![](https://cdn.prod.website-files.com/65cf175488bea9c7ffb82831/65f003c4050e380d3c7f30df_Vector%20378.png)
![](https://cdn.prod.website-files.com/65cf175488bea9c7ffb82831/65f003c4050e380d3c7f30df_Vector%20378.png)
Grove HR is an all-in-one HR solution for SMEs developed by KMS Technology, to optimize people management and employee experience.
They wanted to offer their customers a simple way to get help in an interactive and automated manner; without having to wait for long development processes.
Here’s how they did just that and achieved success with UserGuiding:
For any kind of product, a great customer support that’s available at all times and attentive is important for business.
That’s a no-brainer.
For subscription-based software products, this importance is significantly increased. This is simply because your customers have the right to leave your business at any time for a bad support experience and that costs you revenue.
If you don’t have the budget to establish unnecessary call centers that operate 24/7, you actually need to use the power of automation and interactive in-app guidance.
And that’s exactly what Grove HR went for, interactive and automated in-app training.
They asked their product and development team to establish these new elements in their product, and it worked just like it would work for the development of anything:
Slow and painful.
The product is always at the center of development’s focus, they might not find the time for developing complete user onboarding journeys and tooltips and hotspots; and if they find the time for it, it literally can be weeks or months away.
So they needed a solution that would help them offer help and guidance to their customers 24/7 without having to depend on developers.
Another problem they were having was directly related to the growth of their business.
In the HR space, the competition is fierce and the landscape is filled with many products that are as capable.
So if you’re unable to deliver value to your customer in a quick way and engage them to convert them better, you’re likely to lose them to a company that does this exact thing better.
As companies shift from pen and paper to Google Docs to HR Software Platforms, they need to adapt to the digital space for their work and adopt the tools that come with it. So for Grove HR, they had a lot of customers that needed help to understand and utilize the platform in the best way possible.
Usually, an effective user onboarding that is designed specifically for these people would be sufficient to engage them, help them utilize the value of the product, and eliminate any pain points that might pop up.
So they needed a solution that could help them onboard users on a much more engaging and personalized level.
And they’ve found UserGuiding:
With UserGuiding, Grove HR had a huge improvement in terms of their product education.
Creating new interactive material and delivering them to users became much easier.
And with the utilization of UserGuiding’s Resource Centers and feature announcement modals, they’ve effectively started their journey towards creating an engaged user base.
Let’s see how they’ve done so:
▶ They’re welcoming users with a Welcome Modal that has an engaging video on it, and then do a round of progressive profiling to get to know their customers better.
▶ They’re also using different announcement modals to let their users know about the new features:
Grove HR has also been utilizing UserGuiding’s recent feature to offer their users a one-stop experience for their onboarding and training:
▶ Here’s one of their interactive guides that’s part of the onboarding process, triggered straight from the Resource Center:
▶ And here’s one of their knowledge base articles, searchable and readable through the Resource Center widget without leaving the app:
UserGuiding enable Grove HR to implement a new way to create interactive user training material, without depending on the development team and saving time.
This way, they’ve turned their product into a one-stop experience and made it easier for users to engage with their platform, without having to worry about customer support.
UserGuiding, as a no-code user onboarding platform, gives you the power to eliminate the need for developers in creating interactive content that boosts user engagement and conversions.
In a matter of minutes, UserGuiding lets you can create:
Don’t believe me?
We used to have an in-app onboarding process developed in-house, but it took a ton of time and effort when we wanted to create something new. For a scaling startup, most of the focus is on getting the product better and developing new features, so the developers are always busy.”