PODCAST

E3 – Why Start a SaaS – matching solutions with problems


Selman hosts Osman Koc, the CEO, and co-founder of UserGuiding.

Osman shares his top tips on starting and scaling a software business, or as he puts it, “writing his own story.”

Key Points 🔑

Build a business in an area that you already have expertise in. A chef would be more likely to succeed in founding a restaurant than a person who doesn’t know how to cook.

Stay calm. Don’t worry about imperfections. Always focus first on offering an MVP to your audience and then building/iterating your product and business.

Focus on your own story. Entrepreneurship is all about marketing, and you should focus on marketing your own and your business’s story rather than being stuck following others.

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