User Onboarding

10 Whatfix Alternatives and Competitors That Are Easier To Use And Have Fairer Pricing

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    Home / User Onboarding / 10 Whatfix Alternatives and Competitors That Are Easier To Use And Have Fairer Pricing

    TL:DR;

    • Whatfix is a good tool that offers both cloud and on-premise onboarding solutions with enough capabilities for small businesses, but for the pricing of an enterprise tool.
    • UserGuiding is the best alternative to Whatfix since it provides more and better features, is easier to use, and costs much less.
    • For bigger enterprise applications and compalies, WalkMe is a decent solution with customized features, but beware that the implementation will take months.
    • Appcues is a similar tool to Whatfix with fewer analytics capabilities, but better onboarding solutions.
    • Pendo is another enterprise-oriented user onboarding software with very strong user behavior tracking and analytics capabilities for companies that put data above everything
    • Userlane is a linear product that only offers interactive product walkthroughs for an affordable price.
    • Intro.js isn’t a tool, but an open-source library. It could be. a good alternative if you need something simple and affordable, and have a spare developer to handle the coding.

    In 2022, every online business is aware of the fact that online product experiences are more important than ever.

    Whatfix is a fantastic product in the field that provides effective training with contextual guidance - but obviously, it has it's flaws.

    And I am here to decode those flaws so that you can find the best customer onboarding solution that perfectly fits your needs.

    4 Reasons Why You Might Need a Whatfix Alternative

    1- It is enterprise-focused 🗂

    Whatfix is a digital adoption software that focuses on providing each customer a tailored customer experience - which means that there is only so many people they can actually focus on. That's why the tool leans on developing for enterprise customers.

    2- It lacks advanced analytics 📉

    Even though Whatfix positions itself as a tool for enterprises, their analytics feature is far from being good. If you are a constantly growing company that relies on data, you will have to adopt another product along with Whatfix.

     3- It requires lots of technical knowledge 🧑‍💻

    Whatfix is easy to use for technical people. I don't know much about code, and there isn't much for me to do with Whatfix. If you are in a similar position - or if you don't have product managers that are ready to take on this job, you will have trouble fully benefiting from the tool.

    Top Alternatives and Competitors of Whatfix

    1. UserGuiding
    2. WalkMe
    3. Appcues
    4. Userlane
    5. Pendo
    6. Gainsight PX
    7. Intercom Product Tours
    8. Stonly
    9. Intro.js
    10. Pageguide

    So, you’ve decided on using another tool than Whatfix to meet your user onboarding and product analytics needs. Alright, let’s start with the first tool on our list:

    1- UserGuiding vs Whatfix – easier and more extensive user onboarding

    UserGuiding is a no-code digital adoption solution that helps you provide better in-app experiences.

    👉 Compared to its alternatives, UserGuiding is much simpler to use since it is a no-code platform. It doesn’t require a single line of code to work.

    It works with a Chrome browser extension that lets you create various user onboarding elements directly on your website.

    Compared to other tools, UserGuiding’s user onboarding features are much more extensive and significantly more affordable, while its analytics functions are limited.

    But, this lack of product analytics can easily be covered with product analytics software (that’s more capable than Pendo) such as Mixpanel or Amplitude, which are easily integrated with UserGuiding.

    pendo vs userguiding
    A product tour I’ve created with UserGuiding on Youtube, in less than five minutes

    UserGuiding offers a wide range of features, including:

    1. Interactive Product Tours,
    2. Tooltips and Hotspots,
    3. User Onboarding Checklists,
    4. Resource Centers,
    5. NPS Surveys,
    6. Easy Localization,
    7. Advanced Analytics with User Activity Feed,
    8. Custom user segments,
    9. Material Tagging and Easy Targeting,
    10. Product Tours,
    11. No-code customization,
    12. Advanced integrations.

    There are three main upsides of using UserGuiding for user onboarding instead of Pendo:

    Interactive in-app guidance

    UserGuiding is the easiest tool to use among digital adoption platforms that offer a full scope of onboarding features, with a 93% satisfaction rate regarding the ease of use on G2.

    userguiding's leader badge from G2
    UserGuiding’s G2 leader badge

    UserGuiding’s guides are not only easy to install, but also quick to create. It is possible to push your guides live in under 15 minutes, and see instant results on how much the customer journey has improved.

    With tooltips, modals, hotspots, announcement banners, checklists, and resource centers; UserGuiding offers powerful features for all pricing tiers – meaning that you don’t have go out of budget to have a good quality customer retention strategy.

    userguiding guide on clickup
    Here is a demo product tour for Clickup made with UserGuiding

    By using UserGuiding’s browser extension, you can start building and customizing your interactive guides directly on your web app.

