customization of UserGuiding content, as well as displaying analytics on the UserGuiding dashboard.

We accept that our customers/users collect their end user’s data in a way that complies with GDPR. We do not take any responsibility for how our own customers/users collect or process their end users’ data. We also provide a range of methods to support customers in providing their end users with their individual rights under GDPR, including erasure, restriction, etc.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

UserGuiding does not store any personal information, including the user’s name, email, or IP address. Companies may track personal information using UserGuiding’s custom attribute tracking feature to segment users. None of these custom attributes are stored on UserGuiding’s databases, just stored on the browser. To learn more about the custom attribute feature, please read these articles. You can access which cookies are tracked by UserGuiding if the JS snippet is embedded here.

Use of Data

UserGuiding uses the collected data for various purposes:

  • To provide, maintain, and improve our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent, and address technical issues
  • To provide you with news, special offers, and general information about other goods, services and events that we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Data Retention

UserGuiding will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

UserGuiding will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen security or improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

In the case that customers or individuals request the deletion of their data, UserGuiding will perform this deletion within seven working days.

Requests for data deletion may be addressed to [email protected] or through this page.

Data Security

UserGuiding leverages best-in-class practices around data security, including serving over 256-bit SSL and controls to prevent data access between customers. We backup data daily, and all backups are encrypted.

UserGuiding is committed to the privacy of information as it passes over the network, as well as to preventing unauthorized access to customer or end-user data. We use industry-leading encryption to protect all external traffic in transit (via HTTPS/TLS) and at rest (using AES-256 and an automated key rotation system).

UserGuiding does not handle customer payment data directly; instead, it uses a fully PCI DSS-compliant payments processor. UserGuiding is not intended for the handling of end-user payment information.

Learn more about security in UserGuiding here.

Your Data Protection Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. UserGuiding aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update, or delete the information we have on you. Whenever made possible, you can access, update, or request the deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time when UserGuiding relies on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests. For such requests, contact [email protected] or use this platform.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Our Privacy Approach

We use the information you provide about yourself when placing an order only to complete that order and to provide excellent customer service during the term of your service.

Although UserGuiding owns the data storage, databases, and the UserGuiding site, you retain all rights to your content. We will also not utilize your content in our databases to compete with you, to advertise or market to your clients, or to contact your clients for any other means of profit.

Under the following circumstances, we may have to share your personally identifiable information provided to us online.

  • If it becomes necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the Terms of Service, or as otherwise required by law.
  • If UserGuiding is acquired by or merged with another company. In this event, UserGuiding will notify you before information about you is transferred and becomes subject to a different privacy policy.

End User Customer Data

UserGuiding will collect End User Customer Data necessary to provide the service to you. “End User Customer Data” means information about your customers, which includes any information you elect to send to UserGuiding in your implementation as well as general information including but not limited to browser and device information.

We do not sell, share or disclose any End User Customer Data with any third party, except if Userguiding is acquired by or merged with another company.

Remarketing and Behavioral Targeting

UserGuiding uses remarketing and behavioral targeting services to advertise on third-party websites to you after you visit our Service. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your past visits to our Service.

LinkedIn Website Retargeting (LinkedIn Corporation)

LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of this Site with the LinkedIn advertising network. Place of processing: United States – Privacy PolicyOpt Out

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Site with the Facebook advertising network. Place of processing: United States – Privacy PolicyOpt Out Privacy Shield participant.

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Site with the Facebook advertising network. Place of processing: United States – Privacy PolicyOpt Out Privacy Shield participant.

Twitter Remarketing (Twitter, Inc.)

Twitter Remarketing is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of this Site with the Twitter advertising network. Place of processing: United States – Privacy PolicyOpt Out Privacy Shield participant.

Google Ads Remarketing (Google LLC)

Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of this Site with the Google Ads advertising network and the DoubleClick Cookie. Users can opt out of Google’s use of cookies for ad personalization by visiting Google’s Ads Settings. Place of processing: United States – Privacy PolicyOpt Out Privacy Shield participant.

Quora (Quora, Inc.)

Quora Remarketing is a remarketing and behavioral targeting service provided by Quora, Inc. that connects the activity of this Site with the Quora advertising network. Privacy PolicyOpt Out

Reddit (Reddit, Inc.)

Reddit Remarketing is a remarketing and behavioral targeting service provided by Reddit, Inc. that connects the activity of this Site with the Quora advertising network. Privacy PolicyOpt Out

Our Vendors

We use vendors to help us deliver the best functionality and user experience for our customers. This part gives an overview of what we use and where you can find more information about the GDPR compliance of these vendors.

See the list of our vendors at Trust Center > Subprocessors.

Representative for data subjects in the EU and UK

We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative and your point of contact.

Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative, Prighter, or make use of your data subject rights, please visit the following website.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: [email protected]

© 2024 YNOT Partners Yaz. Paz ve Dan. A.Ş. All Rights Reserved.