21 Best Email Automation Tools That Will Increase Efficiency

    #1 product adoption platform. Quick setup, lasting engagement.
    Start for free >
    See how UserGuiding can help you level up your product experience.
    Talk to an expert >
    #1 product adoption platform. Quick setup, lasting engagement.
    Join 20k+ product people >
    Ready to Boost
    Product Adoption?
    Meet With Our
    Onboarding Experts

    Home / Growth / 21 Best Email Automation Tools That Will Increase Efficiency

    Email marketing is one of the most effective channels to grow a business and increase revenue. 

    The best part is that you can put your email marketing efforts on autopilot by using email automation. Many email marketing services have automation features built in to make your life easier.

    In this article, we'll explore in-depth some of the best email automation programs so you can choose the perfect tool for your company. 

    What Is Email Marketing Automation?

    Automated emails that are sent when subscribers have a specific behavior, such as making a purchase, are known as email marketing automation. Some triggered emails that assist companies in engaging with clients are:

    • Welcome emails
    • Onboarding sequences
    • Transactional emails
    • Re-engagement campaigns
    • Cart abandonment emails

    If you love numbers, recent statistics show that automated emails have a 152% higher click-through rate and a 70.5% higher open rate. Without automation, it's like leaving money on the table so let's see how you can take the next step. 

    Why is email automation important?

    Here are a few additional benefits of email automation for businesses in case you need more proof before you choose the right tool for you:

    • increases productivity
    • increases ROI in combination with personalization
    • gives customers a better experience

    Automation and email segmentation are the most effective tools marketers can leverage to optimize their email marketing efforts and boost their revenue.

    So now, let's explore some email marketing services with automation capabilities, so you can decide which one is best to help you achieve your business goals.

    20 Best Email Automation Tools for Your Business

    1- Moosend

    Moosend email automation tool

    Moosend is an email marketing software with sophisticated automation features to nurture your consumers and convert them into loyal customers. You can quickly construct automation flows and transactional emails using the drag-and-drop builder.

    Moosend provides segmentation tools to manage your contact lists and advance personalization. It also enables users to create stunning and high-converting emails using pre-made responsive templates or the user-friendly campaign editor.

    This email service offers custom reporting and analytics options if you're a data-driven marketer who wants to monitor the effectiveness of your campaigns. 

    Additionally, you'll find an A/B testing tool to test various email variables and see which performs better for your subscribers.

    Last but not least, it's reasonable to assume that your emails will pass the spam filters since email deliverability reaches 98%. 

    Moosend Email Automation Software Features

    • Advanced automation features
    • Real-time analytics
    • Custom templates
    • A/B Testing tool
    • Landing page builder
    • Online forms

    Moosend Pricing

    You can start leveraging Moosend with a 30-day free trial to understand if the platform fits your business goals. Pricing plans start at 9$ per month, including landing pages, forms, an SMTP server, and automated procedures. 

    2- HubSpot

    Hubspot email automation tool

    The best marketing and CRM tool for increasing your lead-generating efforts is HubSpot. Even though it has few email automation features, it is important to highlight because marketing and sales teams may find it helpful.

    To save time, you may create automatic workflows using Hubspot to plan follow-up actions. Additionally, you can access all tools needed to attract new subscribers, such as pop-up forms and landing pages.

    Hubspot also provides social management, ad tracking, SEO solutions, and an all-in-one marketing platform to assist your marketing plan and grow your business faster.

    HubSpot Features

    • CRM and behavior tracking
    • pop-up forms and landing pages
    • Automated workflows
    • Social media integration and management
    • Performance analytics

    HubSpot Pricing

    You can purchase the Starter Plan for $50 for 1000 contacts to access email automation tools. A free email marketing feature is also available, although it has limited capabilities.

    3- GetResponse

    getresponse email automation tool

    Another all-encompassing marketing tool with strong automation features is GetResponse. In addition to transactional emails and autoresponders, the platform includes features for lead scoring and website behavior tracking.

    GetResponse doesn't just focus on email marketing; it also provides a website builder and tools to make webinars more efficient, such as screen-sharing and surveys.

    Additionally, this platform offers customers a lead magnet maker that enables you to advertise your content in an automated, effective manner. Its online ad creator can boost your paid advertising efforts and increase efficiency.

