9 WalkMe Alternatives & Competitors: Expert Overview

What is WalkMe?

WalkMe is a digital adoption platform that aims to improve digital transformation, change management, employee productivity, and onboarding. It also offers powerful analytics capabilities. 

In terms of in-app guidance and engagement, WalkMe offers:

• Product tours and walkthroughs 
• Hotspots and tooltips
• NPS, CSAT, and custom surveys 
• AI agent 
• Segmentation 
• Event tracking (task completion and user interaction reports)

WalkMe also has a decent range of integrations, whether through built-in connectors, APIs, or even webhooks. It’s not always the smoothest process, but it does allow you to sync data between WalkMe and other platforms. You can pull data from external analytics tools into WalkMe to enhance user insights or push WalkMe's data into other systems for deeper analysis.

WalkMe Pricing

WalkMe has 2 main plans: WalkMe for Employees and WalkMe for Customers. 

Both of these plans have features/tools for in-app guidance, content management, surveys, segmentation, and analytics. WalkMe for Employees, in addition to these features, offers capabilities for workflow automation, employee productivity and real-time collaboration. 

There are also several add-on bundles, like AI features, data management features (session replays, etc.), and advanced security/control features. 

WalkMe does not have a transparent pricing policy; they do not disclose pricing details on their website. However, it is known to be one of the most expensive onboarding and in-app experience tools on the market. And according to testimonials from former customers, WalkMe's pricing can reach six figures 💲💲💲

What are the weaknesses of WalkMe?

In addition to its non-transparent and very expensive prices, WalkMe has several more downsides to it 👇🏻

• Technical Requirements: WalkMe requires heavy coding and technical knowledge to set up the platform, create experiences, and maintain everything. Many customers complain about their reliance on technical teams to use the tool.
• Doesn’t Meet Specific Needs: Although WalkMe offers cool DAP features and advanced analytics capabilities, it falls short in in-app announcements, knowledge base creation, and product update pages or roadmaps. 
• Limited Customer Support: WalkMe’s help center is not open to the public, and live support is not accessible to all plans. 

9 Best Alternatives to WalkMe (Free & Paid)

#1 WalkMe vs. UserGuiding

• G2 Score: 4.7⭐/5 (573 reviews)

UserGuiding is a no-code, all-in-one product adoption platform that helps you improve your user engagement and feature adoption. It offers several features and capabilities you can use to create interactive user experiences, including:

• Product tours
• Onboarding checklists‍
• Hotspots and tooltips‍
• Announcement modals (banners, slideouts, pop-ups, etc.
• ‍NPS and custom in-app surveys‍
• AI assistant‍
• Resource center (in-app)‍
• Knowledge base (standalone)‍
• Product updates (standalone) ‍
• Segmentation‍
• Analytics

You can use UserGuiding for:

• In-app Guidance/Onboarding: Guide users with interactive walkthroughs, checklists, and tooltips to ensure a smooth onboarding experience.
• In-product Messaging: Announce updates and new features through banners, pop-ups, and hotspots to keep users informed.
• Self-service Help: Provide users with on-demand access to FAQs, knowledge bases, and support resources for quick assistance.
• Customer Feedback: Utilize pre-built survey templates or create custom ones to collect valuable user insights.
• Feature Adoption: Encourage users to engage with features by offering tips through tooltips or promoting them via checklists.

UserGuiding and WalkMe share similar capabilities, particularly in in-app experiences and user engagement. However, their core focus differs: WalkMe is primarily an analytics-driven tool, while UserGuiding is designed for product adoption and user onboarding. 

Here’s how they compare side by side 👇🏻

While the features and tools a platform offers are important, other factors, such as integrations, security and compliance, and pricing, can also make or break a deal.

Here’s what WalkMe and UserGuiding offer in these areas:

UserGuiding Pricing

UserGuiding offers three plans: Starter, Growth, and Enterprise. The pricing for these plans is based on your Monthly Active Users (MAU), allowing you to scale as you grow and save money when you're just starting.

The Starter Plan starts at $174/month (billed annually) for up to 2,000 MAU. For 2,000 to 5,000 MAU, the price increases to $209/month (billed annually), and so on.

The Growth Plan starts from $349/month (billed annually) for 2,000 MAU and for up to 5,000 MAU, the price goes up to $419/month.

The Enterprise plan has custom pricing.

The Starter plan, while affordable, includes almost all of the core product features and capabilities UserGuiding has to offer. It provides essential features like guides, surveys, checklists, resource center, analytics, hotspots, knowledge base, and product updates, but with some limitations on the number.