    Surveys and NPS

    In July 2023, UserGuiding launched a new feature, “Surveys,” which allows users to create multiple different types of questions and combine them within a single survey (or launch different surveys for different segments).

    userguiding-surveys-feature
    UserGuiding’s surveys feature

    With this feature, you can get the most specific user feedback that you need, exactly when you need it. UserGuiding also offers NPS surveys for companies to measure their promoter score, and combines all survey results in the dashboard.

    Also, thanks to their user details & activity log feature, you can dig deep into how each user journey comes together, and find what is it that makes the customers’ digital experience special for them.

    Resource Centers

    UserGuiding’s easy-to-create intuitive resource centers have increased their users’ activation rates over 25%.

    userguiding resource centers
    UserGuiding’s resource centers make everything easier

    Resource centers allow you to create a self-paced learning environment right within your app without covering too much space.

    You can trigger guides or surveys within UserGuiding’s resource center, insert external links, direct people to help center articles, or provide quick tips based on their usage – all from a single source

    Analytics and Customization

    UserGuiding brings analytics to a new level.

    UserGuiding’s user details page

    UserGuiding’s Analytics dashboard gives you actionable insight on the performance of your onboarding content. UserGuiding allows you to track view and completion data for each guide, tooltip, hotspot, checklist, and resource center – while also giving you information about daily active users, and satisfaction scores.

    You can mix and match different survey responses and data on the analytics dashboard, and dig deep into each user’s activity using the user details page and activity log.

    What is UserGuiding good for?

    ✅ The #1 strength of UserGuiding is the value it provides for the price it costs. UserGuiding offers a full set of no-code engagement and adoption elements for as little as $89/month.

    ✅ Unlike many other competitors, UserGuiding’s interface is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

    ✅ UserGuiding is also very customizable. You can play with your engagement elements’ shape, color, positioning, and much more.

    ✅ UserGuiding provides fast and solution-oriented customer support. This means that customers can get help quickly – no matter which time zone you are in – and solve their problems without friction.

    ✅ In terms of User Onboarding, UserGuiding provides a full stack of features so that you won’t have to adopt multiple tools for different features.

    What is UserGuiding bad for?

    ❌ Since UserGuiding’s main focus is onboarding, the analytics features it provides might not be enough for some companies. However, the tool provides various integration options with most analytics tools.

    ❌ Although you can use UserGuiding on mobile web browsers, it doesn’t work on mobile apps. If you need a solution to work on web and mobile, UserGuiding isn’t the one for you.

    UserGuiding Pricing:

    userguiding pricing details
    UserGuiding’s pricing detail
    • 14-day free trial (no credit card required)
    • Basic Plan: $89/month when billed annually for up to 2500 MAU. UserGuiding doesn’t limit the number of features available to the customers, and you can benefit from all features – with limitations on active campaigns. For instance, you can create as many surveys as you like, but set only one active at a time with the Basic plan.
    • Professional Plan: $389/month when billed annually for up to 20.000 MAU with unlimited user guides. You get unlimited product engagement features, and you can have. 3 live surveys at a time with the professional plan. This plan also provides you with a dedicated customer success manager.
    • Custom Quotation, Available for Larger Companies, removes all limitations and provides you the smoothest UserGuiding experience.

    UserGuiding also provides add-ons, so if there is a specific feature that you need while you are on the basic plan, you can have it as an add-on without having to upgrade your package.

    UserGuiding Reviews

    👍 Pros:

    "UserGuiding is a fantastic alternative to more "big-budget" solutions; and the good news is: that it does the same. After one month of searching for a tool and a few weeks of using UserGuiding, I'm honestly still asking myself what it does less (than the 5 times higher-priced competitors)..."

    👎 Cons:

    "Sometimes there are inconsistencies in terms of where the guide appears or does not appear. But the support team (Shout out to Gabriel, very helpful!) walked me through why I was seeing these things."

    Userguiding vs. Whatfix

    UserGuiding Whatfix
    Starting Price
    $89/month for 2500 MAU
    Unknown
    G2 Rating 4.7⭐ 4.6⭐
    In-App Resource Centers
    Knowledge Base Integration
    Interactive Walkthroughs
    Onboarding Checklists
    In-Product Surveys
    Only NPS
    Avg. Deployment Time 15 Minutes 
    2-3 Days
    User Analytics

    Learning Curve  🙂 Smooth  😟 Steep

    2- Whatfix vs WalkMe – similar features with more enterprise capabilities

    WalkMe seems to be a product experience platform enterprise businesses can’t live without.

    walkme vs pendo
    WalkMe (Pendo Alternative / Competitor) Overview Dashboard

    And they might be right.

    Compared to Pendo, WalkMe is an enterprise-focused and expensive digital adoption platform for user analytics and product experience.

