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aclipp is a PR analysis software that enables communicators to measure the value of their work easily with individual KPIs. In addition, relevant reports and impact dashboards can be created with one click using the tool.
They used to onboard their customers through demo calls and support articles, which would require time and effort that could be better spent.
Now, they use UserGuiding; to easily create onboarding processes that work smoothly on their software.
Here’s how:
As your business grows and the rate of new customers coming in increases, your options for user onboarding become more limited.
Especially if you are using video calls and sales demos to onboard users to your platform, the time and budget costs of user onboarding increase in correlation, which is not something you want as you scale.
The more users you have, the more calls you’ll have to take to catch up, and the more people you’ll need to hire to make this onboarding method efficient.
Plus, video calls that should be scheduled a few days in advance last around an hour on average. And once you add in the time users need to get oriented afterward, deployment time for your software increases, and time-to-value is greatly damaged.
You need an automated user onboarding process that will scale with your business with little extra cost in the long run, which is what aclipp was looking for.
Another reason onboarding calls or videos don’t work is that software product users need to learn by doing, not by being told.
Using a software product is generally second nature to the majority of users, just like how you’re using your browser to scroll through this web page.
Even though for the first few hours of usage, we need to remind ourselves what to do, where to click, how to progress, etc.; once we get it, we go through each function without even thinking about it.
And especially for products that are based on a single repetitive function, the quicker and more efficient you teach this function, the better users will do with your product.
This was also the case for aclipp:
Here are some of the interactive content currently live on aclipp, created with UserGuiding:
▶ aclipp’s welcome modal that welcomes users into the app:
▶ One of aclipp’s interactive user guides triggered directly from their product onboarding checklist:
▶ Several hotspots placed on hidden features and functionalities across aclipp’s UI:
▶ Resource Center widget which lets users search and browse through aclipp’s knowledge base, created with UserGuiding:
▶ Interactive guide triggered from aclipp’s Resource Center:
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The way our software works is the same for all features, so if they got it once, they can use all the features fairly easily.”