Mert Aktas

Head of Marketing

UserGuiding

Mert is the Head of Marketing of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.

Articles

December 25 2024

What is Product Adoption? Metrics to Measure and Tools to Increase It

October 16 2024

What is a Product Strategy and How Do You Create a Good One?

Lewin's Change Model - everything you need to know

What is Kotter's 8 Step Change Management Model (All you need to know)

A Guide to Video Onboarding + 10 Examples

23 Best Product Marketing Tools Every Product Marketing Manager Should Adopt in 2025 (Categorized)

Weekly tips, exclusive guides, and insider interviews on product and growth.

Commitment issues? Unsubscribe at any time.