Top 15 Free and Paid Product Tour Software in 2022

No guidance can be a big problem.

Visiting a museum? You do want a brochure at hand.

Repairing a sink? You are so gonna check that “how to repair a sink 2022” YouTube video.

Grocery shopping? Even then, some sort of sign telling you where the feta cheese is necessary.

Then, it is easy enough to realize that a product tour is essential for any digital product, especially if you are aiming for a top-notch product experience. 

And let’s be honest here, having a user onboarding experience without a proper user onboarding process is a total waste of money.

I said what I said 🤷‍♂️

top product tour software free

Now, at this point, if you are looking for product tour software, I am assuming that you do know what you are doing with your user experience.

But in any case, let’s go over:

Let’s get you started with the very basics.

What is product tour software?

Product tour software or product walkthrough software is a tool dedicated to constantly enhancing initial and long-term user experience, user engagement, and user satisfaction. While a product tour tool can have a wide range of advanced features, most product walkthrough tools focus on contextual guidance and turning potential customers into active users.

Since many onboarding tours are now becoming increasingly about personalized experiences, the definition of product tour software has also changed a lot in the last decade.

Still, the reasons why product tours software is crucial for customer satisfaction stay the same.

Let’s take a look.

Why do you need Product Tour Software?

It is no secret that first-time users expect their new app to have app walkthroughs.

Effective product tours can play a life-changing role in user behavior and the decision of whether the tool can fulfill their needs or not.

why you need a product tour software

So, you really have to invest in software to make product walkthroughs?

The answer is both yes and no.

No, because you might as well decide to build one on your own, too.

But mostly yes, and that’s because product tour software:

1- Save time ⏳

You want to guide users in your product; you need a product tour or a walkthrough.

Two options.

Either you go in-house or you go with a third-party tool.

Wanna go in-house? That’s weeks of effort for you.

Best case scenario.

If you don’t have the developers or the right tools for the job, and to top it, if your product is a large one that requires screen guidance on every turn, it might take months.

You can always use an open-source platform, but hey, it’s just templates. There’s still work to be done and a need for constant maintenance. 

Going with third-party product tour software options, on the other hand, means that you’ll have a product tour with user onboarding checklists, product widgets, and a wide range of other limited features up and running in a matter of minutes.

I’d take no chances.

2- Save money 💵

Developing your own user onboarding process can cost you.

And when I say cost you, I don’t mean just money.

A bad app guide can cost you your customers, good developers doomed to waste time maintaining and optimizing a poorly designed app guide, and of course, money.

Hear me out.

 86% of people say that they would stay loyal to a business investing in onboarding that welcomes and educates them.

Translation: being ahead of time and investing in additional tools can increase your retention rates.

Don’t risk your users churning away and losing money just because you thought you had the developer team to design and maintain a product walkthrough.

3- Save effort 💪

Let’s assume that you already have a team of spare developers.

Do you think they should focus on building a walkthrough rather than improving your product?

You would also need to map out an entire user journey minding the kind of elements you will need in your product tour.

Do you only need an interactive walkthrough, or do you need user onboarding checklists, resource centers, and in-app announcements too?

A successful product tour often needs more than one main onboarding UX pattern to keep the users engaged.

How can you make sure you have every onboarding feature you need?

It might be an absolute nightmare for your developer team to create a custom code for all the onboarding UX elements necessary.

TL;DR, going in-house is not worth it. 

The misused effort will only become a waste of money and time.

Investing in proper user onboarding won’t.

Let me introduce you to the best of the best that have proven to be worth your money.

1- UserGuiding

UserGuiding is a no-code digital adoption tool that brings together the most important features and most affordable prices.

UserGuiding product tour software

UserGuiding Key Features:

  • Interactive Walkthroughs
  • Checklists
  • Hotspots and Tooltips
  • In-App Messaging
  • Resource Centers and Help Centers
  • User Segmentation
  • User Feedback and NPS Surveys
  • Advanced Analytics

The tool is highly customizable and fully no-code. You can personalize the tours to match your website. This way, the tour won’t stick out, making you seem more professional.

userguiding product tour analytics

You can also integrate UserGuiding with other customer success tools, such as Intercom, Mixpanel, Slack, and Google Analytics.