    Although both products have very similar key features, the way these features (such as product tours, analytics, and event tracking) are set up in each product differs a ton.

    Here are WalkMe’s two strongest features:

    Analytics and Insights

    WalkMe analytics dahboard example
    WalkMe’s demo analytics dashboard

    WalkMe excells in enterprise level DAP oriented data management.

    If you’re more interested in using a DAP for instilling the adoption of digital products through organizations and teams, WalkMe should be your go-to. The setup takes more time, and it’s not as easily operated as Pendo, but it gets the job done for those who need to get other people to get the job done.

    WalkMe Training

    WalkMe's engagement feature
    WalkMe showcases their engagement features

    If you need a tool for customer onboarding, WalkMe isn’t the one for you. If you need a solution for employee onboarding, tracking, and management, then WalkMe can offer you quite a variety fo features that will maximize the employee’s productivity and get them quickly up to speed.

    What is WalkMe good for?

    ✅ WalkMe is one of the pioneers in digital adoption and user onboarding

    ✅ WalkMe users get to enjoy an extensive set of high-value features and different onboarding UX patterns like tooltips, checklists, and progress tracking options with progress bars

    ✅ Although technical knowledge might be required, WalkMe offers a lot of customization options

    ✅ WalkMe is perfectly scalable for enterprises, especially if the use case is employee onboarding rather than customer education

    What is WalkMe bad for?

    ❌ Among the WalkMe features, even core features might be too sophisticated for inexperienced users

    ❌ WalkMe’s feature amount/feature usage ratio is often low if there is no dedicated user or employee onboarding team

    ❌ WalkMe requires a technical skillset and occasionally coding knowledge; this makes setting up and using WalkMe harder than average

    Not so accessible pricing, WalkMe is not the best option for small or medium-sized businesses or enterprises with an immature budget structure

    ❌ WalkMe is enterprise software designed for enterprises, so feature updates following customer feedback might not be possible; likewise, customer service might be less accessible

    WalkMe Pricing

    WalkMe doesn’t have public pricing, but most of its users agree on pricing plans that vastly change in the 5-figure range. The average pricing for the small teams seems to be around $10,000/year, but since WalkMe is an enterprise solution that specializes as a DAP for large organizations, you might have to multiply the alleged numbers.

    WalkMe Reviews

    👍 Pros:

    “In theory, the idea of the product is wonderful. And they are responsive and stay on top of your project. The product is feature-rich and for what they do, they do it well.”

    👎 Cons:

    “This company is as bad as AOL or Time Warner: they will not let you out of your multi-year contract no matter how unhappy you are with the product.”

    3- Appcues vs Whatfix – less analytics, more onboarding

    Appcues, as one of the first user onboarding tools on the market, offers much more comprehensive user onboarding features compared to most onboarding tools.

    Appcues dashboard
    dashboard from Appcues

    The tool is beautifully designed for non-technical people to create and track in-app elements they use for their onboarding flows. With various features and in-depth customization complemented with ready-to-use templates, the tool has everything you need to create power users.

    Appcues provides:

    1. Interactive Product Tours,
    2. Tooltips and Hotspots,
    3. User Onboarding Checklists,
    4. Resource Centers,
    5. NPS Surveys,
    6. Easy Localization,
    7. Advanced Analytics with User Activity Feed,
    8. Custom user segments,
    9. Advanced integrations.

    Although the pricing of Appcues matches the price of Pendo’s “only product tours” plans, if you have to choose between the two for user onboarding features, Appcues wins by a landslide.

    Here are the main features and reasons why:

    Interactive Onboarding

    Appcues interactive onboarding extension
    Here is how the Appcues browser extension looks

    Although Appcues is not the easiest tool to set-up, or the most affordable one, it is definitely a strong tool in terms of technical capabilities. Depending on your pricing package, Appcues gives you the liberty of coding and editing your guides to your ideal.

    Once you get used to the UI and functionalities of Appcues, the tool becomes relatively easier to use, and maintaining your guides won’t be an issue. Of course, this is only applicable if you get past the steep learning curve with your technical capabilities or with the help of someone knowledgeable.

    Experiments and A/B testing

    Appcues experiments
    Appcues’s experiments feature

    You can choose to experiments with new flows or UI elements using Appcues’s new feature, experiments.

    Using Appcues, you can create multiple kinds of UI elements and show them to some. of your end-users while others don’t see it and compare the results. This way you can see which of your ideas reach the users more easily, and act accordingly.

    Analytics & Data

    Appcues's analytics dashboard
    Appcues’s analytics dashboard

    Appcues’s analytics isn’t much different from it’s close competitors, such as UserGuiding or Pendo. You can see al the data of your guides, surveys, checklists, and so on. What makes Appcues’s analytics strong are the “journeys” and “experiments” features, which allow you to play with custom parameters and dive deep into details.

