UserGuiding vs. Userflow 2024 Comparison – Which onboarding solution is better?

Userflow is a highly popular digital adoption platform that helps you create smooth user experiences and product user flows. But… It is very expensive.

That is where UserGuiding comes in.

UserGuiding is an amazing product adoption platform software that provides well-designed and engaging walkthroughs for an unbelievably affordable price.

So which one is better for you?

Which one of these tools is the one that is the better fit for your needs and goals?

To help you find an answer to those questions, I will:

  • Introduce UserGuiding and talk about the tool’s cons and pros,
  • Introduce Userflow and talk about the tool’s cons and pros,
  • Compare those tools side-by-side for you to have a better overview.

And also, if you want to skip all those, you can benefit from this quick table:

TL;DR – Side-By-Side Comparison Table

   Studio1 is now Userflow | Userflow
Starting Price$89/month$200/month
G2 Rating4.7⭐4.8⭐
Interactive Walkthroughs
Onboarding Checklists
Announcement Modals/Banners
NPS Surveys
In-Product Surveys
In-App Resource Center
Avg. Deployment Time15 Minutes1-2 hours
User Segmentation
User Analytics
Multi-Language Support
User Tracking
Knowledge Base Integration
Learning Curve😄 Smooth😄 Smooth

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools!

Don’t Pay a Fortune for Other Tools!

UserGuiding starts from only $89/month.
Create tours, tooltips, and surveys without coding

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What is UserGuiding?

UserGuiding is a product adoption platform that doubles down on customer and user onboarding with powerful in-app elements.

It is a “no-code” product that everyone, regardless of their technical background, can set up and start using immediately.

Also, UserGuiding costs below the average of similar products but provides the same value – if not more.

Here is what you can create with UserGuiding:

  • Interactive Product Tours,
  • Tooltips and Hotspots,
  • In-app messages
  • User Onboarding Checklists,
  • Resource Centers,
  • NPS Surveys and in-app surveys,
  • Easy localization,
  • In-Depth Analytics and activity details page,
  • And custom user segments.

Pros 🤩 UserGuiding is good for:

✅ The #1 strength of UserGuiding is the value it provides for the price it costs. UserGuiding offers a full set of no-code engagement and adoption elements for as little as $89/month.

✅ Unlike many other competitors, UserGuiding’s interface is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

✅ UserGuiding is also very customizable. You can play with your engagement elements’ shape, color, positioning, and much more.

✅ UserGuiding provides 24/7 customer support. This means that customers can get help quickly – no matter which time zone you are in – and solve their problems without friction.

✅ In terms of User Onboarding, UserGuiding provides a full stack of features so that you won’t have to adopt multiple tools for different features.

Cons 😮‍💨 UserGuiding isn’t good for:

❌ Since UserGuiding’s main focus is onboarding, the analytics features it provides might not be enough for some companies. However, the tool provides various integration options with most analytics tools.

❌ Although you can use UserGuiding for employee training and user adoption, the features for employee engagement might be a bit simpler than you expect.

UserGuiding Pricing

  • 14-day free trial (no credit card required)
  • Basic Plan: $89/month when billed annually for up to 2500 MAU
  • Professional Plan: $389/month when billed annually for up to 20000 MAU with unlimited guides
  • Custom Quotation Available for Larger Companies

What is Userflow?

Userflow is a no-code onboarding tool that allows you to create an interactive onboarding experience for your users, employees, and customers.

Using the tool, you can create:

  • Interactive walkthroughs
  • Checklists
  • Tooltips and hotspots
  • And NPS surveys.

There are a lot of good sides that make Userflow better than its competitors, like the fact that it allows you to track each end-user’s activity separately, or the possibility of adapting the tool to complex UIs.

But just like every other tool on the internet, it’s not perfect.

Here are the details:

Pros 🤩 Userflow is good for:

✅ Userflow is loved by the majority of their users, and the company is definitely easy to do business with.

✅ Userflow has a great set of features allowing you to create complete and smooth onboarding flows for your users.

✅ Userflow’s smart segmentation and personalization feature is very useful and a great addition to the customer experience. 

Cons 😮‍💨 Userflow isn’t good for:

❌ For what it provides, Userflow is expensive and could be hard to afford for small businesses. Also, most features aren’t included in the starter package, so to fully benefit from the tool, you have to pay even more.

❌ The onboarding creator of Userflow is quite unique, which is not always a good thing. the tool can be difficult to figure out for users that are migrating from other tools.

❌ Userflow’s in-app analytics are difficult to use. The feature is almost perfect, but it is complicated and requires extra effort to figure out.

Userflow Pricing

  • Free 14 day trial (no credit card required)
  • Startup plan: $200/month when billed annually, includes unlimited flows, 1 checklist, and 3.000 MAU
  • Pro plan: $600/month when billed annually, includes unlimited flows, surveys and NPS, and 10.000 MAU
  • Enterprise plan: customized pricing, requires contact with sales

Userflow vs UserGuiding

Studio1 is now Userflow | Userflow Features 
Userflow definitely delivers what it promises. But in 2024, users need audiovisual walkthroughs as much as simple texts, and UserGuiding makes it easier to integrate media elements into flows.Onboarding
🤩 ➡️
UserGuiding is as good as Userflow in terms of text-bubble walkthroughs, but the fact that UserGuiding also has advanced audio-visual support within walkthroughs – making it more modern and user-friendly.
Although Userflow does provide in-app analytics, since it is not the tool’s main focus, you might need an integration to handle the analytics.Analytics
🤩 ➡️
UserGuiding isn’t a data collection tool. Still, it provides in-depth analytics about overall activity, and allows you to see user-specific data as well.
Userflow provides in-app NPS surveys and feedback collection modals. If you need other types of surveys, Userflo might not be the tool you are looking for.Surveying
🤩 ➡️
UserGuiding provides various types of survey question types that can be mixed and matched to achieve the perfect survey.
Studio1 is now Userflow | Userflow Pricing 
Userflow’s pricing starts from $200/month – which is above the market average.🤩 ➡️UserGuiding’s pricing starts from $89/month for 2,500 MAU and all features (except for UserGuiding Now)
Studio1 is now Userflow | Userflow Ease Of Use 
Userflow is a no-code tool, but to fully benefit from the tool and ease the integration process, coding knowledge is essential.🤩 ➡️From free implementation support to CSS-free customization, UserGuiding is one of the simplest digital adoption platforms. You can set up and get going with UserGuiding in under an hour.
Studio1 is now Userflow | UserflowCustomer Support 
Userflow clearly cares about their customers and this is why they provide fast customer support. Bear in mind that most their users are small businesses and mid-market users.⬅️ 🤩UserGuiding has a score of 9.8/10 on G2 in terms of the quality of customer support. Their dedicated support team is quick and provides Customer Support to all users worldwide, no matter which time zone you are in.
Simple, Affordable, and Powerful User Onboarding & Survey Software.

Simple, Affordable, and Powerful User Onboarding & Survey Software.

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Ready to Boost Product Adoption, Without any Coding

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Hilal Çökeli

Hilal Çökeli

I’m UserGuiding’s growth-obsessed product marketer. I like to research and write about product, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.