Customer Segmentation: A Complete Guide
Each customer is unique. If you treat all your customers the same way, there is a chance that you might lose the majority of them. You have to be able…
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Posts by author
Alican Bektas
16 posts
Alican is the Product Manager of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.
Product Management Training – A 2020 Guide
It is common knowledge that it is not required for product managers to major in one specific field. A product manager may have studied finance, business or some other related…
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The Most Successful Product Managers to Follow in 2020
Hello there, I’m Mert Alican Bektaş, lead product manager of UserGuiding – a code-free user onboarding software. I love success stories because they encourage me to work hard on my…
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Product Management Career Path
Product managers possess a massive influence on the world. We live in a world of products, and they are the ones deciding every little detail of them. They are the…
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Usability Testing – What it Is and How to Do it to Guarantee Effective Results
After creating an MVP, finding out whether your idea is actually ideal for real users can be tricky. That’s where usability testing comes in handy. Usability testing is an important…
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Product Manager vs Product Owner – Differences and Similarities
Software company success is due in large part to team composition and flow — who’s doing each important task, and how well they work cohesively within the overall scheme of…
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7 Product Design Tips That Will Help You Create Products Users Fall in Love With
It is hard to create a product from scratch, you need to consider UX, UI, make market research, and constantly ask yourself and your potential users “Am I on the…
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Design Thinking: A Key Skill for Product Managers
Are you a product manager interested in adding the basic principles of Design Thinking to your toolkit for career success? Check out this helpful article with a handful of easy-to-remember…
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5 Tips to Create a Great Landing Page that Converts
First impressions are not important, they are vital. As an online business, your first impression is the first page your audience sees when they enter your website, whether through a…
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Solve Your Onboarding Problems: Invest in Digital Adoption
Onboarding, both internal and customer-facing, is easily one of the biggest most costly aspects of running any software company until you’ve conquered it. Unless resources exist to custom-build solutions, outsourcing…
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