8 Best Marketing CRM Tools for More Effective Marketing Strategies in 2024

What is CRM Marketing?

CRM marketing, also known as Customer Relationship Management Marketing, is a strategy that focuses on building and maintaining a strong relationship with customers. It involves utilizing data and technology to capture and analyze customer information and preferences, which can then be used to personalize marketing efforts and provide a more tailored and targeted experience for each customer.

CRM Marketing aims to enhance customer loyalty and satisfaction by understanding their needs and offering relevant products or services. It also helps in improving customer retention and driving repeat business through effective communication and personalized interactions. 

What are the benefits of marketing CRM tools?

Most CRM tools allow businesses to better understand and analyze customer data, enabling them to tailor their marketing strategies and campaigns to specific customer segments.

This leads to more personalized and targeted marketing efforts, resulting in higher customer engagement and conversions.

👉 CRM tools also help businesses effectively track and manage customer interactions and touchpoints, allowing for more streamlined and efficient customer service. Furthermore, these tools enable businesses to measure and analyze the effectiveness of their marketing campaigns, providing valuable insights for future improvements.

Overall, marketing CRM tools help businesses build stronger customer relationships, improve marketing ROI, and ultimately drive revenue growth.

What to look for in marketing CRM software?

When looking for marketing CRM software, there are several key factors to consider. First and foremost, it is important to ensure that the software integrates well with your existing systems and platforms. This will allow for seamless data sharing and analysis across different departments.

Additionally, the software should have robust features for tracking and measuring marketing campaigns and customer interactions.

👉 This includes functionalities such as lead management, email marketing, social media integration, and analytics. It is also worth considering the scalability and flexibility of the software, as your marketing needs may evolve and grow over time. Finally, affordability and ease of use are important considerations, as you want a solution that fits within your budget and can be easily adopted by your marketing team.

8 Best Marketing CRM Tools for More Effective Marketing Strategies

Marketing Customer Relationship Management (CRM) tools have revolutionized the way businesses interact with their customers. These tools provide a comprehensive platform to manage customer data, track marketing campaigns, and optimize communication channels.

Check out our list of the best 8 CRM tools:

1) monday.com

Project management, time management, collaboration... Is there anything monday.com cannot do? Well, we sure know that it is also a powerful CRM (Customer Relationship Management) tool for businesses. With monday.com, you can track and organize customer data, manage leads and contacts, schedule and track sales activities, and analyze customer performance metrics.

It offers a platform for teams to collaborate, communicate, and stay updated on customer interactions, ensuring an efficient CRM process. With its intuitive interface and flexible workflows, monday.com shines as the ultimate CRM tool for businesses in search of increased effectiveness!

Key features

• Centralized customer database: monday.com offers a centralized platform for businesses to efficiently store and manage customer information, including contact details, communication history, and purchase records. This allows businesses to have a comprehensive understanding of their customers and offer personalized experiences.
• Customizable CRM workflows: The software enables businesses to create personalized workflows and automation for their CRM processes. This process ensures that customer interactions are efficient and consistent, reducing the need for manual work and minimizing mistakes.
• Task management and reminders: Using monday.com, businesses have the capability to create tasks and set reminders for customer-related activities, such as follow-ups, meetings, and deadlines. This helps in team organization and guarantees that no customer is neglected.

Pricing

• Individual: There is no charge for up to 2 seats. The tier includes three boards, unlimited documents, and over 200 templates. Recommended for individuals who want to keep track of their work.
• Basic: €8/user per month. This tier includes an unlimited number of free viewers, prioritized customer support, a dashboard based on 1 board, and 5 GB of file storage.
• Standard: The most popular tier of monday.com, it costs €10/user per month. Includes timeline and Gantt views, automations (250 actions per month), integrations (250 actions per month), and a dashboard for up to 5 boards.
• Pro: €16/user per month. Includes private boards and docs, time tracking, dependency column, automations and integrations of up to 25,000 actions per month, and a dashboard of up to 10 boards.
• Enterprise: For this plan, you need to contact monday.com’s sales team.