    What is Appcues good for?

    ✅ Appcues can help you create beautiful and interactive product walkthroughs to provide your customers with an engaging onboarding experience, and get them to like your product easily.

    ✅ Appcues provides exquisite customer support. They are great at coming up with quick and highly personalized solutions to all your problems whenever you have one.

    ✅ Founded in 2014, Appcues is among the firstcomers of no-code digital adoption; it has a strong background and customer portfolio.

    What is Appcues bad for?

    ❌ Appcues isn’t the best when it comes to analytics features. If you would like to get the best out of your customers, you will have to use integrations.

    ❌ No matter how friendly the UI is, Appcues has a steep learning curve that you must get past – which is only possible if you have enough technical knowledge.

    ❌ Appcues is also not affordable. Their starting price is not only above the market average, but they also don’t grant access to all features in the essentials package.

    Appcues Pricing

    pricing page of appcues
    Appcues’s pricing page
    • 14-day free trial (no credit card required)
    • Essentials Plan: $249/month when billed annually for up to 2500 MAU. This plan has lots of limitations, such as not being able to get localization features or any kind of account security possibilities. And if you are looking for custom CSS customization, you will have to make a huge price jump and pay for the Growth plan.
    • Growth Plan: $879/month when billed annually for up to 2500 MAU. This plan removes most of the barriers, while some limitations persist. You still don’t get a dedicated customer success manager or security options, and you still don’t get localization support. Also, you cannot sign-up for the Growth plan without signing an annual contract, which can be a big burden for a lot. of companies.
    • Custom Quotation Available for Enterprises

    Appcues Reviews

    👍 Pros:

    “Appcues is pretty easy to learn and use and very flexible and powerful. It’s easy to customize for our tool and brand and provides a way to onboard our users in a scalable way without taking up precious developer time.”

    👎 Cons:

    It can be a little tricky to use, especially when we get into more complicated use cases. There are occasional bugs (although they are typically fixed quickly).

    4- Whatfix vs Userlane – simpler analytics, capable employee training

    Userlane is also one of the solid digital adoption platforms that are suitable for creating employee and user onboarding experiences.

    Userlane's sample dahsboard
    WalkMe Alternative / Competitor Userlane

    With a focus on employee training, Userlane provides interactive UX elements that guide users through any web software.

    Although the customization and the features are limited, Userlane has all the core elements of the average user onboarding experience:

    User Onboarding Guides

    Userlane product tour sample
    Userlane’s sample product tour

    Userlane offers interactive product guides that you can customize as you like. The targeting and segmentation for those guides are sufficient for most but if you have complicated segments or lots of different language requirements, Userlane might not be the one for you.

    Setting up Userlane guides. is easy. You simply download the browser extension, edit and adjust your tooltips and modals, and you are ready to go.

    Checklists and Knowledge Base

    Userlane checklist on launcher
    Userlane knowledge base

    While most user onboarding tools offer separate user onboarding checklists and knowledge bases, USerlane brings those two elements together on one launcher.

    Just like any other tool, you can use these features to launch product tours. The downside of USerlane’s launcher is the fact that you can’t insert surveys and sort in it.

    Data & Analytics

    Userlane allows you to track how your users are doing with the onboarding material, but it doesn’t provide any advanced analytics capabilities.

    You can try the other tools on the list, like UserGuiding, if you’re looking for something more advanced than basic.

    What is Userlane good for?

    ✅ Userlane is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

    The same goes with the integration, it is relatively easier than most competitors.

    ✅ Userlane provides good customer support. They are great at coming up with quick and highly personalized solutions to all your problems whenever you have one.

    What is Userlane bad for?

    ❌ If you value the visuality of your product, then you will be disappointed to hear that Userlane doesn’t offer the best customization options. The elements are not really customizable, and they don’t offer many templates.

    ❌ Userlane isn’t the best when it comes to analytics features. If you would like to get the best out of your customers, you will have to use integrations.

    ❌ But Userlane doesn’t provide enough integration options either. However, if you only use Zendesk, Google Analytics, Hubspot, and Salesforce, well, then you won’t be disappointed.

    Userlane Pricing

    Userlane pricing page
    Userlane’s pricing page, it was quite difficult to find 🙂

    Userlane offers custom pricing based on your needs and the size of your company, so you’ll need to get a demo to get a quote and give the product a try.

    Userlane Reviews

    👍 Pros:

    We are especially enthusiastic about the focus on supporting start-ups in their founding phase. We are benefiting from the idea to help young companies that have not the resources and opportunities to fully support their new customers yet.os.

    👎 Cons:

    ” The implementation was at the first time challenging us a bit but not more than the first use of any other tool. After a while, you get used to it and learn how to get the best overview of all functions and possibilities.”

