No guidance can be a big problem.
Visiting a museum? You do want a brochure at hand.
Repairing a sink? You are so gonna check that “how to repair a sink 2023” YouTube video.
Grocery shopping? Even then, some sort of sign telling you where the feta cheese is necessary.
Having said that, it is easy enough to realize that a product tour is essential for any digital product, especially if you are aiming for a top-notch product experience.
I said what I said 🤷♀️
Now, at this point, if you are looking for product tour software, I am assuming that you do know what you are doing with your user experience.
But in any case, let’s go over:
- What a product tour software is,
- Why you need product tour software,
- Some of the best paid product tour software, and
- Some of the best free product tour software
Let’s get you started with the very basics.
Best Product Tour Software / TL;DR
- Product Tour Software AKA walkthrough software help make the user journey smoother by providing onboarding elements such as interactive guides.
- Even though many companies hesitate to benefit from 3rd party tools, it is actually easier, faster, simpler, and more affordable.
- The top 15 product tour software are:
- UserGuiding: it provides the best value for the pricing, is easy to use since it’s fully no-code, and solves more than only product tour problems.
- Appcues is one of the first no-code product tour software, and it is good at what it does, but it is very pricey.
- Userflow is a walkthrough software that is also easy to use and has great analytics, but it is also expensive.
- Chameleon stands out with its customization capabilities, but it isn’t easy to use, and it is also expensive.
- Userpilot provides all the features that UserGuiding does with a much higher price tag for a walkthrough software.
- Whatfix is a simplified version of enterprise-oriented walkthrough software.
- Userlane is a linear product tour software with no additional onboarding capabilities, but it’s as affordable as UserGuiding.
- Intercom is a customer success tool, but for people who already use it, it has a product-tours add-on and can serve as a walkthrough software.
- Help Hero is a tool in the development stage that offers A/B testing along with product tours.
- Pendo is a user engagement tool with acceptable product tour features, but the pricing is higher than the moon for the walkthrough software market.
- Nickelled is a simple walkthrough software, but it doesn’t provide segmentation or analytics.
- Iorad allows you to record your screen and share it with others in a product-tour format, and it is free for personal use.
- WalkMe is one of the biggest DAPs that offer many product tour capabilities and more, with a fitting price.
- Usetiful is a good user onboarding solution for those who want to start small projects quickly and with ease.
- Lou Assist allows users to offer basic product experiences with product tours, checklists, and surveys.
- Intro.js is an open-source library that charges a licensing fee in return for customer support.
- Shepherd.js is an open-source that requires technical knowledge, but it is free.
- PageGuide.js is another walkthrough software alternative for tech-savvy people and is free.
What is product tour software?
Product tour software or product walkthrough software is a tool dedicated to constantly enhancing initial and long-term user experience, user engagement, and user satisfaction. While a product tour tool can have a wide range of advanced features, most product walkthrough software focus on contextual guidance with interactive guides and turning potential customers into active users.
Since many onboarding tours are now becoming increasingly about personalized experiences over a ton of valuable features, the definition of product tour software has also changed a lot in the last decade.
Still, the reasons why product tour software is crucial for customer satisfaction stay the same.
Let’s take a look at:
Why do you need Product Tour Software?
Effective product tours can play a life-changing role in user behavior and the decision of whether the tool can fulfill user needs or not.
It is no secret that first-time users expect their new app to have app walkthroughs.
So, do you really have to invest in walkthrough software to make product walkthroughs?
The answer is both yes and no.
No, because you might as well decide to build one on your own, too.
But mostly yes, and that’s because product tour software and walkthrough software :
1- Save time ⏳
You want to guide users in your product; you need a product tour or a virtual walkthrough.
Either you go in-house or you go with a third-party digital adoption platform.
Wanna go in-house? That’s weeks of effort for you.
And that is the best-case scenario.
If you don’t have the developers or the right tools for the job, and to top it, if your product is a large one that requires screen guidance on every turn, then…
…It might take months.
You can always use an open-source platform, but hey, that’s just templates.
Onboarding is an ever-ongoing process and there’s still work to be done with them and a need for constant maintenance.
