Mert Aktas

Head of Marketing

UserGuiding

Mert is the Head of Marketing of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.

Articles

Lewin's Change Model - everything you need to know

What is Kotter's 8 Step Change Management Model (All you need to know)

A Guide to Video Onboarding + 10 Examples

23 Best Product Marketing Tools Every Product Marketing Manager Should Adopt in 2024 (Categorized)

Top 5 Challenges in Email Infrastructure Product Development Process

The ONLY 6 Change Management Tools You Need to Make Change Easier

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