Breaking Down 5 Survey UI Design Examples - what makes these stand out?

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    Home / UX / Breaking Down 5 Survey UI Design Examples - what makes these stand out?


    • In this comprehensive article, I dissected five innovative survey UI design examples to inspire product teams and UX/UI designers in crafting engaging and effective surveys.
    • By focusing on simplicity, engagement, and customization, these examples demonstrate strategies to enhance user experience, reduce churn, and automate response collection.
    • From Net Promoter Score surveys to long-form and minimalist designs, key takeaways emphasize user-centricity, effective use of negative space, and dynamic adaptation to user needs.

    It is now time to break down 5 survey UI design examples to see the actual factors that change the game and make these examples stand out in the first place.

    In this article, I will dissect various survey UI designs to collect feedback and inspire your own creations through the user journey. We will dive deep into survey UI design examples, providing

    • product managers with a design focus and
    • UX/UI designers with inspiration for their designs when creating a survey.

    From established favorites to groundbreaking innovations, this journey promises to offer specific customer feedback into the dynamic world of survey design.

    📌 By learning from these examples, UX/UI designers can enhance survey design for improved user experience and effectiveness.

    Example 1: Net Promoter Score (NPS) Survey by SurveyMonkey

    The Net Promoter Score survey template offered by the great survey tool, SurveyMonkey, is designed to provide businesses with specific user segments into customer satisfaction levels.

    By asking customers to rate their likelihood of recommending our business on a scale of 0 to 10, they can effectively gauge their loyalty and advocacy.

    This allows them to track their performance over time, analyze data, and make data-driven decisions to enhance customer experience.

    ‎SurveyMonkey's dedication to User Interface Design is evident in all their survey templates, where great care is taken to provide users with comprehensive context.

    Every interactive component, including radio buttons and pickers, responds dynamically to user actions, ensuring a fluid and engaging survey interaction.

    Good Practices

    User-Friendly Interface

    The survey's user-friendly interface enhances the respondent experience, increasing engagement, the likelihood of obtaining accurate in-app feedback, and a better understanding of customer loyalty.

    Flexible Deployment

    The template's adaptability stands out as another good practice. It enables deployment across various channels, including email, web, or mobile platforms, maximizing accessibility for customers and allowing you to get more responses via cognitive effort.

    Collecting Feedback

    By focusing on a single, pivotal question about the likelihood of recommendation, the survey delivers actionable insights that drive tangible improvements in customer satisfaction and help collect feedback fast.

    Best Practices

    Simplicity and Clarity

    The simplicity of the NPS scale, ranging from 0 to 10, ensures that respondents understand it easily, facilitating higher response and completion rates.

    Quantifiable Metrics

    The NPS provides a clear, numerical measure of customer loyalty and user satisfaction, making it easy to track trends benchmark against industry standards, and understand users.


    The template allows for customization to align with specific business needs, whether it's tailoring UX survey questions to fit unique product offerings or incorporating additional inquiries to gain deeper insights.

    Bad Practices

    Overwhelming Complexity

    While customization is valuable, adding too many UX survey questions or complex branching logic can overwhelm respondents and lead to survey fatigue, resulting in lower response rates and less qualitative data.

    Lack of Context

    Without providing context or follow-up questions, the NPS score alone may not offer sufficient insights into the factors influencing customer sentiment, limiting the usefulness of the user feedback for actionable decision-making.

    Limited Response Options

    Restricting respondents to a narrow range of choices (e.g., 0-10 scale) may oversimplify nuanced user feedback and fail to capture the full spectrum of customer opinions and experiences.

    Example 2: Spatial Long-form Survey by Ahmed Yasser

    A great example I found from Dribble portrays Ahmed Yasser's long-form survey that exemplifies a clever utilization of negative space and strategic placement of elements to create pleasant experiences.

    Through the use of horizontal lines to segment the layout into sections, the initial perception of complexity is alleviated.

    This layout and element distribution ensure that users are not overwhelmed by the abundance of questions at first glance.

    Good Practices

    Segmentation into Distinct Sections

    By dividing the layout with horizontal lines, Yasser prevents users from feeling overwhelmed by presenting the user experience survey in manageable chunks.

    Alleviating Perceived Complexity

    The thoughtful distribution of elements helps users navigate through the user experience survey without feeling intimidated by the number of questions.

    Best Practice

    Influential Use of Negative Space and Visual Proximity

    Ahmed Yasser demonstrates a mastery of negative space, utilizing it to create a sense of balance and organization within the user experience survey layout.

    The strategic placement of elements ensures that users can easily discern different sections of the market research survey, reducing cognitive overload.

    Bad Practices

    While the utilization of negative space is commendable, there is room for improvement in terms of incorporating more visually captivating elements to enhance user engagement further and gather data accordingly.

    Example 3: Streamlined Daily UI Form by Namika Haiji Hamasaki

    In the context of UX design, the distinction between a process improvement survey and a basic form can sometimes blur due to their similar nature.

