6 Stonly Competitors and Alternatives You Need to Level-Up User Onboarding (Free & Paid)

Stonly is a decent platform for user and employee education and/or creating knowledge bases that users can engage with.

But is it really a user onboarding solution with interactive elements?

From my point of view, it’s not.

Compared to the mainstream 3rd-party user onboarding platforms such as WalkMe, Appcues, and UserGuiding offers, modals and guides Stonly provide users with are not enough for a complete user onboarding.

I’ll talk about this in a bit.

In this article, I go over why Stonly is not the perfect user onboarding solution for you and 6 alternatives that might be a better fit.

Click here to go straight to the first alternative.


  • Stonly is an alternative to manstream product adoption platforms that prioritizes help centers and knowledge bases to enhance user adoption.
  • Stonly guides are designed to be easier to follow and create than typical knowledge base articles to solve common customer issues about learning and onboarding.
  • While the solution sounds helpful and unique, in reality, it is just a fancy name for a digital adoption platform with a puffed up price, and doesn’t even have a full set of onboarding features.
  • The best alternative to Stonly is UserGuiding because it provides everything that Stonly does along with more features for user onboarding such as in-app messages, announcement banners, in-app surveys, and more.
  • The best thing about UserGuiding is that it costs less than Stonly even though it is capable of more. And to use UserGuiding, you don’t have to deal with a single line of code, unlike Stonly where you have to spend hours developing and customizing the elements.
  • Other alternatives to Stonly include Appcues, Pendo, Intercom Product Tours, Intro.js, and Shepherd.js.

Or let’s start by talking about what Stonly is:

What is Stonly used for?

Stonly is a self-serve support and user education platform that offers engaging and (not so) interactive guides for software products.

Knowledge base alternative stonly

It especially started generating more attention after the series A investment of $22M it received in January 2022. It offers a fairly basic solution to educate users and take some lift off the shoulders of the customer support team on a small budget, but it might not be giving you the best bang for your buck.

Stonly helos you creste Help Centers and Knowledge Bases that are much more engaging compared to the traditional ones that are just chunks of writing piled up on a website..

Stonly onboarding offers step-by-step instructional guides that you can add images inside to illustrate your topic better, and the content of these step guides can be optimized based on end-user segments and preferences.

These step interactive guides can also be triggered through tooltips and hotspots for a more hands-on experience.

stonly alternative
Stonly’s Dashboard

Of course, you can use these guides to create product tours, that show your users how different UI elements and core functions of your product work. Although it doesn’t actually have the most interactive content, it can be a good choice for small to medium-sized businesses that would prefer free/affordable products.

But if you have quite a few users, then you should be ready to pay a questionably high pricing, since Stonly only has a starter plan, and an expensive plan.

Stonly Pricing:

Stonly has 3 pricing tiers at the moment, and a 14-day free trial:

  • Free plan forever without charge for up to 1000 MAU and 5 guides.
  • Business Plan: $199/month with 4000 monthly guide views, $399 with 15000 monthly guide views, unlimited guides, and additional VIP features.
  • Custom Enterprise Plans: Additional Enterprise features with increased usage limits, but you need to contact Stonly’s sales team for a custom quote.

Stonly Reviews:

👍 Pros:

“The customer service of the company is very responsive. I like the UI of the platform and its solution.”

👎 Cons:

“I don’t think Stonly is the best tool for its purpose, especially if you need something easy and fast to set up”

Why you need an alternative to Stonly

Why Stonly?

Because you can start for free, and if you’re more into customer support/knowledge base functions, it’s a great solution for you. You can create some sort of rich tutorials that can be engaging.

Why not Stonly?

Because, well, here are a few reasons:

It requires technical knowledge/coding 🔧

If you want to integrate Stonly into your UI elements, and of course, implement Stonly’s knowledge base and help center into your platform, you’ll definitely need a bunch of developer hours to get it done.

This can be especially challenging for businesses that are actually used to the no-code approach and don’t have much developer time.

Limited Customization 🎨

If you want your onboarding to blend in with your product, Stonly isn’t the one for you.

After a while, a lot of the guides look very similar to each other, and since you’re limited to a single element, you can mix things up like you can in other user onboarding products like UserGuiding.

stonly reviews
G2 Review on Stonly’s ease of use and customization.

Not an actual user onboarding solution 🤔

User onboarding can’t be turned into an effective UX flow without in-app messages, in-app assistance, and user onboarding checklists.

Unfortunately, Stonly lacks all of these. 😥

Therefore, from my perspective, Stonly lacks the key features of almost every other user onboarding solution.

You can’t gamify the user onboarding experience, which will then flow less engaging than those you can create with other tools.

No real interactive elements 👆

Before giving Stonly a try, I was hyped about the idea of “Interactive Knowledge Bases”.

