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UserGuiding came in as a no-code way to show our users the value and the potential capabilities of Keyhole, to help them get
set up faster during the trial.”
Myra Yip
Product Manager @Keyhole
Product
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EN
Keyhole
How Keyhole improved number of trial conversions by 550% with UserGuiding’s onboarding checklists
Selman Gokce
Content Marketing Lead
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November 29, 2024
min read
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Summary
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Keyhole is a social media management and reporting software that wanted to improve product adoption and conversion among trial users.
They’ve noticed that users who’ve seen a sample of the dashboards they could build with Keyhole were more likely to convert, so they’ve started building a “templates” feature.
Since building a feature from scratch would take months, they’ve tried UserGuiding’s onboarding checklists and guides as a quick, no-code solution.
They’ve seen a stunning 550% increase in the number of trial-to-paid-user conversions after publishing their onboarding checklist with simple guides, and improved session durations.
We wanted to better onboard these trials and show them the value of Keyhole.”
Myra Yip
Product Manager @Keyhole
We were confident that an onboarding checklist would bring value, we were looking for a quick way to set it up.”
Myra Yip
Product Manager @Keyhole
UserGuiding came in as a no-code way to show our users the value and the potential capabilities of Keyhole, to help them get set up faster during the trial.”
Myra Yip
Product Manager @Keyhole
They’ve come across UserGuiding through our article on Product Adoption, and after giving it a chance decided that this was what they were looking for.
With UserGuiding, Myra and her team were able to create a fully functional user onboarding checklist with a full set of interactive guides in it, in a matter of minutes.
Here’s the first iteration of the checklist they’ve displayed to their trial users: 👇
Once they’ve created this checklist, they’ve set it live for the users whose focus was the brand monitoring feature.
After a while, they’ve seen insane improvements in conversions: users who have seen the checklist were 550% more likely to buy than the users who didn’t.
Emphasis on “seen”, because most of the users who became more likely to become paid users didn’t view the guides on the checklist.
For most of the users, just seeing the benefits of the product listed out in a checklist was enough to do the trick. They didn’t even have to complete the guides in it.”
Myra Yip
Product Manager @Keyhole
For some products, users don’t need to be hand-held through the set-up process. Just seeing the next steps all the way to success is enough for them to get through the journey, which is exactly what happened for Keyhole.
Alongside improvements in conversion rates, metrics such as session time and unique product pages viewed increased as well, meaning these users were dramatically more engaged.
But even though most users didn’t view their guides and tooltips on the checklist, Keyhole’s on-screen guidance models are worth a mention because of how simple and effective they are.
▶ Here’s the one that explains users how to create reports and comparisons:
▶ And here’s the modal that encourages users to add a social channel:
UserGuiding, with just a few simple elements, was able to literally skyrocket conversions for Keyhole.
Ready to skyrocket conversion rates, just like Keyhole did? 🚀
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Before UserGuiding, we saw that users who’ve seen a sample dashboard that we’ve created ourselves with our tool were more likely to upgrade to a paid plan. This gave us confidence that building something similar into our onboarding experience would be worth the investment.”