UserGuiding Pricing:

  • 14-day free trial (no credit card required)
  • Basic Plan: $69/month when billed annually for up to 2500 MAU
  • Professional Plan: $299/month when billed annually for up to 20000 MAU with unlimited guides
  • Corporate Plan: $499+/month when billed annually for custom MAU with custom CSS and coaching

UserGuiding also offers a 100% free migration service for all your in-app content created using other software to minimize your switching costs.

Why UserGuiding?

✅ UserGuiding is one of the most affordable options in the market while also offering a wide variety of onboarding UX elements and valuable features that enable high customization.

✅ UserGuiding is also very easy to use and set up while also offering superior customer support.

❌ A weak point of UserGuiding is that its analytics might not be on par with some other product walkthrough tools on the market.

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools

UserGuiding starts from only $69/month.
Create tours, tooltips, and surveys without coding

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2- Appcues

Appcues is the tool that introduced no-code user onboarding and set the rules.

It is easily one of the best options for a product tour tool. For those who can afford it.

appcues product tour software

Appcues Key Features:

  • App Guidance Tools
  • Tooltips
  • In-app surveys
  • In-app messaging
  • NPS surveys

As experienced Appcues is, it is also old.

It may have started the no-code product tours movement, but it sure couldn’t keep up with its competitors and fell behind.

In other words, it’s not the best friend of no-coders.

Still, if you have a decent amount of knowledge about coding, you can customize it as you like.

But you have to keep in mind the price of the tool too. Appcues is not the best choice for small-size companies and startups.

Appcues Pricing:

If you want to use Appcues with Product Tours add-on:

  • 14-day free trial (no credit card required)
  • Essentials Plan: $249/month when billed annually for up to 2500 MAU
  • Growth Plan: $879/month when billed annually for up to 2500 MAU
  • Custom Quotation Available for Enterprises

Why Appcues?

✅ Appcues has a great set of features to map a proper product tour, and the customization options are quite adequate.

✅ Analytics and audience segmentation are Appcues’ strong suits.

❌ Appcues is quite pricey for its caliber and the amount of coding that it requires.

❌ Appcues offers a pretty poor customer support experience.

Take a look at our Appcues alternatives article here 👈

3- Userflow

Userflow is the digital adoption tool known for having the best in-app analytics.

product tour software userflow

Userflow Key Features:

  • Interactive walkthroughs
  • Checklists
  • Tooltips and Hotspots
  • NPS surveys.

Userflow is a simple tool. It is fully code-free and is highly customizable.

What makes Userflow stand out is its in-depth analytics. The tool itself can provide you with detailed data on each user without the need of an integration.

Does this mean that it has no integrations?


Userflow also has integration options with other analytics tools. But all this comes with a price.

Userflow Pricing:

  • Free 14-day trial (no credit card required)
  • Startup plan: $200/month when billed annually, includes unlimited flows, one checklist, and 3.000 MAU
  • Pro plan: $600/month when billed annually, includes unlimited flows, surveys and NPS, and 10.000 MAU
  • Enterprise plan: customized pricing

Why Userflow?

✅ Userflow is a great tool if you are looking for strong analytics capabilities.

❌ Userflow’s ease of use and ease of setup is quite poor, while the set of features and the level of customization is barely market standard.

❌ Userflow’s pricing is barely affordable, considering the functionalities they offer.

Take a look at our Userflow alternatives article here 👈

4- Chameleon

Chameleon, also known as TryChameleon, is one of the most customizable customer experience tools.

Chameleon Key Features:

  • Interactive walkthroughs
  • Checklists
  • Tooltips and Hotspots
  • NPS surveys and micro surveys
  • A/B testing

Along with standard product tour software features, Chameleon offers A/B testing analytics and customization options that none other do.

You can code your own designs and embed them into your walkthrough if you have the necessary technical knowledge. If you don’t have the technical knowledge, you can hire the Chameleon team to do it for you.

Chameleon is neither cheap nor a simple product, though.