    This particular example of a daily UI form addresses this ambiguity by distributing questions across multiple screens, thus minimizing the perceived complexity.

    Notably, each question occupies a full screen, simplifying the user experience.

    Additionally, Namika Haiji Hamasaki's design offers visually engaging methods for answering questions, adding dynamism and enjoyment to the process.

    Good Practices

    Enhanced Comprehension

    Visual cues aid users in understanding and navigating through the survey, contributing to a smoother user experience.

    Reduction of Complexity

    By spreading questions across screens, Hamasaki minimizes cognitive overload, making it easier for users to focus on individual questions.

    Best Practice

    Simplification of the Survey-taking Process

    Hamasaki's decision to spread questions across multiple screens simplifies the survey-taking process, reducing the perceived complexity for users.

    Additionally, the incorporation of visual cues enhances comprehension and enjoyment, further streamlining the user experience.

    Bad Practices

    Transition Smoothness

    While spreading questions across screens is beneficial, ensuring seamless transitions between screens is crucial for maintaining user engagement and preventing disruptions in the survey flow.

    Example 4: Minimalist App Questionnaire Process by uixNinja

    Presented in a mobile format, this survey exemplifies a bespoke in-app survey design tailored for optimal user experience.

    Crafted by uixNinja, the mobile application form survey showcases innovative gamification elements and radio button designs that breathe new life into the traditional survey interface.

    The strategic spacing of elements and thoughtfully curated color palette further elevate the survey's visual appeal, enhancing usability and engagement.

    Good Practices

    Effortless Interaction

    Large buttons and an intuitive layout make it easy for users to navigate through the survey and select their responses through survey questions.

    Visual Appeal

    A thoughtfully curated color palette and innovative radio button designs enhance the survey's visual appeal, contributing to an engaging user experience.

    Best Practice

    Prioritization of White Space and Visual Clarity

    uixNinja's emphasis on white space and visual clarity enhances the survey's usability by minimizing distractions and allowing users to focus on the survey questions through the mobile format.

    The intuitive layout and large buttons contribute to effortless interaction, visual hierarchy, and comprehension.

    Bad Practices

    While minimalist in-app survey design can improve clarity, ensuring that all necessary information is present without overwhelming the user remains a pain point.

    Achieving the right balance is essential for optimizing usability and user satisfaction.

    Example 5: Interactive Form Expansion by Boris Milosevic

    Boris Milosevic's survey example stands out for its ingenious approach in offering users two distinct variations of the same form.

    Through the clever implementation of a form-expanding interaction, users are empowered to select the type of certificate they require, thereby customizing their user survey experience within product adoptions.

    Good Practices

    Customized User Experience

    Offering multiple form variations allows users to choose the most relevant option, enhancing good user experience and engagement within product adoption.

    Dynamic Interaction

    The form's ability to adapt in real time to user actions adds an element of interactivity, making the survey experience more dynamic and user-centric.

    Best Practice

    Dynamic Adaptation to User Needs

    Milosevic's survey demonstrates the power of dynamic adaptation, where the form evolves based on user segmentation.

    By providing two different versions of the form, tailored to different certificate types, users can navigate through the survey effortlessly, ensuring relevance and efficiency in data collection before users decide to exit survey.

    Bad Practices

    Potential for Complexity

    While offering multiple form variations adds flexibility, it may also introduce complexity for users who are uncertain about which option to choose.

    Clear guidance and user-centric design elements are essential to mitigate confusion caused by bad survey questions.

    Consistency Across Versions

    Ensuring consistency in product satisfaction survey structure and question format between the two variations is crucial for maintaining data integrity and comparability of responses.

    Any discrepancies between versions could lead to inconsistencies in data analysis.

    Key Takeaways

    • User-Friendly Interface: Prioritize simplicity and clarity in microsurvey design to enhance engagement and obtain accurate feedback.
    • Segmentation and Organization: A good survey divides open-end questions into manageable sections to alleviate complexity and prevent users from feeling overwhelmed.
    • Effective Use of Negative Space: Utilize negative space and visual proximity to create balance and organization, reducing cognitive overload for users.
    • Simplification of Survey Process: Conduct UX surveys while spreading questions across multiple screens or variations to minimize complexity and improve response rates.
    • Prioritization of White Space: A good UX survey emphasizes white space and visual clarity to optimize usability and engagement, especially in mobile formats.
    • Customized User Experience: Offer flexibility and customization options for continuous improvement within microsurveys.
    • Dynamic Adaptation: Implement dynamic features to tailor the vendor satisfaction survey experience in real-time, enhancing relevance and efficiency.

    Final Word

    Exploring these survey UI design examples provides invaluable insights for product teams and UX/UI designers seeking to enhance their designs.

    By prioritizing visual hierarchy, simplifying the survey process, and customizing the user experience, businesses can gather accurate feedback and understand user sentiment effectively.

    Asking the right questions, optimizing website landing pages, and incorporating dynamic features enable continuous improvement and informed product updates.

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