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Autorola, for their used vehicle inventory management tool for car dealers, Indicata, was utilizing one on one onboarding calls to educate customers and emails to announce features.
These became a burden as they scaled to different markets and they were looking for a scalable solution to user onboarding and feature adoption.
Here’s how they achieved success with UserGuiding:
Autorola’s platform, Indicata, is available for car dealerships in 13 different markets, in 11 different languages.
That’s thousands of users that aren’t alike at all.
This geographical spread of Indicata made it harder for them to centralize and streamline their user onboarding processes, and they had to rely on their regional representatives to onboard their customers via video calls.
And as they scaled in these regions or expanded to new regions, these historic methods of onboarding proved challenging, pushing Indicata to look for a scalable and consistent method of delivering training to users, across different markets.
The key requirement of this method was that it had to be centralized and automated, to ensure quality and consistency.
Another challenge Indicata was experiencing was the adoption of existing and new features.
They were concerned some customers were not experiencing the full value.
Users would often stick with the basic features of the product, not using it to the full extent, therefore, underestimating the value of the product.
The solution of Indicata to this problem was to improve and extend their user onboarding content, to cover all the different functions of their product.
In addition to existing features not being adopted, what really pushed them to change their methods was the launch of this new feature, which was very advanced and valuable but also complex at the same time.
They feared their efforts in creating such a feature would go to vain.
So they needed a solution to centralize, automate, and streamline their user onboarding while improving product and feature adoption.
Finally, they’ve decided on using UserGuiding because it was simple to use and easy to integrate.
They’ve been using UserGuiding to create user onboarding material in 11 different languages, for 13 different markets. They’re pushing engaging interactive content that helped them improve user engagement and feature adoption.
▶ Here’s the Hotspot Indicata has created to promote their newest feature:
The Hotspot first displays a video that showcases the newest feature, then lets the user take an interactive tour of this new functionality to understand how they can use it; which is the perfect combo of show and tell.
▶ And here’s how they use UserGuiding’s modals to announce the launch of their newest report:
For any change within an organization, the first outcome you should experience is positive feedback from the teams, instead of metrics that will eventually follow.
That’s what exactly happened for Indicata:
And then followed the metrics:
With UserGuiding, Indicata achieved a rate of at least 47% new feature adoption and enabled their users to use the product to its full potential, in 11 languages.
UserGuiding, as a no-code user onboarding platform, gives you the power to eliminate the need for developers in creating interactive content that boosts user engagement and conversions.
In a matter of minutes, UserGuiding lets you can create:
Don’t believe me?
When one of our customers didn’t renew their subscription, our sales team would follow up to see why. We’ve often seen customers just utilizing the basic features of the platform and didn’t get the full value of advanced features, therefore not getting the most out of it.”