Educating users is necessary.
Whether you are looking to improve your product adoption rate, reduce What is churn? Churn refers to a customer cancelling their subscription to your products or services. It is a common metric among especially SaaS(service as a subscription) businesses. Churn exists…, or relieve customer support; teaching your product to your users is the first step.
According to Wyzowl, 55% of people return a product just because they didn’t understand how to use it. You don’t want your product to share the same fate, and I want to help you.
In this article, I’ll go over the common methods of educating users and share my opinions on the best method and the best tool for creating an interactive user manual. Hope you enjoy it.
Let’s start by taking an honest look at the traditional methods:
Help Wikis, FAQs, or Online Documents: Big Mistakes
To me, the traditional methods of user education are unacceptable, especially when we have better methods at our disposal.
Help Wikis, FAQs, and all sorts of online documents are not the best path to choose because of many reasons, both from user’s and your point of view. It is better to take a look at each side seperately:
Converting guidelines on using your product into articles and manuals can be a torture.
It would take days of work to craft a document that talks about a 5-minute process in your product and believe me, you don’t have time for this. Imagine all the time you could spend improving your product or your marketing efforts.
Also, say you like to be in pain and went ahead with online documents, the torture doesn’t end there! With every update and change on your UI and What is UX? UX is the abbreviation of User Experience and refers to an individual’s thoughts and feelings when using a specific product or a service. It aims to heal…, you have to update the document.
Is investing hours of work after an update what you want to do? I guess and hope not.
Now think about the challenges your users face.
First, they will have to commute between the product and the document a lot. This is not just bad UX; it is you intentionally torturing your users and murdering your What is product adoption? Product adoption is the process where an individual learns of a new product and becomes a user of it, learning what it does, how it does… rates in cold blood.
Second, they won’t enjoy these documents; nobody does. They are long and boring and your users would wish to do anything but reading these documents.
I’m here to offer you a better method, with which you can craft quick, fun, interactive, and efficient experiences:
Interactive User Guides – The Present and Future of Onboarding
According to research, 93% of marketers think that interactive content is an effective way of educating users.
So why not turn your What is user onboarding? User onboarding is the crucial process that starts from the first login of a new user and ends up in their aha moment, and usually beyond…., the part of the user’s journey where they learn what the value of your product is, into an interactive experience?
The users will learn the product, in the product, while having fun.
Depending on the tool you use, creating these guides will be effortless without the need of coding.
You will be able to update outdated interactive manuals in minutes.
I think these are enough reasons to choose interactive manuals over traditional documents. So, let’s talk about how you can create these interactive experiences.
If you are not yet convinced, check out our article “Why your business needs an Interactive Product Tour”.
When it comes to creating interactive manuals, you have 2 options: go insource or adopt a 3rd party tool. I just like to think that developer time you will use in insource development could be spent on improving and stabilizing the product.
So I’d suggest you take a third-party user onboarding tool and create interactive user manuals without a single line of code: I’ll try to explain the benefits of this path below.
Also, here’s our honest opinion on building vs buying user onboarding.
The best software for creating interactive user manuals
So, it all comes down to the product you use.
My suggestion to you is UserGuiding, which is an all-in-one user onboarding solution for companies of any size.
There are many reasons to choose UserGuiding for creating interactive manuals, so let’s dig deeper into it.
And I just wanted to mention this before proceeding, UserGuiding starts from $199/month with access to everything below!
No-code, I mean it…
No code revolution has begun.
Day after day I see a new product that takes the developers out of the equation, and I like it. Because developer time is precious and should only be spent on creating beautiful products.
That’s why UserGuiding is one of the best onboarding solutions, it requires absolutely no coding. Anyone in your team without any technical background can use the product to create amazing experiences.
It’s as simple as dragging and dropping, here’s UserGuiding in action on LinkedIn:
Your first guide will be up and running in minutes, without the need for any assistance from a developer.
Many features to perfect Onboarding
Online documents are one thing, and user onboarding experiences that delight your every user is another.
Its a combination of many onboarding elements put together for you to push your user to the aha moment you have defined. Which is just what UserGuiding offers, below are the main features:
Interactive User Guides
This is why you are here, right?
As I’ve mentioned above, an interactive user guide is the best way to educate users. In UserGuiding, you can create guides that are tailored for the needs of your users and get them going in minutes.
But UserGuiding will help you create much more than a user manual.
These are checklists that will be displayed to your users during their onboarding process.
In it, your users will check the tasks they have completed and obtain a sense of progression and this will gamify the experience for them. With UserGuiding, you can create custom checklists that trigger different guides that will lead users to different features.
More on user onboarding checklists here.
Beautifully designed in-app messages that you’ll send to your users during their experience can increase engagement and improve your What is retention? Retention refers to a customer continuing to use a business’ product or a service and to pay for the said product or service. It is a key….
With UserGuiding, you can display different messages to various groups of users, triggered by custom events. Customization is limitless to help you reach the right user at the right time.
Here’s more on in-app messages.
This is one of my favorite features.
A help center can help users in need, whenever they need it. With the help centers created in UserGuiding, you can trigger the guides that you think would assist users for that specific problem, or direct them to another resource.
Being there for your users in time of need is important.
Chances are, your first interactive manual won’t be anywhere close to perfect.
And that’s okay.
Because you can improve, as long as you know what you improve. With UserGuiding’s analytics feature, you can track the performance of every step of every guide and see what your users like.
Segmentation and Targeting
It doesn’t matter your industry, product, or the audience…
Your users are looking for an experience that is tailored to their needs, so just provide it to them. With UserGuiding, you can create group users into different segments and target custom segments with personalized guides.
You won’t believe how much this can improve your user engagement.
To Sum Up
Yes, your users can learn from an online document if they have to.
But they won’t hesitate to switch to a competitor if they’re offered a better experience. To avoid this, adopt interactive user guides as your main method of user education.
A 3rd-party tool such as UserGuiding can help you create interactive experiences that delight users. Don’t miss out!
Interested? Let’s talk it over:
Frequently Asked Questions
What is an Interactive User Manual?
An Interactive User Manual is a product walkthrough where you teach a customer what every feature does by making them engage with your product.
How can an interactive user manual help my company?
They help drive customers to their “Aha!” moments which increase your conversion and activation rates at first, then your retention.
How long does it take to create an interactive user manual?
It takes only 5 minutes if you select a 3rd-party onboarding tool and many hours if you want to create it in-source.