How to Grow Your Business and Build Online Presence

Don't tell me you didn't come across the legendary Twitter account of Carl's Jr.

They market their new and existing products, the milennial way: through the power of memes...

As a business owner, there shouldn't be anything holding you back from creating that social media account and going full savage at your competitors.

Yet, with the Internet providing more opportunities than ever before, it can be hard to know where to start.

There is no one-size-fits-all solution in online presence games, but there are some basic strategies that every business should follow in order to build their brand.

If you're ready to take your company's marketing efforts into the 21st century, read on!

Think of a sales funnel as a pyramid

Sales funnels are a surefire way to increase your business growth.

You'll never know what this holds for you or if it's an opportunity that should not be overlooked. A great thing about funnels is that they can help automate development and streamline processes to run like a well-oiled machine with no problem whatsoever!

Conceptualizing a sales funnel before creating it is imperative. You need to make sure that you have all the channels in place and that you provide an effective customer service system so that when the time comes for expansion, everything will run smoothly from start to finish.

When it comes to customer service systems, there is an abundance of choices. But, it's determined by the kind of job you do.

Obviously, SalesForce-based tech is still a good option.

Familiarize yourself with the competition

For advertisers looking to spread their offerings out, it is important that they know the ins and outs of their competition.

If your opponent's ad is in a position that you want yours to be, then this strategy will work well for you as it has already proven its effectiveness!

Spread goodwill by your online presence

Boosting customer advocacy services is excellent for increasing revenue and it costs three times as much to attract new users as it does to retain the current ones. 

It doesn't matter if you're just starting out as a business or an established company, customer satisfaction is the key to success. It's so important that it can make or break your brand! 

Creating happy customers will not only help to build loyalty but also to increase the number of followers and save money in the long run.

The best ways to expand your company online

Online communities and social media networks are the driving forces when it comes to developing your brand.

Social networking has so many benefits, including being able to exercise "social listening" or observing potential clients' actions.

Furthermore, each social media site allows you to gain a unique perspective on consumer activity, keep up with patterns, and recognize keywords. Let’s take a closer look at each and every social media network and online group and talk about how you can use them to build your brand.

Facebook

Facebook is a great way for companies to advertise themselves.

Creating profiles or groups and keeping them updated with new content are all effective ways of advertising your company on Facebook. 

The chatbox can be used in addition to Facebook Ads as it also provides online customer service through its Messenger feature - check this out after mastering the fundamental aspects of Facebook! High-quality posts are essential if you're looking at ways to raise the brand value.

Instagram 

When it comes to sharing awesome photos, videos, and stories on Instagram - you must be consistent.

Not only should you publish daily but also the picture quality should be consistently high in order to produce the best results.

If you need to employ a talented photographer, do it without hesitation. 

One thing I've learned about using this app is that it’s not just about creating content that matters but making sure my followers see it too - which means sharing new posts every day or at least checking back often enough and keeping up with the trends relevant to the industry like hashtags (if necessary). One thing I don't recommend though is: buying followers. People will notice that pretty quickly.

LinkedIn 

LinkedIn is one of the best social media platforms for business growth.

It is a great way to find not only clients and contacts but other businesses that may be in need of your services as well. LinkedIn also has some powerful features such as targeting which allows you to reach the users with specific interests so they are more likely to hear what you have to say!

A successful LinkedIn profile keeps you on the customer's mind.

Try to make as many natural contacts as possible, and keep in touch with them often enough so they know who you are. You can get a lot of interest by publishing high-quality material, and the fact that the employees' accounts are connected to the brand gives it a human face.

YouTube

YouTube is one of the most difficult social media platforms to master because it takes excellent visual material to develop a fan base.

If you use YouTube to promote your company, you can create videos that revolve around a single subject, or a keyword in SEO terms.

Reformatting older videos and supplementing them with additional information is a perfect way to keep the website going while you aren't recording new videos. In essence, YouTube videos alone aren't very interesting, but they're perfect for posting on other social media platforms.