Chameleon Pricing:

  • Free trial available for 14 days
  • Startup plan: $279/month for 2000 MAU, $753/month for 15.000 MAU, including three surveys, three launchers, and no A/B testing
  • Growth plan: $599/month for 2000 MAU, $999/month for 15.000 MAU, including unlimited experiences and A/B testing

Why Chameleon?

✅ Chamaleon has a wide range of features and is highly customizable.

✅ Chameleon is known to have a very strong analytics function and has an above-average user segmentation.

❌ Chameleon is quite expensive unless it is a corporate-sized business you are making a purchase for.

Take a look at our Chameleon alternatives article here 👈

5- Userpilot

Userpilot is probably one of the most popular product demo tools on the market.

userpilot product tour software

Userpilot Key Features:

  • Interactive Walkthroughs
  • Tooltips
  • Checklists
  • Resource Centers
  • NPS surveys
  • Basic analytics

I’m going to be 100% honest. Userpilot made it into this list because it’s one of the market leaders. The only reason for this is the fact that they did the marketing right, though.

Simply put, the tool has all the necessary user adoption features, with a fat price on it.

Userpilot Pricing:

  • 14-day free trial (no credit card required)
  • Growth Plan: $249/month when billed annually for up to 2500 MAU
  • Enterprise Plan: $749/month when billed annually for up to 2500 MAU

Why Userpilot?

✅ Userpilot has a good range of features compared to the rest of the user onboarding market.

❌ When it comes to ease of use and ease of setup, Userpilot offers quite a cumbersome experience.

❌ While it is more affordable than most product tour software of its level, Userpilot is still on the expensive side of the user onboarding no-code tools.

Take a look at our Userpilot alternatives article here 👈

6- Whatfix

Whatfix is a comprehensive product adoption tool that serves only the high-end.

whatfix product tour software

Whatfix Key Features:

  • Automatic Targeting
  • Condition-Based Walkthroughs
  • Simple Analytics
  • Many UX options

Whatfix is a bit different than the other tools, considering that it has more advanced options such as automated and condition-based walkthroughs and advanced targeting.

The UI of the tool itself is not the most advanced, though.

Whatfix Pricing:

Custom quote pricing model

Why Whatfix?

✅ Whatfix has a good customer support experience.

✅ Whatfix offers some advanced features unique to itself however, the rest of its features are very standard and hardly usable.

❌ When it comes to ease of use and ease of setup, Whatfix is below market average with its confusing UI.

Take a look at our Whatfix alternatives article here 👈

7- Userlane

Userlane is a simple user training software that has only one feature.

product walkthrough software userlane

Userlane Key Features:

  • Interactive Product Walkthroughs
  • Simple Analytics

Userlane is a rather simpler tool compared to the ones above.

The tool captures your on-screen actions and turns them into an interactive guide.

The process is simple and effective for employee training and small ranged product tour needs. However, it’s not the strongest tool in the shed for more advanced user onboarding.

Userlane Pricing:

Custom quote pricing model

Why Userlane?

✅ Though Userlane’s ease of use is mediocre, its ease of setup is pretty high.

✅ Userlane offers great analytics capabilities as well as an above-average customer support experience.

❌ Userlane is not too pricey; however, the features it offers aren’t very varied.

Take a look at our Userlane alternatives article here 👈

8- Intercom

Intercom is one of the most popular in-app live-chat tools, but did you know that it had a product tour feature as well?

intercom product tour software

Intercom Key Features:

  • Linear Product Walkthrough
  • Audience targeting
  • Templates
  • Multipage tours

Intercom is a giant customer experience tool but not the best onboarding provider. The product tours are so simple that they even tend to look funny.

On top of that, it’s costly.

If you are a person who likes to stick to their habits, go on ahead and get the Intercom Product Tours Add-On, but don’t expect too much.

Intercom Pricing:

If you want to use Intercom with Product Tours add-on:

  • Start Plan: $74/month for Intercom subscription (2 seats) plus $199/month for Product Tours add-on = $273/month Total
  • Support Package: Custom quote on request

Why Intercom?

✅ Intercom is really easy to use and set up, and it offers a pretty good customer support experience. 

✅ Intercom has great analytics and user segmentation feature.

