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Igus is an engineered plastics provider that offers customers long-lasting, self-lubricating plastics from various locations in 35 countries.
They were having a hard time communicating information to their users due to their website being hard-coded, in addition to needing an overall user education tool to walk users through the product.
Here’s how they achieved success with UserGuiding:
Igus’ website has hundreds of different products that can be customized to fit exact needs. The platform is highly comprehensive and advanced, so it naturally becomes complex.
The issue is that this complexity seems necessary; to offer the most detailed solutions you end up with detailed methods.
So how do you overcome the complexity on Igus’ website?
Answer: you don’t.
Most of Igus’ customers are technical people who need all these customization options to start with. It is unlikely that they would be discouraged by the complexity of the platform.
But regardless, even though you can’t make the website less complex, you can make it more simple.
No word games here, it’s just that you can communicate all the information your customers would need to navigate through a complex website, so you actually break it down and make it simple.
Aside from the detailed website, another big problem with their website was that they had no access to editing the actual content. They needed to make an official request to change a piece of content, and transforming the whole website would take forever.
So they needed a solution to act on top of their website:
UserGuiding was the perfect solution for Igus, a tool that would act on top of their website, and help them provide their users with additional information.
With UserGuiding, Igus created interactive user guides for product walkthroughs, hotspots for displaying additional information on requests, and NPS surveys to acquire valuable feedback from users. Let’s see:
▶ Here’s one of their interactive user guides that walks the user through the customization process:
▶ Here’s some of their many hotspots scattered around the website, for additional information with explanatory GIFs:
▶ And here’s their NPS survey, that helps them generate feedback:
Igus used UserGuiding to display additional but necessary information on their website, to make their complex website simpler to navigate through for their users.
UserGuiding, as a no-code user onboarding platform, gives you the power to eliminate the need for developers in creating interactive content that boosts user engagement and conversions.
In a matter of minutes, UserGuiding lets you can create:
Don’t believe me?
Even for ordering just a single piece of a part, you need to go through a complex customization process.”