A Complete Guide to Product Discovery
Within the realm of product development, “discovery” is not the process by which users find and engage with a product – though that is another vital type of product discovery. …
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Alican Bektas
22 posts
Alican is the Product Manager of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.
Does a UX Designer Need to Code?
The question of whether a UX designer should be able to code or not has been the topic of many debates for at least a decade. Yet today, it does…
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Product Management Key Skill – Great Documentation
Being a Product Manager for a digital project requires versatility, as the PM is basically the glue that keeps a product project together. They need to manage multi-skilled teams throughout…
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Product Manager vs Project Manager: Differences and Similarities
When you hear the abbreviation PM, which occupation do you think of, product manager or project manager? If you are asking yourself, “Does it matter? They are both the same.”,…
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Method vs. Methodology: What’s the Difference?
Often, companies spend a lot of money to get that perfect UX without clear R&D guidelines about their method and methodology. Keeping that in mind, how much research you should…
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OKRs – What Are They, and How Can Your SaaS Startup Use Them?
Just because you are a startup doesn’t mean things need to be haphazard. Approaching decision-making and tracking progress can help your team stay focused on the right tasks and your…
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Customer Segmentation: A Complete Guide
Each customer is unique. If you treat all your customers the same way, there is a chance that you might lose the majority of them. You have to be able…
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Product Management Training – A 2020 Guide
It is common knowledge that it is not required for product managers to major in one specific field. A product manager may have studied finance, business or some other related…
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The Most Successful Product Managers to Follow in 2020
Hello there, I’m Mert Alican Bektaş, lead product manager of UserGuiding – a code-free user onboarding software. I love success stories because they encourage me to work hard on my…
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Product Management Career Path
Product managers possess a massive influence on the world. We live in a world of products, and they are the ones deciding every little detail of them. They are the…
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