    GetResponse Features

    • Advanced automation and segmentation
    • Live chat
    • Website Builder
    • Forms and pop-ups
    • Integrations with popular apps

    GetResponse Pricing

    GetResponse has a free plan for up to 500 contacts. You can also select the $17/month Standard price plan to access basic automation capabilities or change to the $55/month Marketing Automation package for the full package.

    4- Mailchimp

    mailchimp email automation tool

    Mailchimp is one of the most popular email marketing tools for online stores with cutting-edge automation features. 

    They provide the so-called customer journeys, which let users design personalized consumer experiences, such as behavioral-based and RSS advertising. To increase productivity, the platform also offers scheduling options and pre-built flows.

    The audience management and marketing CRM are a few capabilities this email automation software offers to help you maximize your email marketing efforts. Apart from that Mailchimp also offers reporting and analytics to keep track of your email marketing KPIs and metrics.

    Mailchimp Features

    • Simple email editor
    • Custom templates
    • Advances automation features 
    • Integrations with 250+ apps
    • Segmentation

    Mailchimp Pricing

    Mailchimp starts with the Standard Plan, which costs $17/month for 500 subscribers. There is also a free subscription with fewer features, excludes automation, and allows you to send 10,000 emails per month.

    5- Sendinblue

    Sendinblue email automation tool

    Sendinblue allows customers to handle client communications in one location with email, SMS, and CRM features. 

    Users may build automated sequences through its marketing automation features to increase email interaction. Additionally, the platform offers an email API, tools for growing email lists, and a Facebook ad feature for the broadest possible distribution. 

    Sendinblue's segmentation tool enables you to tailor your content based on information like demographics or website behavior. Last but not least, Sendinblue promotes itself to businesses by guaranteeing great email deliverability and compliance.

    Sendinblue Email Automation Software Features

    • SMS capabilities
    • Email campaigns
    • Audience segmentation

    Sendinblue Pricing

    One of the more expensive email automation programs is Sendinblue, with subscription plans starting at $25 monthly with no daily sending cap. There is also a free price option, although it has few features available.

    6- Benchmark Email

    benchmark email automation tool

    Benchmark Email is the next option on the list since it offers all the features to create a successful email marketing funnel. You can design stunning email designs that showcase your products using pre-made templates or the drag-and-drop builder.

    Users can send highly targeted automated emails with conversion-oriented messaging using the Automation Pro functionality. To be safe, you can also perform A/B Testing to identify the most effective elements that transform your campaigns into money-making machines. 

    Benchmark Email Features

    • Signup forms, polls, and surveys
    • Advanced automation features
    • Segmentation
    • A/B Testing
    • Integrations with popular platforms

    Benchmark Email Pricing

    Benchmark Email provides a free plan with constrained features. The Pro subscription, which includes 500 subscribers and unlimited emails, is then available for $15 monthly.

    7- Mailerlite

    Mailerlite email automation tool

    MailerLite is a user-friendly and reasonably priced option for both novices and experts. In addition to transactional emails, you can use multi-trigger campaigns to accomplish next-level targeting or send triggered messages based on clients' behavior.

    It provides an easy-to-use drag-and-drop builder and HTML editor so you can design branded email campaigns. To maximize the effectiveness of your campaign, Mailerlite also provides reporting features, including click maps and deliverability data.

    ΜailerLite Features

    • Landing pages and signup forms
    • Email verifier for list cleaning
    • Multi-trigger automation

    ΜailerLite Pricing

    MailerLite offers a free subscription with a few automation tools for up to 1,000 subscribers. The Growing Business pricing plan, which starts at $10 per month for the same number of contacts, is available if you need additional tools.        

    8- Constant Contact

    constant contact email automation tool

    A trusted email marketing provider; Constant Contact offers useful digital marketing add-ons like a social networking function and an event management tool. Additionally, the platform provides a native CRM system to centralize all of your marketing and sales responsibilities.

    Constant Contact also provides solutions for email automation. There are restrictions; however, you may build up triggered email series like welcome, anniversary, and autoresponders.

    This email platform has everything you need to succeed, including email templates, list-building tools, and integrations to create an efficient marketing funnel

    Constant Contact Features

    • Templates and a drag-and-drop editor
    • Email automation
    • Email list building tools
    • Event management, promotion, and reporting
    • Integrations with popular apps
    • Social media management feature

    Contact Contact Pricing

    The pricing plan starts at $10/month for 500 subscribers, but to access more advanced automated solutions, you need to purchase the Plus plan, starting at $45/month for the same number of subscribers.

