What is Customer Experience and why it’s crucial + Examples
I’m a big fan of the saying “a happy customer tells a friend, an unhappy customer tells the world.” It reminds you that whether you’re looking to fight churn and…
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Mert Aktas
72 posts
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.
Scalability 101 – How to Run a Scalable Business
“I want to stay as a small business forever”, said no successful company ever. The primary goal of a business is to grow and increase profits, whether it’s a SaaS…
A Guide to Customer Orientation: What is it and Why does it matter
Customers are a fan of experiences that are specifically tailored for them. By becoming a customer-centric, also known as a customer-oriented business, you can create breathtaking experiences that improve any…
Top No-Code Growth Tools for Growth Marketers
I’m very happy that no-code trend is booming. Because a few years back, everyone in the business departments of the companies had this idea to learn coding to work for…
A Guide to SaaS USP (Unique Selling Proposition)
You’re digging, searching the trenches looking for some specifics on how to generate more activity for your SaaS: increased high-quality traffic, better more productive leads, killer landing page metrics… all…
The better way of onboarding Blue Collar Workers: Visual Instructions
There is an issue that might concern companies worldwide: As technology and automation take over many areas of innovation, part of the global workforce can feel alienated or threatened by…
Adjacent Users – the Market to Target when you’re struggling to grow
In the SaaS world, you can never let down on growing your user base. Even if you do everything right –have a great product, active users, low costs of acquisition,…
What is a Micro-SaaS and How to Create One
Have you ever had a problem that concerns such a small amount of people that made you think “I bet there is no product that solves that.” You might be…
What is Net Dollar Retention and How to Calculate It?
Businesses, especially those that are subscription-based, constantly search for metrics to measure their retention performance. And people often think that committed monthly recurring revenue (CMRR) is the single metric for…
What is Product Marketing? The Fundamentals
Product marketing is a recently-trending job that has a tricky description. Are they regular marketers with a fancier title or are they different? Well, in the majority of the cases…