Appcues vs. Userpilot 2023 Comparison – Which tool better suits your needs?

Appcues is a great product with a strong base and many mid-market customers. But does being the first in the market mean being the best?

That is where Userpilot comes in.

Userpilot is an amazing product adoption platform software that provides well-designed and engaging walkthroughs, but… it has its own flaws.

And surprisingly, the starting price for both tools is the same.

So which one is better for you?

Which one of these tools is the one that is the better fit for your needs and goals?

To help you find an answer to those questions, I will:

  • Introduce Appcues and talk about the tool’s cons and pros,
  • Introduce Userpilot and talk about the tool’s cons and pros,
  • Compare those tools side-by-side for you to have a better overview.

And also, if you want to skip all those, you can benefit from this quick table:

TL;DR – Side-By-Side Comparison Table


Alternativas à Userpilot
Starting Price$249/month$249/month
G2 Rating4.74.6⭐
Interactive Walkthroughs
Tooltips
Hotspots
Onboarding Checklists
Announcement Modals/Banners
NPS Surveys
In-Product Surveys
In-App Resource Center
Avg. Deployment Time2-3 Hours15 Minutes
User Segmentation
User Analytics
Multi-Language Support
User Tracking
Knowledge Base Integration
Learning Curve😟 Steep😄 Smoother

What is Appcues?

Appcues is a pioneer of “no-code” onboarding tools on the market.

They have introduced various onboarding elements for the first time while offering great fundamental solutions to their customers.

With a strong focus on user onboarding to web apps and digital products, Appcues can solve all your digital adoption needs regarding your customers and help you become a product-led business.

Pros 🤩 Appcues is good for:

✅ Appcues can help you create beautiful and interactive product walkthroughs to provide your customers with an engaging onboarding experience and get them to like your product easily.

✅ Appcues provides exquisite customer support. They are great at coming up with quick and highly personalized solutions to all your problems whenever you have one.

✅ Founded in 2014, Appcues is among the firstcomers of no-code digital adoption; it has a strong background and customer portfolio.

Cons 😮‍💨 Appcues isn’t good for:

❌ Appcues isn’t the best when it comes to analytics features. If you would like to get the best out of your customers, you will have to use integrations.

❌ No matter how friendly the UI is, Appcues has a steep learning curve that you must get past – which is only possible if you have enough technical knowledge.

❌ Appcues is also not affordable. Their starting price is not only above the market average, but they also don’t grant access to all features in the essentials package.

Appcues Pricing

  • The Essentials Package of Appcues starts at $249/month when billed annually with 2500 MAU.
  • The Growth Package of Appcues starts at $879/month when billed annually, again at 2500 MAU.
  • The Enterprise Package of Appcues doesn’t have public pricing, so you need to get a custom quotation.

What is Userpilot?

Userpilot is a SaaS product that helps you create in-product experiences for your customers.

With features such as interactive walkthroughs, tooltips, checklists, resource centers, and NPS; Userpilot gives you the necessary tools to improve user activation and increase feature adoption.

It also helps you track the performance of what you’ve created with a simple analytics feature.

But, Userpilot can be a challenge for non-technical people, and most users agree that it doesn’t offer the visuality and customization most of its competitors offer.

Pros 🤩 Userpilot is good for:

✅ Userpilot provides a full set of necessary onboarding features so that you can create the perfect onboarding sequence for your users.

✅ Userpilot provides exquisite customer support. They are great at coming up with quick and highly personalized solutions to all your problems whenever you have one.

✅ Userpilot’s interface is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

Cons 😮‍💨 Userpilot isn’t good for:

❌ Userpilot isn’t the best when it comes to analytics features. If you would like to get the best out of your customers, you will have to use integrations.

❌ But Userpilot doesn’t provide enough integration options either. However, if you only use Amplitude, Google Analytics, Hubspot, and Segment, well, then you won’t be disappointed.

