Selman hosts Osman Koc, the CEO, and co-founder of UserGuiding.
Osman shares his top tips on starting and scaling a software business, or as he puts it, “writing his own story.”
➡ Build a business in an area that you already have expertise in. A chef would be more likely to succeed in founding a restaurant than a person who doesn’t know how to cook.
➡ Stay calm. Don’t worry about imperfections. Always focus first on offering an MVP to your audience and then building/iterating your product and business.
➡ Focus on your own story. Entrepreneurship is all about marketing, and you should focus on marketing your own and your business’s story rather than being stuck following others.
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