Glossary

Buyer Persona

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Buyer persona refers to a sample buyer profile that is created by a business based on the research of its audience for marketing effectively.

Churn

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Churn refers to a customer cancelling their subscription to your products or services.

Conversion Rate

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Conversion rate is the percentage of visitors that visit your website or landing page and convert.

Customer Experience

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Customer experience refers to the experience of customers with a business’s products and the overall brand.

Customer Journey

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The customer journey map is a customer experience term that is widely used in businesses from different industries to better understand potential customers.

Customer Success

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Customer Success refers to the approach that has your company in a position where it ensures that each customer is successfully connected to their desired outcome.

Digital Adoption

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Digital adoption is, in the simplest terms, achieving a state in which your employees and/or your customers are using a provided software, tool, or any other digital asset properly and to its full potential.

Employee Onboarding

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Employee onboarding is, in the simplest terms, the process of getting your newly hired employees familiar with the work, as well as skills, knowledge, and attitudes they will need to follow, in a quick manner.

Feature Adoption

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Feature adoption in short refers to the usage and consumption of a designated feature by the users of an app, web product, or software.

In-app Message

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An in-app message is a piece of information or a Call to Action (CTA) that you display inside your product, that usually aims to educate users or push them to act.

North Star Metric

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A north star metric is the most important metric for your business. It is the main metric that measures the success of a business and helps drive its growth.

NPS

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NPS is the abbreviation of Net Promoter Score, which is a measurement of your customers’ satisfaction with your product on a scale of -100 to 100.