Top 7 Intro.js Alternatives and Competitors in 2023 (Paid & Free)

There are two kinds of online businesses:

  1. The ones who buy their onboarding process,
  2. The ones who build their onboarding process

Intro.js is an optimal solution for those who prefer the second option.

But as with any other digital tool or open-source, it is not perfect.

In this article, I will:

  • Introduce Intro.js and
  • Talk about the Intro.js license fee,
  • See some reviews about its product features,
  • Delve into the reasons why you might need an alternative digital adoption platform,
  • See the best intro.js alternatives and competitor digital adoption solutions so that you can create the best interactive step-by-step guides (and more).

Let’s begin with:

What is Intro.js?

Intro.js is an open-source library that numerous businesses use for creating user guides, product experiences, and key feature introductions.

What is Intro.js (An example of a product tour created with Intro.js)
Intro.js demonstration on their website.

Widely known companies such as Amazon, SAP, and Nestle use Intro.js for their user onboarding experiences, and that is for a good reason:

🌟 The product tour library is a great tool to benefit from for the teams that might have a low budget for customer support costs or the overall customer journey, and/or an extra developer to spare for some time.

If your product team doesn’t have the time to develop and maintain your own interactive guides, and if your customer support team is tired of tickets, Intro.js is a perfect low-cost solution.

But, as you may expect, it is not perfect for everyone.

Most companies now buy time to focus on the most crucial things in their businesses. In other words, investing in automation is becoming the new black.

Now that the customer onboarding process as we know it can be easily automated and customized without having to develop and maintain an in-house guide, most companies just get help from third-party tools that are experts in digital adoption and user engagement.

Intro.js is like the middle line between a fully-automated customer onboarding and creating a code from scratch.

It helps you start off quicker, but you still have to put in the effort and time to create a functional product onboarding.

And, you will have to create your other user engagement elements, such as:

  • ❌ Onboarding checklists,
  • ❌ Resource centers,
  • ❌ Customization and personalized experiences,
  • ❌ Knowledge bases,

Through other tools and/or codes.

Let’s see further why Intro.js might not be the right solution for you right after we see the pricing information and reviews.

Intro.js Pricing

Intro.js is completely free for those who do not use it for commercial projects.

When the project is commercial, however, a lifetime license is required to be purchased:

  • Starter pack without any official support for $9.99,
  • Business pack with a month of official support and code review for $49.99,
  • Premium package with a year of official support, code review, and unlimited projects for $299.99.

Intro.js Reviews


“I really like the Intro.js plugin because documentation is straightforward and easy to understand. Very good onboarding tool for basic use cases requires no technical background thanks to its user-friendliness.”


“The library allows you to create product tours and feature highlights but it has limited available customization options. Keep in mind that this tool requires a lot maintaining make sure to keep a spare engineer if you want to use this tool at its best.”

Why You Need An Intro.js Alternative

1- It has loads of bugs

Users complain that “Intro.js shows up at the wrong place,” “Intro.js is not scrolling correctly,” or “buttons in Intro.js don’t work.”

You should expect that sometimes Intro.js has trouble finding the targeted element, causing the user onboarding process to be difficult to complete.

2- The tool is not actually free

Once you have a product ready to be launched and your company is almost in business, Intro.js is no more free.

If you have a commercial app/site/product, you must acquire a commercial license.

3- Maintaining Intro.js is a difficult task

Maintaining an open-source solution is always a difficult task.

And it is not any easier with Intro.js.

You can encounter the errors above at any point and have a hard time solving them with no support since Intro.js is not an actual digital adoption platform with a customer support team.

You might have made changes to your UI and it can be a time-devouring process to update the guides.

4- The tool doesn’t provide all the necessary onboarding elements

In order to provide a frictionless customer onboarding experience, you need additional user onboarding tools and elements.

The elements that Intro.js focuses on are step-by-step guides and feature introductions, but great onboarding needs much more than that; checklists, analytics, surveys, hotspots, in-app notifications, and more.

