segmentation

Show the Right Experience
to the Right Users, Every Time

Build user segments from attributes, events, and company data.
Then target any onboarding material to exactly the audience that needs it.

Start for FreeLearn more about Segmentation →

Target onboarding content by who your users actually are

UserGuiding lets you split your user base into segments using built-in attributes, custom properties you send via code, company-level data, and even in-app behavior like guide completion or checklist progress. No database access required.

Once a segment exists, attach it to any material (Guides, Hotspots, Checklists, Surveys, Resource Centers) in two clicks. Combine multiple segments with AND/OR logic, or exclude specific groups so admins and power users skip content meant for beginners.

What you can do with Segmentation

Target the right users with the right content using attributes, events, company data, and on-page context.

Segment by user attributes

Segment by company data

Segment by content interaction

Segment by on-page context

Import and manage segments

Assign segments to any material

1,000+ Teams Scaling Successfully with UserGuiding

Join them and take the first step toward growth.
Start your free trial today with confidence.

Where UserGuiding meets your AI stack

Four ways UG plays well with the AI tools your team already uses.

AI Assistant

Answer user questions with AI trained on your product, help docs, and tone of voice.

MCP Server

Connect Claude, Cursor, and Codex to your product data with 17 tools, no custom integrations.

No-Code Analytics

Track clicks, hovers, focus, inputs, and page views without writing a line of code.

Ask AI

Add a chat panel inside your knowledge base that answers user questions with citations from your published articles.

Power UserGuiding with AI →

Frequently Asked Questions

Can I create user segments from user attributes in UserGuiding?

Yes, you can send custom data to UserGuiding from other platforms and create any segment you want for personalized experiences.

How do I create a user segment in UserGuiding?

To create a user segment in UserGuiding, you simply need to go to UserGuiding’s “Users” page and work with already defined filters to create and save the segment you have in mind.

How will segmentation help my user onboarding process?

Every user has different needs, and a one-fits-all approach will leave some users dissatisfied. Segmenting your users and creating different experiences for them can help you ensure 100% customer satisfaction.

What is segmentation in user experience?

Segmentation in user experience refers to seperating users into different groups based on their activity or demographics, to personalize their journey and improve engagement.