Appcues vs. Userpilot 2024 Comparison - Which tool better suits your needs?

What is Appcues?

• G2: ⭐ 4.6/5 (306 reviews)
• TrustRadius: ⭐ 8.7/10 (28 reviews)
• Capterra: ⭐ 4.8/5 (102 reviews)

Appcues is a product adoption platform that product teams use on web and mobile apps.

This tool aims to enhance the product and user experience by using personalized welcome flows that can help users reach their Aha! Moment faster.

Features that work for this goal include onboarding elements (such as guides, checklists, and hotspots), segmentation, and an event explorer.

Appcues Best Use Cases

1- Interactive Walkthroughs

Appcues comes with a no-code builder that allows drag-and-drop to facilitate the design process for you.

This feature works well for creating interactive walkthroughs, as it enables you to modify the buttons, change the text, and drag images on the page.

Accelerating the time spent on tailoring the onboarding process, Appcues' builder is here to make your product experience more engaging.

2- Event Tracker and Explorer

This specific feature of Appcues allows you to review user events to analyze the impact of your onboarding flows.

Product teams can create custom reports on the content created and track if users reach their Aha! Moment (and when if they do so to understand the effect your content has on the free trial conversions).

Pricing

Appcues has three pricing plans with adjustable MAU ranges. Below is how the plans look based on 2,500 MAUs and billed yearly:

• Essential Plan: Starting from $249/month.
• Growth Plan: Starting from $879/month.
• Enterprise Plan: Custom quote.

What is Userpilot?

• G2: ⭐ 4.6/5 (398 reviews)
• TrustRadius: ⭐ 9.1/10 (4 reviews)
• Capterra: ⭐ 4.6/5 (57 reviews)

From user onboarding to product adoption, Userpilot is a versatile tool with many use cases.

By enhancing the in-app experiences you deliver to your users, Userpilot aims to:

• improve user engagement,
• promote product value,
• drive user activation,
• and uncover growth opportunities.

Product teams tend to utilize this tool to boost growth through personalizing digital experiences as they see fit.

On this aspect, Userpilot includes some robust features that enable product growth, such as in-app surveys and A/B testing.

Userpilot Best Use Cases

1- Product Analytics

Userpilot is home to a comprehensive analytics section ‎that enables you to understand user behavior throughout the user journey.

Its analytics and reporting capabilities include:

• no-code event tracking,
• trend, funnel, and path analysis,
• dynamic analytics dashboard,
• and custom reports.

Userpilot's analytics dashboard encourages visualization of data using various chart types; you can even build a dashboard from scratch and customize it.

Other than its dashboard, Userpilot's analytics have another great advantage over other systems: no-code event tracking that automatically captures events.

2- User Onboarding

‎One of Userpilot's use cases is user onboarding, which enables you to guide users through a personalized onboarding experience.

To do so, it contains a builder that creates several UI elements that can directly attract more attention to hidden features and erase the confusion for less intuitive components; these elements include guides, hotspots, and checklists.

Pricing

Userpilot has three pricing plans. The basic plan allows for up to 2,000 Monthly Active Users (MAU), and the latter two plans are adjustable according to the number of MAUs you have.

Here is what the pricing plans look like when billed yearly:

• Starter Plan: Starting from $249/month.
• Growth Plan: Starting from $749/month.
• Enterprise Plan: Custom quote.

Appcues vs Userpilot

In terms of pricing, Appcues and Userpilot offer their services based on the number of Monthly Active Users you have. In contrast to this advantage, these tools stand on the expensive side of the spectrum, as both start from $249 a month for 2,500 MAUs—hindering small businesses and startups from adopting them.

The next similarity includes an aspect that both of these are known for: reporting. While Appcues has a robust Event Tracker section that enables you to analyze user events in detail and create tracking processes accordingly, Userpilot has good reporting capabilities that allow you to utilize various chart types for your dashboard.

Considering the focus on analytics and reporting, both tools include no-code event tracking for non-technical teams to review user events.

Another similarity is that they have many features but also lack features that focus on feature adoption. For example, neither of these tools has a product update feature that offers users a changelog displaying the updates, new releases, and improvements to boost invisibility and ensure two-way communication.

Adoption booster features like resource centers and in-app update announcements are also instruments that these platforms fall short of. While Appcues doesn't have resource centers to provide users with educational material without leaving the application, Userpilot lacks an in-app update announcement feature through which you can promote your new features and updates.

Another differentiator between these tools is user-friendliness, as Userpilot is harder to learn and adopt compared to Appcues. Appcues has more intuitive elements that make the product easy to learn and implement.

Last but not least, if your needs include a mobile platform, then Userpilot won't make the list since it doesn't include mobile application support like Appcues does.

Conclusion

From guides to banners, Appcues and Userpilot are tools with various features that product teams can utilize to enhance user-centric processes.

They have reporting capabilities that are way above average since they offer no-code event tracking, which enables you to understand user behavior by inspecting user events.

However, these tools are home to some disappointing points, too, such as not being resourceful enough to support product adoption.

Lacking crucial features in this aspect, including knowledge base, resource center, and an-app announcements, these tools cannot offer the complete set of features to support users in accomplishing their goals.

Both tools are within a similar price range, so you should choose the one that best suits your needs.

IF these aren't what you're looking for, give a chance to our other comparison articles!