    5- Whatfix vs Pendo – more advanced analytics solution

    Pendo is a robust product analytics, and user engagement platform businesses use to build better products.

    Founded by the software entrepreneur Todd Olson, Pendo is based in North Carolina, US.

    It is a very popular solution with thousands of customers, including big names such as Verizon, Zendesk, and Salesforce.

    pendo marketing dashboard
    Sample Dashboard Created with Pendo

    The platform has two core functions that users can benefit from: behavior analytics and user onboarding.

    Behavior Analytics

    Pendo’s product analytics features can help businesses track user behavior, and product insights across the web and mobile devices.

    Once integrated, you can see every user activity, which allows you to create different reports that can later be combined in custom dashboards that fuel your business decisions and help you find actionable insights.

    Data-focused product managers use Pendo to understand what users are doing inside their product, what functions/features are being more utilized, how product changes affect business metrics, and more.

    pendo product analytics
    A Peek into Pendo’s Behavior Analytics

    User/Employee Onboarding and Guidance

    Additionally, Pendo has a “Guides” feature, using which you can create different in-app elements to pop up on the user interface to boost user experience and guide and engage with your users.

    You can create interactive product tours, tooltips, announcement modals, and resource centers using Pendo; to set up a customer journey that sets users up for success.

    Once combined with the analytics part of Pendo, in-app guides, and other elements can help your teams onboard users and employees with higher engagement.

    pendo user onboarding
    Creating/Tracking Pendo Guides

    Additionally, Pendo provides its users with a variety of in-app feedback collection elements that are extremely valuable when used correctly.

    What is Pendo good for?

    ✅ The best feature Pendo provides is its in-depth analytics; meanwhile, its user segmentation truly makes a significant change in the way users consume onboarding material.

    ✅ Pendo puts together different solutions like user experience, user onboarding, and highly sophisticated data collection and analytics under one tool to guarantee customer success and easier customer engagement tracking for digital product teams.

    ✅ Founded in 2013, Pendo is among the first comers of digital adoption; it has a strong background and customer portfolio.

    ✅ Though Pendo is quite expensive, it offers a free trial and a freemium, something other platforms of its caliber rarely do.

    What is Pendo bad for?

    ❌ Though Pendo represents itself as a digital adoption solution, its onboarding UX elements are pretty limited to the very basics, leaving out checklists, hotspots, and more.

    ❌ Being a highly sophisticated tool with a complex UI, it might be hard to set up and use if not used by an experienced user.

    ❌ Likewise, Pendo’s features tend to be complex and use case-specific, so it might be hard to leverage all features and possibilities without a fully established game plan dedicated to Pendo.

    ❌ Though Pendo does not publicly share its pricing, it is very well known that Pendo is more expensive than the market average.

    ❌ Yet another enterprise-level tool, Pendo’s customer service might not be as responsive as smaller products’ customer service teams.

    Pendo Pricing

    pendo's pricing

    Pendo has a free plan called “Pendo Free“. Pendo free allows up to 1,000 monthly active users for one web and one mobile app. Although Pendo claims it can be used to test the waters and see the software’s value, I’ll have to say you can only see if the platform works with your product or not with only a thousand users.

    Also, Pendo recently released a fixed-pricing plan called the “starter plan,” which costs $7000/year but includes only a very limited set of features and no customer support.

    For bigger plans, Pendo doesn’t have set pricing.

    Instead, you can get a custom plan for your business by contacting their sales team.

    However, there are various Pendo users that revealed the details of Pendo’s pricing. One user claimed that they are a medium-sized business that pays $12,000/year for the standard package of Pendo, while another user upped this number to $20,000. Additionally, there is a Pendo customer that claims to pay $2000/year just for the “Guides” feature of the product; so, you get the picture.

    Pendo’s pricing is feature and usage-based, and it possibly scales with how many users you have, like other analytics tools.

    Pendo Reviews

    👍 Pros:

    "As a CSM, I utilize this monthly to check on my clients and how often they're accessing our website. Also great for seeing what features they're not even trying."

    👎 Cons:

    "The only downfall to having access to this kind of information is when clients ask for this information to see whether their reps are using it as much as they hoped they would."

    6- Gainsight PX - All-in-one success and experience tool

    Gainsight PX is Gainsight’s Product Experience tool which combines advanced analytics tools and user engagement features and creates a really good product experience for all end-users.

    Gainsight positions this tool as a “product experience tool that provides human insights for Product Managers”.hea

    The tool has integrations to many platforms and also provides you with a way to collect and act on user feedback.

    The main features of Gainsight PX are:

    • Engagement element creation – such as product tours and surveys,
    • Knowledge center articles and bots,
    • Product Mapping,
    • And in-depth analytics.

