E3 – Why Start a SaaS – matching solutions with problems

Selman hosts Osman Koc, the CEO, and co-founder of UserGuiding.

Osman shares his top tips on starting and scaling a software business, or as he puts it, “writing his own story.”

Key Points 🔑

Build a business in an area that you already have expertise in. A chef would be more likely to succeed in founding a restaurant than a person who doesn’t know how to cook.

Stay calm. Don’t worry about imperfections. Always focus first on offering an MVP to your audience and then building/iterating your product and business.

Focus on your own story. Entrepreneurship is all about marketing, and you should focus on marketing your own and your business’s story rather than being stuck following others.

Here’s What Our Customers
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UserGuiding is quickest and easiest solution to implement.
UserGuiding was the easiest to technically implement compared to other onboarding tools.
It took us literally 2 minutes to add new feature to our initial product tour as step.
Showing the benefits of the product listed out in the UserGuiding checklist was enough to do the trick.
Today, our product team has autonomy thanks to UserGuiding.

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