Going with third-party product tour software options, on the other hand, means that you’ll have a product tour with user onboarding checklists, product widgets, and a wide range of other additional features up and running in a matter of minutes.
Personally speaking, I’d take no chances.
2- Save money 💵
Developing your own user onboarding process can cost you.
And when I say cost you, I don’t mean just money.
A bad in-app guide can cost you your customers, good developers are doomed to waste time dealing with the hassles of coding, maintaining, and optimizing a poorly designed app guide, and of course, money.
Hear me out.
86% of people say that they would stay loyal to a business investing in onboarding that welcomes and educates them.
Translation: being ahead of time and investing in additional digital tools can increase your retention rates.
Don’t risk your users churning away and losing money just because you thought you had the developer team to design and maintain an interactive walkthrough.
Without a third-party tool, maintaining your software product tours – and product adoption rates looking up – is a bigger hassle than you would think.
3- Save effort 💪
Let’s assume that you already have a spare team of developers.
They are ready to deal with the hassle of coding an entire onboarding process with customer interviews in mind.
Here’s the question though:
Do you think they really should focus on building a walkthrough rather than improving your product?
You would also need to map out manually an entire user journey with initial setup, feature adoption, and user feedback milestones, minding the wide variety of elements you will need in your product tour and outside, like education beyond user onboarding.
Do you only need an interactive walkthrough, or do you need user onboarding checklists, resource centers, and in-app announcements too?
A successful product tour often needs more than one main onboarding UX pattern to keep the user journey smooth.
And let’s not forget that yours is probably a complex product too.
How can you make sure you have every onboarding feature you need?
It might be an absolute nightmare for your developer team to create a custom code for all the onboarding UX elements necessary.
TL;DR, in most cases, going in-house is not worth it.
The misused effort will only become a waste of money and time.
Investing in proper user onboarding, on the other hand…
Let me introduce you to the best product tour software solutions of the best that have proven to be worth your money.
Best Paid Product Tour Software That Will Boost Your User Engagement
1- UserGuiding Product Tour Software
UserGuiding is a no-code digital adoption tool that brings together the product adoption process and software products with the principle of being easy to use, easy on the eye, and easy on the pocket.
UserGuiding Key Features:
✅ Interactive walkthroughs, product tours, guides,
✅ User onboarding checklists,
✅ Hotspots, tooltips, in-app messaging,
✅ Resource centers,
✅ Advanced user segmentation and targeting,
✅ Customer feedback and NPS surveys,
✅ Multi-language support, and
✅ Built-in analytics
The tool is highly customizable and fully no-code.
You can personalize the tours to match your website easily on the dashboard, while the tours are created directly on your website through a browser extension.
You can also integrate UserGuiding with other customer success tools, such as Intercom, and HubSpot, and analytics tools, such as Mixpanel and Google Analytics.
What makes UserGuiding the #1 solution is that it is the easiest to use on this list and also the most affordable one for all the features it provides.
With a score of 4.7 on G2, UserGuiding is the leading digital adoption platform for both small, medium, and enterprise-level businesses.
- 14-day free trial process (no credit card required)
- Basic Plan: $89/month when billed annually for up to 2500 MAU (monthly active users)
- Professional Plan: $389/month when billed annually for up to 20000 MAU with unlimited guides
- Corporate Plan: $689+/month when billed annually for custom MAU with custom CSS and coaching
UserGuiding also offers a 100% free migration service for all your in-app content created using other software to minimize your switching costs.
✅ UserGuiding is one of the most affordable options in the walkthrough software market while also offering a wide variety of onboarding UX elements and valuable features that enable high customization.
✅ UserGuiding is also very easy to use and set up with a super simple interface while also offering superior customer support.
✅ UserGuiding can be hosted on US or EU servers, depending on your needs.
✅ The tool has lots of integrations with major tools to make up for the limited functionalities such as analytics.
✅ UserGuiding also offers free migration services for your in-app content created using your current solution for walkthrough software to minimize your switching costs.
