7 WalkMe Alternatives and Competitors That Will Fit Better With Your Business (Free & Paid)

If you want to employ a user onboarding tool and looking for a solution rather than WalkMe, we prepared a list of tools that are decent alternatives to WalkMe that includes low-cost and free (open-source) products.

We gathered data from lots of user reviews on websites such as Capterra, G2Crowd and we objectively analyzed their positive and negative aspects in terms of use cases and their pricing. 

Our article will help you understand the differences between WalkMe and its 6 popular alternatives.

Plus, you can find comments of some users in this article and we made a comparison chart for you to analyze before deciding to use WalkMe or its competitors.

What does WalkMe do?

WalkMe is a cloud-based platform that helps product managers and customer success managers to manage in-app experiences and create product tours.

It is one of the oldest, pioneering onboarding products in the market. For years it has been serving companies to create product walkthroughs with step-by-step onboarding guides.

The truth behind WalkMe’s long-time success is that it is a really good option for large companies who want to work with a trustworthy name. It is trusted by iconic brands such as Cisco, RBC Royal Bank, Microsoft, and Paypal.

Therefore, it reassures enterprises about digital adoption.

However, WalkMe is a bit complex and harder to implement compared to its alternatives. Basic technical knowledge is required if you are going to adopt WalkMe.

Top alternatives to WalkMe

WalkMe Pricing

WalkMe currently does not provide us with a fixed price. They offer customized plans for each of their customers according to their product. But according to the market, these customizations end up being higher prices than their competitors.

WalkMe Reviews


WalkMe is a pretty simple and creative tool to use to target your audience. It has benefited us in making it much easier to target our audience to download and use our services! We have received great customer support, which has helped us every bit of the way. WalkMe is definitely worth every cent with all of the feature-reach functionality you receive!


Getting implemented was a bit tricky for us. It took longer than expected probably because our business and our process, in general, are a bit more difficult for others to grasp. You do need to have patience because you do need to build everything from scratch but once you are up and running that is when the fun begins. At least that was the case for us.

Top Alternatives and Competitors to WalkMe

  1. UserGuiding
  2. Pendo
  3. Appcues
  4. Whatfix
  5. Userlane
  6. Enable Now
  7. Intro.js

First, let’s dive into the pros and cons of WalkMe:

1- UserGuiding – Better user onboarding without any coding

Just as WalkMe, UserGuiding is a user onboarding tool that provides product managers and customer success managers to create interactive guides, product tours, and customer checklists and track the analytics for each of these creations.

UserGuiding has an unprecedented customer support that is there to help you at any time. They collect and analyze feedback, then act on them to make improvements.

Also, the tool is simple to use and the integration is easy. No coding or technical knowledge is required to use UserGuiding.

Their prices are not above the market average and are highly affordable.


UserGuiding vs WalkMe

UserGuiding has:

  • Product Tours
  • Feature Highlights
  • Checklists
  • Tooltips
  • Analytics
  • No-code, easy-to-use
  • Segmentation, targeting
  • Self-help Centers
  • Affordable Pricing

WalkMe has:

  • Product Tours
  • Feature Highlights
  • Checklists
  • Tooltips
  • Analytics
  • Difficult to adapt
  • Segmentation
  • Above-average pricing

UserGuiding Pricing

UserGuiding currently has 3 plans: Basic, Professional, and Corporate. The Basic package starts from $99/month.

The Professional package is $399/month with increased MAU and additional seats/features.

UserGuiding Reviews


Very simple to use, a total plug and play product. No technical knowledge is needed.


It works quite smoothly with web apps but it requires some development with desktop apps.

Should you go with WalkMe or UserGuiding? Let us help you choose the correct one for your business needs.

Don't Pay a Fortune for Other Tools

UserGuiding starts from only $99/month. Create tours, tooltips and surveys without coding

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Pendo – Understand and guide your users

Pendo can do a lot of things.

It is an effective solution in terms of product experience and this effect has been recognized by many SaaS businesses, making Pendo a popular tool.

The foremost offering of Pendo is its Product Cloud. The principal aim is to gather up user onboarding, product analytics, and user feedback together in one platform.

When it comes to product analytics and user segmentation Pendo is a great solution. Plus, some big names such as Zendesk, bmc, and Sprinklr chose Pendo to understand and guide their users.

However, there are limited onboarding elements and there is not a great variety of styling options. So, it restricts you from creating a smooth onboarding experience. Sometimes, it also can be confusing to use it since Pendo has many different features for different use cases.

Also, the pricing of Pendo is above the market average.

Top alternatives to WalkMe - Pendo

Pendo Pricing

Pendo currently does not provide us with a specific price. It offers custom prices for their customers according to their products.

