How to Structure an Ideal Marketing Team for SaaS
The perfect SaaS marketing department and Roman Empire at its prime are extremely similar. Let me explain: SaaS is huge. And extremely diverse. So it would be naive to think…
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Mert Aktas
79 posts
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.
Why a Knowledge Base and Thought Leadership Are Essential For Growing Your SaaS Business
A knowledge base is essentially an online library of articles and guides that solve customers’ problems. Many software companies, whether established or start-up ventures, have created a knowledge base to…
Best Communication Software for Teams in 2021 – 3 Types You NEED today
At the very beginning of the COVID-19 pandemic, we’ve come to realize certain things. We knew that we could get infected, it would be harder to travel and politics, as…
Your Guide to Account-Based Marketing: Examples and Strategies
Could you imagine a world where the shop assistant pulled you over on the street, with a pair of shoes at their hand, and said; “These shoes are your size,…
A Definitive Guide to Voice User Interface Design (VUI)
The Voice User Interface or VUI has broken the silent interaction between machines and humans. When we stop for a moment and think about how popular voice-controlled devices and virtual…
Top 10 Marketing Podcasts to Listen in 2021
Podcasts are a part of our daily lives. We learn from them, laugh, and relax while listening. It’s great to learn something new while cooking, cleaning, or going to work;…
What is Banner Blindness? + 11 Clever Methods to Avoid It
When was the last time you paid attention to a banner ad? Can’t really recall, or never? Well, exactly. Imagine the thousands of banners laid out in the websites you’ve…
A Guide to Video Onboarding + 10 Examples
Videos are a perfect for drawing attention, and keeping that drawn attention for a brief period. Especially when compared to written content, videos are much superior and should be adopted…
What is Customer Experience and why it’s crucial + Examples
I’m a big fan of the saying “a happy customer tells a friend, an unhappy customer tells the world.” It reminds you that whether you’re looking to fight churn and…
Scalability 101 – How to Run a Scalable Business
“I want to stay as a small business forever”, said no successful company ever. The primary goal of a business is to grow and increase profits, whether it’s a SaaS…