10 WalkMe Alternatives and Competitors That Will Fit Better With Your Business (Free & Paid)

WalkMe is the pioneer of digital user adoption and user onboarding tools.

It is a solid platform for any sort of user and employee training and product engagement, but it has its downsides, too.

Such as its pricing.

And that’s why you clicked on this article; you need a tool that does the same thing as WalkMe but perhaps more affordable or with a simpler user interface.

So I’ve listed the top 10 alternatives / competitors to WalkMe in this article, each of them better than WalkMe in one way or another.


  • WalkMe is an enterprise-level user onboarding and software adoption tool that is rich on key features, which can often make it one of the most complex tools in the product adoption market.
  • If you have a big budget, a few developers on your product team to integrate and maintain the tool in real-time, and if you are patient enough to handle long, long WalkMe support response times, then WalkMe could be a good fit for you.
  • Otherwise, UserGuiding is the best alternative to WalkMe because:
  • UserGuiding has most of the key features that WalkMe has, including interactive step-by-step guides, product tours, checklists, hotspots, resource centers, NPS surveys, integrations, and more.
  • UserGuiding is easy to learn and easy to use; even for non-technical people, the integration and onboarding process creation processes are butter smooth with the tool and the browser extension.
  • UserGuiding only costs $89/month, including all the features.

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools!

UserGuiding starts from only $89/month.
Create tours, tooltips, and surveys without coding

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  • Other alternatives / competitors include Appcues, Pendo, Whatfix, Userlane, and Intro.js.

5 Reasons Why you might need a WalkMe Alternative

As I’ve said, you might have various reasons for wanting to switch WalkMe with an alternative customer onboarding platform.

Here are the 5 reasons most WalkMe customers walk out the door:

1- Outdated business and pricing model 💳

Annual contracts that you can’t back out on?

Especially when SaaS is thriving?

I know that most enterprises prefer to work with annual contracts, but I am also a strong believer that these practices are outdated and are subject to change.

The way WalkMe provides user adoption services is inconvenient for most small and medium-sized companies, so this might be a huge reason for you to look for an alternative.

2- Unreasonably high pricing 💰

For the companies that use it to its full extent, WalkMe might be worth every penny.

But what if you don’t have the same amount of pennies?

There are alternatives to WalkMe that charge way less and fully meet your needs. So it’s natural that you might be looking for something more affordable.

And in addition to actually spending thousands of dollars you might not have, it will probably be extremely hard to get buy-in from the stakeholders for annual contracts of these sizes.

G2 Review of WalkMe

3- Time-consuming and not non-technical-friendly 🧑‍💻

As I’ve mentioned above, if you don’t have a spare developer or a technical person that will just adopt WalkMe for you, you need an alternative.

WalkMe is comprehensive with great core features, but this comprehensiveness brings complexity that makes it much harder to use and benefit from for non-technical people.

Some reviews even mentioned that it was impossible to use for non-technical people.

So if you don’t want to burden your developers with the adoption of WalkMe, too, it’s not the right platform for you.

4- Steep learning curve and endless implementation stage 😵

Days, even weeks of implementation process sound like forever, doesn’t it?

It does to me, considering some of WalkMe’s alternatives on this list can be implemented and start working in less than an hour.

True, WalkMe has many product features and 

Simpler and more non-technical friendly WalkMe alternatives like UserGuiding actually do tasks that would normally take weeks with WalkMe, in a way shorter period of time.

In a matter of days, if I’m being precise.

Review of WalkMe from G2

5- Inattentive customer support

Nobody likes it when it takes the support team to respond to your questions/requests too long or when they’re just too cold and don’t feel genuine.

Customer support for WalkMe is usually described by reviews of the platform as “slow” and “unattentive“.

And that’s a solid reason for wanting to work with another business.

So, without further ado, here are the 10 alternatives to WalkMe that might actually be a better fit for your business:

Top Alternatives and Competitors to WalkMe

  1. UserGuiding
  2. Pendo
  3. Gainsight PX
  4. Appcues
  5. Whatfix
  6. Userlane
  7. Userpilot
  8. SAP Enable Now
  9. Intro.js
  10. Shepherd

Each of these digital adoption solutions is way better than WalkMe in different areas, so I am certain you’ll find what you need by the end of this list.

Let’s start with the best:

1- UserGuiding – Simple and Affordable WalkMe Alternative / Competitor

Users prefer UserGuiding over Userpilot on G2

UserGuiding is a no-code digital adoption solution that helps you provide better in-app experiences.

👉 Compared to its alternatives, UserGuiding is much simpler to use since it is a no-code platform. It doesn’t require a single line of code to work.

It works with a Chrome browser extension that lets you create various user onboarding elements directly on your website.

Compared to other tools, UserGuiding’s user onboarding features are much more extensive and significantly more affordable, while its analytics functions are limited.

