6 Best Userflow Alternatives for Easier And Better User Onboarding (Free and Paid)

While you were in the design process of your product, did you and your design team ever think, “But how are the people using this figure this out?

You probably have, and you probably even asked for user feedback from beta testers.

So how would you like it if I said there are tools that eliminate this whole thought process?

Well, since you’re looking for an alternative to Userflow, you already know this because USerflow is just one of the many digital products to help you drastically improve the customer experience of your product or website.

In short, in this article, I will go over the top 5 alternatives of Userflow.

I will:

  • Talk about Userflow and my insights about the tool
  • List the reasons why you might need an alternative
  • Talk about the best alternatives in detail

Firstly, I will talk about what Userflow is and why you might consider an alternative.

If you know all about Userflow, you can skip to the first alternative by clicking here, or go directly to the Comparison Table.


  • Userflow is a digital adoption platform, aiming to help businesses guide their users on-page easily, and get through this process smoothly.
  • The tool offers great features, such as easy-to-create onboarding flows and on-page checklists, but it also lacks some crucial key features a DAP should have, such as hotspots or in-depth analytics.
  • The pricing of Userflow is another considerably important con of the product as the pricing starts from $200/month.
  • UserGuiding is the best alternative to Userflow since it’s easier to use, has more features, and its starting price costs only a third of what Userflow costs.
  • Other alternatives are Chameleon if you need sophisticated design options, Wyzowl if you prefer custom-made videos for onboarding, Intro.js if your budget is very limited but you are tech-savvy, and Pendo if you need better analytics but have a big budget.

What is Userflow?

Userflow lets your whole team build customized in-app tours, checklists, and surveys, without code.

Userflow dashboard
Userflow’s Dashboard

Userflow is a no-code onboarding tool that allows you to create an interactive onboarding experience for your users, employees, and customers. Using the tool, you can create:

  • Interactive walkthroughs
  • Checklists
  • Tooltips and hotspots
  • And NPS surveys.

There are a lot of good sides that make Userflow better than its competitors, like the fact that it allows you to track each end-user’s activity separately, or the possibility of adapting the tool to complex UIs.

Also, Userflow is known for its analytics. The tool has integrations with multiple well-known analytics tools and helps you have clearer data.

But just like every other tool on the internet, it’s not perfect.

Here’s what I mean: as soon as you start using Userflow, there is a guide that tells you all about the product. So much information is given at once that it makes you feel overwhelmed. You can go over the same guide again, but the same will happen and you would have to re-take the tour until you memorize it, or give up.

I will be talking about other reasons, right after I let you in on the pricing details:

Userflow Pricing

  • Free 14 day trial (no credit card required)
  • Startup plan: $200/month when billed annually, includes unlimited flows, 1 checklist, and 3.000 MAU
  • Pro plan: $600/month when billed annually, includes unlimited flows, surveys and NPS, and 10.000 MAU
  • Enterprise plan: customized pricing, requires contact with sales

Userflow Reviews

👍 Pros:

We tried both Chameleon and User Pilot before User Flows and User Flows was the only one to deliver on functionality promises. ”

👎 Cons:

“Had to reach out to support for quite a few tips. The support page wasn’t very well comprehensive and lacked an easy UI to search and find what I was looking for.”

Why you need a Userflow Alternative

Personally, I found Userflow quite expensive compared to the features that it provides.

And there might be other reasons why you are in search of an alternative. Here are some that I noticed:

1- High Pricing for the Fewer Features

There is not much that you can do using only Userflow. Almost every other tool on the market lets you do what they offer, some being cheaper, and some options offer even more for a lower cost – such as UserGuiding.

Userflow pricing
Userflow’s pricing

2- Complex UI and Difficult to Understand

The UI of Userflow is a little too minimalistic, which makes it almost impossible to focus on what you are doing. The elements on the interface cover too much space, making it difficult to follow what you were doing. Also, the tool doesn’t allow you to see the product tour on the website unless you keep going back and forth between userflow and your website.

Userflow ui
Userflow in action

Top Userflow Alternatives

Now that you know what Userflow is, what it’s used for, and the main challenges you encounter when using it; we can dive straight into the list of competitors.