Top Alternatives and Competitors to Intro.js

  1. UserGuiding
  2. Shepherd
  3. React Joyride
  4. Bootstrap Tour
  5. Crumble
  6. WalkMe
  7. Appcues

Without further ado, let’s start with the first alternative:

1- Intro.js vs UserGuiding – better onboarding without coding

UserGuiding is a no-code user and customer onboarding solution that helps you improve your user experience with its wide variety of onboarding elements.

Best Intro.js alternative UserGuiding
UserGuiding looks amazing in action!

Although when compared to Intro.js, UserGuiding might get a “Why would I pay for this when I can do it myself?”

Here’s the answer:

Your developing time is worth a lot more than using a third-party tool.

Also, UserGuiding offers way more key features and additional features than Intro.js, or any other open-source tool to help you improve your users’ in-app experience and your overall customer experience.

In every way.

Top Intro.js alternative UserGuiding
It takes only a few clicks to create great guides with UserGuiding!

UserGuiding seems a bit more expensive than purchasing a license for Intro.js.

Still, don’t forget to take into account the expense of hiring a developer to create and maintain the interactive walkthroughs.

You will see that choosing the 3rd party user onboarding tool that provides much more than just walkthroughs is actually more affordable.

UserGuiding Pricing

UserGuiding has 3 different plans:

  • 14-day free trial (no credit card required)
  • Basic Plan: $89/month when billed annually for up to 2500 MAU
  • Professional Plan: $389/month when billed annually for up to 20000 MAU with unlimited guides
  • Custom Quotation Available for Larger Companies

UserGuiding Reviews:


“The tool is helpful and easy to use! No code is required to implement the features. Would recommend!”


“UserGuiding lacks in in-depth analytics and there are some more integrations we need.”

UserGuiding vs Intro.js

userguiding logo
Starting Price$89/MonthFree For Non-Commercial Use
Interactive Product Tours
User Guides
Feature highlights
Onboarding Checklists
In-app resource centers
NPS surveys
Customer Feedback Gathering
Customer Segmentation/Targeting
Detailed Analytics
Ease Of Use🤩😥

Simple, Affordable, and Powerful User Onboarding & Survey Software.

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2- Intro.js vs Shepherd

Shepherd is a Javascript library that allows you to onboard your users to a product with product walkthroughs.

Shepherd as an alternative to Intro.js
Introjs Alternative / Competitor Shepherd.js on the job!

Similar to Intro.js, Shepherd is an open-source library helping you create interactive product tours. But unlike Intro.js, it is totally free of charge.

Shepherd claims its design is highly customizable and easy to create and implement. It is correct that shepherd allows more flexibility than Intro.js in terms of customization.

Yet it requires a high amount of technical background and coding knowledge to maintain.

If you have a spare developer available and you think that Shepherd’s visual components fit your website and product better, it could be better for you.

3- Intro.js vs React Joyride

React Joyride is one of the many React applications that helps you create excellent tours for better user onboarding and digital adoption.

what is react joyride
React Joyride blends right into your product.

You can customize React Joyride product to some extent. For instance, you can change the selector labels and button colors, add a skip option or remove the skip button altogether.

But that’s about all the customization you can do.

Intro.js has a React wrapper if you prefer Intro.js and the benefits that come with the source, but if you need a different alternative that is based on React, React Joyride will be much easier to use.

And here is a list of other React Libraries to compare.

But unlike Intro.js, you can’t create announcement modals using this tool.

4- Intro.js vs Bootstrap Tour

Bootstrap tour is an open-source and completely free library that you, or your developers can use to develop a product tour for your business.

Bootstrap Tour as an Alternative to Intro.js
Introjs Alternative / Competitor Bootstrap Tour

This one is probably the most similar open-source to Intro.js. If you don’t want to pay the license fee that Intro.js comes with, then Bootsrap Tour will be your savior.

However, as it is close in characteristics to Intro.js, it also seems that the tool doesn’t receive regular updates, and it has been a long time since the last one.