But, this lack of product analytics can easily be covered with product analytics software (that’s more capable than Pendo) such as Mixpanel or Amplitude, which are easily integrated with UserGuiding.

pendo vs userguiding
A product tour I’ve created with UserGuiding on Youtube, in less than five minutes

UserGuiding offers a wide range of features, including:

  1. Interactive Product Tours,
  2. Tooltips and Hotspots,
  3. User Onboarding Checklists,
  4. Resource Centers,
  5. NPS Surveys,
  6. Easy Localization,
  7. Advanced Analytics with User Activity Feed,
  8. Custom user segments,
  9. Material Tagging and Easy Targeting,
  10. No-code customization,
  11. Advanced integrations.

There are three main upsides of using UserGuiding for user onboarding instead of Pendo:

Interactive in-app guidance

UserGuiding is the easiest tool to use among digital adoption platforms that offer a full scope of onboarding features, with a 93% satisfaction rate regarding the ease of use on G2.

userguiding's leader badge from G2
UserGuiding’s G2 leader badge

UserGuiding’s guides are not only easy to install, but also quick to create. It is possible to push your guides live in under 15 minutes, and see instant results on how much the customer journey has improved.

With tooltips, modals, hotspots, announcement banners, checklists, and resource centers; UserGuiding offers powerful features for all pricing tiers – meaning that you don’t have go out of budget to have a good quality customer retention strategy.

userguiding guide on clickup
Here is a demo product tour for Clickup made with UserGuiding

By using UserGuiding’s browser extension, you can start building and customizing your interactive guides directly on your web app.

Surveys and NPS

In July 2023, UserGuiding launched their new feature, “Surveys”, which now allows users to create multiple different types of questions and combine them within a single survey (or launch different surveys for different segments).

UserGuiding’s surveys feature

With this feature, you can get the most specific user feedback that you need, exactly when you need it. UserGuiding also offers NPS surveys for companies to measure their promoter score, and combines all survey results in the dashboard.

Also, thanks to their user details & activity log feature, you can dig deep into how each user journey comes together, and find what is it that makes the customers’ digital experience special for them.

Resource Centers

UserGuiding’s easy-to-create intuitive resource centers have increased their users’ activation rates over 25%.

userguiding resource centers
UserGuiding’s resource centers make everything easier

Resource centers allow you to create a self-paced learning environment right within your app without covering too much space.

You can trigger guides or surveys within UserGuiding’s resource center, insert external links, direct people to help center articles, or provide quick tips based on their usage – all from a single source

Analytics and Customization

UserGuiding brings analytics to a new level.

UserGuiding’s user details page

UserGuiding’s Analytics dashboard gives you actionable insight on the performance of your onboarding content. UserGuiding allows you to track view and completion data for each guide, tooltip, hotspot, checklist, and resource center – while also giving you information about daily active users, and satisfaction scores.

You can mix and match different survey responses and data on the analytics dashboard, and dig deep into each user’s activity using the user details page and activity log.

What is UserGuiding good for?

✅ The #1 strength of UserGuiding is the value it provides for the price it costs. UserGuiding offers a full set of no-code engagement and adoption elements for as little as $89/month.

✅ Unlike many other competitors, UserGuiding’s interface is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

✅ UserGuiding is also very customizable. You can play with your engagement elements’ shape, color, positioning, and much more.

✅ UserGuiding provides fast and solution-oriented customer support. This means that customers can get help quickly – no matter which time zone you are in – and solve their problems without friction.

✅ In terms of User Onboarding, UserGuiding provides a full stack of features so that you won’t have to adopt multiple tools for different features.

What is UserGuiding bad for?

❌ Since UserGuiding’s main focus is onboarding, the analytics features it provides might not be enough for some companies. However, the tool provides various integration options with most analytics tools.

❌ Although you can use UserGuiding on mobile web browsers, it doesn’t work on mobile apps. If you need a solution to work on web and mobile, UserGuiding isn’t the one for you.

UserGuiding Pricing

userguiding pricing details
UserGuiding’s pricing detail
  • 14-day free trial (no credit card required)
  • Basic Plan: $89/month when billed annually for up to 2500 MAU. UserGuiding doesn’t limit the number of features available to the customers, and you can benefit from all features – with limitations on active campaigns. For instance, you can create as many surveys as you like, but set only one active at a time with the Basic plan.
  • Professional Plan: $389/month when billed annually for up to 20.000 MAU with unlimited user guides. You get unlimited product engagement features, and you can have. 3 live surveys at a time with the professional plan. This plan also provides you with a dedicated customer success manager.
  • Custom Quotation, Available for Larger Companies, removes all limitations and provides you the smoothest UserGuiding experience.

 UserGuiding also provides add-ons, so if there is a specific feature that you need while you are on the basic plan, you can have it as an add-on without having to upgrade your package.

UserGuiding Reviews

👍 Pros:

“The platform has great UX and is a pleasure to work in. Creating guides and hotspots is very simple, and updating the template design to fit our brand standards is also straightforward. There are many templates to choose from for the guides and three options for hotspot style. Basic settings are managed through a web page, and the actual creation is done via a Chrome extension while you’re on the site you’re working in.”

