Userpilot vs Pendo 2023 Comparison – Which tool is better for you?

Pendo is a great product adoption tool with strong analytics and surveying capabilities. But when it comes to product tours and user engagement, well…

That is where Userpilot comes in.

Userpilot is an amazing product adoption platform software that provides well-designed and engaging walkthroughs, but… it can’t help you with analytics as much as Pendo does.

So which one is better for you?

Which one of these tools is the one that is the better fit for your needs and goals?

To help you find an answer to those questions, I will:

  • Introduce Pendo and talk about the tool’s cons and pros,
  • Introduce Whatfix and talk about the tool’s cons and pros,
  • Compare those tools side-by-side for you to have a better overview.

And also, if you want to skip all of those, you can benefit from this quick table:

TL;DR – Side-By-Side Comparison Table

Starting Price$1000/month$249/month
G2 Rating4.5⭐4.6⭐
Interactive Walkthroughs
Onboarding Checklists
Announcement Modals/Banners
NPS Surveys
In-Product Surveys
In-App Resource Center
Avg. Deployment Time≈ 1 Week≈ 2-3 Hours
User Segmentation
User Analytics
Multi-Language Support
User Tracking
Knowledge Base Integration
Product Analytics
Custom Dashboards
Learning Curve😟 Steeper😐 Steep

What is Userpilot?

Userpilot is a SaaS product that helps you create in-product experiences for your customers.

With features such as interactive walkthroughs, tooltips, checklists, resource centers, and NPS; Userpilot gives you the necessary tools to improve user activation and increase feature adoption.

It also helps you track the performance of what you’ve created with a simple analytics feature.

But, Userpilot can be a challenge for non-technical people, and most users agree that it doesn’t offer the visuality and customization most of its competitors offer.

Pros 🤩 Userpilot is good for:

✅ Userpilot provides a full set of necessary onboarding features so that you can create the perfect onboarding sequence for your users.

✅ Userpilot provides exquisite customer support. They are great at coming up with quick and highly personalized solutions to all your problems whenever you have one.

✅ Unlike Pendo, Userpilot’s interface is very user friendly so that even first-time users can set up and publish their own product engagement sequences.

Cons 😮‍💨 Userpilot isn’t good for:

❌ Userpilot isn’t the best when it comes to analytics features. If you would like to get the best out of your customers, you will have to use integrations.

❌ But Userpilot doesn’t provide enough integration options either. However, if you only use Amplitude, Google Analytics, Hubspot, and Segment, well, then you won’t be disappointed.

❌ If you value the visuality of your product, then you will be disappointed to hear that Userpilot doesn’t offer the best visual options. The elements are not really customizable, and they don’t offer many templates.

❌ Userpilot is also not affordable. Their starting price is not only above the market average, but they also don’t grant access to all features in the growth plan.

Userpilot Pricing

Userpilot has three separate pricing plans:

  • 14-day free trial (no credit card required)
  • Traction Plan: $249/month when billed annually for up to 2500 MAU
  • Growth Plan: $599/month when billed annually for up to 20,000 MAU
  • Enterprise Plan: Starting from $1,000/month when billed annually.

What is Pendo?

Pendo is a robust product analytics and user engagement platform businesses use to build better products.

You can onboard users, introduce new features, survey users, gather feedback, and prepare a product roadmap with Pendo.

Although it is a great product that solves multiple problems at once, Pendo users usually complain that it takes them more than a few days to figure out how they can use it.

It is definitely an amazing tool to add to your toolkit, but you might still have to find different solutions to provide engagement features, such as resource centers.

Pros 🤩 Pendo is good for:

✅ The best feature Pendo provides is its in-depth analytics; meanwhile, its user segmentation truly makes a significant change in the way users consume onboarding material.

✅ Pendo puts together different solutions like user experience, user onboarding, and highly sophisticated data collection and analytics under one tool to guarantee customer success and easier customer engagement tracking for digital product teams.

✅ Founded in 2013, Pendo is among the first comers of digital adoption; it has a strong background and customer portfolio.

✅ Though Pendo is quite expensive, it offers a free trial and a freemium, something other platforms of its caliber rarely do.

