WalkMe vs UserGuiding 2024 Comparison – Which tool is better (for you)?

WalkMe is a highly popular digital adoption platform that helps you create smooth user experiences and product onboarding flows. But… It is very expensive.

That is where UserGuiding comes in.

UserGuiding is an amazing product adoption platform software that provides well-designed and engaging walkthroughs for an unbelievably affordable price.

So which one is better for you?

Which one of these tools is the one that is the better fit for your needs and goals?

To help you find an answer to those questions, I will:

• Introduce UserGuiding and talk about the tool’s cons and pros,
• Introduce WalkMe and talk about the tool’s cons and pros,
• Compare those tools side-by-side for you to have a better overview.

And also, if you want to skip all those, you can benefit from this quick table:

TL;DR – Side-By-Side Comparison Table

Starting Price	$89/month	$9000/month
G2 Rating	4.7 ⭐️	4.5 ⭐️
Interactive Walkthroughs	✅	✅
Tooltips	✅	✅
Hotspots	✅	✅
Onboarding Checklists	✅	✅
Announcement Modals/Banners	✅	❌
NPS Surveys	✅	✅
In-Product Surveys	✅	✅
In-App Resource Center	✅	✅
Avg. Deployment Time	15 Minutes	1-2 hours
User Segmentation	✅	✅
User Analytics	✅	✅
Multi-Language Support	✅	✅
Easy Localization	✅	✅
User Tracking	✅	✅
Knowledge Base Integration	✅	✅
Learning Curve	😄 Smooth	😟 Steep

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

What is WalkMe?

WalkMe is a digital adoption platform that offers solutions for different product experiences, but its main deal is user flows.

With WalkMe, customers can create product tours for their users or create interactive guides for their employees for inbound use. Besides these app training options, WalkMe offers different solutions. However, these solutions are, in fact, just fancy names for different use cases for their app guides.

A critical matter of fact is that WalkMe is way more focused on employee training than its customer onboarding solutions.

Of course, it is still a powerful tool with key features like:

• Product tours, user guides, and walkthroughs,
• Analytics,
• User segmentation and survey implementation,
• Knowledge base

Plus, famous enterprises like Microsoft, IBM, and Adobe use WalkMe. Good referrals if you were to ask me.

Pros 🤩 WalkMe is good for:

✅ WalkMe is one of the pioneers in digital adoption and user onboarding

✅ WalkMe users get to enjoy an extensive set of high-value features and different onboarding UX patterns like tooltips, checklists, and progress tracking options with progress bars

✅ Although technical knowledge might be required, WalkMe offers a lot of customization options

✅ WalkMe is perfectly scalable for enterprises, especially if the use case is employee onboarding rather than customer education

Pros 😮‍💨 WalkMe isn’t good for:

❌ Among the WalkMe features, even core features might be too sophisticated for inexperienced users

❌ WalkMe’s feature amount/feature usage ratio is often low if there is no dedicated user or employee onboarding team

❌ WalkMe requires a technical skillset and occasionally coding knowledge; this makes setting up and using WalkMe harder than average

❌Not so accessible pricing, WalkMe is not the best option for small or medium-sized businesses or enterprises with an immature budget structure

❌ WalkMe is enterprise software designed for enterprises, so feature updates following customer feedback might not be possible; likewise, customer service might be less accessible

WalkMe Pricing

Unfortunately, WalkMe hasn’t ever shared any details about their pricing publicly. However, we know that they work on annual contracts that go way beyond $10,000, and some claim that the average deal is $9000/month.

And also, customers have been reporting that WalkMe is tripling their prices without any discounts to old users.

To get exact pricing for your business, you have to get a demo from the WalkMe team.

What is UserGuiding?

UserGuiding is a product adoption platform that doubles down on customer and user onboarding with powerful in-app elements.

It is a “no-code” product that everyone, regardless of their technical background, can set up and start using immediately.

Also, UserGuiding costs below the average of similar products but provides the same value – if not more.

Here is what you can create with UserGuiding:

• Interactive Product Tours,
• Tooltips and Hotspots,
• In-app messages
• User Onboarding Checklists,
• Resource Centers,
• NPS Surveys and in-app surveys,
• Easy localization,
• In-Depth Analytics and activity details page,
• And custom user segments.

Pros 🤩 UserGuiding is good for:

✅ The #1 strength of UserGuiding is the value it provides for the price it costs. UserGuiding offers a full set of no-code engagement and adoption elements for as little as $89/month.

✅ Unlike many other competitors, UserGuiding’s interface is very user-friendly so that even first-time users can set up and publish their own product engagement sequences.

✅ UserGuiding is also very customizable. You can play with your engagement elements’ shape, color, positioning, and much more.

✅ UserGuiding provides 24/7 customer support. This means that customers can get help quickly – no matter which time zone you are in – and solve their problems without friction.

✅ In terms of User Onboarding, UserGuiding provides a full stack of features so that you won’t have to adopt multiple tools for different features.

Cons 😮‍💨 UserGuiding isn’t good for:

❌ Since UserGuiding’s main focus is onboarding, the analytics features it provides might not be enough for some companies. However, the tool provides various integration options with most analytics tools.

❌ Although you can use UserGuiding for employee training as well as user adoption, the features for employee engagement might be a bit simpler than you expect.

UserGuiding Pricing

• 14-day free trial (no credit card required)
• Basic Plan: $89/month when billed annually for up to 2500 MAU
• Professional Plan: $389/month when billed annually for up to 20000 MAU with unlimited guides
• Custom Quotation Available for Larger Companies

WalkMe vs UserGuiding

	Features
WalkMe is also a DAP tool, but their main focus is providing customized solutions to enterprise customers rather than only onboarding elements.	Onboarding 🤩 ➡️	UserGuiding is rated higher in G2 in almost every category concerning user onboarding. Therefore, we could say that UserGuiding is the better choice.
Although WalkMe does provide in-app analytics, since it is not the tool’s main focus, you might need an integration to handle the analytics.	Analytics 🤩 ➡️	UserGuiding isn’t a data collection tool. Still, it provides in-depth analytics about overall activity, and allows you to see user-specific data as well.
Although WalkMe does provide user feedback collection, it is not a complete solution.	Surveying 🤩 ➡️	UserGuiding provides various types of survey question types that can be mixed and matched to achieve the perfect survey.

	Pricing
Phew, talk about overpriced… WalkMe is probably the most expensive digital adoption platform on the market, so, it is out of reach for most companies.	🤩 ➡️	UserGuiding’s pricing starts from $89/month for 2,500 MAU and all features (except for UserGuiding Now)

	Ease Of Use
WalkMe is a very complex tool that has multiple layers, a steep learning curve, and a long implementation process that can take up months. All in all, the tool isn’t known for being easy to use.	🤩 ➡️	From free implementation support to CSS-free customization, UserGuiding is one of the simplest digital adoption platforms. You can set up and get going with UserGuiding in under an hour.

	Customer Support
WalkMe’s customer support to enterprise customers is said to be exquisite. However, for all other businesses, it can take up to a few days to get a response from their support team.	🤩 ➡️	UserGuiding has a score of 9.8/10 on G2 in terms of the quality of customer support. Their dedicated support team is quick and provides Customer Support to all users worldwide, no matter which time zone you are in.