👎 Cons:

“Scheduling a time for onboarding can be tricky depending on your timezone, but luckily the support is so great you won’t ever need it! Also, they offer chat support that seems like 24/7; their support over chat/email was so great I never even did an onboarding or demo call.”

UserGuiding vs WalkMe

Starting Price$89/month$9000/month
G2 Rating4.7 ⭐️4.5 ⭐️
Onboarding Walkthroughs & Checklists
Announcement Modals/Banners
NPS and in-app Surveys
In-App Resource Center
Avg. Deployment Time15 Minutes1-2 hours
User Segmentation and analytics
Learning Curve😄 Smooth😟 Steep
Chart showing userguiding vs walkme
Users love UserGuiding

Simple, Affordable, and Powerful User Onboarding & Survey Software.

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2- Pendo vs WalkMe

Pendo is a robust product analytics, and user engagement platform businesses use to build better products.

Founded by the software entrepreneur Todd Olson, Pendo is based in North Carolina, US.

It is a very popular solution with thousands of customers, including big names such as Verizon, Zendesk, and Salesforce.

pendo marketing dashboard
Sample Dashboard Created with Pendo

The platform has two core functions that users can benefit from: behavior analytics and user onboarding.

Behavior Analytics

Pendo’s product analytics features can help businesses track user behavior, and product insights across the web and mobile devices.

Once integrated, you can see every user activity, which allows you to create different reports that can later be combined in custom dashboards that fuel your business decisions and help you find actionable insights.

Data-focused product managers use Pendo to understand what users are doing inside their product, what functions/features are being more utilized, how product changes affect business metrics, and more.

pendo product analytics
A Peek into Pendo’s Behavior Analytics

User/Employee Onboarding and Guidance

Additionally, Pendo has a “Guides” feature, using which you can create different in-app elements to pop up on the user interface to boost user experience and guide and engage with your users.

You can create interactive product tours, tooltips, announcement modals, and resource centers using Pendo; to set up a customer journey that sets users up for success.

Once combined with the analytics part of Pendo, in-app guides, and other elements can help your teams onboard users and employees with higher engagement.

pendo user onboarding
Creating/Tracking Pendo Guides

Additionally, Pendo provides its users with a variety of in-app feedback collection elements that are extremely valuable when used correctly.

What is Pendo good for?

✅ The best feature Pendo provides is its in-depth analytics; meanwhile, its user segmentation truly makes a significant change in the way users consume onboarding material.

✅ Pendo puts together different solutions like user experience, user onboarding, and highly sophisticated data collection and analytics under one tool to guarantee customer success and easier customer engagement tracking for digital product teams.

✅ Founded in 2013, Pendo is among the first comers of digital adoption; it has a strong background and customer portfolio.

✅ Though Pendo is quite expensive, it offers a free trial and a freemium, something other platforms of its caliber rarely do.

What is Pendo bad for?

❌ Though Pendo represents itself as a digital adoption solution, its onboarding UX elements are pretty limited to the very basics, leaving out checklists, hotspots, and more.

❌ Being a highly sophisticated tool with a complex UI, it might be hard to set up and use if not used by an experienced user.

❌ Likewise, Pendo’s features tend to be complex and use case-specific, so it might be hard to leverage all features and possibilities without a fully established game plan dedicated to Pendo.

❌ Though Pendo does not publicly share its pricing, it is very well known that Pendo is more expensive than the market average.

❌ Yet another enterprise-level tool, Pendo’s customer service might not be as responsive as smaller products’ customer service teams.

Pendo Pricing

pendo's pricing

Pendo has a free plan called “Pendo Free“. Pendo free allows up to 1,000 monthly active users for one web and one mobile app. Although Pendo claims it can be used to test the waters and see the software’s value, I’ll have to say you can only see if the platform works with your product or not with only a thousand users.

Also, Pendo recently released a fixed-pricing plan called the “starter plan,” which costs $7000/year but includes only a very limited set of features and no customer support.

For bigger plans, Pendo doesn’t have set pricing.

Instead, you can get a custom plan for your business by contacting their sales team.

However, there are various Pendo users that revealed the details of Pendo’s pricing. One user claimed that they are a medium-sized business that pays $12,000/year for the standard package of Pendo, while another user upped this number to $20,000. Additionally, there is a Pendo customer that claims to pay $2000/year just for the “Guides” feature of the product; so, you get the picture.

Pendo’s pricing is feature and usage-based, and it possibly scales with how many users you have, like other analytics tools.

