Digital adoption was a trending topic in 2020, but coronavirus made it even more trending. After the pandemic, every business started to implement digital adoption. If you are trying to embrace digital adoption, you should begin with improving your What is user onboarding? User onboarding is the crucial process that starts from the first login of a new user and ends up in their aha moment, and usually beyond…. process.
Onboarding your users should not be a hassle; it should just take a couple of minutes to create onboarding flows for your users. You can design a superb onboarding experience for your users by using tools like Chameleon, but the downside is that the tool is difficult to grasp.
Thats why I am going to offer Chameleon alternatives to you in this article.
Let’s begin by reviewing Chameleon.
Chameleon is an onboarding tool that positions itself as an extremely customizable tool. Any flow that you can imagine can be created and customized with this tool. You can use UI elements such as modals and checklists. Chameleon also has a segmentation feature but do not expect something advanced.
Pros of Chameleon
Chameleon’s main value proposition is customization. If you are someone with powerful creativity and imagination and are obsessed with achieving the exact onboarding flow, look on your head, this tool is for you.
As mentioned before, this tool is hard to use, and it will take your team’s time to create something that you want. But Chameleon, will do you a small favor and code your elements for you ( for a price of course).
Another thing that got my attention is the unique element called “launcher”. This feature enables you to embed self-serve product announcements and onboarding menus to your product.
Cons of Chameleon
If you are a non-technical background person just like me than the biggest con of this tool the technical knowledge required to create flows.
If you want to move fast, get your onboarding flows up, and running, then you will need to wait for Chameleon’s team to code your elements for you.
I believe this presents a problem for a rapidly growing What is SaaS? SaaS is the abbreviation of Software as a Service, and refers to a software licensing model based on user subscription with monthly or annually payments. The model…. I would prefer to have the ability to do iterations myself without assistance to make changes more efficiently.
Oh, wait! Did I also mention that you need to pay for the coding service you are getting? Well, if you are a bit tight on cash, you will have to eat your sundae without toppings (some of you might like this, so don’t get me wrong).
Another issue of Chameleon is the ambiguity of UI. When you log in for the first time, you will have a very steep learning curve to find out how the product works. If you are the Dora the Explorer type well, you have to discover a lot about how the product works.
If you are looking for an advanced segmentation feature, you might find Chameleon’s segmentation weak. If you want to tailor your flows for each user and use case, you will not achieve this with this tool.
How much does Chameleon cost?
The lowest cost option is $279 per month. That includes 2000 MAU and 1 launcher. Enterprise plan start from $6000 per annum.
If you want to increase MAU and the number of launchers then you will have to pay more.
A/B testing option for your onboarding is also excluded in the lowest price plan.
On top of the subscription cost, there is also the cost of coding as well. As mentioned before you can choose Chameleon to code your elements for a premium.
Ahh UserGuiding, my beloved company you are the reason why I get to have a very comfortable life. But this doesn’t mean that I am going to go easy on you and make you look like a flawless product.
Honesty always wins so lets begin our review.
The three very significant facts that make this tool preferable are its simplicity, invaluable customer support, and innovative approach to the product.
Customer support is always there for you, collecting and sending feedback to the product team so that they can act on it to improve.
The tool is also extremely simple. No technical knowledge is required to create guides and implement them to your web product.
UserGuiding’s prices are also affordable for startups and SME’s.
UserGuiding currently has 2 plans: Startup and Growth. The startup package starts from $99/month.
With increase MAU and more features, the Growth package is $299/month billed monthly.
Pros: Beautiful & useful dashboard, you can create onboarding flows and walkthrough easily with a single line of code. Guides are kept getting improvements and new features are added constantly.
Cons: So you expect me to leave this space blank eh? I could do that but unfortunately, we have flaws that need to mentioned here. UG lacks in-depth analytics and missing out on integrations with the other third party software but we are constantly working on this issue to provide you with more integrations.
Appcues is the inventor of many UI elements that we actively use in onboarding today, checklists, etc. So they’re trusted among bigger-sized companies. But they’re seemingly suffering from feature bloat, making even the simplest features complex.
