Best UX Tools in 2021 & Their Pricing

There are dozens of different UX tools being used in UX design, which can make a UX designer feel confused about choosing the most effective and trustworthy ones. So we made a categorized list of Best UX Tools in 2021 that can give you exclusive clues and information on their functions and pricing.

Before diving into the list of best UX tools 2021, let me remind you that this article will be updated regularly. So bookmark the link to easily access it later again for more UX tool suggestions

Also, here are some bad UX examples and here are some great UX examples every designer should see.


The Best UX Design Prototyping Tools

Design experimenting tools let designers create projects faster and simulate how the product flow will work. Sharing your experimentation with your team and clients is a life and time saver.

1. Sketch – the all-in-one design platform for macOS

“Over one million designers — from freelancers to some of the largest companies in the world — use Sketch to transform their ideas into incredible products, every day.”

Sketch About Page

Being released in 2010, Sketch has helped many designers who operate on macOS design some of the most beautiful experiences ever.

Whatever you have seen in the past 10 years that has amazed you with its design, there is some Sketch in it.

It is a UI and UX based design platform that you can use to create, prototype, and collaborate on designs.

It is a user-favorite and definitely deserves the 1st spot on this list. It also won an Apple Design Award in 2012.

top ux tools sketch

Who Uses Sketch?

Product and User Experience designers of all sorts who operate on macOS uses Sketch for design prototyping.

Sketch Pricing Information

For individual use, it is best to get Sketch’s one-time payment option of 99$ so that you can keep it forever.

For teams, Sketch charges 9.99$/seat.

2. Adobe XD – UX design solution of Adobe

“Design like you always imagined”

Adobe’s latest addition, Adobe XD, offers UX, UI, and product designers a platform where they can do everything design related, with dozens of features.

If you have used Adobe’s other products before, like Photoshop and Illustrator, you have a quality expectation for the new tool.

And those expectations are met with XD.

Millions of designers are using Adobe XD to create stunning products and experiences, if you are operating on Windows, you have to get it.

top ux tools adobe xd

Who Uses Adobe XD?

Product and UX designers across different platforms use XD for prototyping.

Adobe XD Pricing Information

Adobe XD starts from 9.99$/month.

Best UX Tools 5

3. Origami Studio – Built and Designed by Designers at Facebook

With Facebook, Messenger and Instagram built-in Origami, it’s for sure one of the best design prototyping tools. You can design with layers, reuse components, build interactions and preview your prototype on your mobile device with Origami Live app.

Who uses Origami Studio software?

Mobile app designers who use Sketch. Protip: You can copy anything from Sketch and paste to Origami Studio.

Also, there is a big community on Facebook, you can ask any questions you have here: Origami Community.

Origami Studio Pricing Information

Origami Studio is free. So it’s one of the best free tools for mobile app design.

Best Design Prototyping Tools - Origami
Best UX Tools 5

4. Webflow – Design, and Development, without Coding

Webflow empowers designers to launch blogs, portfolio websites, landing pages, and even e-commerce stores with coding visually.

It has CMS, hosting, a university to teach you whatever you want to learn for free.

Who uses Webflow software?

  • UX designers for prototyping.
  • Freelancers & agencies for designing and launching client websites.
  • Marketing teams for running product websites & blogs, without much need for developers.
  • Business owners to design & launch store websites without much coding.

Webflow Pricing Information

Webflow has a forever free plan for individuals, with two projects and no white label.

Premium plans for this great prototyping tool starts from $42/month.

Best Design Prototyping Tools - Webflow
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5. Marvelapp – The all-in-one Platform for UX/UI Design

While Drift is the all-in-one platform for communication with your users, Marvel is the design version of it.

Marvel is commonly used as a prototyping tool but it goes beyond that with wireframing, automating design to the development process, collaboration with your team and lastly, user testing.

Who Uses Marvelapp Software?

Freelancers, agencies, product teams, enterprises… If you have something visual on the web, you can use Marvel to empower your design abilities.

Marvelapp Pricing Information

Marvel has a forever free plan for individuals to bring their ideas to life. Removing branding starts from $16/month. And if you are in a large organization, check out Enterprise pricing.

