Mert Aktas

Mert Aktas

About
Mert is the Marketing Manager of UserGuiding, a code-free product walkthrough software that helps teams scale user onboarding and boost user engagement.

Complete Guide to Digital Adoption – Strategies, Examples, Platforms

Growth
Digital adoption is, in the simplest terms, achieving a state in which your employees and/or your customers are using a provided software, tool..
Mert Aktas
best sales books

10 Greatest Sales Books of All Time You Should Read as of 2023

Growth
If you want to improve your sales game and enterprise growth, you need to commit yourself to this topic by learning more about it. To learn how to become a…
Mert Aktas

What is Kotter’s 8 Step Change Management Model (All you need to know)

Growth
If you are looking for a well-established and comprehensive change management model, Kotter’s 8 step model might be the one for you. Let’s take a look.
Mert Aktas

8 Digital Transformation Trends and Strategies for 2023

Growth
Digital transformation is what makes companies grow, and in the process, so does digital transformation. Let’s take a look at some trends in 2023.
Mert Aktas
best data science books

12 Data Science Books That Will Turn You Into a Data Scientist

For You
Data is everywhere nowadays. Here are 12 data science books that you should read to become a data scientist.
Mert Aktas

The ONLY 6 Change Management Tools You Need to Make Change Easier

Growth
Change management is hard but nothing you can’t handle with the right tools. Let’s take a look at the best change management tools.
Mert Aktas
best marketing books

15 Best Marketing Books You Have to Read as a Marketer in 2023

Growth
People can’t read a book if they don’t know it exists, and you can’t market and sell your product if you don’t learn the best marketing tactics, algorithms…
Mert Aktas

We were one of the top sponsors of LATAM’s biggest tech event, SVWC 2022!

News
As a child, I had lots of memories of playing, watching, and talking about soccer, so Brazil was automatically an amazing country for me. Most of the successful…
Mert Aktas

4 Essential Feature Request Prioritization Frameworks

Product
Deciding which features to include and which to exclude in the following versions can be very challenging. Here are 4 frameworks to prioritize feature requests.
Mert Aktas

A Guide to Product Adoption: Everything you need to know

Product
Product adoption is the most important concept that concerns product teams. Here is how you can measure and improve it today.
Mert Aktas
best software and lms for customer learning

14 Best Software and LMS for Customer Training in 2023

User Onboarding
Anyone in SaaS would know the importance of customer retention, customer satisfaction, and overall customer success. But what we do to achieve these business…
Mert Aktas
writing engaging outreach emails

Quick Guide to Writing Engaging Outreach Emails and Getting More Replies 

Growth
Email outreach is one of the best marketing tactics for increasing online presence and generating quality leads for businesses. This can help you generate traffic
Mert Aktas