E7 – Customer-led Growth – proven strategies for getting started

In this episode, Selman asks John Ozuysal, Co-founder and CMO of Datapad, his top strategies and key tips for getting started with customer-led growth.

Key Points 🔑

➡ Traditional sales-led growth and marketing-led growth strategies still work, but the focus these days is around overhyped product-led growth.

➡ The other and much more effective strategy is called customer-led growth, where you use customer insights to build a GTM strategy.

➡ Talking to your customers and acting based on their needs and motives is a failproof way of starting customer-led growth.

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