    Let’s dig through each of those features one by one:

    Engagements

    Gainsight PX’s engagements feature is quite rich. So rich that it could be a product by itself.

    In the “engagements,” you can create:

    • Interactive product walkthroughs,
    • Slider guides and messages,
    • In-app update notifications and banners,
    • And 5 different types of surveys.
    The engagements feature is like a tool itself!

    It is honestly amazing how much depth this single feature has to it.

    But I have to warn you, if you are familiar with other digital adoption platforms, it will take a whole new learning curve to get used to Gainsight PX. This is because the UI is quite unusual, and you might have to digest the whole UI for a few days just to get acquainted with it and get going.

    Knowledge centers

    Knowledge bases have almost completely taken over help centers since they are more user-friendly and easier to access.

    Gainsight PX didn’t stay behind the trend, and introduced their own interpretation of knowledge bases, the “knowledge centers”.

    Being able to create in-app knowledge bases will save you time and money.

    Here, you can create your own articles, or integrate your existing knowledge base and start using it on the “knowledge center bots” – which are basically collapsable resource centers.

    You can also include your engagements (your product tours) and custom web links within these bots.

    And the newest addition to these bots – the recommendation feature – promises to help users with event-based custom resources right when they need it.

    Product Mapping

    If you use a robot cleaner at your home or office, I’m sure you will quickly see the value of this feature.

    Here is how the product mapping feature works:

    • First, you map and link all your features and modules,
    • Then, you put in a desired route for the users,
    • And lastly, Gainsight recommends a path for the end-users, and you have a better system to analyze.
    The product mapping feature takes a long time to set-up, but is very powerful.

    Although it seems like an over-the-top feature, there are two obstacles that make this feature difficult to use:

    1. It takes hard work and a lot of time to map out your product since it has to be done manually – or through linking pre-created features. If your product/website has more than 3-4 layers, creating a complete map could cost you weeks.
    2. It is also difficult to maintain those maps. Since Gainsight doesn’t work based on AI or internal bots, you would have to update the map manually if any little change occurs on your product.

    In-Depth Analytics

    Gainsight values data and actionability almost more than anything else. And so does Gainsight PX.

    The tool collects both account-based and product-based data, and converts this collection into a sea of actionable information.

    Well… It looks easier to use than Google Analytics.

    Without you having to interpret all the numbers that Gainsight PX provides, it shows you what each data means and how close you are to your KPIs.

    Gainsight PX’s customer segments feature makes it even easier for everyone using the tool to see what’s relevant to them.

    However, that’s pretty much all you can do with the product. The tool has lots of features, but each of those features is very limited, and there are more affordable products that do more than Gainsight PX does.

    What is Gainsight good for?

    ✅ Gainsight is a complete tool for businesses since it brings together data and action.

    ✅ Gainsight also provides an endless amount of integrations. Even if you don’t find some features good enough, you can always get backup from your other tools, directly into Gainsight.

    ✅ Gainsight is great with analytics. All three Gainsight tools provide more than enough real-time data about user behavior and product usage, letting you take action quickly and strongly.

    ✅ Gainsight’s product mapping feature is like a breakthrough for no-code automation.

    What is Gainsight bad for?

    ❌ Gainsight has all the features, but most of those features are only surface-level and not worth the price.

    ❌ Gainsight requires different accounts for different tools, which means the price will only go higher as you choose to benefit from all tools.

    ❌ Gainsight is expensive for what it provides. There are better alternatives to all Gainsight products – and fun fact – the sum of those tools is usually more affordable than one single Gainsight tool.

    ❌ Most users complain that Gainsight has a very steep learning curve. The tool doesn’t have the most intuitive UI, and most features are hidden within other features – making them very hard to find.

    Gainsight PX Pricing:

    Gainsight PX pricing page
    Gainsight’s pricing page for the PX tool

    Gainsight offers a free trial for their Product Experience (PX) tool. As for the paid plans, users across the internet claim that the pricing of Gainsight PX starts from $500/user/month, which is way above the average digital adoption platform cost.

    • Free Trial available (for PX only)
    • Product Experience Pack: Custom quote for each company (starting from $500/user/month.)

    Gainsight Reviews

    👍 Pros:

    “A great tool to extract info from customers that will lead to data-driven decisions.”

    👎 Cons:

    “It does have some limitations when it comes to implementation and compatibility”

    7- Intercom Product Tours - Customer Success meets interactive guides

    Intercom is known as one of the most popular customer messaging platforms, although the tool has many other features that are also helpful.

    Intercom product tours website
    Intercom’s take on the product tours

    In April 2019, they launched their “Product Tours” feature that allows you to create step-by-step interactive onboarding guides. Intercom’s Product Tours helps you manage adoption and onboard new visitors by building product walkthroughs and tours within your product.