However, it looks like most of the interactivity, in this case, is pressing the “Next” button on the guide steps after reading a bunch of text and looking at a screenshot.

stonly guide
Basically the only element you can create with Stonly

The real interactivity, to me, is the one you can get with other user onboarding tools (scroll a bit down to the UserGuiding section to see one in action).

Is Stonly a better alternative to traditional boring resource centers and knowledge bases?

Well, yes.

Could it be even better and more engaging?


Let’s take a look at the top alternatives to Stonly:

Top Alternatives to Stonly

  • UserGuiding
  • Appcues
  • Pendo
  • Intercom Product Tours
  • Pageguide.js
  • Shepherd.js

Let’s take a look at the top 6 paid and free Stonly alternatives that can help make your user onboarding much more engaging, starting with the simplest and the best for value one:

#1 Stonly vs UserGuiding – an All-in-one Digital Product Adoption Solution for User Onboarding

UserGuiding is an all-in-one customer onboarding software that you can use to educate users and onboard customers without coding.

The main difference between UserGuiding and Stonly is that UserGuiding offers interactive step-by-step elements that assist users as they complete certain tasks, instead of educating them through a slideshow that’s displayed over your product.

stonly vs userguiding
REAL Interactive product tours, powered by UserGuiding

With UserGuiding, you can create:

  • In-app interactive guides, like the one above, to increase customer engagement from the get-go,
  • User onboarding checklists that offer a sense of gamification,
  • Tooltips and hotspots that can be used to highlight features and inform users,
  • Self-help resource centers where you can unify your UserGuiding content, knowledge base articles, and help-center documents.

Also, you can use UserGuiding’s Segments feature to segment different user groups and target them with personalized and relevant content.

And all of this is topped with an Analytics feature that helps you track the performance of your creations.

userguiding vs stonly
UserGuiding’s Welcome Modal, on UserGuiding’s Dashboard

UserGuiding also provides various kinds of in-app surveys, including NPS so that you can track and communicate with your end-users more easily and effortlessly, all in one tool.

UserGuiding Pricing

UserGuiding has a free trial and 3 relatively affordable paid plans:

  • 14-day free trial (no credit card required)
  • Basic Plan: $69/month when billed annually for up to 2500 MAU
  • Professional Plan: $299/month when billed annually for up to 20000 MAU with unlimited guides
  • Custom Quotation Available for Larger Companies

UserGuiding Reviews:

👍 Pros:

“We were on the brink of building an in-house solution for onboarding when we met UserGuiding. It allowed us to design a beautiful product walkthrough within minutes, without a single line of code. “

👎 Cons:

Mobile SDK was definitely one of the things that I was searching for, hopefully, it becomes available soon.

UserGuiding vs Stonly

Starting Price$199/month$69/month
G2 Rating4.5⭐4.7
On-Screen Slide Modals
In-App Resource Centers
Knowledge Base Feature Integration
Announcement Modals/Banners
Interactive* Walkthroughs
Onboarding Checklists
In-Product Surveys
Avg. Deployment Time≈ 2-3 Days15 Minutes
User Segmentation-Limited-
User Analytics
Learning Curve😟 Steep🙂 Smooth
*Interactive – users can actually use the product as they go through the step-by-step instructions.

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools!

UserGuiding starts from only $69/month.
Create tours, tooltips, and surveys without coding

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#2 Stonly vs Appcues – Capable User Onboarding Solution with Powerful Features

Appcues is the company that started the interactive user onboarding platform category, so they get their mention on top of this list.

Appcues’ Dashboard

Appcues is perhaps the most powerful product with capable features for user onboarding.

You can create interactive walkthroughs, hotspots and tooltips, checklists, and a few other interactive elements that can be customized to fit your needs and are highly capable.

They are actually the ones who invented user onboarding checklists and tooltips!

The only problem is, well, the only two problems are that Appcues is a bit pricey compared to UserGuiding (2.5X more expensive) and Stonly (4X more expensive); and it requires technical knowledge to integrate with your product fully.

Appcues Pricing:

Appcues has 3 pricing plans:

  • The Essentials Package starts at $249/month when billed annually with 2500 MAU.
  • The Growth Package starts at $879/month when billed annually, again at 2500 MAU.
  • The Enterprise Package doesn’t have a set pricing, you need to get a custom quotation.

Appcues Reviews:

👍 Pros:

“The main benefit of Appcues is its flexibility. You can embed custom code into tooltips to change their appearance, run scripts, embed an iframe, or insert buttons that do custom actions.”

👎 Cons:

“Beware of pricing hikes. They sent an email announcement an almost 300% increase from $129/mo to $299/mo. I get pricing adjustments but this is not a reasonable pricing and just seems plain shady.”

