6 Best Usetiful Alternatives and Competitors (Free and Paid)

Usetiful is a cloud-based digital adoption platform software that aims to help you increase user engagement and product adoption rates.

In this article, I will go over the top 6 alternatives of Usetiful, in detail.

I will:

  • Talk about what Usetiful is and how you could use it,
  • Go through the reasons why you might need an alternative to it,
  • Dive deep and analyze all six best Usetiful alternatives and competitors.

So, if there is any reason that makes you think you need an alternative for Usetiful, here you will have a detailed list of how and why you should choose the specific alternative.

So let’s start off by explaining what Usetiful is. I will go over the overall use cases, pricing, and some of the challenges. If you’d rather skip this part, you can directly go to the alternatives section or right to the comparison table.


  • Usetiful is an affordable in-app walkthrough product that also provides onboarding checklists and hotspots for user engagement.
  • While the tool seems like a good way out with the minimum cost, users usually don’t see that the tool doesn’t offer a complete set of features, and this leaves companies searching for complimentary tools to fill in the gaps.
  • UserGuiding, on the other hand, is a better option. It is affordable. It is also quite comprehensive in terms of features and capability. Here is a better look at the comparison:
Chart about userguiding vs usetiful

What is Usetiful?

Usetiful is a SaaS product that helps you create interactive product adoption tours.

Usetiful Dashboard
Usetiful’s Dashboard

Usetiful will help you create no-code product tours, checklists, hotspots, and feature update alerts. This way, you can have many features with one tool, and easily increase your product adoption and feature adoption rates, as well as reducing the weight off the support team’s shoulders.

Also, the Marketplace page on their website makes it easy to find relevant tools (free and paid) to even further improve your business without hours of research.

While the tool is cheaper compared to most of its competitors, its features and services are limited accordingly.

Let’s take a look at Usetiful’s weaknesses right after we see the pricing and reviews.

Usetiful Pricing

  • Free version available (only 1 tour and up to 2000 assists)
  • 14-day free trial (credit card required)
  • Plus Plan: €29/month for up to 5000 assists
  • Premium Plan: €99/month for up to 20.000 assists
  • Enterprise Plan: Contact required

Usetiful Reviews

👍 Pros:

‘’Usetiful is easy to set up and customize (we had to change its style to support RTL languages) and even non-techy people managed to add online tours to the web app we’re building for our nonprofit.’’

👎 Cons:

‘’Missing some more complex functionalities such as in-depth reports, feature adoption, customer surveys & feedback, extra design features and templates’’

Why you need a Usetiful Alternative

There might be a number of reasons for your search for an alternative to Usetiful.

From what I’ve experienced, and from the reviews I’ve found online about Usetiful, here are a few of my observations:

1- Limited Navigation and Difficult Implementation

For non-technical people, Usetiful’s integration and setup can be extremely confusing. While it’s still possible for a person who doesn’t know how to code to integrate the tool into their website, figuring out how to do it will be difficult for sure. In order to get to the required information, the user needs to dig deep into help center articles and cherry-pick the necessary information.

2- Limited Customization and Templates

Compared to most of its competitors, the customization options are limited with colors and fonts. For businesses that want to make it seem like they fully coded the tour, Usetiful might be a let-down.

If you have a small business and don’t really mind simplicity, Usetiful gets the job done. But this time, you will find yourself looking at a blank modal with no clue about where to go. The tool doesn’t start getting interesting unless you give it your full time and attention, and experiment with it – after giving away your credit card information.

It sounds kind of like a long shot, doesn’t it?

3- Segmentation Issues

The most common issue about Usetiful is that the tool doesn’t provide enough segmentation options. To be able to create a different tour for a different segment, you need to embed a few more codes into your website – which takes away all the thrill of having purchased a no-code tool.

4- Limited Help

Even though they have covered almost every issue in their help center, the articles are too short and sound like they were written for people who already know how to use Usetiful.

Top Usetiful Alternatives

Here are the top 6 alternatives to Usetiful:

  1. UserGuiding
  2. WalkMe
  3. Shepherd.js
  4. Appcues
  5. Intro.js
  6. Intercom

We’ll go over each tool, how it compares to Usetiful, and in which cases they should be preferred.