Here are the top 5 alternatives to Userflow:

  1. UserGuiding
  2. TryChameleon
  3. Wyzowl
  4. Intro.js
  5. Pendo

We’ll go over each tool, how it compares to Userflow, and in which cases they should be preferred. Without further ado, let’s start with our first product:

1- Userflow vs UserGuiding – No-code Interactive User Onboarding

UserGuiding is a no-code user onboarding software that helps you provide better in-app experiences.

userguiding dashboard - userflow alternative
UserGuiding’s dashboard

With UserGuiding, you can create:

  • Interactive walkthroughs,
  • Checklists,
  • Tooltips and Hotspots,
  • In-app messages,
  • User details and Activity Feed,
  • Easy localization,
  • Resource centers,
  • NPS surveys and short feedback options to get actionable insights.

It’s not only the number of features that make UserGuiding a better alternative; it’s also how easy it is to integrate UserGuiding into your website/product.

After completing the implementation, there will be no more coding!

All the segmentation, customization, and creation can be done without a semicolon of coding with UserGuiding.

Also, even though it has a lot to offer, along with fast customer support, UserGuiding charges the least among its competitors.

Founded in 2017, UserGuiding is a newer member of the market and has come a long way in 6 years. Who knows what is yet to come?

userguiding in action - userflow alternative
UserGuiding in action!

UserGuiding Pricing

  • 14-day free trial (no credit card required)
  • Basic Plan: $89/month when billed annually for up to 2500 MAU
  • Professional Plan: $389/month when billed annually for up to 20000 MAU with unlimited guides
  • Custom Quotation Available for Larger Companies

UserGuiding Reviews

👍 Pros:

“UserGuiding has great UX – very simple to use. In a few hours after signing up, you can start getting positive results.”

👎 Cons:

“They don’t have a live chat option on their website, but their team replies swiftly via email and works to resolve your issues as rapidly as possible.”

UserGuiding vs Userflow

   Studio1 is now Userflow | Userflow
Starting Price$89/month$200/month
G2 Rating4.7⭐4.8⭐
Interactive Walkthroughs
Onboarding Checklists
Announcement Modals/Banners
NPS Surveys
In-Product Surveys
In-App Resource Center
Avg. Deployment Time15 Minutes1-2 hours
User Segmentation
User Analytics
Multi-Language Support
User Tracking
Knowledge Base Integration
Learning Curve😄 Smoother🙂 Smooth

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools!

UserGuiding starts from only $89/month.
Create tours, tooltips, and surveys without coding

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2- Userflow vs Chameleon – Enterprise-Level Product Adoption

Chameleon is an advanced version of the product adoption tools that most know.

chameleon dashboard - userflow alternative
Chameleon’s dashboard

Chameleon is one of the best options if:

  • You have a spare developer
  • You have a huge budget

Customizability is the main reason Chameleon is known for. You can code your own unique customizations into it if the presets don’t feel enough. And also, you can ask them to code the customizations for you – for a good price, though.

Another reason why Chameleon is a good option is the wide range of features that it serves. You can do everything that Userflow does, plus A/B testing, micro surveys, and various launchers.

But, just like every other beautiful thing, Chameleon comes with a high price. Here’s what I mean:

Chameleon Pricing

  • Free trial available for 14 days
  • Startup plan: $279/month for 2000 MAU, $753/month for 15.000 MAU, including 3 surveys, 3 launchers, and no A/B testing
  • Growth plan: $599/month for 2000 MAU, $999/month for 15.000 MAU, including unlimited experiences and A/B testing

Chameleon Reviews

👍 Pros:

“We tried everything and Chameleon was the only one that has the most features, power, and flexibility to do anything our designers and marketing team envisioned. ”

👎 Cons:

“The Chameleon editor interface doesn’t always work well, especially with dynamic data on the page. Our operations team has to get a little creative with how they use the tools in order to accomplish our goals.”

3- Userflow vs Wyzowl – Video Onboarding Made Easy

Wyzowl is a video creation company that helps businesses onboard their users with videos and demonstrations.

Wyzowl website - userflow alternative
Wyzowl’s website

By far, I’ve only talkies about interactive guides, checklists, etc.

That’s not the only way to onboard users, though. If you feel like what you need is a bit different from product walkthroughs or checklists, Wyzowl might be a wise choice.

After all, 86% of people prefer to be onboarded by video.

Wyzowl is a custom video-making company -maybe even one of the best- that creates videos according to your needs, whether it’s an animated video, a demonstrative video, or an introduction.

