Product Education: Why it matters and how to do it well
Product education is educating users about the uses and benefits of a product, and how to engage with the product to achieve those benefits. So is that marketing? Is it…
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Posts by author
Selman Gokce
40 posts
Selman is the Marketing Specialist of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.
Exploratory Research in Product Development – A Complete Guide
“We must not forget that when radium was discovered no one knew that it would prove useful in hospitals. The work was one of pure science. And this is proof…
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GhostwriterAI Effectively Onboards New Users with UserGuiding
GhostwriterAI is an AI-based platform that helps marketers to identify the target audience and involve it with new highly-focused content. It is perfect for influencers, agencies, and brands’ marketing departments looking to…
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Guide to UX Design – Definition, Salary, Responsibilities
Although those who are active in the tech industry have an idea of what UX is, not everyone fully understands what exactly a UX designer does. In this post, we…
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How to Calculate and Reduce Customer Acquisition Cost
You might have a thousand customers buying your product every day, but if acquiring customers cost more than what they bring, what is the point? This makes Customer Acquisition Cost…
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How to grow your SaaS business with Product-Led Growth
Product Led Growth (PLG) is a business development strategy that leverages product usage to drive customer acquisitions, conversions, and market expansion. Successfully implementing a PLG framework requires you to not…
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A Complete Guide to Wireframe Design
Wireframing is a useful way to start a project with solid steps and see the bigger picture that will keep your team in line. Designers and developers use Wireframing to…
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Continuous User Onboarding: Why User Onboarding Never Ends for SaaS Businesses
What happens when an onboarding process of a user is complete? When they have done all the tasks in the onboarding checklist and have reached their “Aha!” moment? Should it…
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Product Design vs UX Design – Similarities and Differences
The design has evolved to be a complicated concept as a result of the rapidly developing technology and changing user expectations. In this article, we will focus on two kinds…
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A 2020 Guide to Creating a Customer Journey Map
There are so many products on the market that offer the same value as yours. In order to get ahead of them and appeal to users, you have to design…
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