How MarketTime increased the number of webinar attendees by 10 times with UserGuiding’s announcement modals

MarketTime

Renk Mert

Content Marketing Specialist

June 27, 2025

min read

Summary

MarketTime struggled with low webinar attendance due to poor visibility via email and static banners.

Traditional channels weren’t timely or effective in capturing user attention.

UserGuiding’s in-app announcement modals placed webinar promotions directly in front of engaged users during active platform use.

A single login-page announcement modal led to a 10x increase in webinar attendance with zero extra effort required.

MarketTime is a B2B wholesale platform that connects brands, sales agencies, and retailers, streamlining product discovery, order management, and sales processes across industries.

Active users were plenty, yet webinar participation at MarketTime didn’t reflect that.

That’s when MarketTime shifted away from traditional email and banner promotions, choosing UserGuiding’s announcement modals to engage users at peak interest.

This change led to a 10x increase in webinar attendance compared to MarketTime’s previous sessions.

Let’s break down what they did ⬇️

What happens when your main promotion channels fail to get noticed?

Before using UserGuiding, MarketTime faced a recurring problem: low webinar registration and attendance rates, even from their most active users.

Their team was investing heavily in hosting high-value webinars designed to educate users, showcase product updates, and drive deeper adoption.

However, despite strong content, the turnout often fell short of expectations because the core issue wasn’t the relevance of the webinars; it was visibility.

Webinar promotions were mainly limited to email campaigns and occasional homepage banners. These channels had two key limitations:

Emails got buried in inboxes or ignored altogether.
Static banners failed to reach users at the right moment, in the right context.

Many users who would have benefited from attending never even knew a webinar was coming up.

Others would see the announcements too late, after the session had already ended.

There was no reliable way to capture attention during active product usage when engagement and interest were highest.

The product and marketing teams needed a way to surface webinar announcements in-app, directly in front of users who were already engaging with features the webinar would cover.

They needed it to be timely, targeted, and non-disruptive, while giving users a clear path to register.

That’s when they turned to UserGuiding’s announcement modals.

Email open rates were low, banners were easy to miss, and we had no way to get in front of users when it actually mattered."

Jeremy Burnham

Director of Implementations

Here comes UserGuiding…

With UserGuiding, MarketTime no longer has to rely on overlooked emails or static banners and can reallocate time previously spent on manual promotion efforts.

By placing these announcement modals on the login page, they are able to promote webinars directly within their platform, targeting users while they are actively engaged 👇

MarketTime's announcement modal made with UserGuiding

With UserGuiding’s announcement modals, we finally had a direct line to our users while they were already active and focused.”

Jeremy Burnham

Director of Implementations

This in-app approach solved their visibility issue by placing timely, relevant announcements right in front of the right users—no extra manpower or coordination required.

Ultimately, this strategic positioning of the webinar announcement modal on the login page alone raised the number of webinar attendees by 10 times that of their previous webinar.

It was the simplest change with the biggest impact—we just met users where they already were.”

Jeremy Burnham

Director of Implementations

In short…

MarketTime suffered from low webinar registration and attendance because users were missing both the banners and the emails.

After adopting UserGuiding’s announcement modals, MarketTime turned this recurring visibility problem into a seamless, high-impact solution.

Without adding to their team’s workload, they managed to boost webinar attendance by 10x simply by reaching users at the right moment, in the right place.

If you want to boost your in-app visibility just like MarketTime, give UserGuiding a try 👈

Renk Mert

Content Marketing Specialist

COMPANY

MarketTime