What is Product Marketing? The Fundamentals
Product marketing is a recently-trending job that has a tricky description. Are they regular marketers with a fancier title or are they different? Well, in the majority of the cases…
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Mert Aktas
63 posts
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.
What is TTV and How to Reduce Time to Value Today
Let’s speak facts: A customer’s priority is not to achieve the maximum value possible from your products(read ’till the end), it is to achieve the optimal value in the shortest…
SaaS Marketing Guide: How To Consistently Grow Your Company
Hey there, fellow marketer. I’m Mert, I manage growth and marketing here at UserGuiding. It is a recently established startup, but we’ve gone through a lot. Growing a business from…
MQL vs SQL vs PQL – A New Way to Categorize Leads
I don’t know if you’re aware of this, but… Your business is built on a foundation of these three ways of defining and categorizing your customers (or users) – MQL,…
The Handbook to SaaS Pricing: Strategies, Models, and Tips
You and I both know that the solution you provide is unique as a SaaS business. So the pricing tiers, packages, and options that you offer your customers should reflect…
Why you should know about Product Adoption and How to increase it
What’s your purpose when creating a product? A) creating the most beautiful product that solves users’ every problem, or B) creating a product that users actually use in their daily…
We used UserGuiding to promote our first Webinar – You can do this too
Hey there. I don’t know if you are like me. But I’ve always liked online meetings, events, and gatherings more than physical ones. This might be slightly related to my…
Advanced Guide to Change Management – Models, Examples, Tools
“Our only security is our ability to change.” ~ John Lilly Without change, you simply can’t adapt to harsh conditions before you, and therefore can’t survive. Especially in the business…
We’ve raised $1.1M seed funding! 🎉🍾
Hey Maybe you heard us, maybe you surfed with us or guided your users through the waves with us. (Maybe not yet) In any case, I want to thank you…
Complete Guide to Digital Adoption and Achieving It
You can be a business owner, a manager, or an employee. Doesn’t matter. You probably know how much effort, money, and time are being poured in new software and anything…