Without further ado, let’s get started with:

1- UserGuiding – No-code Interactive User Onboarding

UserGuiding is a no-code product walkthrough software that helps you provide better in-app experiences.

zakeke product tour created with userguiding
Zakeke’s product tour, made with UserGuiding

With UserGuiding, you can create:

  • Interactive Product Tours,
  • Tooltips and Hotspots,
  • User Onboarding Checklists,
  • Resource Centers,
  • NPS Surveys,
  • And custom user segments.

Compared to Usetiful, UserGuiding is an easier and much more capable method for creating user onboarding experiences and improving product and feature adoption.

Built-in Analytics help you track the performance of your content and understand the user journey, while the segmentation feature allows you to create personalized user onboarding experiences.

UserGuiding in action

UserGuiding Pricing

  • 14-day free trial (no credit card required)
  • Basic Plan: $89/month when billed annually for up to 2500 MAU
  • Professional Plan: $389/month when billed annually for up to 20000 MAU with unlimited guides
  • Custom Quotation Available for Larger Companies

UserGuiding Reviews

👍 Pros:

“UserGuiding has roughly cut our user training processes in half, for both employees and customers. We’re able to easily create guides and checklists without the need for developers..”

👎 Cons:

“It was a bit hard for us to start with because of our custom targeting needs, but the support team helped us along the way.”

UserGuiding vs Usetiful

usetiful logo
Starting Price$89/month for 2500 MAU€25/Month for 5000 Assists
G2 Rating4.74.8⭐
On-Screen Slide Modals
In-App Resource Centers
Knowledge Base Integration
Announcement Modals/Banners
Interactive Walkthroughs
Onboarding Checklists
In-Product Surveys
Avg. Deployment Time15 Minutes2-3 Days
User Segmentation
User AnalyticsFull report for premium only
Learning Curve🙂 Smooth😟 Steep

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools!

UserGuiding starts from only $89/month.
Create tours, tooltips, and surveys without coding

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2- WalkMe – Powerful Features for Enterprise Digital Adoption

WalkMe is an overall Product Success tool that has a wide range of solutions and features.

WalkMe website
Website of WalkMe

Founded in 2011, WalkMe is one of the first ones to introduce 3rd party product tours to the market, but they are far from being a no-code tool.

WalkMe offers an immense amount of different features from which you can choose according to your needs. While this seems like an amazing possibility, the fact that you build your own package makes it more difficult to track, implement, and afford.

Still, if you have a big budget, some people to maintain the tool in your product, and an enterprise-level business that requires extra detail and attention, WalkMe can be a good option.

WalkMe Pricing

While they don’t have a fixed price, WalkMe’s pricing assertedly starts from $9000/month and can go even higher, depending on your needs.

WalkMe Reviews

👍 Pros

“We use WalkMe to accomplish lots of things: in-app communication to clients (emergency banners, marketing campaigns, etc.), self-help, launching our user guide on different pages, etc.”

👎 Cons:

“We never had time to implement the product. It takes a huge time investment, and isn’t designed for full documentation. Rather than maintain two sets of documentation, we removed Walkme from our product.”

3- Shepherd.js – Open Source Usetiful Alternative

Shepherd is a JavaScript library for guiding users through your app.

Website of Shepherd.js

Shepherd.js is not a fully developed 3rd party tool like most of the other alternatives that I listed. It is an open-source library to make it easier to create simple product tours.

This means you have to have technical knowledge in order to use the source. There are certain manuals and tutorials about how to use the source, yet, many people complain about different bugs, such as the screen not scrolling or the button not clicking.

Shepherd.js is a good alternative if you have a spare developer, don’t want to waste any money, and don’t need customization in your product tour.

Shepherd.js Pricing

  • Sheperd.js is completely free!

4- Appcues – Onboarding Users With Interactive Elements

Appcues is one of the first to introduce 3rd party no-code SaaS onboarding tools.

Alternativas à Usetiful
Appcues Dashboard

Being in the game for almost 10 years, Appcues has a lot of customers and deep experience about what they are doing. However, just like WalkMe, being an older player in this industry usually results in higher prices, and failing to be fully no-code.

Appcues is a great tool if you want to have flexibility in your product tour. You can embed your own codes into the tool in order to make it appear different, or insert personalized buttons.

This means coding knowledge is essential to be able to fully customize the tool.

