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Mert Aktas
About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.
9 Best Customer Retention Software You Need (AI tools included)
Growth
Keeping customers on board is crucial for any business that wants to thrive. Acquiring new customers is important, but maintaining a loyal customer base is…
Mert Aktas
·
15
min read
Published:
November 23, 2023
(
Updated:
February 2, 2024)
Customer Engagement Models: What, Why, How, and Best Practices
Growth
Customer engagement is not just a buzzword; it’s a critical factor that can make or break your success. It’s the secret sauce behind retaining loyal customers…
Mert Aktas
·
11
min read
Published:
October 13, 2023
(
Updated:
March 25, 2024)
Top 5 Challenges in Email Infrastructure Product Development Process
Growth
Email infrastructure is the interconnected system that enables the sending, receiving, and storage of electronic messages. As such, it plays a vital role in…
Mert Aktas
·
16
min read
Published:
March 20, 2023
(
Updated:
April 20, 2024)
We were one of the top sponsors of LATAM’s biggest tech event, SVWC 2022!
News
As a child, I had lots of memories of playing, watching, and talking about soccer, so Brazil was automatically an amazing country for me. Most of the successful…
Mert Aktas
·
4
min read
Published:
November 17, 2022
(
Updated:
June 19, 2023)
Quick Guide to Writing Engaging Outreach Emails and Getting More Replies
Growth
It’s no secret that the digital world is growing at a rapid pace. From social media platforms like Instagram and TikTok to Web marketing and eCommerce…
Mert Aktas
·
13
min read
Published:
May 24, 2022
(
Updated:
February 16, 2024)
What Is Community Marketing and How You Can Get Started This Quarter
Growth
Marketing is communicating what your product or service offers, and it’s a critical part of your business. Community marketing strategy is a popular marketing…
Mert Aktas
·
9
min read
Published:
May 18, 2022
(
Updated:
March 22, 2024)
15 Best Marketing Books You Have to Read as a Marketer in 2024
Growth
People can’t read a book if they don’t know it exists, and you can’t market and sell your product if you don’t learn the best marketing tactics, algorithms…
Mert Aktas
·
22
min read
Published:
March 9, 2022
(
Updated:
April 22, 2024)
What is Revenue Churn and How Can You Calculate It?
Growth
There are several ways to measure your business’ success. A company’s revenue churn is one of the most important criteria. Sure we don’t want to lose…
Mert Aktas
·
11
min read
Published:
February 26, 2022
(
Updated:
June 20, 2023)
Top 10 Instructional Design Software Platforms on the Market in 2024
Growth
Instructional design is making a huge comeback. More and more designers are getting in on the action, with some finding it much harder than they expected.
Mert Aktas
·
15
min read
Published:
January 17, 2022
(
Updated:
March 21, 2024)
16 Best Software and LMS for Customer Training in 2024
User Onboarding
Anyone in SaaS would know the importance of customer retention, customer satisfaction, and overall customer success. But what we do to achieve these business…
Mert Aktas
·
15
min read
Published:
January 13, 2022
(
Updated:
March 28, 2024)
5 Steps to Preparing a Successful SaaS Marketing Funnel
Growth
A funnel is not an indicator of madness anymore. You know, since medieval times, the funnel has been associated with madness. It is time to change that and…
Mert Aktas
·
11
min read
Published:
December 31, 2021
(
Updated:
June 20, 2023)
2024 Guide to Smooth Design Handoffs – Checklist and Tools
UX Design
To all my developer friends out there, tell me you didn’t go through a similar situation to this. You can not say that, can you? Well, it is a tricky process…
Mert Aktas
·
10
min read
Published:
December 29, 2021
(
Updated:
March 21, 2024)
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