Pendo Reviews

👍 Pros:

“We are a SaaS company and Pendo is giving our Product, Analytics, Customer Success and Onboarding Teams insights that were not previously possible. We leverage Pendo for user engagement, onboarding (tooltips, guides, popups, etc.) and analytics. It is a smooth platform with great support and it works great. I couldn’t recommend it more. “

👎 Cons:

If you have some questionable code, you may have a tricky time getting the rules and feature tagging completed exactly as you’d like. It helps if you have a knowledge of HTML and CSS to get around any of these pitfalls, otherwise, you’ll have to work with your Dev teams to get your internal code issues sorted out so that Pendo can work properly.

WalkMe vs Pendo

If we compare WalkMe vs Pendo, we’ll see that they have vastly different strong suits than each other and are not directly competing.

➡️ First off, Pendo is a product that is proud of its analytics platform while having capable digital adoption features that complete the product.

➡️ WalkMe on the other hand is a product that goes all out on its digital adoption side, with the analytics suite acting as the sidekick to their primary use case.

If you want to choose one product between Pendo and WalkMe, since they have an obvious overlap in terms of functions, it’s better to evaluate if your business is looking for better analytics or better digital adoption.

3- Gainsight PX vs WalkMe

Gainsight PX is Gainsight’s Product Experience tool which combines advanced analytics tools and user engagement features and creates a really good product experience for all end-users.

Gainsight positions this tool as a “product experience tool that provides human insights for Product Managers”.hea

The tool has integrations to many platforms and also provides you with a way to collect and act on user feedback.

The main features of Gainsight PX are:

  • Engagement element creation – such as product tours and surveys,
  • Knowledge center articles and bots,
  • Product Mapping,
  • And in-depth analytics.

Let’s dig through each of those features one by one:


Gainsight PX’s engagements feature is quite rich. So rich that it could be a product by itself.

In the “engagements,” you can create:

  • Interactive product walkthroughs,
  • Slider guides and messages,
  • In-app update notifications and banners,
  • And 5 different types of surveys.
The engagements feature is like a tool itself!

It is honestly amazing how much depth this single feature has to it.

But I have to warn you, if you are familiar with other digital adoption platforms, it will take a whole new learning curve to get used to Gainsight PX. This is because the UI is quite unusual, and you might have to digest the whole UI for a few days just to get acquainted with it and get going.

Knowledge centers

Knowledge bases have almost completely taken over help centers since they are more user-friendly and easier to access.

Gainsight PX didn’t stay behind the trend, and introduced their own interpretation of knowledge bases, the “knowledge centers”.

Being able to create in-app knowledge bases will save you time and money.

Here, you can create your own articles, or integrate your existing knowledge base and start using it on the “knowledge center bots” – which are basically collapsable resource centers.

You can also include your engagements (your product tours) and custom web links within these bots.

And the newest addition to these bots – the recommendation feature – promises to help users with event-based custom resources right when they need it.

Product Mapping

If you use a robot cleaner at your home or office, I’m sure you will quickly see the value of this feature.

Here is how the product mapping feature works:

  • First, you map and link all your features and modules,
  • Then, you put in a desired route for the users,
  • And lastly, Gainsight recommends a path for the end-users, and you have a better system to analyze.
The product mapping feature takes a long time to set-up, but is very powerful.

Although it seems like an over-the-top feature, there are two obstacles that make this feature difficult to use:

  1. It takes hard work and a lot of time to map out your product since it has to be done manually – or through linking pre-created features. If your product/website has more than 3-4 layers, creating a complete map could cost you weeks.
  2. It is also difficult to maintain those maps. Since Gainsight doesn’t work based on AI or internal bots, you would have to update the map manually if any little change occurs on your product.

In-Depth Analytics

Gainsight values data and actionability almost more than anything else. And so does Gainsight PX.

The tool collects both account-based and product-based data, and converts this collection into a sea of actionable information.

Well… It looks easier to use than Google Analytics.

Without you having to interpret all the numbers that Gainsight PX provides, it shows you what each data means and how close you are to your KPIs.

Gainsight PX’s customer segments feature makes it even easier for everyone using the tool to see what’s relevant to them.

However, that’s pretty much all you can do with the product. The tool has lots of features, but each of those features is very limited, and there are more affordable products that do more than Gainsight PX does.

What is Gainsight good for?

✅ Gainsight is a complete tool for businesses since it brings together data and action.

✅ Gainsight also provides an endless amount of integrations. Even if you don’t find some features good enough, you can always get backup from your other tools, directly into Gainsight.

✅ Gainsight is great with analytics. All three Gainsight tools provide more than enough real-time data about user behavior and product usage, letting you take action quickly and strongly.

✅ Gainsight’s product mapping feature is like a breakthrough for no-code automation.

What is Gainsight bad for?

❌ Gainsight has all the features, but most of those features are only surface-level and not worth the price.

❌ Gainsight requires different accounts for different tools, which means the price will only go higher as you choose to benefit from all tools.

❌ Gainsight is expensive for what it provides. There are better alternatives to all Gainsight products – and fun fact – the sum of those tools is usually more affordable than one single Gainsight tool.

❌ Most users complain that Gainsight has a very steep learning curve. The tool doesn’t have the most intuitive UI, and most features are hidden within other features – making them very hard to find.