Twitter 

Because of many scandals over Twitter, it is the last social media site on which advertisers can advertise.

However, since the fan base already exists, increasing the number of supporters is worthwhile.

Influencers’ profiles should be treated with extra caution, and you should want to partake in constructive conversations with them. Take the time to learn how to use hashtags correctly so that you can maximize your scope.

Forums

The glory days of Internet forums, which were in the 1990s, are long gone.

Forums, on the other hand, are still important, but only in specific niches.

Also, forums must be active, with at least 10 new posts every day. Spam-filled forums (where the moderator is slacking) and the rivals' forums should be avoided at all costs.

Reddit

Getting big on Reddit takes time, but the guidelines for success are close to what you'd learn in other online communities.

Your content should be timely, meaningful, and engaging.

Since the Reddit culture is so picky, only the best posts can get the thumbs up.

If you want to win over a group of people, you should answer their questions well before the majority of others do. Avoid making the promotional messages be the first or the second message on the board while writing. On Reddit, over-promotion will cost you a lot of money.

Quora

Quora is a website that was created over 10 years ago, but it's still relevant today.

In terms of digital marketing and social media presence, you should treat Quora like your LinkedIn profile in order to reach as many people as possible with similar interests to yours. 

The number one tip for using this platform effectively?

Use the keywords related to your industry when answering the questions about the topics you know best. It’s advisable to (and if you're willing/able), spend a bit more on advertising so that more users can see how knowledgeable or skilled at something specific you are.

Slack channels

As you possibly already know, the majority of Slack conversations take place in channels.

People will exchange thoughts, make decisions, and settle on a deadline across these means, which improves communication and collaboration.

The guidelines for promoting your company in Slack channels are a hybrid of the guidelines we provided for forums and chat applications (e.g. Facebook, Messenger). Keep in mind that Slack networks are full of freelancers, solopreneurs, and small business owners.

Foursquare 

When it comes to recognizing and thanking your most faithful clients for their support, Foursquare is the way to go! 

The first step in the promotion process is to assert your business's venue.

Following that, you will begin providing exclusive offers on Foursquare and provide consumers with additional information about your company. It becomes possible to organize mind-blowing events once you add plugins to your website.

Quick Tips to Grow Your Business Online

Procure new customers

The key to attracting new customers is to consider your customers' demographic and potential openings will be found by analyzing your customers' needs.

More broadly, you must understand all of your sales platforms, your direct rivals, and even industry research. A large number of potential prospects are readily available to you, all you have to do is to conduct sufficient research.

Create a subscriber database

Most marketers are not aware of the benefits that come with building an email list.

No matter what kind of business you're in, your potential customers will be more than happy to sign up for your newsletter if they know there is something valuable waiting for them in their inboxes every time a new email is received!

Harmonize your offerings

Consider expanding the range of your offerings.

What can you do to further supplement your service or product offerings?

In order to broaden the scope, start by considering additional opportunities in your niche and find out more about what it is that people want/need from a business like yours. Investigate other profitable possibilities to see if there are any areas where you can expand on something.

Reaching out to the world

Are you ready to take your business to an international adventure?

Internationalization can be a fast way for small businesses to grow and expand. You'll have some costs, but there are also huge opportunities in the global market!

Create a webinar

There are many ways to advertise your business, but a webinar is an excellent one.

Webinars go beyond the realm of traditional marketing campaigns and provide you with new opportunities for growth and customer satisfaction. When done properly, it can create long-lasting success for any company or individual seeking promotional strategies that work!

Conclusion

Ultimately, you'll be able to tell which of your strategies performed best.

Take note of these strategies and apply them in the future. To help the company move forward, all the strategies that have failed must be removed.

The goal is to stay in touch with what's going on in the world. Refine the method and place greater emphasis on those that produce good results.

With hard work and maybe a bit of luck, nothing can hold you back from becoming the next world star!