2020 ux tools marvel

The Best Customer Success Tools For UX

With more and more products every day to solve our problems and needs, from foldable phones to user onboarding software, we have various options and it’s getting harder to decide on which one we should give our attention to.

Customer success tools help your customers maximize their gain from your product while supporting your marketing, sales, and product development activities.

Best UX Tools 1

1. Drift – The all-in-one Platform for Customer Messaging

Drift is a successful sales-oriented customer messaging platform. It allows your business to connect with potential clients and existing customers with targeted content, email, in-app, and web messages as well as video chats.

Offering you a chance to be available to your customers everywhere you go, Drift is what establishes the bridge between you and your users.

Who Uses Drift Software?

From MINDBODY to AdRoll, over 50 thousand companies are using Drift to communicate with their users as the main growth & customer success tool.

Drift Pricing Information

Drift doesn’t charge anything for “sites who want a basic chat capability” and offers live chat, ability to create profiles and calendars, and integration to mobile apps.

When you switch to a pro plan for your team, however, the prices rise up to $400 monthly, billed annually. These paid plans include various features such as creating custom bots and sales enablement integrations.

best customer success tools 2020 drift
Best UX Tools 2

2. UserGuiding – Code-free User Onboarding Software

UserGuiding is a non-technical and a friendly user onboarding tool that provides customers with creating and previewing interactive guides. Your team will save a large amount of engineering time while your marketing or product team can prepare product tours to show the core value of your business to your visitors!

You can also track the performance of your guides with in-depth step analytics. That means you are able to track the number and percentage of people proceeding to the later steps. Therefore you’ll know how to guide your customers to success.

Who Uses UserGuiding Software?

  • Product & marketing teams with limited development resources to boost product adoption.
  • SaaS product owners with complex panels for their users to create a product walkthrough.
  • Start-ups with limited time and resources to build an onboarding flow.
  • Enterprises to build employee onboarding processes.

UserGuiding Pricing Information

Currently, in 2021, UserGuiding has two subscription plans for start-ups and growing companies, starting from $149 per month. For more information, check the onboarding software pricing page.

ux tools 2020 userguiding
top ux tools 2020 chat

3. Jivochat – the all-in-one business messenger

Jivochat, by its own definition, is “an all-in-one business messenger that teams use to talk to customers everywhere: live chat, phone, email, and social”.

Jivochat helps you increase your revenue by connecting with clients wherever they are. It offers an easy-to-use live-chat solution to companies that seek alternatives to the big players such as Drift and Intercom.

Who Uses Jivochat Software?

Customer service departments of over 25 thousand companies use Jivochat as their main live-chat solution.

Jivochat Pricing Information

Although Jivochat has a free plan that lets you have unlimited chat with your customers, its premium starts at £16/monthly per operator.

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4. Feedier – Collect Valuable Feedback About… Anything!

Feedier allows you to create a win & win situation with your customers. You collect feedback, get insight. They get rewarded with a unique gamified experience. Sounds great, isn’t it?

You can create email & text campaigns, create customizable widgets or create printable PDFs with Feedier to collect some feedback. And your users will be able to get rewarded with coupons, downloadable files, custom messages and even money transfer via PayPal.

With a built-in reward management system and individual reports & analytics and Zapier integration, Feedier is a great customer success tool that every product manager should give a try.

Who Uses Feedier Software?

Individuals, product teams, mobile app owners, actually, any online business owners.

Feedier Pricing Information

Feedier has a forever free plan that you can collect unlimited feedback. Premium plans start from $49/month currently in 2021.

Best UX Tools feedier
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5. ChurnZero – Helps you fight churn monsters

ChurnZero has a very clear name about what the product is about: fighting the churn and improving retention.

With real-time alerts that tell you how your customers are engaging with your product, customer health scores that anticipates the success or failure for each customer and segmentation, ChurnZero is your best friend to keep your customers paying in monthly subscription business.

Who Uses ChurnZero Software?

Customer success and product teams that have a subscription-based business.

ChurnZero Pricing Information

There is not much public info about ChurnZero pricing because they have a very customized product. So you should ask for a demo to learn your unique pricing to reduce churn with ChurnZero.