Another bad aspect of Appcues is that it’s 2.5 times more expensive than its competitors, such as Userguiding, which provide the same functionality.

Appcues Pricing

If you want to use Appcues with Product Tours add-on:

  • 14-day free trial (no credit card required)
  • Essentials Plan: $249/month when billed annually for up to 2500 MAU
  • Growth Plan: $879/month when billed annually for up to 2500 MAU
  • Custom Quotation Available for Enterprises

Appcues Reviews

👍 Pros:

“The UI is smooth, we are able to sync data directly from Heap Analytics to Appcues so that we can target specific users based on their behaviors in our app.”

👎 Cons:

“The amount of configurability is limited. It does not allow us to set any delays or define any trigger for triggering an app tour.”

5- Intro.js – Open Source Library for Product Tours

Intro.js is a lightweight library for creating step-by-step customer onboarding.

Intro.js Website

Intro.js, just like Shepherd.js, is an open-source library for a developer to benefit from – yet, Intro.js has a bit more to offer.

If you plan to use the source for commercial purposes, you will have to purchase a license. The purchase is made only once, so it doesn’t require a monthly subscription.

Based on the license pack that you want to purchase, Intro.js even helps you with commercial support, product updates, and custom themes.

Otherwise, the source is not really customizable.

Intro.js Pricing

For non-commercial products:

  • Completely free for non-commercial use,

For commercial products:

  • Starter license without any official support for $9.99,
  • Business license with a month of official support and code review for $49.99,
  • Premium license with a year of official support, code review, and unlimited projects for $299.99.

6- Intercom – A Comprehensive Tool With Product Tour Feature

Intercom is a business messenger that has a variety of features, including product tours.

intercom use cases
Use Cases of Intercom

Intercom provides various user onboarding features, such as automated emailing, email tracking, chatbots, live chat, and product tours.

The tool is one of the products that almost every B2B uses nowadays, just like Hubspot. This is why most businesses go with what they already have, and purchase the Intercom Product Tours add-on.

The add-on itself costs more than many other competitors, though.

The product tour feature is a slightly newer addition to Intercom, so, customization options are limited.

And the add-on only provides interactive product tours. While Intercom is one of the best tools on the market when it comes to product adoption, they come in a little costly.

Intercom Pricing

If you want to use Intercom with Product Tours add-on:

  • Start Plan: $74/month for Intercom subscription (2 seats) plus $199/month for Product Tours add-on = $273/month Total
  • Support Package: Custom quote on request

Intercom Reviews

👍 Pros:

“It gives you a complete dashboard to help you understand your user’s usage pattern and also helps in creating a very elaborate help center as well. Also, the ability to integrate it with multiple applications like calendars, translation apps gives tremendous opportunities for customer success.”

👎 Cons:

“The pay per feature model can get a little expensive, which some companies might not be willing to pay for.”

Usetiful Alternatives Comparison Table

usetiful alternatives comparison table


As you see, there are numerous alternatives to Usetiful, and the one you’ll choose really should be based on your business’ needs.

  • If you want a better-designed experience and access to essential features such as resource centers, try UserGuiding.
  • If you need even more features, and have a complex tool that requires extra detail and heavier technical knowledge, try WalkMe.
  • If you have a low budget but an ample amount of spare developer time at hand, try Intro.js or Shepherd.
  • If you are a technical person and looking for a better experience with a higher price, try Appcues.
  • If you’re eager to sacrifice a complete user onboarding with a good cost for keeping everything in one place, try Intercom’s Product Tours.

Frequently Asked Questions

Who should use Usetiful?

Product owners, growth managers, customer success teams, and product managers can use Usetiful and its alternatives such as UserGuiding to effectively onboard new users.

How much does Usetiful cost?

Usetiful has a free version available, but it covers only one tour and up to 2000 assists. There is a 14-day free trial, credit card required. Their plus plan costs $29/month for up to 5000 assists, and their premium plan costs $99/month for up to 20.000 assists.

What are the top alternatives to Usetiful?

The top 6 alternatives to Usetiful are UserGuiding, WalkMe, Shepherd.js, Appcues, Intro.js, and Intercom.

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Hilal Yıldırım

Hilal Yıldırım

I’m UserGuiding’s growth-obsessed product marketer. I like to research and write about product, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.