❌ If you value the visuality of your product, then you will be disappointed to hear that Userpilot doesn’t offer the best visual options. The elements are not really customizable, and they don’t offer many templates.

❌ Userpilot is also not affordable. Their starting price is not only above the market average, but they also don’t grant access to all features in the growth plan.

Userpilot Pricing

Userpilot has two separate pricing plans:

  • 14-day free trial (no credit card required)
  • Growth Plan: $249/month when billed annually for up to 2500 MAU
  • Enterprise Plan: $749/month when billed annually for up to 2500 MAU

How about having the best of both? 😎

Way too many products have hidden costs that they don’t reveal until you get a demo like it’s a big secret nowadays, and honestly, even before.

What difference does doing that make? I couldn’t tell.

meme pendo vs walkme

🤨🤨🤨

But I know a different user onboarding tool that can make a huge difference in your onboarding flows – and budget.

UserGuiding is an (absolutely) no-code digital adoption tool that’s easy to use, geared up for effective onboarding for both customers and employees, and budget-friendly.

Some of UserGuiding’s features are:

✅ Interactive guides and product tours,

✅ Tooltips, checklists, hotspots, and other onboarding elements, 

✅ Powerful analytics,

✅ User segmentation and targeting,

✅ Resource centers, 

✅ NPS survey, and more!

Don’t want to pay thousands of dollars for a product you cannot use effectively? You know where to go.

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools!

UserGuiding starts from only $69/month.
Create tours, tooltips, and surveys without coding

New call-to-action

Appcues vs Userpilot

FeaturesAlternativas à Userpilot
Appcues is a cultivated tool since it was founded in 2014, and it definitely delivers what it promises. But in 2023, users agree that Userpilot is a better and more modern onboarding solution.Onboarding
🤩 ➡️
Userpilot is rated higher in G2 in almost every category concerning user onboarding. Therefore, we could say that Userpilot 
Although Appcues does provide in-app analytics, since it is not the tool’s main focus, you might need an integration to handle the analytics.Analytics
🤩 ➡️
Although the difference isn’t huge, Userpilot’s in-app analytics are more comprehensive than Appcues’.
Appcues provides in-app NPS surveys and feedback collection modals. If you need other types of surveys, Appcues might not be the tool you are looking for.Surveying
🤩 ➡️
Userpilot has an extensive template library for different kinds of surveys, which you can easily customize or create from scratch.
PricingAlternativas à Userpilot
Appcues’s pricing starts from $249/month – which is above the market average.🤩 ➡️Userpilot’s pricing also starts from $249/month – but for what it provides, Userpilot would be the better choice.
Ease Of UseAlternativas à Userpilot
Appcues is the first no-code DAP tool, but their understanding of no-code still involves technical aspects. In other words, technical knowledge is required to be able to use the product fully.🤩 ➡️Userpilot is not the easiest-to-use tool on the market, but compared to Appcues, it is a tad easier to set up and figure out how to use.
IntegrationsAlternativas à Userpilot
If you need to transfer data between multiple tools such as CRMs or data tools, you will be happy to see that Appcues has integrations with 18 different widely-used tools.⬅️ 🤩Userpilot only has integrations with HubSpot, Amplitude, Intercom, and Google Analytics, so you should be prepared to use each tool individually.
Customer SupportAlternativas à Userpilot
Appcues clearly cares about its customers and this is why they provide fast and personalized customer support. Bear in mind that most of their users are mid-market users.⬅️🤩➡️Userpilot also provides fast and personalized customer support – as per what actual users have said about them. Bear in mind that most of their users are small businesses.

Simple, Affordable, and Powerful User Onboarding Software.

New call-to-action

Join 10,000+ teams creating better experiences

14-Day Free Trial, with an extra 30-Day Money Back Guarantee!

Share this article:

Hilal Yıldırım

I’m UserGuiding’s growth-obsessed creative content writer and junior journalist. I like to research and write about growth, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.