2) Salesforce

Step into the world of Salesforce and witness its awe-inspiring activity over the CRM market. It helps you streamline your customer data and take your customer service to the next level. Say goodbye to scattered information and embrace the unified view of your beloved customers! With Salesforce, you will unlock the power of personalized marketing, better lead generation and conversion rates, and delight your customers.

Salesforce also provides advanced analytics and reporting capabilities, allowing businesses to gain valuable insights into their sales and customer data, helping them make informed business decisions and drive growth.

Key features

• Sales automation: Salesforce offers tools for automating sales processes, including lead generation, opportunity management, and quote generation, helping businesses close deals more efficiently.
• Analytics and reporting: Users can gain valuable insights and make data-driven decisions with Salesforce's robust analytics and reporting features, including customizable dashboards and real-time data visualization.
• Integration capabilities: Salesforce can be integrated with various other business applications, such as email marketing platforms, social media platforms, and e-commerce systems, allowing businesses to have a seamless flow of data across different systems.

Pricing

Salesforce has different pricing plans for small and e-commerce businesses. Here's a breakdown of their small business pricing plan:

• Starter: $25 per user per month when billed annually.
• Sales Professional: $80 per user per month when billed annually.
• Service Professional: $80 per user per month when billed annually.
• Marketing Cloud Account Engagement: $1,250 per user per month when billed annually. Up to 10.000 contacts.

3) Freshdesk

Freshdesk is more commonly known as a customer support software, but it can also be effectively used as a CRM (Customer Relationship Management) tool too! With its contact management, ticketing system, customer history tracking, and analytics features, Freshdesk helps businesses streamline their customer interactions and provide excellent customer service.

Key features

• Multichannel support: With Freshdesk, businesses can provide support across various channels, including email, phone, chat, social media, and more. It helps in centralizing customer communication and provides a unified view of all interactions.
• Knowledge base: Businesses can create and maintain a knowledge base within Freshdesk to provide customers with self-service options. It enables customers to find answers to common queries and reduces the load on the support team.
• Automation and workflows: Freshdesk provides automation capabilities to streamline repetitive tasks and workflows. It allows businesses to set up rules, triggers, and actions to automate processes and improve efficiency.

Pricing

• Free: $0 for up to 10 agents.
• Growth: $15 per agent per month when billed annually. 
• Pro: $49 per agent per month when billed annually.
• Enterprise: $79 per agent per month when billed annually.

4) HubSpot

Need an all-in-one CRM tool? HubSpot is a great and comprehensive option to manage your customer relationships! The platform provides a centralized hub for all customer-related activities, allowing businesses to gain a deeper understanding of their customers and make data-driven decisions. Additionally, HubSpot's CRM tool is highly intuitive and user-friendly, making it a popular choice among businesses of all sizes.

Key features

• Contact management: Store and organize all customer information in one place, including contact details, interactions, and purchase history with HubSpot.
• Marketing automation: Automate repetitive marketing tasks, such as email campaigns and social media posting, saving time and increasing efficiency.
• Scalability: HubSpot grows with businesses, accommodating their changing needs and scaling their sales and marketing efforts as they expand, so you don't have to worry about switching service providers at all.

Pricing

• Free: $0 per month.
• Professional: $1,781 per month when billed annually.
• Enterprise: $5,000 per month when billed annually.

5) Pipedrive

Pipedrive provides a user-friendly interface and a range of features that enable businesses to track and organize their leads, deals, and activities in one centralized platform. It allows businesses to streamline their sales pipeline, automate tasks, and gain valuable insights into their sales performance. With its customizable and intuitive interface, Pipedrive is a great option for businesses looking to improve productivity, enhance customer relationships, and boost their revenue growth.

Key features

• Activity tracking: Pipedrive allows you to keep track of all customer interactions, including calls, meetings, and emails, allowing you to stay on top of your sales activities so you can manage and prioritize your tasks.
• Goal setting and reporting: Setting sales goals for your team and tracking their progress with detailed reports and analytics has never been easier! Pipedrive's goal setting feature keeps your teams motivated throughout the project.
• Collaboration and team management: Working with remote teams and global talents?Worried about their communication? Pipedrive takes the burden off your shoulders! You can collaborate with your team members, assign tasks, and share important information, ensuring everyone is on the same page with Pipedrive.

