Top 35 Social Media Statistics and Trends in 2024

Still not on TikTok?

I took pride in not participating in a Gen Z activity for long. But as a marketer, I just had to give in to the opportunities.

Social media is not just your aunties' playground now; it's a big ol' mining zone where the buck is quick and easy. If you know where to dig, that is.

Plus, there is more platforms added every day, and it won't be much different next year.

Now to know where to dig, you need to continuously follow new social media trends and statistics. Leveraging these social media statistics, you can have a better understanding of the changing trends, opportunities, and needs. 

Having said that, we tried to collect social media stats that touch upon different social media platforms, their usage, and the different social groups that use those platforms. 

Let’s get into it!

Social Media General Statistics

1- The active social media population worldwide is now 4.5 billion.

2- The active global mobile social media population is 4.15 billion. 

3- The most popular social media network based on global audience size is Facebook.

4- Facebook has around 2.08 billion daily active users. 

5- By 2026, there will be nearly 325 million Facebook users in the United States.

6- 16% of all Facebook profiles are either fake or duplicates.

7- Instagram currently has over 2.4 billion users, and in 2024, it is projected that the number will reach 2.5 billion.

8- Twitter had around 528.3 million monetizable monthly active users in 2023

9- Twitter is expected to grow this number to reach 652.23 million by 2028.

10- LinkedIn currently boasts over 1 billion users worldwide.

11- By 2025, there will be 2.70 billion YouTube users.

12- TikTok had 1.67 billion global active users in 2023.

13- TikTok was the most downloaded application in 2020.

Social Media Usage Statistics

14- 84% of the US population uses at least one social media network.

15- On average, each person spends 2 hours and 25 minutes on social networks and messaging.

16- Millennials spend an average of 2 hours and 38 minutes daily on social media, while Gen Z spends 2 hours and 55 minutes.

17- 98.3% of Facebook users use the platform on mobile devices.

18- Facebook users spend around 35 minutes a day on the platform’s site.

Social Media Persona Statistics

19- More than half of Instagram’s global population were younger than 34.

20- In comparison to 38% of Gen X who use Instagram, 67% of Gen Z and 57% of Millennials use the platform.

21- 19% of Facebook users are male users between 25 and 34 years of age.

22- Another large user base of Facebook is made up of male users in the 18-24 years age bracket.

23- Facebook’s user base is the most broad representative of the US population as a whole.

24- U.S. TikTok users are between the ages of 10 and 19.

25- 41% of global TikTok users are between the ages of 16 and 24.

26- 58.8% of U.S. TikTok users are female.

27- YouTube reaches more adults aged 18 to 24 than any TV network on mobile devices alone.

28- 60% of LinkedIn users were between 25 and 34 years old.

Social Media Marketing Statistics

29- Facebook was reportedly used by 89% of marketing specialists as a part of their digital campaigns.

30- 54% of social browsers use social media to research products.

31- 81% of businesses choose Facebook for video marketing.

32- 82% of B2B marketers report finding the greatest success on LinkedIn.

33- More than 46% of all social media traffic to company websites comes from LinkedIn.

34- YouTube is the 2nd most popular channel where businesses share video content.

35- 54% of people want marketers to put out more video content.

Now, with all these stats at hand, it is hard to unsee just how impactful social media is in our users' lives. So hopefully, this will be your sign to seize the opportunity and get your brand on social media today.

The trick is to know where you can find your success. Start looking!