    Using the add-on, you can:

    • Create step-by-step product walkthroughs,
    • Tooltips and hotspots,
    • Announcement banners,
    • And create basic user segments.

    However, I need to point out that Intercom Product Tours isn’t the most powerful and most developed tool on the market. It has limits in terms of functionality when it comes to product adoption and user onboarding.

    Even though it is not Intercom’s main focus, there is a lack of UI elements in product tours. They do not give you many onboarding features, which means that you can’t use checklists, modals, or any other key UI elements for user onboarding.

    Also, some features such as end-user surveying or advanced analytics are priced separately, causing the price of Intercom to become unreasonable.

    Intercom product tour preview
    Intercom Product Tours at work

    But I have to point out that the features that Intercom does provide are very user-friendly and easy to use. If you are currently using Intercom’s messaging widget already, it is really easy to implement and use Product Tours and start decreasing churn rates.

    Briefly, Intercom Product Tours is very simple and easy to use, but it lacks efficiency and is particularly pricey to early-stage startups.

    Creating a product tour on Intercom is an easy process. It’s simple, and Intercom provides all the help that you might need – in case this is your first time creating a product tour.

    Also, if you are already familiar with creating product tours with another tool, it is going to be easy to adapt to Intercom since the process is quite similar.

    Let’s go over the steps of how to create a product tour on Intercom:

    1- Get to the product tours page

    To open the product tours page, click on “Outbound” on the left-side slider within Intercom. Then, click on “Product Tours” from the menu that opens.

    Intercom's dashboard
    Intercoms first interface

    2- Click on the “New product tour” button

    This will be a blue button on the top-right of your screen.

    When you click on it, you will get 2 options to choose from:

    1. Start from scratch,
    2. Or choose a template.

    If you choose to go with a template, the next screen asks me to select a template (although there is only 1 choice.)

    I decided to create one from scratch since that is what the walkthrough asked me to do.

    How to create a product tour
    Intercom’s own product tour wasn’t as fast as one would expect it to be, but it was engaging.

    3- Install Intercom to your website and start editing

    It is not possible to edit intercom product tours without code installation. If you just want to try the product without all the hassle, I’m sorry to say that you won’t get the chance.

    Intercom messenger installing
    No code, no tours.

    If you have the code installed, a new window displays your website and the product tours editor.

    You can edit and place the elements in the editor, and preview your product tour before publishing it.

    To your walkthrough modals and tooltips, you can add:

    • ✅ Texts,
    • ✅ Images,
    • ✅ Gifs,
    • ✅ Videos with/without audio,
    • ✅ Buttons,
    • ✅ And directions about how to proceed to the next step.

    And that’s it.

    As simple as it is, it is also limited to this.

    Intercom product tours definitely delivers what it promises, but it only promises walkthrough steps. Nothing else.

    Intercom Product Tours Pricing

    Intercom pricing
    This is how Intercom calculates custom quotes

    According to user comments on Reddit and HelpCrunch, Intercom’s pricing can range between $74/month (only for newly established companies with under 5 employees) and $999/month. Also, some features are billed separately, and cost an additional monthly fee.

    For instance, if you have 5-9 employees, the starting price jumps up to $89/month.

    If you want to use Intercom with Product Tours add-on:

    • 14-day Free Trial requires credit card information.
    • Start Plan: $74/month for Intercom subscription (2 seats) plus $199/month for Product Tours add-on = $273/month Total
    • Support Package: Custom quote on request

    Intercom Reviews

    👍 Pros:

    “It solves a big problem for us! Super easy, intuitive setup. If you are using the Intercom’s main product then having the Product Tours would be complimentary.”

    👎 Cons:

    “Limited analytics and their onboarding features are for basic use ases. If you want something more detailed this product will not be for you.”

    8- Stonly - A simpler approach to traditional onboarding

    Stonly is a self-serve support and user education platform that offers engaging and (not so) interactive guides for software products.

    Knowledge base alternative stonly
    Stonly Knowledge Base

    The customer service software especially started generating more attention after the series A investment of $22M it received in January 2022.

    Stonly offers a fairly basic solution to educate users and take some weight off the shoulders of the customer support team on a small budget, but it might not be giving you the best bang for your buck.

    Stonly helps you create help centers and knowledge bases that are much more engaging compared to the traditional ones that are just chunks of writing piled up on a website.

    Onboarding Flows

    Stonly onboarding offers step-by-step instructional guides that you can add images inside to illustrate your topic better, and the content of these step guides can be optimized based on end-user segments and preferences.

    These step interactive guides can also be triggered through tooltips and hotspots for a more hands-on experience.

    stonly alternative
    Stonly’s Dashboard

    Of course, you can use these guides to create product tours, that show your users how different UI elements and core functions of your product work.