Best Customer Success Tools - ChurnZero

The Best Collaboration Tools for Product Teams

Team collaboration software is on the rise, and some of them are especially built for designers. With giving you the ability to work on the same project as a team at the same time, these tools are a great way to boost the productivity of your team.

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1. Whimsical – The visual workspace for team collaboration

Whimsical provides a unique way to collaborate on your ideas visually. You can create beautiful flowcharts and wireframes with speed and ease and focus on your idea, not design.

Whimsical comes with three main features: Flowcharts, wireframes and sticky notes. In addition to diagramming, it helps you to create simple yet expressive wireframes.

Who Uses Whimsical Software?

Product teams use Whimsical to create user & development flows. Similarly, UX designers for any desktop & mobile app use it for wireframing.

However, everybody likes sticky notes. You can create kanban boards, lean canvas or just keep notes of your meetings. Therefore, I can say that Whismical is for everyone.

Whimsical Pricing Information

With a free forever option, Whimsical is also one of the best free collaboration tools.

But for large teams or really busy people, it has pricing starting from $12/month.

Best Team Collaboration Tools - Whimsical
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2. Zeplin – Connected Space for Product Teams.

Zeplin bridges the gap between designers and developers, helping the former provide the developers with all the elements they need to properly put together new apps and facilitating communications between the two over the course of the project.

It works as a plugin for Sketch and Photoshop CC, Figma and Adobe XD CC. You can easily import projects into Zeplin workspace, invite team members and ta-da ?

Who Uses Zeplin Software?

Product teams, web or mobile, should use Zeplin if they are not already using it. It is currently the best software to connect product designers and developers.

Zeplin Pricing Information

Zeplin Pricing has a forever-free plan for start-ups and individuals. Therefore it’s definitely one of the best free design collaboration tool for product teams at the moment.

Here is the Zeplin Pricing: Premium plans start from $19/month, and there’s also an enterprise plan that starts from $147/month.

Editor’s Review:
Zeplin is one of the easiest ways to hand-off design between the design team and the development team. Importing into Zeplin is easily done through plug-ins, HTML/CSS codes are automatically written for the developers based on the design, and assets are easily downloadable directly on the Zeplin platform.

Must-Have software for start-ups, especially with its free plan.

Best Design Team Collaboration Tools - Zeplin

The Best A/B UX Testing and Split UX Testing Tools ( UX Experiment Tools )

A/B testing is the act of running a simultaneous experiment between two or more pages to see which performs or converts the best. Despite the name (A/B testing), the experiment can be conducted with as many pages as desired.

To make data-driven decisions, A/B tests are the best way for growth teams to try out new ideas. Instead of “I’ve got this idea, which I believe will work better than the current one”, thanks to A/B tests, now we say “As the result of our A/B test with the sample size of 25,000 visitors, red CTA button converts 12% than the green one”.

Pretty cool, isn’t it?

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1. Monetate – Intelligent Personalization Engine

With Monetate, you can test and target the entire shopping experience and customer journeys across the web, email, and mobile apps. A great tool to boost conversion with its own intelligent personalization engine.

Although it does so many great things at the same time, Monetate is very easy to use. It’s one of the best a/b testing tools for marketing campaigns.

Who Uses Monetate Software?

E-commerce sites, product teams of growing companies and enterprises.

Monetate Pricing Information

Monetate offers custom pricing for your website or app, so you can book a demo with them to learn your unique pricing.

Best A/B Testing Tools - Monetate
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2. Google Optimize – From Google with Data

For start-ups looking for a cheap a/b testing and personalization tool, Google Optimize is a great choice. Because, well, it has a free plan that is very sufficient for small businesses.

Integrating Optimize with Google Ads and Analytics is also a big plus. Furthermore, its visual editor is very easy to use.

Who Uses Google Optimize Software?

Start-ups, product teams and online business owners that aim to improve conversion rates with a/b testing & personalization.

Google Optimize Pricing Information

Optimize is definitely one of the best free a/b testing tools. It is easy to use, have detailed reporting to help you boost your conversions.

Enterprises, on the other hand, should talk to sales and get pricing according to their needs.

