Mert Aktas

About: Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.

Customer Engagement Models: What, Why, How, and Best Practices

Customers engagement can be tricky business, thankfully, there are frameworks to help. Let’s take a look at the most prominent customer engagement models.

Mert Aktas September 15, 2023 · 12 min read

8 Best Customer Retention Software in 2023 (AI tools included)

Customer retention is one of the most important business processes you have to make sure is perfect. And what better help is there than software? We’ve gathered the best customer retention tools for you (AI tools included!)

Mert Aktas August 11, 2023 · 14 min read

best software and lms for customer learning

16 Best Software and LMS for Customer Training in 2023

User Onboarding

Learning management systems are often used for academic reasons and by student. But there are many that offer digital learning experiences for employees and customers. Let’s dive right in to the best LMS examples for customer training.

Mert Aktas August 1, 2023 · 15 min read

23 Best Product Marketing Tools Every Product Marketing Manager Should Adopt in 2023 (Categorized)

Product Marketing Managers find it difficult to keep up with the ever-changing technology and tools. Here are the best tools for PMM’s:

Mert Aktas July 30, 2023 · 24 min read

A Guide to Product Adoption

A Guide to Product Adoption: Everything you need to know

Product adoption is the most important concept that concerns product teams. In this article we are going over what product adoption is, why it matters, the main stages, and how to improve it.

Mert Aktas July 26, 2023 · 18 min read

Best email marketing tools

8 Best Email Marketing Tools for Businesses to Optimize Email Campaigns in 2023

As long as we use emails for configuration and security, email marketing will live on. So, let’s look at the best email marketing tools in 2023.

Mert Aktas June 12, 2023 · 18 min read

What is User Engagement and 5 ways to increase it on Apps

The majority of people use apps once in a while. And then delete. So, having engaged userswho actually use your product is key to a successful business. Here’s how you can increase user engagement.

Mert Aktas May 30, 2023 · 23 min read

salesforce alternatives and competitors

8 Alternatives and Competitors to Salesforce to be Your Next CRM

Salesforce is the well-known king of enterprise customer relationship management (CRM) software. For years, it's been one of the best CRM solutions available…

Mert Aktas May 30, 2023 · 17 min read

best cloud computing services

11 Best Cloud Computing Services You Can Go with in 2023

Trying to choose a cloud hosting provider can be difficult since there are so many cloud companies. Thus, here is the list of the top cloud computing providers:

Mert Aktas May 25, 2023 · 18 min read

Digital Adoption

Complete Guide to Digital Adoption – Strategies, Examples, Platforms

Digital adoption is, in the simplest terms, achieving a state in which your employees and/or your customers are using a provided software, tool..

Mert Aktas March 23, 2023 · 19 min read

best sales books

10 Greatest Sales Books of All Time You Should Read as of 2023

If you want to improve your sales game and enterprise growth, you need to commit yourself to this topic by learning more about it. To learn how to become a…

Mert Aktas March 9, 2023 · 17 min read

What is Kotter’s 8 Step Change Management Model (All you need to know)

If you are looking for a well-established and comprehensive change management model, Kotter’s 8 step model might be the one for you. Let’s take a look.

Mert Aktas March 6, 2023 · 24 min read