Research shows that there are between 60 and 90 apps installed on the average smartphone, while the average person uses 25 apps per month. And just ten out of these apps are used during %96 of that time.
The majority of people use apps just for once. However, having engaged users is one of the keys to having a successful app. Your product should attract many different people, keeping them logging in to your app and staying active.
Despite being active has various meanings for various products; there are practical tips to start a long-term relationship with your users. Help your users realize the real value of your app by following these tips to increase user engagement in-app.
Tip #1 – Make a great first impression
Each day is a new chance to meet new users who will voluntarily log in to your app. You should keep that in mind and create your app to make them fall in love with you at the meeting stage. So, the most crucial thing turns out to be the landing page. Your landing page and the message you are trying to deliver should be easy to understand, helpful and beautifully designed to motivate your new users to visit your app more.
You must make your customers feel welcomed! You can send them a welcome message to greet them for becoming your users, or you can kindly invite them to your user onboarding flow. These are some of the best ways to leave a great first impression and establish a bond of trust between you and your users.
Tip #2 – Onboard your users like a PRO!
Creating the perfect user onboarding process is actually the best way to increase user engagement.
Because it is the part where you teach your users what your product does, how they can use it, and the value it offers. This is the part where you take new users to their “Aha!” moments and convert them into the masters of your product.
A good user onboarding process should be interactive to keep users engaged. As they start their journey with your product by engaging and see that your product delivers what it promises as they use it, they will come back whenever they need the solution you offer.
Tip #3 – Offer relevant content and friendly design
Having relevant content parts is an excellent way to keep your users engaged because they want to add value to their life through your app.
When you provide them with valuable and relevant content, they will be staying with you to access more content. This is a great way to increase user engagement in-app.
Along with the content itself, your presentation of content matters as well. Users want to be precise and goal-directed. They must find and access what they want quickly. Hence your app’s design, in general, should be descriptive and specific, which is the short definition of being user-friendly. Users should easily find out the features that will contribute to their lives.
Tip #4 – Gradually highlight new and useful features
Change is the nature of tech products.
If you have an app, you will need to update your product, add new features, and remove the bugs constantly.
When there is an update, it is always good to let your users know about it. Mails and notifications are proper tools to make your users active and engaged.
Third-party user onboarding tools such as UserGuiding offer you the chance to easily highlight new features and increase feature adoption.
Also, your new feature can be so attractive and useful to a user that they can come back when they are about to uninstall your app. See every new feature or even simple updates a chance to contact with your users to encourage them to engagement.
Tip #5 – Find a catchy tone
When creating your app, you should consider the persona your app will represent.
Is your app friendly and fun or serious and informative? You should choose your words very carefully. They should be catchy and intriguing.
Your tone does not only matter in your content but also in its format because it spreads everywhere across the app.
You should use the design that fits well to the eye and makes it easier to consume. In that way, your users will enjoy more while consuming your content, and it will make them stay more engaged.
Tip #6 – Keep your users happy
Simple fact: when your users are happy with your product, they will engage more.
You can keep your users happy by just simply delivering what you initially offered them. If your product works perfectly every time they need it, your users will go through a satisfying experience.
Or for example, saving money boosts the happiness of some users. So it would help if you gave your audience real benefits. You can add some free trials, beneficial gifts, or discounts so that your customers enjoy your content more.
Happy customers might recommend your app to their friends. Along with acquiring new customers through the word of mouth, you’ll have fans that promote your product.
Tip #7 – Don’t forget to collect feedback
You can collect quantitative data from your users, but these numbers need analysis to gain meaning.
Instead, you can ask your users how you can improve the components of your app, including even the fonts and your style or why they do not like one feature.
Here’s our article on collecting, analyzing and using feedback effectively.
These why and how questions will provide you with critical insights. You will know your mistakes and how to fix them. By adjusting your errors and making improvements through the feedback you have collected, you will encourage your customers to visit your app more.
All of these tips will help you take a step in creating a more interactive app that your users love. Increasing the in-app user engagement will provide you with active customers that support your business.
You can increase user engagement by activating your users right off the bat. Here’s a great article on what user activation is and how it could be increased.
Frequently Asked Questions
👆 What does User Engagement mean?
User Engagement refers to the response of your users to your product or service.
❓ Why is User Engagement important?
Most apps are just used once after acquiring/downloading. To avoid the fate of these products, you have to increase user engagement.
👤 Whose job is it to measure and increase user engagement in a company?
UX designers and Product Managers usually take the task of measuring and increasing user engagement.