❌ A weak point of UserGuiding is that its analytics might not be on par with some other product walkthrough tools on the market.
UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.
Schedule a demo with one of our experts or start your free trial now:
2- Appcues Product Tour Software
Appcues is the tool that introduced no-code user onboarding and set the rules.
It is one of the best options for a walkthrough software and is obviously a very popular choice.
For those who are willing to pay for it.
Appcues Key Features:
- App Guidance Tools
- In-app surveys
- In-app messaging
- NPS surveys
Keep in mind that as experienced Appcues is, it is also old.
It may have started the no-code product tours movement, but it sure couldn’t keep up with its competitors and fell behind.
In other words, it’s not the best friend of no-coders.
Still, if you have the necessary tech knowledge and coding experience, you can customize it as you like.
But you have to be aware of the price of the tool too. Appcues is not the best choice for small-size companies and startups.
If you want to use Appcues with Product Tours add-on:
- 14-day free trial (no credit card required)
- Essentials Plan: $249/month when billed annually for up to 2500 MAU
- Growth Plan: $879/month when billed annually for up to 2500 MAU
- Custom Quotation Available for Enterprises
✅ Appcues has a great set of features to map a proper product tour, and the customization options are quite adequate.
✅ Analytics and audience segmentation are Appcues’ strong suits.
❌ Appcues is quite pricey for its caliber and the amount of coding that it requires.
❌ Appcues offers a pretty poor customer support experience.
3- Userflow Product Tour Software
Userflow is the digital adoption tool known for having the best in-app analytics.
Userflow Key Features:
- Interactive walkthroughs
- Tooltips and Hotspots
- NPS surveys.
Userflow is a simple tool. It is fully code-free and is highly customizable.
What makes Userflow stand out is its in-depth analytics. The tool itself can provide you with detailed data on each user without the need of an integration.
Does this mean that it has no integrations?
Userflow also has integration options with other analytics tools. But all this comes with a price.
- Free 14-day trial (no credit card required)
- Startup plan: $200/month when billed annually, includes unlimited flows, one checklist, and 3.000 MAU
- Pro plan: $600/month when billed annually, includes unlimited flows, surveys and NPS, and 10.000 MAU
- Enterprise plan: customized pricing
✅ Userflow is a great tool if you are looking for strong analytics capabilities.
❌ Userflow’s ease of use and ease of setup is quite poor, while the set of features and the level of customization is barely market standard.
❌ Userflow’s pricing is barely affordable, considering the functionalities they offer.
4- Chameleon Product Tour Software
Chameleon is one of the most customizable customer experience tools.
Chameleon Key Features:
- Interactive walkthroughs
- Tooltips and Hotspots
- NPS surveys and micro surveys
- A/B testing
What makes Chameleon unique is that along with standard product tour software features, the tool offers A/B testing analytics and customization options for the entire product that none other do.
You can code your own designs and embed them into your walkthrough if you have the necessary technical knowledge. If you don’t have the technical knowledge, you can hire the Chameleon team to do it for you.
Chameleon is neither cheap nor a simple product, though.
- Free trial available for 14 days
- Startup plan: $279/month for 2000 MAU, $753/month for 15.000 MAU, including three surveys, three launchers, and no A/B testing
- Growth plan: $599/month for 2000 MAU, $999/month for 15.000 MAU, including unlimited experiences and A/B testing
✅ Chamaleon has a wide range of features and is highly customizable.
✅ Chameleon is known to have a very strong analytics function and has an above-average user segmentation.
❌ Chameleon is quite expensive unless it is a corporate-sized business you are making a purchase for.
5- Userpilot Product Tour Software
Userpilot Key Features:
- Interactive Walkthroughs
- Resource Centers
- NPS surveys
- Basic analytics
I’m going to be 100% honest. Userpilot made it into this list because it’s one of the market leaders. The only reason for this is the fact that they did the marketing right, though.
Simply put, the tool has all the necessary user adoption features, with a fat price on it.
- 14-day free trial (no credit card required)
- Traction Plan: $249/month when billed annually for up to 2500 MAU
- Growth Plan: $599/month when billed annually for up to 20,000 MAU
- Enterprise Plan: Starting from $1,000/month when billed annually.