Pendo Reviews


I love Pendo. I love it so much, I asked Capterra to add it to their software list just so I could review it (and no, I don’t work there). We’ve used Pendo for the last 10 months and it couldn’t be going better. We are a SaaS company and Pendo is giving our Product, Analytics, Customer Success and Onboarding Teams insights that were not previously possible. We leverage Pendo for user engagement, onboarding (tooltips, guides, popups etc.) and analytics. It is a smooth platform with great support and it works great. I couldn’t recommend it more.


It’s not necessarily a knock on Pendo so much as it is a knock on the quality of the development of your own site that Pendo sits on top of. If you have some questionable code, you may have a tricky time getting the rules and feature tagging completed exactly as you’d like. It helps if you have a knowledge of HTML and CSS to get around any of these pitfalls, otherwise, you’ll have to work with your Dev teams to get your internal code issues sorted out so that Pendo can work properly.

Appcues – First “no-code” onboarding software

Appcues is a pioneer of “no-code” onboarding tools on the market.

They have introduced various onboarding elements for the first time while offering great fundamental solutions to its customers.

They are one of the most widely-used tools on the market. However, their “no-code” approach doesn’t reflect the technical knowledge required by the tool.

Creating, managing, and implementing guides in Appcues is more complex than the other competitors on the list. Also, they charge over the market average.

Top alternatives to WalkMe - Appcues

Appcues Pricing

Appcues pricings starts at $249/month with the Essentials package. For the Growth package, they charge $879/month.

Appcues Reviews

Appcues is pretty easy to learn and use and very flexible and powerful. It’s easy to customize for our tool and brand and provides a way to onboard our users in a scalable way without taking up precious developer time.
It can be a little tricky to use, especially when we get into more complicated use cases. There are occasional bugs (although they are typically fixed quickly).

Gainsight PX

Gainsight offers 5 different tools that aim to assist your business in different ways. Gainsight Product Experience(PX) is the tool that you can use to create product tours.

The advantage of using Gainsight is its many integrations with other platforms and the opportunity it provides you to collect and utilize user feedback. However, that is unfortunately all you can do with it.

If you are looking for a user onboarding tool with many features and a high customizability, Gainsight PX might not be that ideal for you.

gainsight vs walkme

Gainsight PX Pricing

Gainsight does not provide us with a fixed pricing, to get a plan you need to contact Gainsight. Their pricing scales based on the size of your business and MAU.

Gainsight PX Reviews


“I like that it’s self-serve and allows me to build experiences without coding.”


“There are missing analytics by sessions. It’s hard to compare feature usage or build the funnel.”

Intercom Product Tours

Intercom is a great platform to manage customer relations. They have released the Product Tours add-on in April 2019 with which you can create interactive product walkthroughs.

Although it might be a great convenience to merge your user onboarding and customer service, Product Tours by Intercom doesn’t provide a full-package user onboarding experience. The customization and the variety of onboarding elements is limited, and there are products in the market, such as UserGuiding, that can do more with affordable prices.

intercom vs walkme

Intercom Product Tours Pricing

Intercom Product Tours costs around $235/month, as the Product Tours add-on is sold for $149/month and to get the add-on you must possess an already existing subscription which starts from $87/month.

Intercom Product Tours Reviews


“Super fast and intuitive set up, no code required, immediate results”


“Missing more in-depth analytics and editing an existing tour could be easier”

Introjs – Open-source and free WalkMe alternative

Intro.js is a javascript based free product tour creation library.

It allows you to create step-by-step onboarding guides. You can find all the features and necessary information you need on their website and copy of this library in GitHub.

As you may guess you need to have a remarkable level of technical knowledge for free implementation.

Top alternatives to WalkMe - Introjs

It can be a very effective Walkme alternative for those who do not want to pay but have time and knowledge of coding.

Top WalkMe Alternatives – Comparison Chart

We designed a chart that describes the main differences between Walkme and four alternatives.

Walkme competitors and alternatives - comparison chart

Frequently Asked Questions

Who should use WalkMe?

Product managers and customer success managers should use WalkMe to improve their user onboarding.

How much does WalkMe cost?

WalkMe currently doesn’t have a fixed price, they create customized plans with custom prices for each customer.

What are the top alternatives to WalkMe?

The top 6 WalkMe alternatives are UserGuiding, Pendo, Appcues, Gainsight PX, Intercom Product Tours, and Introjs.

Selman Gokce

Selman Gokce is the Senior Inbound Marketer of UserGuiding. He is highly invested in user onboarding and digital adoption, especially for SaaS, and he writes on these topics for the UserGuiding blog. When he's not writing, you can find him either listening to LOTR soundtracks while cooking or getting angry because he lost in a video game.