Growth and Enterprise plans offer additional advanced services, enhanced account control features, and more options for customization and localization, along with unlimited usage for guides, hotspots, checklists, and resource centers.

📝 Here’s what UserGuiding customers say about the platform:

#2 WalkMe vs. Pendo

• G2 Score: 4.4⭐/5 (1,483 reviews)

Pendo is an all-in-one software experience management platform that offers many features and functionalities for both customer onboarding and employee onboarding. 

With Pendo, you can create:

• Guides, tooltips, onboarding modules,
• Resource centers,
• NPS surveys (in-app/ in-app + email),
• Product roadmaps,
• Session recordings, 
• And detailed reports for your funnels, user events, paths, and workflows

With Pendo Listen (an add-on feature bundle), you can access features like Feedback Views and Validate Ideas, as well as the AI feedback summary tool. These features enable you to conduct user research and plan out your product roadmap more effectively. 

WalkMe Wins at…

• AI Assistance: ActionBot, WalkMe’s AI assistant, helps you handle tasks, answers your questions, and detects errors and trends. 
• Automation: WalkMe allows you to reduce manual tasks and deliver personalized user experiences at scale.

Pendo Wins at…

• Product Planning: Pendo offers features for product roadmaps and user research. 
• User Feedback: Pendo offers AI-powered sentiment analytics for user feedback.
• User Analytics: Both Pendo and WalkMe offer advanced analytics capabilities. However, Pendo wins at user-engagement-specific reports. 

Pendo Pricing 

Pendo has 4 plans: Base, Core, Pulse, and Ultimate. Unlike UserGuiding, Pendo doesn’t offer many of its features in the cheaper plans. For example, session replays are included starting from the Core plan, and NPS surveys are included starting from the Pulse plan. 

They can be purchased as add-ons in cheaper plans, too, though. 

Like WalkMe, Pendo doesn’t disclose its pricing, but they mention it’s MAU-based and custom. There’s also Pendo Free, which is very limited and can be used for up to 500 MAU. It includes only the basic guide and analytics features, along with Pendo-branded NPS surveys.

📝 Here’s what Pendo customers say about the platform:

#3 WalkMe vs. Userpilot

• G2 Score: 4.6⭐/5 (703 reviews)

Userpilot is a product growth platform that focuses mostly on user activation and feature adoption. It offers the most popular adoption tools like tooltips, hotspots, guides, and checklists. In addition to those, it also offers:

• Session replays
• Surveys
• Resource centers
• Announcement modals
• Feature tagging and event tracking capabilities 
• Segmentation

Userpilot also offers native mobile app support. You can create mobile-first Carousels and Slideouts, use segmentation capabilities and monitor mobile engagement data through analytics.  

WalkMe Wins at…

• Usability: Although WalkMe requires coding skills and a lot of technical knowledge, the platform itself is pretty reliable. Userpilot’s UI can feel buggy and non-responsive from time to time. 
• Employee Onboarding: WalkMe has many features for employee productivity and onboarding, like Workstation and WalkMe Menu. 
• Workflow Management: WalkMe is a DAP and it offer many automation and acceleration tools that can help you (and your employees) save time.

Userpilot Wins at…

• Mobile Onboarding: Although WalkMe supports native mobile apps as well, Userpilot offers more features for mobile, like carousels and push notifications. 
• User Feedback: Userpilot offers 30+ in-app survey templates, as well as detailed feedback analysis dashboards and visualizations. 
• Pricing: Although Userpilot is definitely more expensive than the market average, it still is way cheaper than WalkMe. 

Userpilot Pricing

Userpilot has 3 plans: Starter, Growth, and Enterprise. 

Starter plan costs $249/mo (paid annually) and includes up to 2,000 MAU, but it does not offer a scaling option. It is very limited in terms of included feature (and even add-on opportunities): it includes guides, hotspots, NPS, banners and checklists, along with segmentation and basic analytics and event tracking capabilities. 

No resource center, no custom survey, no A/B testing… 

Not even add-on opportunities.

The Growth and Enterprise plans share similar core features but differ in integrations, advanced data capabilities, account management, and certain feature limitations. The Growth plan starts at $799/month (billed annually) with custom MAU limits, while the Enterprise plan’s pricing is not publicly disclosed.

📝 Here’s what Userpilot customers say about the platform:

#4 WalkMe vs. Userflow

• G2 Score: 4.8⭐/5 (104 reviews)

Userflow is a no-code user onboarding tool that focuses solely on in-app guidance and user engagement. It offers:

• Flows (tooltips, speech bubbles, hotspots, etc.)
• Checklists
• In-app surveys 
• Resource centers 
• Feature announcements
• AI assistants

Userflow offers a good amount of customization settings. However, all the customization options and rules are out on the UI, which might confuse some users and cause frictions in the UX. 