    Stonly Knowledge Bases and Resource centers

    stonly launcher and resource center
    Stonly allows you to generate launchers with resource centers

    Along with onboarding flows and knowledge bases, Stonly also allows you to create basic launchers with resource centers in them. From those launchers, you can trigger guides, access knowledge base articles, or get support information.

    Because Stonly doesn’t offer surveys or such, this is about everything that their launcher can do.

    Also, Stonly doesn’t provide analytics capabilities. Therefore, you will have a difficult time understanding how your users behave and navigate within your product.

    Although it doesn’t actually have the most interactive content, it can be a good choice for small to medium-sized businesses that would prefer free/affordable products.

    But if you have quite a few users, then you should be ready for questionably high pricing plans, since Stonly only has a starter plan, and an expensive plan.

    What is Stonly good for?

    ✅ Stonly is relatively more affordable and has a free plan, which is something that most of its competitors don’t have.

    ✅ Stonly makes it easy to create product walkthroughs. Once you pass the integration step, the ease of use increases quickly.

    What is Stonly bad for?

    ❌ If you want to integrate Stonly into your UI elements, and, of course, implement Stonly’s knowledge base and help center into your platform, you’ll definitely need a bunch of developer hours to get it done.

    ❌ It looks like most of the interactivity, in Stonly’s case, is pressing the “Next” button on the guide steps after reading a bunch of text and looking at a screenshot.

    ❌ Your customization options are very limited with Stonly. After a while, a lot of the guides look very similar to each other, and since you’re limited to a single element, you can mix things up as you can in other user onboarding products like UserGuiding.

    Stonly Pricing:

    Stonly pricing
    Stonly’s pricing page

    Stonly’s pricing model has 3 pricing tiers at the moment, and a 14-day free trial:

    • Free plan forever without charge for up to 1000 MAU and 5 guides. On this plan, you don’t have access to multiple knowledge bases or guides, and you can’t localize your content.
    • Business Plan: $199/month with 4000 monthly guide views, $399 with 15000 monthly guide views with unlimited active guides. On this plan, you get access to language localization, 3 knowledge bases, only 4 integration options, and SEO customization. You don’t get any additional support experience as this plan lists the support as “self-serve”.
    • Custom Enterprise Plans: Additional Enterprise features with increased usage limits, but you need to contact Stonly’s sales team for a custom quote.

    Stonly Reviews

    👍 Pros:

    "I love the variety of guide options Stonly supports (like product tours, NPS surveys, checklists, knowledge bases, etc)."

    👎 Cons:

    "There's not a lot of visual customization, and the design is a bit clunky. Setup is difficult"

    9- Whatfix vs Intro.js - more coding for less money

    Used by many iconic companies such as Amazon and Nestle, Intro.js is an open-source library that helps you onboard users with product tours and feature highlights.

    Whatfix alternative Intro.js
    Whatfix Alternative / Competitor Intro.js

    Although the product is popular and widely-preferred, it has many flaws too. First off, the onboarding elements are limited to two features and there aren’t many options regarding customizations.

    Also, since it is an open-source library, it will need to be used by your development team, who could be improving your actual product.

    Intro.js Pricing

    Intro.js is a free library for non-commercial products. If it for a commercial product however, you need to purchase a license, prices of which are shown below:

    • Starter pack without any official support for $9.99,
    • Business pack with a month of official support and code review for $49.99,
    • Premium package with a year of official support, code review, and unlimited projects for $299.99.

    Intro.js Reviews

    👍 Pros:

    "I really like the Intro.js plugin because documentation is straightforward and easy to understand. This can work in almost any webpage using jQuery as an included library."

    👎 Cons:

    "The library is definitely open source and free software, but at the same time if I want to use it for commercial use it seems I need to pay a license fee. Why is this required if the code is open source?"

    10 - Pageguide.js - Free of charge library

    The name of Pageguide.js gives you everything you need to know about the product: a JavaScript library that you can create page guides with.

    pageguide.js vs whatfix
    -From Pageguide.js’ GitHub page

    How is this better than Stonly?

    It depends.

    Do your website or product only consist of a few stand-alone pages or single-page features?

    If so, pageguide.js is your jam.

    It helps you create simple product tours, and you don’t have to pay anything at all; except for a few days of developer time.

    Frequently Asked Questions

    What is Whatfix?

    Whatfix is a SaaS digital adoption platform software that provides user guides to improve user productivity and employee productivity with interactive user manuals to add to your tech stack.

    How much does Whatfix cost?

    Whatfix doesn’t have a fixed price at the moment, they provide each customer with a custom package that costs according to their company size.

    What are the best Whatfix competitors?

    The top 6 Whatfix alternatives are UserGuiding, Walkme, Appcues, Userlane, Pendo, and Intro.js.

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