    9- ConvertKit

    ConvertKit as an email automation tool

    ConvertKit has a good mix of simple and advanced features and email marketing tools. Do you want to send plain emails and get people to sign up for your email newsletter? Then, ConvertKit's straightforward interface is exactly what you need. If you want to be creative, you can create your own templates with the email builder as well.

    However, if you are looking for more advanced email marketing software, ConvertKit has additional features like targeted autoresponders based on subscribers' interactions with your email campaigns. You can also create landing pages, and integrate your email list with WooCommerce, Wordpress, and other applications to create a seamless experience.

    Pricing: Free plan available for up to 1,000 subscribers per month. Paid plans start at $29/month. 

    10- Optinmonster

    Optinmonster as an automation tool

    With Optinmonster, you can create lead generation forms, announcement and coupon pop-ups, and segment users based on activity, inactivity, location, cookies, and more. However, if your email marketing efforts are not really advanced yet, it might be hard to adjust to their user interface.

    Optinmonster also allows you integrations with other email service providers so that you can grow your contact lists efficiently and send personalized emails quicker. Their Real-Time Behavior Automation feature identifies and shows the most relevant opt-in campaign to convert people into buying customers with on-exit intent, browsing specific pages, and scrolling down targeting.

    Pricing: No free plan. Starts at $9/month if purchased annually with a 14-day money-back guarantee.

    11- Drip

    Drip as an automation tool

    As a drip email marketing software, Drip automates your drip campaigns with a user-friendly interface and simple flow. It offers pre-made templates for your drip email marketing campaigns, drag-and-drop elements, and email gathering features.

    Drip is especially compatible with eCommerce businesses. It can automate large data, and send personalized emails based on behavior that will increase your click-through rates. They also have Shopify, WooCommerce, BigCommerce, and Magento integrations.

    Pricing: Starts at $39 per month for 2,500 contacts with a 14-day free trial and unlimited emails.

    12- ActiveCampaign

    ActiveCampaign as an automation tool

    ActiveCampaign allows you to design drip emails to increase subscriber engagement and monitor contact management with its versatile interface. If you are looking for an email marketing automation software that supports email marketing, marketing automation and CRM to build perfect customer experiences, then ActiveCampaign is for you.

    Sales teams can track leads in their system, At the same time, eCommerce businesses can build their online stores and generate higher revenue by tracking past behavior, triggering cart abandonment automations to re-engage inactive customers. ActiveCampaign's customer support and integrations are also applauded by their customers.

    Pricing: $29/month if paid yearly for 1,000 contacts. Enterprise tier offers unlimited contacts for a custom plan.

    13- Benchmark

    Benchmark as an automation tool

    Benchmark might be best for you if you are looking for a simple way to send bulk personalized emails. Its basic email automation system and drag-and-drop feature allow you to send straightforward email campaigns.

    Whether you plan to send welcome email sequences or follow-up emails to remind customers to complete their purchase, Benchmark's user-friendly interface is great for segmenting users based on their activity and the stage they are at the sales funnel.

    Its inbox checker tool is worth mentioning because it lets you preview your email on various platforms and devices so you can detect any possible errors beforehand

    Pricing: Free for up to 250 emails per month. $15/month for 500 contacts and unlimited emails.

    14- Litmus

    Litmus as an automation tool

    Litmus works great as an email marketing software specializing in review and testing. You can test and preview your automated emails before hitting the send button. It is a very efficient tool to minimize the time you spend reviewing and proofreading each email with just a few clicks.

    Pricing: You need to get at least the Plus plan for automated testing options. Starting at $159/month (when billed annually).

    15- Cakemail

    Cakemail as an automation tool

    If you are an email marketer, you probably draft hundreds of mails in a month. However, you must test your options before sending them to clients. Cakemail is perfect for that. With its A/B testing tool, you can write the perfect subject lines, and diverse content and make sure that the email you send will perform best.

    Their "Spam Assasin" feature is also noteworthy if you want to ensure that your email does not end up in your customers' spam folders.

    Pricing: Free plan available for up to 1,000 contacts. The Growth plan starts at $10/month, and the Premium plan is $16/month for 1,000 contacts.