Best A/B Testing Tools - Google Optimize

UX Analytics and Event Tracking Tools

UX analytics and event tracking tools allow marketers, product teams, sales teams, and user researchers to capture the actions of their websites’ users. You can collect the data to make evaluations, so it helps you understand your customer’s actions and enhance your marketing strategy and user experience.

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1. Woopra – End-to-end Customer Journey Analytics

Woopra offers real-time data-driven customer analytics, which enables sales, marketing, and product teams to effortlessly analyze the different segments and funnels on your website. The platform is designed to help startups and enterprises optimize the customer life-cycle by delivering live, granular behavioral data for individual website visitors and customers.

Best UX Analytics Tools - Hotjar

Who Uses Woopra?

Sales teams, product researchers, marketing teams and product teams employ Woopra to make critical assessments on their website and also specific products.

Woopra Pricing Information

Woopra gives three subscription plans: Core is $0/month, which can be a very good offer for start-ups. It is free up to 500K action and 90 Day data retention. Pro ($999/month), and Enterprise (custom priced).

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2. Clicky – Web Analytics in Real-Time

Clicky analytically reports various ‘on-site’ actions, such as page views and downloads. It allows you to track whether users proceed to the next step and on what steps they quit. Furthermore, it also demonstrates analytical information on activities on social media. Many analytics tools update once a day, Clicky is one of the exceptions. This tool shows real-time statistics.

Who Uses Clicky?

Likewise other event tracking tools, Clicky is mostly used by sales teams, product researchers, marketing teams and product teams.

Clicky Pricing Information

Clicky has both paid and free plans, all new accounts automatically get a free 21 day trial of premium service, with access to all features and the ability to track up to 3 web sites and 1,000,000 daily page views.

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3. Hotjar – The Fast and Visual Way to Understand Your Customer

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

Best UX Analytics Tools - Hotjar

Who Uses Hotjar?

People who are in charge of marketing, sales and user research employ Hotjar.

Hotjar Pricing Information

Hotjar offers 3 different kinds of pricing plans: personal, business, and agency. It is free up to 2,000 page views per day for personal accounts and prices start from $89/month for businesses. Hotjar Pricing.

4. UXtweak – the only UX research platform you need

UXtweak is a comprehensive UX research tool that allows you to conduct usability testing, organize website content, treetest, and analyze user behavior.

The tool allows you to replay tasks and visitors for you to see what they experience and what the pain points are. With the tool, you can sit back and enjoy while your UX test is being conducted with real users.

ux tools and pricing uxtweak

Who uses UXtweak?

UXtweak is a great tool to use for product designers and UX designers of the team, as well as product managers. It can also be used for the marketing teams to increase growth.

UXtweak Pricing Information

UXtweak has a free basic plan that you can use for small projects. The Professional Plan costs 140€/month and the Agency and Enterprise plans are offered with custom prices.

See UXtweak pricing.

BONUS: Free UX Design Tools

As we saw that a lot of people are searching for free UX design tools, we thought we could share the 2 of these tools with you which I believe to be actually as useful as the paid ones.

So, here are the top 2 free UX design tools:

1- Wireframe.cc – Jump right in and start wireframing for free

Wireframe.cc is a browser-based prototyping and wireframing tool that lets you start designing as soon as you enter the site.

You don’t have to struggle to try to create an account and access the tool. It just pops right in front of you, ready to wireframe.

Best of all, it is completely free! Click here to access the tool.

free ux design tools wireframe.cc

2- Pencil Project – An open-source GUI prototyping tool for all platforms

No matter the platform you are using to design if you are looking for a free tool, Pencil Project is an open-source detailed GUI prototyping tool for you.

You can download and get designing in minutes.

Click here to download for free!

Best UX Tools wireframing

Frequently Asked Questions


Why should I use tools to improve my UX?

You must use UX tools to save yourself time and acquire valuable insights you couldn’t easily gain without them.


How do UX tools affect my business?

Using the right UX tools significantly increase the satisfaction of your customers, therefore increasing the retention rates and battling churn.


What sort of tools must I use for UX?

Customer success, experimenting, collaboration, testing, analytics, and event tracking tools are indispensable for UX.

Alican Bektas

Alican is the Product Manager of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.

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