❌ Intercom offers way too simplistic onboarding UX patterns, and it is way too pricey for the product at hand.

Take a look at our Intercom alternatives article here 👈

9- Help Hero

Help Hero is a new player on the digital adoption playground but has come a long way.

help hero product tours software

Help Hero Key Features:

  • Linear Product Tours
  • A/B Testing
  • Checklists
  • User-Based Triggers

Help Hero is one of the simplest feature adoption tools that made it into this list. The reason is, Help ”so-to-say” Hero only helps you build linear product tours, which have only ”next” and ”previous” buttons on the modals.

Still, it’s an affordable tool and can be a good choice for smaller companies or startups.

Help Hero Pricing:

  • 14-day free trial
  • Up to 1000 MAU: $55/month (2 months for free if paid annually)
  • Up to 2500 MAU: $115/month (2 months for free if paid annually)
  • Up to 5000 MAU: $179/month (2 months for free if paid annually)
  • Up to 10.000 MAU: $249/month (2 months for free if paid annually)
  • Up to 20.000 MAU: $299/month (2 months for free if paid annually)
  • More than 20.000 MAU: Custom plan.

Why Help Hero?

✅ Help Hero is not very easy to use, but it sure is easy to set up.

❌ Help Hero’s features are pretty simplistic, and the customization options are definitely not enough.

❌ Help Hero has a really basic analytics feature.

Take a look at our Help Hero alternatives article here 👈

10- Pendo

Pendo is another experienced company that isn’t the best fit for smaller companies.

pendo product tours software

Pendo Key Features:

  • User Onboarding
  • In-app training
  • Feature Adoption
  • User Surveying

Pendo stands out with its advanced targeting and segmentation options. It’s a strong and experienced tool popular among older enterprise companies.

It also provides an in-depth analysis of your product tours.

However, the User Interface of Pendo is too complicated. The tool isn’t fully no-code either. You would have to get past that to use the tool fully.

Pendo Pricing:

Custom quote pricing model

Why Pendo?

✅ Pendo’s analytics and user segmentation capabilities are really top-notch.

❌ Pendo might require some coding knowledge to actually make proper use of.

❌ Pendo is one of the most expensive tools to use on the market for product tours.

Take a look at our Pendo alternatives article here 👈

11- Nickelled

Nickelled stands out with its simplicity while surprising its users with zero segmentation options.

nickelled product tour software

Nickelled Key Features:

  • Simple User flows
  • Unlimited users per month
  • Easy embedding

You don’t even have to install a JavaScript code or download the Chrome Extension to use Nickelled. They really do stick to their promise of simplicity.

But being this simple has its own consequences.

You have to sacrifice almost all UX elements, along with segmentation and in-depth analytics.

Considering all circumstances, the tool is affordable but not the cheapest.

Nickelled Pricing:

  • The Guides Package – 10 Tours for $99/month
  • The Guides Plus Package – 25 Tours for $199/month
  • The Complete Package – 100 Tours plus Nickelled Academies for $399/month

Why Nickelled?

✅ Nickelled is a really simplistic tool with high customization opportunities.

✅ Nickelled is pretty affordable compared to the market average.

❌ Being as simple as it is, Nickelled offers very few onboarding UX patterns and has a limited set of features.

Take a look at our Nickelled alternatives article here 👈

12- Iorad

Iorad is a simple multi-purpose tutorial creation tool.

iorad product tour software

Iorad Key Features:

  • Video and Audio Product Tours

Yup, that’s all.

Iorad captures your screen, just like Userlane, but instead of turning the capture into an interactive tour, it leaves it as a step-by-step video.

So when you play the product tour, it feels like you are watching a PowerPoint presentation.

The good thing about this tool is that if you need it for personal use, it’s free, and it’s practical for a free tool.

Otherwise, the prices go like this:

Iorad Pricing:

For personal use:

  • Iorad is free for personal use.

For business use:

  • Starter plan: $200/month with an additional $15 for one additional creator.
  • Pro plan: $500/month with an additional $20 for each additional creator.
  • Company plan: $3200/month with an additional $40 for each additional creator.
  • Enterprise plan: custom quote for personalized needs.