✅ Userpilot has a good range of features compared to the rest of the user onboarding market.
❌ When it comes to ease of use and ease of setup, Userpilot offers quite a cumbersome experience.
❌ While it is more affordable than most product tour software of its level, Userpilot is still on the expensive side of the user onboarding no-code tools.
6- Whatfix Product Tour Software
Whatfix is a comprehensive product adoption tool that serves only the high-end.
Whatfix Key Features:
- Automatic Targeting
- Condition-Based Walkthroughs
- Simple Analytics
- Many UX options
Whatfix is a bit different than the other tools, considering that it has more advanced options such as automated and condition-based walkthroughs and advanced targeting.
The UI of the tool itself is not the most advanced, though.
Custom quote pricing model
✅ Whatfix has a good customer support experience.
✅ Whatfix offers some advanced features unique to itself however, the rest of its features are very standard and hardly usable.
❌ When it comes to ease of use and ease of setup, Whatfix is below market average with its confusing UI.
7- Userlane Product Tour Software
Userlane is a simple user training software that has only one feature.
Userlane Key Features:
- Interactive Product Walkthroughs
- Simple Analytics
Userlane is a rather simpler tool compared to the ones above.
The tool captures your on-screen actions and turns them into an interactive guide.
The process is simple and effective for employee training and small ranged product tour needs. However, it’s not the strongest tool in the shed for more advanced user onboarding.
Custom quote pricing model
✅ Though Userlane’s ease of use is mediocre, its ease of setup is pretty high.
✅ Userlane offers great analytics capabilities as well as an above-average customer support experience.
❌ Userlane is not too pricey; however, its features aren’t very varied.
8- Intercom Product Tour Software
Intercom is one of the most popular in-app live-chat tools, but did you know that it had a product tour feature as well? Let’s meet “intercom product tours”
Intercom Key Features:
- Linear Product Walkthrough
- Audience targeting
- Multipage tours
Intercom is a giant customer experience tool but not the best onboarding provider. The product tours are so simple that they even tend to look funny.
On top of that, it’s costly.
If you are a person who likes to stick to their habits, go on ahead and get the Intercom Product Tour Add-On, but don’t expect too much.
If you want to use Intercom with Product Tours add-on:
- Start Plan: $74/month for Intercom subscription (2 seats) plus $199/month for Product Tours add-on = $273/month Total
- Support Package: Custom quote on request
✅ Intercom is really easy to use and set up, and it offers a pretty good customer support experience.
✅ Intercom has great analytics and a good user segmentation feature.
❌ Intercom offers way too simplistic onboarding UX patterns, and it is way too pricey for the product at hand.
9- HelpHero Product Tour Software
HelpHero is a new player on the digital adoption playground but has come a long way.
HelpHero Key Features:
- Linear Product Tours
- A/B Testing
- User-Based Triggers
Help Hero is one of the simplest feature adoption tools that made it into this list. The reason is, Help ”so-to-say” Hero only helps you build linear product tours, which have only ”next” and ”previous” buttons on the modals.
Still, it’s an affordable tool and can be a good choice for smaller companies or startups.
- 14-day free trial
- Up to 1000 MAU: $55/month (2 months for free if paid annually)
- Up to 2500 MAU: $115/month (2 months for free if paid annually)
- Up to 5000 MAU: $179/month (2 months for free if paid annually)
- Up to 10.000 MAU: $249/month (2 months for free if paid annually)
- Up to 20.000 MAU: $299/month (2 months for free if paid annually)
- More than 20.000 MAU: Custom plan.
✅ HelpHero is not very easy to use, but it sure is easy to set up.
❌ HelpHero’s features are pretty simplistic, and the customization options are definitely not enough.
❌ HelpHero has a really basic analytics feature.
10- Pendo Product Tour Software
Pendo is another experienced company that isn’t the best fit for smaller companies.
Pendo Key Features:
- User Onboarding
- In-app training
- Feature Adoption
- User Surveying
Pendo stands out with its advanced targeting and segmentation options. It’s a strong and experienced tool popular among older enterprise companies.
