13 Tools to Set Up Automated Surveys to Unlock Relevant Feedback

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    Home / Product / 13 Tools to Set Up Automated Surveys to Unlock Relevant Feedback

    It is common knowledge that setting up surveys and unlocking the treasure trove of valuable feedback can be a daunting task.

    But fret not!

    We've got you covered with not one, not two, but a whopping thirteen amazing tools to make your survey dreams come true.

    These tools will transform the way you collect feedback, leaving you with insights as sparkling as unicorn tears.

    So, let's embark on a journey to discover the realm of 13 enchanting tools and survey apps to set up both automated and traditional surveys in minutes and unlock the mystical world of actionable feedback! 🧙‍♀️🔮📝


    • UserGuiding for interactive product tours, in-app surveying capabilities, and ease of use.
    • Google Forms for simplicity, accessibility, customizable charts, and feedback forms.
    • Zoho Survey for a wide range of survey types, question types, and user-friendliness.
    • SurveyMonkey for a wide range of customization options, A/B testing, and advanced surveying capabilities.
    • Qualtrics for flexible survey-building capabilities, advanced question logic, and rich text formatting.
    • Intercom for customized surveys, advanced functionality, and a variety of pricing plans.
    • Pendo for robust analytics, NPS polls, and a subscription-based pricing model.
    • Appcues for a variety of digital channels, NPS, and advanced targeting capabilities.
    • Alchemer for advanced reporting, integrations with other tools, and customization options.
    • Typeform for a wide range of question types, extensive customization options, and interactivity.
    • Mailchimp for email marketing capabilities, survey functionality, and customization options.
    • Survicate for versatility, feedback widgets, data collection, and interaction with website visitors.
    • Textiful for SMS marketing, valuable data collection, and a chat-like experience.

    1- UserGuiding - in-app survey automation without coding

    userguiding automated survey tools

    UserGuiding is an innovative customer onboarding and user experience (UX) platform that assists businesses in creating interactive product tours, onboarding flows, and feature adoption campaigns.

    It motivates and empowers companies to guide their users step-by-step through their software, ensuring a smooth customer journey and engaging customer experience.

    And that’s not all there is to it. 

    UserGuiding now provides advanced (but super easy-to-master) surveying capabilities.

    userguiding dashboard automated survey tools

    You can try UserGuiding, store and filter your data in-app, and publish a survey in minutes, making the surveying process easier than ever.

    The pricing information with a variety of features is as follows:

    • Starter Plan: $89/month when billed annually with up to 2,000 MAUs
    • Professional Plan: $389/month when billed annually with up to 2,000 MAUs
    • Corporate Plan: $689/month when billed annually with custom MAUs

    2- Google Forms - a simple and free option for creating active surveys

    Google Forms is a versatile and user-friendly survey tool offered by Google as part of its suite of productivity applications.

    It provides a simple and straightforward way to create multilingual survey applications, quizzes, customizable charts, questionnaires, and feedback forms.

    One of its most significant advantages is that it's entirely free to use, making it accessible to individuals, small businesses, and educational institutions alike.

    automated survey tools google forms

    Google Forms offers a range of question types, including multiple-choice, open-ended, dropdowns, checkboxes, and more.

    You can customize the appearance of the form with various themes, images, and branding elements, giving it a personalized touch.

    3- Zoho Survey 

    automated survey tools zoho survey

    Zoho Survey is a comprehensive online survey tool offered by Zoho Corporation, a renowned software company known for its suite of business applications.

    Zoho Survey provides a user-friendly platform for creating, distributing, and analyzing customer feedback surveys to gather deeper insights.

    It provides a wide range of survey types and question types, including simple questions like multiple-choice, open-ended, ranking, and Likert scale questions, among others.

    zoho survey features automated survey tools

    Users can customize the appearance of their surveys to match their brand identity with pre-designed themes and survey templates and are allowed users to add logos and branding elements, ensuring a consistent look and feel.

    Zoho Survey offers a free plan with limited features. 

    Enterprise plans start at around $20 monthly, offering more advanced features, increased response limits, and data export options.


    4- SurveyMonkey

    automated survey tools surveymonkey


    SurveyMonkey is one of the most popular survey tools available, with a user-friendly interface and a variety of survey question types.

    It is a powerful and versatile platform that enables individuals, businesses, and organizations to create, distribute, and analyze surveys to gather survey feedback and actionable insights.

    The platform allows users to customize the appearance of their surveys with various themes, colors, logos, and branding elements, creating a cohesive product experience aligned with their brand identity.

    It also provides advanced survey features such as skip logic, randomization, and A/B testing.

    automated survey tools surveymonkey features

    SurveyMonkey offers a free basic plan with limited features and a cap on unlimited questions and responses.

    Paid plans start at around $37 per month, providing access to more robust features, customization options, and data analysis tools.

    5- Qualtrics 

    automated survey tools qualtrics

    Qualtrics is a robust and sophisticated online survey and research platform that empowers organizations to gather, analyze, and act on valuable insights and form responses from survey respondents.

    It offers a powerful and flexible survey builder, allowing users to create complex surveys with various question types, including advanced question logic, embedded media, and rich text formatting.

    The platform allows users to fully customize the appearance of their surveys, making it consistent with their brand identity.

    Qualtrics pricing varies depending on the level of features required. They offer a tiered pricing structure, and you'll need to contact their sales team for specific pricing details.

    6- Intercom

    automated survey tools intercom

    Intercom offers in-app customer surveys and targeted messaging that can be integrated seamlessly within web or mobile applications.

    This allows businesses to gather advanced reports from users directly within the app's interface, creating a smooth and non-disruptive survey experience.