#3 Stonly vs Pendo – User Behavior and Analytics + User Onboarding

Pendo is a user experience management platform that helps you understand users with analytics and feedback and develop user onboarding experiences with insights.

Pendo vs Stonly
Pendo’s Dashboard

Pendo is a game-changing platform for analytics/user behavior/feedback at its core. But that’s the reason many people choose it:

Because they want their processes to be unified.

Pendo’s user onboarding content is not that bad; it requires a bit of technicality to use and set up, but overall, what you can do with Pendo is way better than traditional educational material for software.

I’ll suggest you to use Pendo if you’re willing to utilize its powerful analytics too!

Pendo Pricing

Pendo has a free plan with up to 1000 MAU and some basic features, and a $7000/year plan with self-serve support and limited features.

Their actual plans don’t have fixed pricing, so you’ll have to contact Pendo to get a quotation.

Pendo Reviews

👍 Pros:

“I like being able to add pop-up guides to our product with relative ease (compared to coding it into your product) to announce new features and prompt users for feedback.”

👎 Cons:

“I dislike many of the quirks encountered when setting up guides. Between the code editor and interface editor it got very frustrating at times trying to get a guide to appear and behave correctly.”

#4 Stonly vs Intercom – Email Onboarding & Support with Step-By-Step Tours

Intercom is a customer experience management software used by the majority of software businesses across the world.

About Intercom Product Tours

As we all know, their initial features are email support and live chat, support, and customer service-focused features.

But with the add-ons that act similar to video game DLCs, you can add additional content to your Intercom features, the most recent one being the Product Tours.

Although using affordable products with more features, such as UserGuiding, sounds much better for product tours, you might choose Intercom for the sake of unifying everyone who deals with Customer Experience.

As I’ve said, their product tours of Intercom Product Tours are simple at their best, and all the other key features that originally would improve engagement, such as checklists and hotspots, are not present in Intercom’s user onboarding solution.

Of course, the choice is yours.

Intercom Pricing

If you want to use Intercom with Product Tours add-on:

  • Start Plan: $74/month for Intercom subscription (2 seats) plus $199/month for Product Tours add-on = $273/month Total
  • Support Package: Custom quote on request

Intercom Reviews

👍 Pros:

“It solves a big problem for us! Super easy, intuitive setup. If you are using the Intercom’s main product then having the Product Tours would be complimentary.”

👎 Cons:

“Limited analytics and their onboarding features are for basic use ases. If you want something more detailed this product will not be for you.”

#5 Stonly vs Pageguide.js – Free & Open-source User Onboarding

The name of Pageguide.js gives you everything you need to know about the product: a JavaScript library that you can create page guides with.

pageguide.js vs stonly
-From Pageguide.js’ GitHub page

How is this better than Stonly?

It depends.

Do your website or product only consist of a few stand-alone pages or single-page features?

If so, pageguide.js is your jam.

It helps you create simple product tours, and you don’t have to pay anything at all; except for a few days of developer time.

#6 Stonly vs Shepherd.js – Another Free & Open-source User Onboarding

Shepherd.js is another product tour JavaScript library that you can use to guide your users using a simple tour.

shepherd vs stonly
From Shepherd’s Homepage

Compared to Pageguide.js, Shepherd is more customizable and has a few additional cool features that can drastically improve the UX.

If you’re looking for better-looking, a bit more capable, but still free product tours that you can use to onboard users to single-page applications, Shepherd.js should be your go-to.

Frequently Asked Questions

Who should use Stonly?

Stonly is a great user onboarding software for HR and customer service departments of companies of any size, due to it’s convenient price and ease of use.

How much does Stonly cost?

Stonly has a free-forever plan for 5 guides and 1000 MAU, and their next plan starts at $199/month with unlimited guides and access to other features.

What are the top alternatives to Stonly?

There are 6 alternatives that can offer a similar or better experience and value to Stonly’s, which are: UserGuiding, Appcues, Pendo, Intercom, Pageguide.js, and Shepherd.js.

When was Stonly founded?

The customer education software Stonly was founded in 2018 in Paris, France, by Alexis Fogel and Krzysztof Dąbrowski. In early 2022, the recently-founded business received a $22M Series A investment.

What is an interactive guide?

An interactive guide is a type of product walkthrough that assists your users as they complete a task, like UserGuiding’s product tours. Stonly’s guides can’t be considered “interactive”, since the users’ options are very limited during the slides.

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Selman Gokce

Selman Gokce is the Senior Inbound Marketer of UserGuiding. He is highly invested in user onboarding and digital adoption, especially for SaaS, and he writes on these topics for the UserGuiding blog. When he's not writing, you can find him either listening to LOTR soundtracks while cooking or getting angry because he lost in a video game.