WalkMe Wins at…

• Analytics: Userflow tracks very basic material interaction metrics, while WalkMe offers detailed workflow and adoption analytics. 
• UI Design: Userflow has a crowded UI. Although it’s not inherently hard to use, can tiring and confusing to navigate around. WalkMe has a more tidied up UI, even though it’s a more complex tool to use. 
• Employee Onboarding: WalkMe has a strong employee onboarding toolkit, including workflow management capabilities. Userflow doesn’t have any specific feature for employee onboarding and/or productivity. 

Userflow Wins at…

• Usability: Userflow is a no-code tool with a very detailed onboarding. Compared to WalkMe, it requires minimal effort and time to get started with the tool. Plus, it doesn’t require constant support from technical teams for maintenance. 
• Customization: Userflow offers more customization for the created materials.
• Pricing: Userflow has a similar pricing range to Userpilot. While it’s more expensive than some other WalkMe competitors, it’s still far more affordable than WalkMe.
• Support: Userflow has a public knowledge base for self-serve help and offers live chat and email support to all its customers. 

Userflow Pricing

Userflow has 3 plans: Startup, Pro, and Enterprise. Each plan includes unlimited flows, launchers (hotspots), banners, and checklists. 

The Startup plan includes 2 surveys, which also turn into unlimited in the Pro plan. AI assistant is included in all the plans, as well; in the Startup and Pro, it comes with 100 messages (monthly). Event tracking and localization are available in the Pro and Enterprise plans, along with additional unlimited features and priority support.

Userflow allows for MAU-based scaling, too. 

The Startup plans costs $240/mo (billed annually) for up to 3,000 MAU, while the Pro plan starts from $680/mo (billed annually) for up to 10,000 MAU. 

📝 Here’s what Userflow customers say about the platform:

#5 WalkMe vs. Product Fruits

• G2 Score: 4.7⭐/5 (123 reviews)

Product Fruits is a user onboarding and retention tool that helps you engage and communicate with your users within your product. Its main features are:

• Tours and hints (tooltips and hotspots)
• Onboarding checklists
• NPS and surveys
• Announcements (banners, pop-ups, and newsfeed)
• Life ring button (resource center)
• Knowledge base 
• AI writer

WalkMe Wins at…

• Segmentation: WalkMe allows for complex, behavior-based user segmentation. Product Fruits also provides segmentation capabilities, but in a more limited and basic form.
• AI Capabilities: Product Fruits’ AI Writer helps generate copy for flows, but compared to WalkMe’s AI-powered automation, error detection, trend analysis, and chatbot capabilities, it falls short.

Product Fruits Wins at…

• Usability: Product Fruits has little to no learning curve and easier to use. 
• Knowledge Base: Product Fruits lets you create a standalone knowledge base, while WalkMe relies on 3rd-party integrations for KB tools.
• In-app Announcements: WalkMe doesn’t have banners or announcement modals, while Product Fruits offers different ways/tools for in-app announcements. 

Product Fruits Pricing

Product Fruits has 3 plans: Core, Boost, and Enterprise. All plans include unlimited tours, tooltips, and hotspots, while Boost and Enterprise also offer unlimited checklists (limited to three in the Core plan). 

Most features are available across all plans, except for the AI Writer and surveys, which are not included in the Core plan. Additionally, the Core plan only supports public knowledge bases, whereas Boost and Enterprise allow for password-protected KBs. 

All three plans also include unlimited seats and domains.

The Core plan starts at $79/month (billed annually) for up to 1,500 MAU, while the Boost plan starts at $139/month for the same limit. For 3,000 MAU, the pricing increases to $129/month for Core and $189/month for Boost (both billed annually).

📝 Here’s what Product Fruits customers say about the platform:

#6 WalkMe vs. Appcues

• G2 Score: 4.6⭐/5 (331 reviews)

Appcues is a multi-channel user engagement platform that also offers various tools and capabilities for product adoption, user onboarding, and retention. In terms of features and product capabilities, it has:

• Flows (modals, slideouts, and hotspots) 
• Tooltips
• In-app Surveys and NPS
• Checklists
• Banners
• Resource Centers
• Segmentation
• Event Tracking
• A/B Testing
• Email Messaging

Appcues also supports mobile apps and iFrames. 