Gainsight PX Pricing

Gainsight PX pricing page
Gainsight’s pricing page for the PX tool

Gainsight offers a free trial for their Product Experience (PX) tool. As for the paid plans, users across the internet claim that the pricing of Gainsight PX starts from $500/user/month, which is way above the average digital adoption platform cost.

  • Free Trial available (for PX only)
  • Product Experience Pack: Custom quote for each company (starting from $500/user/month.)

Gainsight Reviews

👍 Pros:

“A great tool to extract info from customers that will lead to data-driven decisions.”

👎 Cons:

“It does have some limitations when it comes to implementation and compatibility”

4- Appcues vs WalkMe

Appcues, as one of the first user onboarding tools on the market, offers much more comprehensive user onboarding features compared to most onboarding tools.

Appcues dashboard
dashboard from Appcues

The tool is beautifully designed for non-technical people to create and track in-app elements they use for their onboarding flows. With various features and in-depth customization complemented with ready-to-use templates, the tool has everything you need to create power users.

Appcues provides:

  1. Interactive Product Tours,
  2. Tooltips and Hotspots,
  3. User Onboarding Checklists,
  4. Resource Centers,
  5. NPS Surveys,
  6. Easy Localization,
  7. Advanced Analytics with User Activity Feed,
  8. Custom user segments,
  9. Advanced integrations.

Although the pricing of Appcues matches the price of Pendo’s “only product tours” plans, if you have to choose between the two for user onboarding features, Appcues wins by a landslide.

Here are the main features and reasons why:

Interactive Onboarding

Appcues interactive onboarding extension
Here is how the Appcues browser extension looks

Although Appcues is not the easiest tool to set-up, or the most affordable one, it is definitely a strong tool in terms of technical capabilities. Depending on your pricing package, Appcues gives you the liberty of coding and editing your guides to your ideal.

Once you get used to the UI and functionalities of Appcues, the tool becomes relatively easier to use, and maintaining your guides won’t be an issue. Of course, this is only applicable if you get past the steep learning curve with your technical capabilities or with the help of someone knowledgeable.

Experiments and A/B testing

Appcues experiments
Appcues’s experiments feature

You can choose to experiments with new flows or UI elements using Appcues’s new feature, experiments.

Using Appcues, you can create multiple kinds of UI elements and show them to some. of your end-users while others don’t see it and compare the results. This way you can see which of your ideas reach the users more easily, and act accordingly.

Analytics & Data

Appcues's analytics dashboard
Appcues’s analytics dashboard

Appcues’s analytics isn’t much different from it’s close competitors, such as UserGuiding or Pendo. You can see al the data of your guides, surveys, checklists, and so on. What makes Appcues’s analytics strong are the “journeys” and “experiments” features, which allow you to play with custom parameters and dive deep into details.

What is Appcues good for?

✅ Appcues can help you create beautiful and interactive product walkthroughs to provide your customers with an engaging onboarding experience, and get them to like your product easily.

✅ Appcues provides exquisite customer support. They are great at coming up with quick and highly personalized solutions to all your problems whenever you have one.

✅ Founded in 2014, Appcues is among the firstcomers of no-code digital adoption; it has a strong background and customer portfolio.

What is Appcues bad for?

❌ Appcues isn’t the best when it comes to analytics features. If you would like to get the best out of your customers, you will have to use integrations.

❌ No matter how friendly the UI is, Appcues has a steep learning curve that you must get past – which is only possible if you have enough technical knowledge.

❌ Appcues is also not affordable. Their starting price is not only above the market average, but they also don’t grant access to all features in the essentials package.

Appcues Pricing

pricing page of appcues
Appcues’s pricing page
  • 14-day free trial (no credit card required)
  • Essentials Plan: $249/month when billed annually for up to 2500 MAU. This plan has lots of limitations, such as not being able to get localization features or any kind of account security possibilities. And if you are looking for custom CSS customization, you will have to make a huge price jump and pay for the Growth plan.
  • Growth Plan: $879/month when billed annually for up to 2500 MAU. This plan removes most of the barriers, while some limitations persist. You still don’t get a dedicated customer success manager or security options, and you still don’t get localization support. Also, you cannot sign-up for the Growth plan without signing an annual contract, which can be a big burden for a lot. of companies.
  • Custom Quotation Available for Enterprises

Appcues Reviews

👍 Pros:

“Appcues is pretty easy to learn and use and very flexible and powerful. It’s easy to customize for our tool and brand and provides a way to onboard our users in a scalable way without taking up precious developer time.”

👍 Cons:

It can be a little tricky to use, especially when we get into more complicated use cases. There are occasional bugs (although they are typically fixed quickly).

WalkMe vs Appcues

When comparing Appcues versus WalkMe, the deciding points for making the choice are simple.

➡️ Appcues is great for improving your customer experience and UX with the capability to create amazing user onboarding flows.