Pricing

• Essential: $14.90 per user per month. Billed annually.
• Advanced: $27.90 per user per month. Billed annually.
• Professional: $49.90 per user per month. Billed annually.
• Power: $64.90 per user per month. Billed annually.
• Enterprise: $99.00 per user per month. Billed annually.

6) Zoho CRM

With Zoho CRM, businesses can track and organize their leads and contacts, manage sales pipelines, and automate various tasks such as email campaigns and follow-ups. The tool provides businesses with valuable insights and analytics to help them make informed decisions and improve their overall sales performance. Zoho CRM stands out from the crowd with its intuitive interface and endless customization options, making it the go-to choice for businesses big and small.

Key features

• Contact management: Zoho enables businesses to store and manage customer information in a centralized database, facilitating convenient access and updates to contact details, communication history, and preferences.
• Sales pipeline management: Zoho offers a visual representation of the sales pipeline, enabling businesses to monitor deal progress and identify any obstacles, so sales teams have the ability to effectively handle and prioritize opportunities in order to optimize conversions.
• Workflow automation: Zoho provides businesses with the ability to automate repetitive tasks and streamline their sales processes. This process helps to save time and enhance productivity by eliminating the need for manual work and ensuring a consistent workflow.

Pricing

• CRM Flex: $14 per user per month when billed annually.
• CRM Plus: $57 per user per month when billed annually.

7) Zendesk

Zendesk is a powerful customer relationship management (CRM) tool that provides businesses with a comprehensive solution for managing customer interactions and improving customer satisfaction. Zendesk helps businesses track and organize customer inquiries, manage support tickets, and streamline communication channels with their customers.

With its powerful analytics and reporting features, this platform empowers businesses to uncover invaluable insights into customer behavior, paving the way for data-driven decision-making. Zendesk is a game-changer in customer service, unleashing an unstoppable CRM tool that not only elevates customer satisfaction to new heights, but also fosters personal connections with customers.

Key features

• Ticketing system: Zendesk offers a robust ticketing system that allows businesses to track and manage customer inquiries and support tickets efficiently. Tickets can be categorized, prioritized, and assigned to specific team members for quick resolution.
• Knowledge base: Businesses can create a self-service knowledge base with articles and FAQs to empower customers to find answers to common questions on their own. This helps to reduce support ticket volumes and improves customer satisfaction.
• Customization: The software can be customized to match the brand's look and feel, ensuring a consistent user experience for customers. It also allows businesses to set up personalized email notifications and automations.

Pricing

• Suite Team: $55 per agent per month when billed annually.
• Suite Growth: $89 per agent per month when billed annually.
• Suite Professional: $115 per agent per month when billed annually.
• Enterprise: Contact the sales team for detailed pricing information.

8) Salesflare

Salesflare simplifies lead, contact, and deal management for businesses in one platform. The tool offers insights and analytics that can help businesses make informed decisions and optimize their sales strategies. Salesflare also provides integration with other popular business tools, facilitating the exchange of information and collaboration between different departments. Ultimately, Salesflare is a versatile tool that can effectively enhance sales performance and improve customer satisfaction for any business.

The CRM your team will love to use

A simple yet powerful CRM for small and medium-sized businesses selling B2B

Key features

• Integration: Salesflare integrates seamlessly with popular tools and platforms such as Google Calendar, Slack, and Zapier, enabling you to streamline your workflows and connect your sales process with other business functions.
• Data security: Salesflare prioritizes the security of your data, employing industry-standard encryption and secure data storage practices to keep your customer information safe and confidential.
• Sales analytics: You can gain valuable insights into your sales performance with Salesflare's analytics and reporting features. Track metrics such as conversion rates, average deal size, and sales velocity to identify areas for improvement and make data-driven decisions.

Pricing

• Growth: $29 per user per month when billed annually.
• Pro: $49 per user per month when billed annually.
• Enterprise: $99 per user per month when billed annually.