WalkMe Wins at…

• Detailed Analytics for Each Use Case: WalkMe offers behavior analytics, funnel analytics, and AI-powered predictive analytics for customer onboarding, along with product usage analytics and workflow efficiency analytics for employee onboarding.
• Automation: Appcues doesn’t offer any workflow management and/or automation capabilities. 
• Employee Onboarding and Engagement: WalkMe offers dedicated tools for employee onboarding, while Appcues, though usable for employee onboarding, may feel limited for those seeking a tool focused solely on employee needs.

Appcues Wins at…

• In-app Announcements: Appcues offers several options for in-app announcements, such as slideouts, pop-ups, banners, and modals –even push notifications for mobile apps. WalkMe doesn’t have in-app announcement features. 
• Usability: Appcues is easier to set up, use, and maintain compared to WalkMe.
• Pricing: While not the cheapest on the market, Appcues is still more affordable than WalkMe, like most of its alternatives

Appcues Pricing

Appcues has 3 plans: Start, Grow, and Enterprise with pricing based on Monthly Tracked Users (MTU). For 1,000 MTU, the Start plan costs $250/month (billed annually), while the Grow plan costs $1,000/month (billed annually). 

The price of the Start plan adjusts for every 500 MTU, while the Grow plan remains the same up to 3,000 MTU, then changes every 1,000 MTU thereafter. 

The Enterprise plan offers custom pricing. 

The Start plan is very limited; certain features, like checklists and resource centers, are not included, while others have strict limits, such as a 20-event cap for event tracking. Even at its cheapest plan, Appcues is expensive yet lacks many features or does not offer them at a practical level.

📝 Here’s what Appcues customers say about the platform:

#7 WalkMe vs. Intercom

• G2 Score: 4.5⭐/5 (3,339 reviews)

Unlike other WalkMe competitors, Intercom is primarily a customer service platform, not a product adoption or user onboarding tool. However, it does offer certain onboarding, in-app guidance, and self-serve support features, similar to other alternatives in those areas.

Intercom’s main feature/offering is its AI agent, Fin. 

Beside that, it also offers:

• Product tours
• Tooltips
• Onboarding checklists 
• Surveys 
• Banners 
• Live and AI-powered chat 
• Help center

That being said, Intercom is mainly a customer service platform. 

So, its in-app engagement and onboarding features are not fully customizable, and its analytics capabilities are underdeveloped.

WalkMe Wins at…

• Feature Quality: WalkMe has fully developed (although not always fully-customizable) product adoption and onboarding features. Intercom’s features sometimes might feel “low-key” and not logically connected. 
• Analytics and Control over User Data: Many Intercom users complain about having limited control over their users' data and interactions with the materials created in Intercom. 

Intercom Wins at…

• Help Center: Intercom offers a lot of customization and management capabilities for its help center feature, along with separate article analytics. 
• Customer Support Features: Intercom is a customer service tool, so its support-related features are pretty successful, like chatbots, and inbox design in the UI. 

Intercom Pricing

Intercom follows a seat-based pricing model, with the following per-seat costs: Essential at $29/month (billed annually), Advanced at $85/month (billed annually), and Expert at $132/month (billed annually). 

Its AI agent, Fin, is priced separately at $0.99 per resolution, while email campaigns, SMS, WhatsApp, and phone services are charged on a pay-as-you-go basis. 

This transparent pricing structure offers flexibility, allowing businesses to pay based on usage, which can be ideal for small businesses with minimal seats or feature needs. However, as you scale, Intercom can become more expensive (though still less costly than WalkMe, it’s definitely pricier than most other alternatives we've covered).

📝 Here’s what Intercom customers say about the platform:

#8 WalkMe vs. Shepherd.js (Free option)

• GitHub Score: 13.2K⭐

Shepherd.js is an affordable, code-based product tour builder. You can also create tooltips, modals, and customizable guides. Other capabilities of Shepherd.js include:

• Floating UI
• Navigation

Shepherd.js is a lightweight JavaScript library and it does one thing well: product tours. It is not a comprehensive platform with analytics, advanced features like onboarding surveys and checklists.

WalkMe Wins at…

• Enterprise Features: WalkMe is built for large organizations. It offers robust analytics, automation, and integrations with other enterprise tools. Shepherd.js doesn’t aim to support these features.
• Scalability: WalkMe can handle complex, multi-step workflows across multiple platforms. It’s ideal for scaling user and employee onboarding in large teams or global enterprises.
• Support and Services: WalkMe provides dedicated support, onboarding, and training teams. You’ll also get access to strategic consulting—something you won’t find with open-source tools.