There are sadly more than 150+ open issues on Github, from which you can conclude that if you experience a problem with the product, you are all alone.

If you trust your technical abilities and if you are in the early stages of your product, Bootstrap tour could be a starting step, although I wouldn’t recommend it in the long run.

5- Intro.js vs Crumble

Crumble is also an open-source free platform that is much more basic than the other open-source tools mentioned on the list.

crumble vs Intro.js
Intro.js Alternative / Competitor Crumble

Crumble gives you bubbles to place into your product and display to your users, which makes it easier for users to engage with a screen. The design makes it seem more relatable and more human-like.

It is highly useful for those who seek a simple onboarding experience with tooltips only. Crumble doesn’t support other elements than product walkthroughs either, and doesn’t track analytical data about the usage of those tools.

Crumble is also free and surprisingly, it requires less time than any other open-source on this list.

Still not as little as a third-party tool, though.

6- Intro.js vs WalkMe

With its 10+ years of experience on the onboarding market, WalkMe is a decent solution for employee and user onboarding.

WalkMe as an alternative to Intro.js
Intro.js Alternative / Competitor WalkMe

Giant companies such as Microsoft, PayPal, Cisco, and numerous other enterprises are improving their product adoption with WalkMe.

However, as you can notice, the tool is largely aimed at enterprise businesses seeking to solve their user and employee onboarding. Also, the product is comprehensive and complex; so it takes time to completely learn and adopt the platform.

For medium-sized companies and startups that don’t have an abundance of technical people, choosing a simpler and less expensive tool is ideal.

WalkMe Pricing

For each of their customers, WalkMe offers a custom price that varies depending on the product and the Monthly Active Users(MAU).

The overall price is higher than the market average.

WalkMe Reviews


“It has very useful tools and features — new features are released regularly, consistently improving the software.”


“WalkMe is a relatively expensive platform for the amount of effort it takes to build workflows (mobile functionality is an add-on). There needs to be quite a bit of time investment in order to learn the platform efficiently. Some users have been complaining about the bad experiences they had with the customer support because issues are taking longer to be solved then what they should. The tool lacks some UI elements such as progress bars and checklists.”

7- Intro.js vs Appcues

Appcues is a pioneer of “no-code” onboarding tools, and the creator of checklists and tooltips.

Appcues as an alternative to Intro.js
Intro.js Alternative / Competitor Appcues

It is one of the leading businesses of the industry with a huge number of users all across the world. By erasing the need to be a developer to create onboarding flows, Appcues created a breakthrough in onboarding.

Although they offer a decent product that can solve all your onboarding problems, Appcues is not really a budget friendly option.

Also, you will have to spare a few days to setup and maintain your onboarding with Appcues, since the tool might be a bit tricky to implement to your business right away.

Appcues Pricing

Appcues’s Essentials plan starts from $249/month and the Growth package starts from $879/month.

Onboarding tools such as UserGuiding offer less than half the price of Appcues with the same features, making it non-ideal for companies with less resources.

Appcues Reviews


“Their targeting and reporting is also superb. We’re able to show flows to certain users based on URL paths and other actions they’ve taken within our app. We can also see some great reports of users who have completed our flows and metrics on where they stopped if they did not complete a flow.”


“The way ‘appcues’ are organized in the management console can be a little more user-friendly.”

Frequently Asked Questions

Who should use Intro.js?

As Intro.js is an open-source tool for product tours and feature highlights, it is only suitable for developers and for product managers with coding knowledge.

How much does Intro.js cost?

Although Intro.js is a free library, implementing it to a commercial product requires a license; which starts from $9.99 with no support and $29.99 with support.

What are the top alternatives to Intro.js?

The top alternatives to intro.js are UserGuiding, Shepherd, React Joyride, Bootstrap, and Crumble.

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Hilal Çökeli

Hilal Çökeli

I’m UserGuiding’s growth-obsessed product marketer. I like to research and write about product, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.