It also provides top-tier advanced analytics of your product tours.
However, the User Interface of Pendo is too complicated. The tool isn’t fully no-code either. You would have to get past that to use the tool fully.
Custom quote pricing model
✅ Pendo’s analytics and user segmentation capabilities are really top-notch.
❌ Pendo might require some coding knowledge to actually make proper use of.
❌ Pendo is one of the most expensive tools to use on the market for product tours.
11- Nickelled Product Tour Software
Nickelled stands out with its simplicity while surprising its users with zero segmentation options.
Nickelled Key Features:
- Simple User flows
- Unlimited users per month
- Easy embedding
But being this simple has its own consequences.
You have to sacrifice almost all UX elements, along with segmentation and in-depth analytics.
Considering all circumstances, the tool is affordable but not the cheapest.
- The Guides Package – 10 Tours for $99/month
- The Guides Plus Package – 25 Tours for $199/month
- The Complete Package – 100 Tours plus Nickelled Academies for $399/month
✅ Nickelled is a really simplistic tool with high customization opportunities.
✅ Nickelled is pretty affordable compared to the market average.
❌ Being as simple as it is, Nickelled offers very few onboarding UX patterns and has a limited set of features.
12- Iorad Product Tour Software
Iorad is a simple multi-purpose tutorial creation tool.
Iorad Key Features:
- Video and Audio Product Tours
Yup, that’s all.
Iorad captures your screen, just like Userlane, but instead of turning the capture into an interactive tour, it leaves it as a step-by-step video.
So when you play the product tour, it feels like you are watching a PowerPoint presentation.
The good thing about this tool is that if you need it for personal use, it’s free, and it’s practical for a free tool.
Otherwise, the prices go like this:
For personal use:
- Iorad is free for personal use.
For business use:
- Starter plan: $200/month with an additional $15 for one additional creator.
- Pro plan: $500/month with an additional $20 for each additional creator.
- Company plan: $3200/month with an additional $40 for each additional creator.
- Enterprise plan: custom quote for personalized needs.
For educational purposes:
- Educators plan: $10/month for teachers and professors.
- Institution plan: up to 80% off for school districts and universities.
For non-profit organizations:
- Non-profit plan: up to 50% off for non-profit organizations
✅ Iorad offers a pretty good segmentation feature, and it is free for personal use.
❌ Iorad has a pretty small set of features, very low customization, and no analytics feature.
❌ Iorad is barely affordable, considering the features it offers.
13- WalkMe Product Tour Software
WalkMe Key Features:
- Powerful analytics
- User segmentation
WalkMe offers different solutions for different use cases such as employee onboarding, digital transformation, support, and employee productivity.
While WalkMe is a very big and widely-trusted company, it also affects the pricing largely, and for many customers of the solution, this is one of the main reasons WalkMe might not be the ideal option.
WalkMe currently does not offer any fixed pricing plans publicly. However, a custom quote for an annual plan might range around $10,000 as of 2023.
✅ WalkMe is a highly trustworthy company that offers quality systems and services that giants like Microsoft and Adobe prefer.
✅ WalkMe offers a pretty capable analytics dashboard as well as capabilities for full user segmentation.
❌ WalkMe is a notoriously overpriced solution that can spread itself too thin in pursuit of offering different use cases.
14- Usetiful Product Tour Software
Usetiful Key Features:
- Product tours
- In-app resource centers
Usetiful is overall a simple and easy-to-use solution if the solution you need is a simple one.
Though it doesn’t have some more intricate functions and features like analytics and user segmentation, it comes in handy for quick projects and startups.
- Free version available (only 1 tour and up to 2000 assists)
- 14-day free trial (credit card required)
- Plus Plan: €29/month for up to 5000 assists
- Premium Plan: €99/month for up to 20.000 assists
- Enterprise Plan: Contact required
✅ Usetiful is a tool housing many features from screen guidance modals to knowledge bases that can set you up for success in user retention and user adoption rates early on.