Before its foundation, high technical knowledge was a requirement for building an ordinary onboarding guide. This tool has broken the rules by offering a no-code onboarding product to the world.
They also presented various new onboarding elements to the world that everyone loves today, such as user onboarding checklists and tooltips. Appcues is usually preferred by the enterprises
Appcues Essentials Plan starts at $249/month while its Growth Plan is $879/month.
Pros: I’m especially fond of how easy the AppCues interface is to use. It makes executing upon in-app messaging programs (via slide-outs and modals) a breeze, and adding training elements (hover-overs and tool-tips) can be done in a snap.
Cons: Occasionally the app will “stick” and metrics will be slow to populate – but that’s probably due to user impatience more than anything else. So if you are a patient-user, this won’t be a problem for you.
Even though it’s a “no-code” software, Appcues is not as easy-to-use as you might expect. If you have a small team with limited time, Appcues might not be for you because it still requires some time to be invested in the platform before you can effectively create onboarding flows. For the startups and SME’s Appcues might be on the expensive side of the onboarding tools.
If you are looking for an enterprise solution and have a budget, there is nothing wrong with going with the Appcues.
WalkMe is a product that has been on the market for over 10 years.
Since WalkMe has been around for a long time with a great reputation serving enterprises, the company is well known in the user onboarding market. They work with powerhouses such as Cisco, RBC Royal Bank, Microsoft, and Paypal.
WalkMe is pricey (allegedly their pricing packages can range from $9-50k) and requires a lot of technical knowledge especially for the installation of the product since it’s an on-premise solution. But they became a pioneer in product walkthroughs, offering great walkthroughs (rules-based, etc), and have in-depth analytics and trusted among large enterprises.
It also charges way over the market average so if you don’t possess a great budget, you should move on.
Pros: Walkme is great at guiding users through simple processes, teaching them along the way. It also has a good popup system for getting the word out to users.
Cons: Although the tool offers a wide variety of onboarding elements, its usage and implementation are not as easy as you might think. Technical knowledge to some degree is required to use the tool. Some users have been complaining about the bad experiences they had with the customer support because issues are taking longer to be solved then what they should. The tool lacks some UI elements such as progress bars and checklists.
Whatfix is functionally more similar to WalkMe than Appcues.
The product offers in-app guidance and performance support. The target segment of this tool is mostly enterprise companies.
You can create goal-based walkthroughs, it allows you to guide your users with step-by-step onboarding experience without any coding effort.
Whatfix also creates customized plans with custom prices, therefore a fixed price doesn’t exist.
Pros: What I like about Whatfix is the ease of use and can make a walkthrough in just a few minutes and out to the user to use. The product can automatically create segments for better targeting. It is very responsive to users’ specific needs. It can be integrated with a wide variety of other tools which allows you to work more efficiently.
Cons: Creating the onboarding content can be done without coding yet you still required to know CSS knowledge for customization. On top of that installation is going to be much harder because Whatfix is an on-premise tool. In order to start gathering data, you are going to need some google analytics integration and their integration process is bit complex.
They lack customer support for instance, they take a lot of time to respond for customer tickets.
Using Pendo, you can improve your overall user experience with various onboarding elements and adjust your product for growth. You can create funnels for instance to oversee which users using particular features also use another specific feature. They offer many analytics widgets, e.g., What is product adoption? Product adoption is the process where an individual learns of a new product and becomes a user of it, learning what it does, how it does… Chart widget, helping you compare the overall clicks in your products vs. clicks a particular feature gets.
User onboarding, in-app training, user surveys and analytics; Pendo has it all.
Pendo offers custom plans for each customer, so to get a price for your business you’ll need to contact Pendo.
“Pendo is a very effective qualitative and quantitative tool which enriches with many features like switching or swapping functionalities of the views is awesome.” You don’t really need to use other analytics tools, because Pendo offers great analytics for product usage and adoption. They also have great surveys to gather customer insights. It is like an all in one tool. NPS and surveys are another great features of Pendo
Top Chameleon Alternatives – Comparison Table
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