Kariyer.net is Turkey’s leading career platform, helping thousands of businesses and candidates connect every day.
With multiple user roles for employers, and various platforms to introduce, the product team needed a scalable way to tailor in-app experiences without burdening their developers.
From displaying a list of to-dos for different user segments through checklists to highlighting page-specific actions with tooltips, Kariyer.net needed to personalize onboarding for a diverse user base so that users don’t get lost while discovering the platform on their own.
Along with checking all these items on the list, they also saw an increase in the activation and engagement rates, making the whole process a great win-win!
Let’s take it from the start and see how they did so 👇
It’s challenging to personalize onboarding for a diverse user base without taking up too much of developers' time…
Kariyer.net has different user roles for employers, such as admins and managers.
While the latter posts job opportunities, the former goes through them, but they share one thing in their flows: the need for guidance.
In the platform, both user groups were directed to the homepage after registration, waiting to follow a path based on their role once they signed up.
Kariyer.net wanted to provide users with the first action items they should take; otherwise, they would be left discovering the platform on their own, which would lower the activation rates significantly.
The biggest challenge for them during this process was that:
- The product team needed to create a detailed plan.
- Then, they needed to let the development team in on it.
- The latter needed to find an available slot in their workflow to start working on it.
Kariyer.net realized that creating personalized onboarding flows with internal resources would be quite the opposite of what they needed: costly and time-consuming.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
Our biggest obstacle was scalability. We couldn’t keep involving developers every time we wanted to tweak the onboarding experience for different user roles."