❌ Usetiful does not divide user types with user segmentation and neither does it have a built-in analytics functionality.
❌ Usetiful might be an inadequate solution for enterprise businesses or even mid-market.
15- Lou Assist Product Tour Software
Lou Assist Key Features:
- Product tours
Lou is, like the many on the list, a no-code digital adoption platform, meaning it requires no coding skills. However, being the simplistic tool it is, it can be seen as a bit too basic and there is an obvious lack of good integrations.
Lou Assist Pricing
- Free version (available with limited features)
- Startup Plan: $79 (billed annually or $99 monthly)
- Growth Plan: $119 (billed annually or $239 monthly)
- Enterprise Plan: $299 (billed annually)
Why Lou Assist?
✅ The product tour tool is certainly a good option for product teams looking to immediately offer on-screen guidance with all the main product tour software functions necessary.
❌ Lou Assist might be too simplistic for those in need of different product tour features and onboarding elements like resource centers, knowledge bases, NPS surveys and more.
❌ The number of integrations might not be ideal for the average user.
16- Intro.js Product Tour Software
Intro.js is an open-source library that helps you create product tour modals.
Intro.js Key Features:
- Product Tour creation library
- Official Support
- Code Review
If you can handle most of the coding by yourself, or if you have a spare developer, Intro.js can save you a good amount of money since it’s a free source.
Except for commercial use.
Well, the license costs only $10 bucks, so it shouldn’t be a big deal.
- Starter pack without any official support for $9.99,
- Business pack with a month of official support and code review for $49.99,
- Premium package with a year of official support, code review, and unlimited projects for $299.99.
✅ For non-commercial use, Intro.js is free, and otherwise, it is still very affordable.
❌ Intro.js is pretty hard to use and set up, has very few customization options, and has no analytics or user segmentation features.
Best Free Product Tour Software That Will Boost Your User Engagement
17- Shepherd.js Product Tour Software
Shepherd.js Key Features:
- Product Tour creation library
Unlike Intro.js, Shepherd.js is completely free, no matter your usage purpose.
However, unlike Intro.js, you don’t get any support from Shepherd.js, and you have to handle everything yourself.
Free of charge
✅ Shepherd.js is totally free to use.
❌ Shepherd.js has no analytics or segmentation features.
❌ Shepherd’s ease of use and setup are pretty low, and the features are very limited.
18- PageGuide.js Product Tour Software
PageGuide.js is another open-source product tour library.
PageGuide.js Key Features:
- Product Tour creation library
Even though it’s outdated, PageGuide.js is still in use since it’s easier to work with, although it is a single-page tool and won’t work on multi-page websites.
Free of charge
✅ PageGuide.js is completely free to use.
❌ PageGuide.js offers no analytics or user segmentation, and customization is almost nonexistent.
❌ PageGuide.js is quite hard to use and set up, and the only support to be received is through the GitHub forum.
Final Verdict: What Do YOU Need?
There are a ton of good product tour software out there on the market, and on this list, we looked at some of the best and the most popular.
But all that does not mean each and every one of them is for YOU.
So, here’s a quick look.
👉 If you are looking for a good set of features, UserGuiding, Userpilot, Appcues, and Chameleon;
👉 If you are looking for top-notch analytics, Appcues, Pendo, Userflow;
👉 If you are looking for high ease of use and ease of setup, UserGuiding, and Intercom;
👉 If you are looking for an affordable price without making an exception in the quality of the rest, UserGuiding;
👉 And if you are looking for something free to get you going, Shepherd.js and PageGuide.js are your top options.
I’m not a very tech-savvy person myself.
But I know that I don’t have to solve math problems on paper when I can use a calculator to get through the burden quickly and easily.
It’s the same for all the product walkthrough tools I mentioned above.
If you want to focus on product adoption, let the right people take care of the onboarding and focus on your key features and value propositions.
We’re here to help. 🚀
Frequently Asked Questions
How do I create a product tour?
There are a lot of ways to create a product tour. You can adopt a 3rd party software to get the job done for you; you can use an open-source library to speed the process up, or yo code it yourself from scratch.