Mert Aktas

Mert Aktas

About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.
net dollar retention

Guide to Net Dollar Retention (NDR) – Definition, Calculation, Tips

Growth
Net Dollar Retention is an extremely important business metric that is highly valued by especially SaaS companies. Here’s what it actually is and its formula.
Mert Aktas

19 Change Management Activities to Overcome Employee Pushback

Growth
Employee pushback is probably the hardest part of change management, but we know what you can do to overcome it. Let’s take a look.
Mert Aktas

What exactly is Change Management? (Models, Examples, Metrics, Definition)

Growth
Change management is what saved some businesses before, during, and possibly after the pandemic. But how? Let’s find out.
Mert Aktas

Top 8 Change Management Certifications for 2021

Growth
Are you looking to get certified in Change Management? You are in the right place. Let’s take a look at some of the best change management certifications.
Mert Aktas

8 Digital Transformation Trends and Strategies for 2021

Growth
Digital transformation is what makes companies grow, and in the process, so does digital transformation. Let’s take a look at some trends in 2021.
Mert Aktas

What is Product Strategy and How to Create a Good One

Growth
Do you know why Nike rules the sports shoe world, and not Puma or Adidas? I have the answer, and I know how you can do the same.
Mert Aktas

What is Marketing Automation and Top Tools to Automate your Marketing Efforts

Growth
Marketing automation has been one of the biggest innovations helping marketers in the last decade. But how does it all work? Let’s take a look.
Mert Aktas

Top 15 Marketing Analytics Tools for Smart Marketers

Growth
Analytics is the lifeblood of marketing, but data is not everyone’s strong suit. What to do then? Let’s dive into marketing analytics tools.
Mert Aktas

Best Email Marketing Tools for Businesses in 2021

Growth
As long as we use emails for configuration and security, email marketing will live on. So, let’s look at the best email marketing tools in 2021.
Mert Aktas

Chatbot Marketing: A simple guide to the next big thing in marketing

Growth
Chatbot marketing has been around for years now but we are still ignoring its benefits. Let’s find out what chatbot marketing is and how to best use it.
Mert Aktas

How we’ve increased our Marketing ROI by 18% in 4 weeks, with honestly zero cost

Growth
As a growth marketer, my curse is that I always come up with new fancy ideas to “skyrocket” our business. Some of these ideas are just little tweaks to our…
Mert Aktas
metrics for CX customer experience

8 Most Important Customer Experience Metrics to Track in 2021

Product
Customer experience is what makes you sink or swim in the SaaS world. This article gathers the 8 most important CX metrics for you to stand in the game strong.
Mert Aktas