mert aktas userguiding author

Mert Aktas

Head of Marketing

UserGuiding

Mert is the Head of Marketing of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.

Articles

mert aktas userguiding author

What is Product Adoption? Metrics to Measure and Tools to Increase It

mert aktas userguiding author

What is a Product Strategy and How Do You Create a Good One?

mert aktas userguiding author

Lewin's Change Model - everything you need to know

mert aktas userguiding author

What is Kotter's 8 Step Change Management Model (All you need to know)

mert aktas userguiding author

A Guide to Video Onboarding + 10 Examples

mert aktas userguiding author

23 Best Product Marketing Tools Every Product Marketing Manager Needs in 2026

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