Cons 😮‍💨 Pendo isn’t good for:

❌ Though Pendo represents itself as a digital adoption solution, its onboarding UX elements are pretty limited to the very basics, leaving out checklists, hotspots, and more.

❌ Being a highly sophisticated tool with a complex UI, it might be hard to set up and use if not used by an experienced user.

❌ Likewise, Pendo’s features tend to be complex and use case-specific, so it might be hard to leverage all features and possibilities without a fully established game plan dedicated to Pendo.

❌ Though Pendo does not publicly share its pricing, it is very well known that Pendo is more expensive than the market average.

❌ Yet another enterprise-level tool, Pendo’s customer service might not be as responsive as smaller products’ customer service teams.

Pendo Pricing

Pendo has a free plan called “Pendo Free“ for up to 1,000 monthly active users, one web and one mobile app.

For bigger plans, Pendo doesn’t have a set pricing.

Instead, you can get a custom plan for your business by contacting their sales team.

However, a former Pendo user claimed that they are a medium-sized business that paid $12,000/year for the standard package of Pendo while another user upped this number to $20,000. Additionally, there is a Pendo customer that claims to pay $2000/year just for the “Guides” feature of the product – which is included in the free plan for up to 1,000 MAU

Pendo’s pricing is feature and usage-based, and it possibly scales with how many users you have like other analytics tools.

How about having the best of both? 😎

Way too many products hide their pricing like it’s a big secret nowadays, and honestly, even before.

What difference does doing that make, I couldn’t tell.

meme pendo vs walkme


But I know a different user onboarding tool that can make a huge difference in your onboarding flows – and budget.

UserGuiding is an (absolutely) no-code digital adoption tool that’s easy to use, geared up for effective onboarding for both customers and employees, and budget-friendly.

Some of UserGuiding’s features are:

✅ Interactive guides and product tours,

✅ Tooltips, checklists, hotspots, and other onboarding elements, 

✅ Powerful analytics,

✅ User segmentation and targeting,

✅ Resource centers, 

✅ NPS survey, and more!

Don’t want to pay thousands of dollars for a product you cannot use effectively? You know where to go.

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools!

UserGuiding starts from only $89/month.
Create tours, tooltips, and surveys without coding

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Userpilot vs. Pendo

Userpilot’s main focus is providing amazing onboarding features. Thus, compared to Pendo, Userpilot is a better solution.Onboarding
Pendo mainly focuses on data and feedback collection, so it doesn’t have a complete set of onboarding features.
Although Userpilot does provide in-app analytics, since it is not the tool’s main focus, you might need an integration to handle the analytics.Analytics
As a digital adoption tool, Pendo rocks it when it comes to analytics. If you can afford the bigger plans, Pendo definitely gets this one.
Userpilot provides NPS surveys and simple feedback surveys. If you need a bigger variety, you should go with Pendo.Surveying
Pendo provides a variety of surveys that can be customized for each need. However, Gainsight provides more comprehensive stack of surveying types and automations.
Userpilot’s pricing starts from $249/month – which is above the market average – but it is still more affordable than any of Pendo’s plans.⬅️🤩Although Pendo does have a freemium price, it is very limited and insufficient. The actual pricing starts from $1000/month, without most features.
Ease Of Use
Userpilot is a no-code tool that is relatively easier to learn how to use. If this is your first time using a DAP software, or if you’re not that tech-savvy, I would say you should avoid using Pendo and use a tool like Userpilot.⬅️🤩Pendo is a mostly no-code tool, but it still takes lots of technical knowledge to integrate the tool and customize it to your liking. The tool itself has a steep learning curve, and will take an employee dedicated to Pendo only.
Customer Support
Userpilot clearly cares about their customers and this is why they provide fast and personalized customer support – as per what actual users have said about them.⬅️🤩Pendo’s customer support to enterprise customers is said to be exquisite. However, for all other businesses, it can take up to a whole day to get a response from their support team.

Simple, Affordable, and Powerful User Onboarding Software.

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Hilal Yıldırım

Hilal Yıldırım

I’m UserGuiding’s growth-obsessed product marketer. I like to research and write about product, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.