➡️WalkMe is a bit more comprehensive compared to Appcues as it helps with digital adoption of any sort, whether it is for your customers, users of your platform, or your employees.

Appcues is simpler compared to WalkMe, they have a set pricing that you can see and a free trial that you can use to see whether your business would benefit from it or not.

5- Whatfix vs WalkMe

Whatfix, similar to WalkMe, can be the solution you’re looking for if you’re more interested in organization-wide digital adoption rather than product analytics.

Whatfix website interface
Whatfix helps you onboard users,

Its analytics side lacks a ton compared to Pendo, but Whatfix can be a powerful solution for employee onboarding and training. It has a variety of options for creating on-screen guidance for end-users.

Whatfix’s analytics features are focused on tracking the on-screen content you create with it and the effects of this content on core product metrics.

With a more affordable pricing range, Whatfix can be a better DAP solution for small-medium-sized companies than Pendo, maybe even WalkMe.

While Whatfix offers a wide variety of features, they categorize it under 2 different aspects:

Digital Adoption

whatfix vs Pendo
Variety of user training elements in Whatfix (Pendo Alternative / Competitor)

Whatfix focuses on enterprise-level customers, that’s why they specialize in providing highly detailed and personalized experiences. Whatfix allows you to create in-app elements such as checklists, onboarding flows, hotspots, and so on.

While Whatfix does offer a great range of features, I have to warn you that its elements are not the most pretty and pleasing to look at. So if you want your onboarding elements to look good on the screen, Whatfix probably shouldn’t be your first choice.

Product Analytics

Whatfix doesn’t disclose what kind of features you can use within their product analytics plan, but here are the details that are listed on their pricing page:

product analytics features list - whatfix
Whatfix’s product analytics features

What is Whatfix good for?

✅ Whatfix can help you create beautiful and interactive product walkthroughs so that you can provide your customers an engaging onboarding experience, and get them to like your product easily.

✅ Whatfix provides exquisite customer support. They are great at coming up with quick and highly personalized solutions to all your problems whenever you have one.

What is Whatfix bad for?

❌ Whatfix isn’t the best when it comes to analytics features. If you would like to get the best out of your customers, you will have to use integrations.

❌ But Whatfix doesn’t provide enough integration options either. Only if you only use Amplitude, Google Analytics, Salesforce, and Slack, well, then you won’t be disappointed.

❌ No matter how friendly the UI is, Whatfix has a steep learning curve that you must get past – which is only possible if you have enough technical knowledge.

❌ Whatfix is also not affordable. Even though they don’t share their pricing plan or provide a free trial, users on the internet say that Whatfix charges them much more than other similar tools.

Whatfix Pricing

Pricing page of Whatfix
Whatfix’s pricing page

Whatfix also doesn’t have public pricing that you can go through, but according to its users, it’s not as bad as Pendo.

According to reviews, plans for enterprise businesses can go as high as $1000/month with access to all features, and it won’t get to five figures unless you’re a really large corporation with a ton of users/employees.

Whatfix Reviews

👍 Pros:

Whatfix is highly versatile and flexible, empowering us to build very bespoke content for our user communities and internal teams.

👎 Cons:

The tool itself is challenging for the less technical people to use the tool, as you need to know the CSS classes to show flows and steps quickly).

WalkMe vs Whatfix

The comparison of WalkMe versus Whatfix can be very complicated since both of the tools are very similar.

➡️ Whatfix is more affordable than WalkMe and is probably worth a shot for small and medium-sized companies. But still, it has the complexity a product such as WalkMe has, and it can still be very difficult for non-technical people to adopt Whatfix too.

➡️ Whatfix supports Android apps while WalkMe doesn’t, which is not a huge difference since it is not a popular platform for the DAP industry.

➡️ And also, Whatfix doesn’t have the integrations and compatibility WalkMe has with other products that might be the cornerstones of your tech stack.

6- SAP Enable Now vs WalkMe

If you are strongly focused on internal training, and not really a fan of complex methods of employee training,SAP’s Enable Now can actually be a solid option for you.

SAP enable now dashboard
WalkMe Alternative / Competitor SAP Enable

It doesn’t require that much technical input, and can easily be adopted by a non-technical person. It helps you author internal training content, creates simple interactive tours for when you need to show, and easily manage the education.

As I’ve said, it is a simple alternative to WalkMe and other tools on this list that might actually be what you’re looking for.

SAP Enable Now Pricing

Enable Now charges €9.17 per user/month which might seem like a reasonable price, but as your user base grows the price gets unreasonably expensive. (€917/month for 100 users).

For comparison, UserGuiding charges $99/month for unlimited content for 2500 monthly active users.

SAP Enable Now Reviews

👍 Pros:

Creating and managing e-learning content is simple and very intuitive. One of the best features is the reuse of content in several training scenarios.

👎 Cons:

“The only downside is the price of the licenses. It’s quite high. We haven’t been able to license all of our people.”

