Business owners often profess their excitement when it comes to redesigning the website.
And why wouldn’t they be? Redesigning your website is of the utmost importance to achieve optimal user experience (UX).
Unfortunately, many businesses tend to revamp practically every aspect of their website.
It is imperative to understand that you are not reinvesting new ways to design your website but find subtle new touch-ups that can increase the value of your website altogether.
However, how do you achieve that threshold? Well, what may look familiar to you might be alien to your visitors and vice-versa.
Naturally, you want potential customers to find out more about your business. Besides, it is true; the first impression does seal the last impression of your website. Therefore, tread the balance carefully between the informative and attractiveness of your site’s redesign.
Let’s dive into the most practical redesigning tips for your website:
1- Redefine Your Goals
Before you initiate your website redesigning, you must figure out the objectives you want to accomplish.
Ask yourself, is your goal to attain a new audience, or do you want to increase the SEO performance standards?
For instance, if your goal is to rebrand your site, the new redesigning elements should be able to reflect that change. Ideally, you should select typography, animations, and colors that realistically suit the new aesthetic look of your site.
2- Understand UX Journey
To increase your site’s popularity, you should think like a user.
For starters, understand the purpose of your target market for visiting your site and then create a checklist. Ideally, it would be best if you planned the navigation and main menu in terms of a user’s journey.
If a visitor, for instance, can find your product or service information with a few clicks, there is a good chance that visitors will come back to your site.
3- Make a Great First Impression
Whether it is through an online advertisement or a search result, you must make a great first impression whenever a new user visits your site.
Landing pages are a great way to do this. Designing an outstanding landing page with a clear value proposition and a great call-to-action can be the key to a significant increase in conversion.
Here are 5 tips to improve your landing pages.
4- Integrate Walkthrough Experience
Contemporarily, users prefer to have a quick tour of your website.
And this is where UserGuiding can become your savior.
The integration of the walkthrough does not require technical proficiency. Instead, it offers analytics to monitor the performance of walkthrough tours on your website.
Furthermore, segmentation allows you to capture feedback and incorporate onboarding checklists. The underlying purpose is to create a personalized experience for your users.
5- Decrease the Loading Time
It is no secret that you lose at least 1% of your audience for a delay of mere 2-3 seconds.
A second might not mean much in real-time, but it does to your target market. Besides, today’s fast-paced audience wants a site that loads instantaneously.
So, incorporate new redesign elements that would optimize a much faster loading period on all sorts of browsers and mobile devices.
Several layout elements of your website design ultimately determine the loading time of your landing page. Therefore, keep a close eye on inner pages that might have complicated user navigation.
6- Minimalistic and Uncluttered Design
Yes, less is more approach works because users do not want to feel overwhelmed by the crowded design of your website.
The last thing you want in your new website redesign is cluttered web pages with excessive textual information, images, or graphics.
Besides, minimalist and less cluttered redesign means you do not want your visitors to get confused. The same rules apply to your site’s fonts, typography, and background colors.
Select a few fonts and utilize them in various sizes to get the perfect effect. Small details such as shadows, color palettes, gradients, and highlights can go a long way to create a professional look.
7- Make the Most Out of Analytics
Google Analytics and Facebook Insights, for instance, are arguably the most popular analytical tools you can use.
Similarly, there are modules and analytics applications you can amalgamate within your website’s framework. The idea is to get details about page loading speed, page views, user behavior, conversion rate, and customer demographics.
It is the age of Big Data where you have to follow the tide of trends. If you want to offer the best product or service to your potential customers, you should have a basic understanding as to what your target audience wants.
The answer does not lie in magic, but data analytics that can help you find intricate details that can make a huge difference.
The redesigning efforts of your website must complement mobile devices.
Consequently, you will be able to garner more visitors than you can imagine.
Additionally, it is a great strategy to rank higher on search engines. Typically, you should take special care of your site’s load time, navigation, user interface, and other design elements that might improve mobile functionality.
9- Pay Close Attention to SEO Mechanics
When it comes to redesigning your site, one of your priorities should be Search Engine Optimization.
In fact, most of the website design elements can impact content, Meta tags, and other developmental SEO mechanics. The trick is to combine your website redesigning efforts with search engine optimization tactics.
10- Don’t Hesitate to Restructure Content
The content on your site is what attracts users and influences them to search through different pages.
Contrary to misguided perception, content is more than just product descriptions and write-ups on your site.
Your content should represent a combination of animation, professional photographs, images, and other factors that may appeal to your visitors. A singular content-language, for instance, can help you convey the image of your business and form a connection between you and your visitors.
Now that you know what it takes to redesign your website, it is time to take action.
Remember, there is no such thing as a single design when it comes to your website. It needs continuous maintenance and touch-ups.
In fact, the foundation of your website depends on it. And before you know it, a great website redesign might be what you need to reach new heights of success.
And do not forget to have the right UX tools and reliable designing team by your side to measure your site’s performance.
If you want to maintain professional standards, seek out a designing agency that can conduct redesign tests, and establish pinpoints. The more you enrich the environment of your website, the more increase you will observe in the user engagement.
Frequently Asked Questions
✏️ What is Website Redesign?
Website Redesign means changing the UI/UX, value proposition, the content of your website to offer a better experience to your visitors.
❓Why should I redesign my Website?
Website Redesign could be done to optimize your website for better user interaction, engagement, and higher conversion rates.
⏳ When should I redesign my Website?
If you are not content with the results you are achieving with your website, it might be time to redesign your website.