For educational purposes:

  • Educators plan: $10/month for teachers and professors.
  • Institution plan: up to 80% off for school districts and universities.

For non-profit organizations:

  • Non-profit plan: up to 50% off for non-profit organizations

Why Iorad?

✅ Iorad offers a pretty good segmentation feature, and it is free for personal use.

❌ Iorad has a pretty small set of features, very low customization, and no analytics feature.

❌ Iorad is barely affordable, considering the features it offers.

Take a look at our Iorad alternatives article here 👈

13- Intro.js

Intro.js is an open-source library that helps you create product tour modals.

intro.js product tours software

Intro.js Key Features:

  • Product Tour creation library
  • Official Support
  • Code Review

If you can handle most of the coding by yourself, or if you have a spare developer, Intro.js can save you a good amount of money since it’s a free source.

Except for commercial use.

Well, the license costs only $10 bucks, so it shouldn’t be a big deal.

Intro.js Pricing:

  • Starter pack without any official support for $9.99,
  • Business pack with a month of official support and code review for $49.99,
  • Premium package with a year of official support, code review, and unlimited projects for $299.99.

Why Intro.js?

✅ For non-commercial use, Intro.js is free, and otherwise, it is still very affordable. 

❌ Intro.js is pretty hard to use and set up, has very few customization options, and has no analytics or user segmentation features.

Take a look at our Intro.js alternatives article here 👈

Best Free Product Tour Software That Will Boost Your User Engagement

14- Shepherd.js

Shepherd.js is an open-source library that helps you create interactive product tours.

shepherd.js product tour software free

Shepherd.js Key Features:

  • Product Tour creation library

Unlike Intro.js, Shepherd.js is completely free, no matter your usage purpose.

However, unlike Intro.js, you don’t get any support from Shepherd.js, and you have to handle everything yourself.

Shepherd.js Pricing:

Free of charge

Why Shepherd.js?

✅ Shepherd.js is totally free to use.

❌ Shepherd.js has no analytics or segmentation features.

❌ Shepherd’s ease of use and setup are pretty low, and the features are very limited.

Take a look at our Shepherd.js alternatives article here 👈

15- PageGuide.js

PageGuide.js is another open-source product tour library.

pageguide.js product tour software free

PageGuide.js Key Features:

  • Product Tour creation library

Even though it’s outdated, PageGuide.js is still in use since it’s easier to work with, although it is a single-page tool and won’t work on multi-page websites.

PageGuide.js Pricing:

Free of charge

Why PageGuide.js?

✅ PageGuide.js is completely free to use.

❌ PageGuide.js offers no analytics or user segmentation, and the customization is almost nonexistent. 

❌ PageGuide.js is quite hard to use and set up, and the only support to be received is through the GitHub forum.

Take a look at our PageGuide.js alternatives article here 👈

Final Verdict: What Do YOU Need?

There are a ton of good product tour software out there on the market, and on this list, we looked at some of the best and the most popular.

But all that does not mean each and every one of them is for YOU.

So, here’s a quick look.

👉 If you are looking for a good set of features, UserGuiding, Userpilot, Appcues, and Chameleon;

👉 If you are looking for top-notch analytics, Appcues, Pendo, Userflow;

👉 If you are looking for high ease of use and ease of setup, UserGuiding, and Intercom;

👉 If you are looking for an affordable price without making an exception in the quality of the rest, UserGuiding;

👉 And if you are looking for something free to get you going, Shepherd.js and PageGuide.js are your top options.


I’m not a very tech-savvy person myself.

But I know that I don’t have to solve math problems on paper when I can use a calculator to get through the burden quickly and easily.

It’s the same for all the product walkthrough tools I mentioned above.

If you want to focus on product adoption, let the right people take care of the onboarding and focus on your key features and value propositions.

Frequently Asked Questions:

How do I create a product tour?

There are a lot of ways to create a product tour. You can adopt a 3rd party software to get the job done for you; you can use an open-source library to speed the process up, or yo code it yourself from scratch.

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Hilal Yıldırım

I’m UserGuiding’s growth-obsessed creative content writer and junior journalist. I like to research and write about growth, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.