Wyzowl Pricing

  • Price is given according to the length and type of video, which means it’s a custom price for everyone. Though, users say that it’s not the cheapest.

4- Userflow vs Intro.js – Free Userflow Alternative Source

Intro.js is an open-source JavaScript library, helping you to create interactive flows with their product walkthrough software.

intro.js - userflow alternative
Intro.js’s Website

Intro.js is not a third-party tool that hands you the end product. It’s a library that you can use to speed up the coding process, plus, it’s free, as long as you don’t use it for commercial purposes.

You would have to have more time and technical knowledge to prefer using Intro.js rather than a 3rd party tool. Also, the customization options are limited.

If you want to use it for commercial purposes, you will have to purchase a license. Depending on the package you purchase, they even provide you with commercial support.

Intro.js Pricing

For non-commercial products:

  • Completely free for non-commercial use,

For commercial products:

  • Starter license without any official support for $9.99,
  • Business license with a month of official support and code review for $49.99,
  • Premium license with a year of official support, code review, and unlimited projects for $299.99

Intro.js Reviews

👍 Pros:

“I really like the Intro.js plugin because documentation is straightforward and easy to understand. This can work on almost any webpage using jQuery as an included library.”

👎 Cons:

“The library is definitely open source and free software, but at the same time if I want to use it for commercial use it seems I need to pay a license fee. Why is this required if the code is open source?”

5- Userflow vs Pendo – User Onboarding and Experience Mapping

Pendo, also helping user onboarding, is more than just that. It provides overall user experience features and customer journey mapping.

Pendo dashboard - userflow alternative
Pendo’s Dashboard

User onboarding, in-app training, user surveys and analytics; Pendo has it all. (almost)

Their surveys and in-depth analytics, as well as their user journey and behavior analysis features, are clearly strong. You can use their widget templates to obtain insights into your product usage and build funnels to learn how your customers are solving problems.

Unfortunately, their in-app UX features are not as good as those of the other tools on this list, as they are, at best simple when compared to their analytics and user behavior functions. They don’t include progress bars or user onboarding checklists, which are essential for a seamless user onboarding process.

Pendo Pricing

  • Pendo offers custom plans for each customer. To get a price for your business you’ll need to contact Pendo’s sales team.

Pendo Reviews

👍 Pros:

“Like all in-app messaging / insight services, the ability to easily deploy messaging and understand user behavior is super valuable. Overall a purpose-built solution like Pendo is way more capable than building an in-house alternative.”

👎 Cons:

“A truly awful/confusing UI. It takes 2-3x as long to do anything in this app due to unnecessarily cumbersome interfaces. Secondly, all the custom targeting components are a bit cumbersome for non-developers like myself. Everything is more complicated than it needs to be.”

6- Userflow vs Shepherd – Free Open Source for fewer capabilities

Shepherd is a Javascript library that allows you to onboard your users to a product with product walkthroughs.

shepherd - userflow alternative
Shepherd’s website

It claims to be highly customizable in its design, and easy to create and implement. Yet it requires a high amount of technical background and coding knowledge to maintain.

Shepherd also only has a single feature, which is a product tour. A decent onboarding needs much more elements than that. So if you are looking to create a full onboarding experience for your users, Shepherd might not be a good solution for you.

Shepherd Pricing

Shepherd.js is 100% free of charge!


Simply put, you should go with:

  • UserGuiding if you want to have many features, customizability, and segmentation for an affordable price.
  • Chameleon if you value the customization more than the price.
  • Wyzowl if you want to try a different method of onboarding.
  • Intro.js if you have a spare developer and a small budget.
  • Pendo if your product has a lot of data to collect, a more complicated UI and if you want to do more than just onboarding.

Frequently Asked Questions

Who should use Userflow?

Product owners, growth managers, customer success, and product managers can use Userflow and its alternatives such as UserGuiding to effectively onboard new users.

How much does Userflow cost?

The startup plan costs $200/Month with 3000 MAU, while the Pro plan costs $600/Month up to 10.000 MAU. Contact the sales team to get a price for the enterprise plan.

What are the top alternatives to Userflow?

The best alternatives to Userflow are UserGuiding, Intro.js, Chameleon, Shepherd, and Wyzowl.

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Hilal Yıldırım

Hilal Yıldırım

I’m UserGuiding’s growth-obsessed product marketer. I like to research and write about product, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.