WalkMe vs SAP Enable Now

SAP Enable Now, compared to WalkMe, is a much more basic and simple solution for internal training and team education management.

➡️ If you’re not in it for the fancy elements and in-depth analytics or customer/user onboarding, Enable Now might be the product you need.

➡️ However, you need to keep in mind that Enable Now might end up costing the same as WalkMe at the end of the day.

7- Userlane vs WalkMe

Userlane is also one of the solid digital adoption platforms that are suitable for creating employee and user onboarding experiences.

Userlane's sample dahsboard
WalkMe Alternative / Competitor Userlane

With a focus on employee training, Userlane provides interactive UX elements that guide users through any web software.

Although the customization and the features are limited, Userlane has all the core elements of the average user onboarding experience:

User Onboarding Guides

Userlane product tour sample
Userlane’s sample product tour

Userlane offers interactive product guides that you can customize as you like. The targeting and segmentation for those guides are sufficient for most but if you have complicated segments or lots of different language requirements, Userlane might not be the one for you.

Setting up Userlane guides. is easy. You simply download the browser extension, edit and adjust your tooltips and modals, and you are ready to go.

Checklists and Knowledge Base

Userlane checklist on launcher
Userlane knowledge base

While most user onboarding tools offer separate user onboarding checklists and knowledge bases, USerlane brings those two elements together on one launcher.

Just like any other tool, you can use these features to launch product tours. The downside of USerlane’s launcher is the fact that you can’t insert surveys and sort in it.

Data & Analytics

Userlane allows you to track how your users are doing with the onboarding material, but it doesn’t provide any advanced analytics capabilities.

You can try the other tools on the list, like UserGuiding, if you’re looking for something more advanced than basic.

What is Userlane good for?

✅ Userlane is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

✅ The same goes with the integration, it is relatively easier than most competitors.

✅ Userlane provides good customer support. They are great at coming up with quick and highly personalized solutions to all your problems whenever you have one.

What is Userlane bad for?

❌ If you value the visuality of your product, then you will be disappointed to hear that Userlane doesn’t offer the best customization options. The elements are not really customizable, and they don’t offer many templates.

❌ Userlane isn’t the best when it comes to analytics features. If you would like to get the best out of your customers, you will have to use integrations.

❌ But Userlane doesn’t provide enough integration options either. However, if you only use Zendesk, Google Analytics, Hubspot, and Salesforce, well, then you won’t be disappointed.

Userlane Pricing

Userlane pricing page
Userlane’s pricing page, it was quite difficult to find 🙂

Userlane offers custom pricing based on your needs and the size of your company, so you’ll need to get a demo to get a quote and give the product a try.

Userlane Reviews

👍 Pros:

We are especially enthusiastic about the focus on supporting start-ups in their founding phase. We are benefiting from the idea to help young companies that have not the resources and opportunities to fully support their new customers yet.os.

👎 Cons:

” The implementation was at the first time challenging us a bit but not more than the first use of any other tool. After a while, you get used to it and learn how to get the best overview of all functions and possibilities.”

8- WalkMe vs Userpilot

Userpilot is a Digital Adoption SaaS product that helps you create in-product experiences for your customers.

userpilot dashboard
Userpilot Dashboard, Including the Userpilot Logo

With key features such as interactive walkthroughs, tooltips, checklists, resource centers, and NPS, Userpilot gives you the necessary tools to improve user activation and increase feature adoption, all while enabling you to track the performance of what you’ve created with a simple analytics feature.

But the tool also has downsides.

Userpilot can be a challenge for non-technical people, and most users agree that it doesn’t offer the visuality and customization most of its competitors offer.

Here is a breakdown of Userpilot’s strongest features:

Interactive in-app guidance

Userpilot’s main use case is providing interactive-in-app user journeys to get them to the “aha!” moment quicker.

Userpilot's in-app engagement feature
Userpilot’s introduction of their engagement feature

Userpilot does a killer job of increasing user adoption through onboarding flows. By combining a toolkit of product tours, checklists, a resource center, and NPS surveys, the tool covers most of the customers’ needs in a single platform.

Users report that Userpilot’s guidance features are great but with a twist.

The implementation and setup process of Userpilot is far from being simple. If you aren’t the most tech-savvy person on the team, you might need help from someone else to install Userpilot and integrate it with your app.

But you could also ask Userpilot’s support team, as they are fast to respond and happy to help, unlike most support teams of enterprise-level tools.  

Feedback collection and data

Userpilot's nps survey
Userpilot’s NPS survey creation page

Userpilot allows you to create NPS surveys and ask open-ended follow-up questions to collect feedback.

While this could be enough for most, the fact that Userpilot doesn’t provide any other types of surveys could be 

Product Analytics

Userpilot’s analytics is on the higher end of the standards, compared to other digital adoption platforms.

userpilot analytics feature
Userpilot’s analytics dashboard

Userpilot allows you to track multiple aspects of the business, such as daily active users, feedback ratio, satisfaction rate, promoter score, and user engagement.

