How Twin Science saved over $10,000 on employee costs with UserGuiding’s guides

Twin Science is a platform schools and teachers adopt to help students develop STEAM skills (science, technology, engineering, art, and math) for sustainability.

For Twin Science, reaching out to more than 1.5 million students and 4,000 schools worldwide didn’t come easy: The teachers still actively used books as the primary course material.

They believed that a well-designed onboarding sequence would help teachers create and continue a sustainable education process along with accelerating the integration of the platform into lessons as a whole.

As a solution, Twin Science used UserGuiding’s guides and tooltips to show them around the platform and saved over $10,000 on employee costs by implementing our no-code platform instead of hiring developers, product managers, and product designers.

Let’s check how:

The old methods were overruling the new approach to education…

With three products available (one for students, one for teachers, and one to support early learning), Twin Science had to ensure these different groups could reap the full benefits.

As teachers prioritized course books over the comprehensive library with ready-to-use and curriculum-aligned lesson plans, Twin Science detected that the biggest challenge for teachers was technology.

For example, teachers were not welcomed when they first encountered the product, and the question of “Where am I supposed to go?” was always present in their minds.

They also wondered about the order of tasks: Should they start by creating content, setting up the classroom, or exploring the AI features?

On the bright side, the teachers' failure to harmonize the technology within the class or benefit from the AI-powered features helped Twin Science recognize the need to build a better onboarding experience.

Seeing teachers stuck to the familiar methods made us realize that onboarding wasn’t optional—it was essential.”

Bennur Amaç

Product Manager

However, improving the onboarding experience was no easy feat…

Twin Science knew that the solution to help teachers use technology and AI was to create a more comprehensive onboarding experience.

Unfortunately, they were also aware that doing so would require them to hire more developers, product managers, and product designers to focus on this project alone.

Considering the cost and time involved in developing such a project in-house, they began searching for alternatives.

Luckily, the search offered a way out: a no-code tool that allowed teams with no coding experience to take over the project.

We had two choices: spend months building an onboarding system or find a faster way. UserGuiding gave us that shortcut.”

Bennur Amaç

Product Manager

UserGuiding entered the picture

With the no-code approach that UserGuiding provided, Twin Science realized that they could hit two birds with one stone: They could reduce the time spent on the project and lower the employee cost, all due to the elimination of coding.

The first step they took was to clear out the confusion teachers had after signing up through a welcome modal that introduced them to the platform and key action in three quick steps:

Twin Science using UserGuiding's welcome modal

To ensure that no questions regarding the basic features went unanswered, Twin Science started creating guides for teachers to trigger:

Twin Science making use of UserGuiding's triggered guides — *Twin Science’s “Simulations” feature guide triggered*

Twin Science also knew that to get teachers to benefit from the AI-powered features; they needed to answer what, where, and how through guides.

That’s why, in addition to basic features in the initial onboarding phase, they put effort into promoting their more complex features, which could significantly enhance teachers’ workflow:

Twin Science announcing a feature through UserGuiding's announcement modal

Just like that, Twin Science introduced the “Multiplayer Mode” feature to teachers through a guide, starting with an announcement modal.

Twin Science using UserGuiding's tooltip to gather attention to a specific section on page

Twin Science placing a tooltip to get users to click on a button

The next steps included tooltips to draw teachers' attention to specific parts and elements of the page, guiding them through each action to complete the guide.

We didn’t want our most powerful features to go unnoticed, so we used guides to introduce them at the right moment.”

Bennur Amaç

Product Manager

Another step Twin Science took to enhance and personalize this experience was to use the segmentation feature; they started creating unique routes for different user groups based on their attributes.

For example, while very active users were guided to try out the AI tools, new users saw simple guides with short steps, such as “how to create a class” and “how to add your students.”

New users needed guidance, while experienced ones needed a challenge. Segmentation helped us give both what they needed.”

Bennur Amaç

Product Manager

Moreover, Twin Science implemented a knowledge base for teachers to find the answers they seek independently, encouraging self-service support in two languages thanks to UserGuiding’s localization feature.

Twin Science's knowledge base in English created with UserGuiding

Twin Science's knowledge base in Turkish created with UserGuiding

Self-service support wasn’t just a convenience—it was a necessity for helping teachers navigate the platform with confidence."

Bennur Amaç

Product Manager

By doing all these through UserGuiding, Twin Science no longer had a reason to hire more developers for coding or allocate product managers' and designers’ time slots to one project for a long period of time.

Initially, Twin Science was able to save more than $10,000 on employee costs, which would increase gradually when launching new features due to maintenance and other recurring costs.

UserGuiding’s no-code approach helped Twin Science avoid getting caught up in a project that would take at least weeks to complete by offering a platform to create an onboarding experience with only a few clicks.

With UserGuiding, we avoided the usual onboarding bottlenecks—no long development cycles, no extra hiring, just quick and effective execution.”

Bennur Amaç

Product Manager

Long story short…

Twin Science didn’t need to bother developers or product managers to create an onboarding experience for teachers; instead, they utilized UserGuiding’s features and turned a three-week project into reality without coding in hours.

This action saved them more than $10,000 on employee costs (without counting the recurring costs that would come up with every new feature launch) and ensured that the developers, product managers, and designers could focus on more crucial matters.

Besides, they were able to create effective code-free guides and implement them in seconds—no designing, no development, and no testing phrases; just a few clicks is all that it took.

If you want to be in Twin Science’s shoes, give UserGuiding a try 👈

COMPANY

Twin Science