    With the help of this tool, businesses can create and deploy customized surveys to collect advanced analytics, opinions, and detailed insights from their target audience.

    These offline surveys can be triggered based on specific user actions or events, ensuring relevance and timing.

    Intercom offers a variety of pricing plans based on the key features and advanced functionality needed by businesses. 

    7- Pendo

    Automated survey tools pendo

    Pendo is a product analytics and user feedback platform that helps businesses understand how their users interact with their web and mobile applications.

    The tool primarily enables businesses to gather robust analytics through satisfaction surveys and NPS (Net Promoter Score) polls directly within the application.

    Pendo offers a subscription-based pricing model that is tailored to each customer's specific needs and requirements.

    It does not provide fixed pricing on its website, as its team plans are customized based on factors such as the size of the organization, the number of users, and the specific features required in addition to advanced versions.

    8- Appcues 

    automated survey tools appcues

    Appcues is a user onboarding and product adoption platform designed to help businesses create personalized and engaging user experiences within web applications.

    The tool additionally provides in-app survey tools and NPS that can be used to gather feedback from users directly within your web or mobile application, offering valuable insights for product improvement. 

    The pricing information is as follows:

    • Essentials Plan: $249 paid annually for 2,500 monthly active users + unlimited insights
    • Growth Plan: $879 paid annually for 2,500 monthly active users + advanced targeting capabilities
    • Enterprise Plan: will need to contact further for details

    9- SurveyGizmo - now known as Alchemer

    automated survey tools alchemer surveygizmo

    SurveyGizmo, now known as Alchemer, is a robust survey platform with many features and predictive intelligence.

    It allows you to build sophisticated surveys with conditional logic, advanced reporting, and integrations with other tools.

    The tool also offers advanced reporting features and customization options, making it suitable for various survey needs and data collection projects related to response rates.

    Users can fully benefit from survey customization options to align with their brand identity, provided with pre-designed themes, customizable templates, and the option to add logos and branding elements.

    Alchemer offers a variety of pricing plans, starting from around $49 per month for key features and increasing based on the level of sophistication and response limits. 

    10- Typeform 

    automated survey tools typeform

    Typeform is an online form builder that's known for its beautiful and interactive survey forms designed to engage respondents.

    It offers a wide range of question types, including multiple-choice, open-ended, and rating scales. You can set up conditional logic to tailor the survey creation process based on respondents' answers.

    It also provides extensive customization options, enabling users to create visually appealing surveys that match their brand identity.

    Users can add real-time dashboards as well as images, videos, and custom themes to create a personalized survey experience.

    Typeform has a free plan with basic features and a limit on the number of responses per month. Premium plans start at around $35 per month, offering additional features like unlimited responses, more advanced logic, and data export options.

    11- Mailchimp

    automated survey tools mailchimp

    While Mailchimp is primarily known for its surveys via email marketing capabilities, it offers additional features beyond just email campaigns.

    Mailchimp offers basic survey functionality as part of its marketing platform.

    The survey tool in Mailchimp allows users to create and distribute surveys to collect real-time feedback and rich insights from their subscribers and audience.

    Users can customize the appearance of their professional surveys to match their brand identity by adding logos, images, and custom colors.

    • The Premium Plan starts at $350/ month for unlimited users
    • The Standard Plan is free for a month and starts at $20/month for 6,000 email sends + 5 seats

    12- Survicate 

    automated survey tools survicate

    Survicate is a versatile survey and feedback platform designed to help businesses and organizations gather valuable insights from their customers and website visitors.

    Survicate offers a range of survey tools and features to conduct various types of surveys and collect feedback across different touchpoints.

    A few examples are on-site professional surveys, pop-ups, and feedback widgets. These enable real-time data collection and interaction with website visitors.

    • The Flexible Pricing Plan is free for starters.
    • The Business Plan is $99/month with unlimited surveys and more advanced features. 


    13- Textiful

    automated survey tools textiful

    Textiful is a text message marketing platform that allows businesses and organizations to engage with their audience through SMS (Short Message Service) marketing and collect valuable data through text message surveys that deliver a chat-like experience.

    With Textiful, businesses can create interactive and engaging text message surveys to collect feedback from customers. Survey responses are automatically recorded and can be viewed in real-time.

    • The Essential Plan is for $19/month for 175 emails per month.
    • The Small Business Plan is for $49/month for 500 emails per month.
    • The Medium Business Plan is for $184/month for 2,500 emails per month. 

    Final Word

    In this article, we've explored 13 customer satisfaction survey tools to set up automated surveys and collect relevant feedback with custom quizzes, digital channels, detailed surveys, plenty of question types, and more. 

    These survey platforms offer a range of features to engage with your audience, whether it's through email campaigns, in-app surveys, or web-based questionnaires.

    By harnessing the power of automation, you can gain valuable insights with statistical significance. Utilizing these tools will help you make informed decisions and improve your products or services.

    So, take advantage of these user-friendly customer survey tools and embark on a journey to unlock the potential of relevant feedback. Happy surveying! 📝

    Frequently Asked Questions

    Is there a way to automate surveys?

    Yes, there are several ways to automate the survey process to streamline the data collection process and reduce manual intervention.

    You can use dedicated survey platforms like SurveyMonkey, Typeform, Google Forms, Qualtrics, or Alchemer (formerly SurveyGizmo) to create and distribute automated surveys. These tools allow you to design surveys, collect responses, and analyze data automatically.

    What is an automated survey?

    An automated survey is a digital questionnaire that is designed to collect feedback or information from respondents without requiring manual intervention.

    It uses technology and software to administer, distribute, and gather responses automatically, streamlining the data collection process and reducing the need for human oversight.

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