Shepherd Wins at…

• Developer Control: As an open-source library, Shepherd.js gives you complete flexibility over customization, design, and behavior. You can build exactly what you need, without vendor limitations.
• Simplicity: If you just want to create lightweight product tours or tooltips without a heavy platform, Shepherd.js is a clean and minimal option. It integrates well with modern JavaScript frameworks.
• Pricing: Shepherd.js is free and open-source. There are no licensing costs, no upsells, no hidden fees. Perfect for startups or individual developers on a budget.

Shepherd Pricing 

Shepherd.js is completely free and open-source for personal and non-commercial projects, with no tiered plans or usage limits. Unlike platforms like WalkMe, there are no monthly active user (MAU) caps, feature restrictions, or hidden fees.

That said, you’ll need to build and host everything yourself. There’s no customer support, onboarding service, or analytics dashboard out of the box—just the core library for creating product tours. You can extend it with other open-source tools or custom code, but that requires developer time and resources.

📝 Here’s what Shepherd.js customers say about the product:

The commercial licenses start at $50/lifetime and include commercial support, product updates, and multiple projects. If you’re looking for full control and zero licensing costs, Shepherd.js is hard to beat. But if you need enterprise-level features or non-technical team access, you’ll likely need to build or buy those capabilities separately.

#9 WalkMe vs. Intro.js (Free option)

• GitHub Score: 4.6/5⭐ (23.1K reviews aka “stargazers”)

Intro.js is a code-based, open-source library for building product tours, step-by-step walkthroughs, and hints. It offers:

• Step-by-step walkthroughs
• Tooltips and pop-ups
• Multi-page tour support
• Keyboard and scroll navigation
• Manual localization options

Unlike no-code platforms, Intro.js requires developer involvement and does not include features like checklists, surveys, analytics, or user segmentation.

WalkMe Wins at…

• Analytics: Intro.js doesn’t offer any built-in analytics, while WalkMe provides detailed user behavior tracking, goal-based analytics, and workflow reporting for both employee and customer onboarding.
• Employee Onboarding: WalkMe is great at internal training and employee onboarding, offering features like task automation, guidance layers, and productivity tracking; none of which are available in Intro.js.
• Enterprise Features: WalkMe supports large-scale needs like role-based access, compliance management, and multi-language support out of the box. Intro.js lacks these features and would require significant custom development to replicate them.

Intro.js Wins at…

• One-Time Cost Structure: Unlike WalkMe’s subscription-based pricing model, Intro.js offers a straightforward, one-time commercial license, making it a budget-friendly option for smaller teams or individual developers who don’t need a full suite of features.
• Developer Control: Intro.js gives developers complete control over onboarding flows through code, making it ideal for teams that prefer to build and customize their own experiences without relying on third-party interfaces or limitations.
• Lightweight Implementation: As a small, dependency-free library, Intro.js can be easily added to any web app without bloating performance, which is perfect for teams prioritizing speed and simplicity.

Intro.js Pricing

Unlike WalkMe, Intro.js offers lifetime access for all plans. It has two licensing options: Free and Commercial. Both provide access to the core library, which includes customizable product tours, tooltips, and multi-page walkthroughs.

The Free license is intended for personal or non-commercial use. It includes full functionality but requires projects to remain open-source.

The Commercial license is required for any business or proprietary use. It comes with a one-time payment model—starting at $9.99 per project—and includes usage rights for commercial applications, with higher tiers available for extended support or enterprise needs.

Unlike most onboarding tools, Intro.js does not use MAU-based pricing or subscription plans. It’s a cost-effective solution for teams looking for a lightweight, developer-driven onboarding experience without recurring fees.

📝 Here’s what Intro.js users say about the platform:

AI Onboarding Tools

Looking for even more alternatives? You can check out these AI-powered onboarding tools before you pay for WalkMe ⬇️

• Frigade.ai: A developer-focused onboarding framework that lets teams build native, code-driven onboarding flows directly into their product. It’s ideal for engineers who want precise control over behavior and design without relying on no-code interfaces.
• Hopscotch: A no-code tool for creating in-app tours, tooltips, and modals. Unlike Frigade, it’s built for speed and ease of use by non-technical teams who want to guide users without writing code.
• Guidde: An AI-powered platform for generating video tutorials and visual documentation from screen recordings. Guidde is different from other tools on this list because it focuses on asynchronous user education and support content, rather than embedded onboarding flows.
• Onboardly: A conversational onboarding assistant that guides users through your product in a chat-style UI. Unlike traditional tour builders, it delivers onboarding through interactive dialogue, making it feel more personal and adaptive.