    16- Omnisend

    Omnisend as an automation tool

    If you are looking for a marketing platform to grow your eCommerce business, Omnisend comes with a wide range of features, including SMS marketing, email automation and email marketing. It offers a library of templates to create fashionable and professional designs with a no-code approach and additional customizing options

    Its pre-built workflows are designed to optimize customer journeys and reduce card abandonments. In addition, you can choose targeted segmentation to create push notifications and product recommendations to drive more sales.

    Pricing: A 14-day free trial is available. Other plans range from $115/month to $150/month for 10,000 contacts and unlimited web push. 

    17- Mailjet

    Mailjet as an automation tool

    Mailjet is an exceptional email marketing automation tool for companies looking for quick results for cost-effective pricing. You can easily create and send emails with their pre-built templates and integrate the Email API.

    Its drag-and-drop editor allows you to increase reply rates thanks to a great email marketing experience and excellent inboxing rate. You can also save templates to reduce time and build consistency with your brand.

    Pricing: Free plan includes up to 6,000 email per month (200 emails per day). Paid plans start at $15/month with no daily sending limit.

    18- Popupsmart

    Popupsmart as an automation tool

    Are you struggling to build your email list and cannot move beyond the cold email stage?

    Popupsmart offers a pop up builder that will attract and capture high-quality subscribers and help you create successful email marketing drip campaigns for your eCommerce store's product launch. It is a no-code builder, so you don't need to take complex coding courses. Popupsmart makes it easy to create and display pop-ups and collect subscribers for your next campaign.

    You can also send email autoresponders and notifications to users who have submitted their email vis pop-ups, so you don't have to manually track everyone.

    Pricing: Starts at $29/month for unlimited pop-ups, unlimited domains and 100,000 page views/month. Free plan available for 5,000 page views/month.

    19- Wishpond

    Wishpond as an automation tool

    Wishpond is more than an email marketing automation solution. It has a holistic approach to marketing as well.

    With Wishpond's features, you can capture and nurture leads, create stunning landing pages and run discounts, promotions and other social content. You can also monitor a user's activity individually, use drag-and-drop feature to personalize emails and create drip campaigns with real-time data. Their customer support is also very responsive.

    Pricing: Starts at $49/month for 1,000 leads.

    20- as an automation tool

    If you are running small and medium-sized transactions in EU/UK, is the perfect fit for you. It is an email automation software that specializes in privacy and security. Their solutions are tailored for GDPR.

    It is also very affordable in that you are only charged for the total number of emails you send.

    Pricing: Free plan for up to 1,000 emails per month. Essentials plan starts at $24/month for up to 10,000 emails per month and three lists and segments.

    21- Campaign Monitor

    Campaign Monitor as an automation tool

    Campaign Monitor stands out with its pre-designed templates and excellent customer service. It is also a good solution for automating segmentation and optimizing your email marketing campaigns. 

    You can create emails to boost your interactions, subscriber numbers and track their history, location and interests so you can tailor your next campaign according to their behavior. Its analytics suite and actionable insights are very good for adjusting your strategy. Campaign Monitor also can be integrated with many other third-party apps.

    Pricing: Basic plan starts at $29/month for up to 12,500 mails for 1,000 contacts. 

    The Takeaway

    Investing in the right email automation tool can be a challenging decision. Every email platform has similar features, but some of them can take your business to the next level with more advanced automation tools.

    Automating tasks can be a life-changing situation for your brand if you want to increase the productivity and effectiveness of your campaigns. To better understand which tool can help you take your business to the next level, leverage some free trials these platforms offer.

    Until the next one, keep automating your daunting tasks.

    Frequently Asked Questions

    What is the best email automation software?

    Best email automation softwares come in all shapes. There is no one fits all solution. However, there are important features you can specifically look for when choosing the right automation tool like pricing, list limit, user-friendly design, customer support, and analytics.

    How do automated emails work?

    Automated emails are also known as behavior-driven emails because they are triggered by the actions that users take. They are sent automatically once the user completes (or does not complete) the desired action you want them to make on your website or app, such as signing up for your newsletter or completing a purchase. 

    Can you automate emails in Gmail?

    You can schedule emails in Gmail. However, it does not have a built-in automation tool or feature. 

    Join 1000+ teams
    driving product success at speed

    14-day free trial, no coding needed, 30-day