While Userpilot claims to have the best analytics capabilities among digital adoption platforms, only 83% of users on G2 are satisfied – with the average score being 85%.

What is Userpilot good for?

 ✅Userpilot provides a great set of necessary onboarding features so that you can create the perfect onboarding sequence for your users.

✅ Userpilot provides exquisite customer support. They are great at coming up with quick and highly personalized solutions to all your problems, whenever you have one.

✅ Userpilot’s interface is said to be user-friendly enough so that even first-time users can set up and publish their own product engagement sequences.

What is Userpilot bad for?

❌ Userpilot isn’t the best when it comes to analytics features. If you would like to get the best out of your customers, you will have to use integrations.

❌ Userpilot doesn’t offer enough survey types to provide the user with options to get feedback. The only kind of survey you can create with Userpilot are NPS surveys.

❌ But Userpilot doesn’t provide enough integration options either. However, if you only use Amplitude, Google Analytics, Hubspot, and Segment, well, then you won’t be disappointed.

❌ If you value the visuality of your product, then you will be disappointed to hear that Userpilot doesn’t offer the best visual options. The elements are not really customizable, and they don’t offer many templates.

❌ Userpilot is also not affordable. Their starting price is not only above the market average, but they also don’t grant access to all features in the growth plan.

Userpilot Pricing

Userpilot's pricing plans explained
Userpilot’s pricing plans
  • 14-day free trial (no credit card required)
  • Starter Plan: costs $249/month when billed annually for up to 2500 MAU. This plan includes only the core features, and has limitations. For instance, you can only create up to 10 different segments, and can collect only up to 250 survey responses per month. Considering that you already pay for the MAU, having to pay extra for survey replies can become a burden. This plan doesn’t include resource centers, targeting and localization capabilities, and certain integrations.
  • Growth Plan: costs $499/month when billed annually for up to 10,000 MAU. While this plan removes some limitations and unlocks all features, you still can’t localize to more than 10 languages or benefit from all support options.
  • Enterprise Plan: The enterprise plan removes all limits from all features, and Userpilot gives a custom quote depending on your needs.

Userpilot Reviews

👍 Pros:

The service is very good, the reply is fast and the team is trying its best to help and improve. the platform is user-friendly. Seems like they will improve it with time.” – G2 Review

👎 Cons:

“Limited customization: While Userpilot offers some customization options, some users may find that the platform’s capabilities are limited when it comes to tailoring the user experience to their specific needs.” – G2 Review

9- Introjs – Open-source and free WalkMe alternative

Intro.js is a javascript-based free product tour creation library that might be the perfect fit for your business if you don’t have the budget, at all.

intro.js preview - walkme alternative
WalkMe Alternative / Competitor Introjs

It allows you to create step-by-step onboarding guides. You can find all the features and necessary information you need on their website and a copy of this library on GitHub.

As you may guess you need to have a remarkable level of technical knowledge for free implementation, but we’re sure it’s not something a dedicated startup founder can’t handle 😅

Intro.js Pricing

Intro.js's pricing plan details
Intro.js’s pricing

Intro.js is completely free for those who do not use it for commercial projects.

When the project is commercial, however, a lifetime license is required to be purchased:

  • Starter pack without any official support for $9.99,
  • Business pack with a month of official support and code review for $49.99,
  • Premium package with a year of official support, code review, and unlimited projects for $299.99.

10- WalkMe vs Shepherd – Free Open Source for fewer capabilities

Shepherd is a Javascript library that allows you to onboard your users to a product with product walkthroughs.

shepherd vs pendo
Pendo Alternative / Competitor Shepherd

It claims to be highly customizable in its design, and easy to create and implement. Yet it requires a high amount of technical background and coding knowledge to maintain.

Shepherd also only has a single feature, which is a product tour. A decent onboarding needs many more elements than that. So if you are looking to create a full onboarding experience for your users, Shepherd might not be a good solution for you.

Shepherd Pricing

Shepherd.js is 100% free of charge!

WalkMe Alternatives / Competitors Comparison Table

Walkme alternatives value comparison
WalkMe Alternatives and Competitors comparison table

Frequently Asked Questions

Who should use WalkMe?

Product managers and customer success managers should use WalkMe to improve their user onboarding.

How much does WalkMe cost?

WalkMe currently doesn’t have a fixed price, they create customized plans with custom prices for each customer.

What are the top alternatives to WalkMe?

The top 7 WalkMe alternatives are UserGuiding, Pendo, Appcues, Whatfix, Userlane, SAP Enable Now, and Intro.js.

What is WalkMe used for?

WalkMe has various use cases but they could all be summarized under employee onboarding, user onboarding, and digital adoption.

Where was WalkMe founded?

WalkMe was founded in San Fransisco, California in 2011.

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Hilal Çökeli

Hilal Çökeli

I’m UserGuiding’s growth-obsessed product marketer. I like to research and write about product, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.