6 Walnut Alternatives and Competitors to Create Interactive Product Demos

Imagine that you are in the sales team. Here’s a deal:

🤩 You get to customize the demo for every customer without having to wait for the product team.

😮 You only have to customize the custom dashboard every time by taking screenshots and editing them.

I’m talking about Walnut, a demo creation tool that works like wonder – but has a learning curve that not every team might be able to get through.

If you know the tool, you know what I will talk about, and you can skip to the alternatives part.

If you want to know more about Walnut, here’s what I’m going to cover:

But before all that, let’s meet our actual product:

What is Walnut?

Walnut is a sales demos tool, that promises to make the sales process easier for remote sales.

walnut interface
Walnut

Unlike popular interactive product demo tools, Walnut decided that sales and marketing teams should be able to control how much they show their prospects. So, the tool allows them to create custom interfaces, make changes to them, and present them to customers as a demo.

Here’s how the tool works:

  • You or anyone not from the back-end teams takes screenshots of the target product.
  • You edit those screenshots, and make changes to the texts, logos, and visuals.
  • Then, you can add handmade guides to your handmade interface.
  • And finally, you can send the demo links to your customers.
walnut editor
Walnut Welcome Page

Danni Friedland, CTO of Walnut, wanted to create a product that helps you create fully customized and personalized demos.

And so, the unique tool came to life.

Walnut also promises to help marketing teams create interactive content to increase their conversion rate.

walnut marketing
Walnut Interactive Marketing Content

If product-led marketing didn’t work for you, or you just want a different option, Walnut could be your jam.

Walnut Pricing

Walnut doesn’t provide a fixed price. However, you can contact their sales team to get a custom quote according to your needs.

Walnut Reviews

👍 Pros:

👎 Cons:

“I like that it gives the user a good experience when evaluating a software platform.”

“Some dialog box controls are wonky, for example it would be nice to resize, bold, italicize, hyperlink, etc.”

Top Alternatives and Competitors to Walnut

Here are the top 6 alternatives and competitors to Walnut:

  1. UserGuiding
  2. Userflow
  3. Chameleon
  4. WalkMe
  5. Wyzowl
  6. Shepherd

I’ll go over each tool, how it compares to Walnut, and which cases you should prefer them. So, without further ado, let’s start with our first product:

1- UserGuiding – No-code Interactive User Onboarding

UserGuiding is a no-code product adoption and user onboarding tool that helps you create smooth and interactive product demos.

beerorcoffee product tour
Top Walnut Alternative / Slash Competitor UserGuiding.
(A Product Tour Created With UserGuiding)

No matter how unique your product marketing strategy is, if potential customers aren’t satisfied with their sales experiences, they won’t pay for your product.

That’s why you must have an engaging, interactive product demo that points out your product’s value.

web walkthrough userguiding
With UserGuiding, you can easily create the best product tours

Unlike Walnut, UserGuiding helps you create engaging, interactive product demos in under an hour, inside your own product.

Also, UserGuiding is easy to use, completely code-free, and fully customizable.

What makes UserGuiding better than Walnut?

  • UserGuiding has advanced segmentation and targeting options that help you personalize and automate the experience with only a few clicks.
onboarding segmentation
UserGuiding’s easy-to-use Segmentation feature is one reason why it is a better alternative to Walnut
  • UserGuiding has all the necessary features to create a complete product adoption process, including resource centers, checklists, NPS surveys, and advanced analytics.
  • UserGuiding can be integrated with Zendesk and Intercom to improve your resource center, and with Segment and Google Analytics to help you collect all the necessary data in one place.

UserGuiding Pricing

  • 14-day free trial (no credit card required)
  • Basic Plan: $69/month when billed annually for up to 2500 MAU
  • Professional Plan: $299/month when billed annually for up to 20000 MAU with unlimited guides
  • Custom Quotation Available for Larger Companies

UserGuiding Reviews

👍 Pros:

👎 Cons:

“UserGuiding has great UX – very simple to use. In a few hours after signing up, you can start getting positive results.”

“Although we could integrate some of the tools we use with UserGuiding, it was a downer when I saw there is no integration with Heap yet.”

UserGuiding vs. Walnut

userguiding logo
walnut logo
  • Interactive Demo Creation ✅
  • Simple and Easy to use ✅
  • Advanced Segmentation ✅
  • Advanced Analytics and Integrations ✅
  • Useful Features and Templates ✅
  • Interactive Demo Creation❌
  • Time Taking Steep Learning Curve❌
  • No Automated Targeting or Segmentation❌
  • No Analytics❌
  • Single-feature Product❌

UserGuiding also offers free migration services for your in-app content created using other software to minimize your switching costs.

Schedule a demo with one of our experts or start your free trial now:

Don’t Pay a Fortune for Other Tools!

Don’t Pay a Fortune for Other Tools!

UserGuiding starts from only $89/month.
Create tours, tooltips, and surveys without coding

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2- Userlane

Userlane is a digital adoption tool which makes websites with complex UI easy to understand.

userlane vs walnut
Walnut Alternative / Competitor Userlane

Userlane is similar to Walnut because the tool has only one feature: creating interactive guides that are activated through a link.

There is a difference, though: you don’t have to recreate a whole new product to be able to record a guide with Userlane. Instead, the tool records your steps on the tool while you’re going through the process, and turns it into a guide.

Still, keep in mind that an interactive tour won’t be enough to achieve better results in demos. 

What sets Userlane apart from Walnut?

  • Userlane is easier to set up and get going.
  • Userlane can be adapted to more use cases than Walnut.
  • Userlane provides better analytics.

Userlane Pricing

Just like Walnut, Userlane doesn’t provide a fixed price. However, you can contact their sales team to get a custom quote.

Userlane Reviews

👍 Pros:

👎 Cons:

“It’s definitely easier to create content for interactive tours than updating documents with screenshots and text. ”

“Sometimes a little help of our development team is needed in a later stage with more complicated functions.”

3- Chameleon

Chameleon, also known as TryChameleon, is an interactive walkthrough creation tool that stands out with its customization options.

chameleon vs walnut
Walnut Alternative / Competitor Chameleon

Chameleon is almost like any other regular onboarding tool. It has some of the most significant features, analytics, and segmentation options to some extent.

However, if you are not good with technical stuff, Chameleon might not be the one for you.

There are two reasons why Chameleon is a good alternative to Walnut:

⓵ Chameleon does all the technical stuff for you, if you pay for it. This can save you both time and effort, unlike Walnut – that tool laves alone with a ton of things to do.

⓶ You can tailor your Chameleon tours just as you like. The provided customization options are unbelievably much.

What sets Chameleon apart from Walnut?

  • Chameleon provides good templates.
  • The tool is the most customizable among its competitors.
  • You can purchase technical help from the Chameleon team.

Chameleon Pricing

  • Free trial available for 14 days
  • Startup plan: $279/month for 2000 MAU, $753/month for 15.000 MAU, including three surveys, three launchers, and no A/B testing
  • Growth plan: $599/month for 2000 MAU, $999/month for 15.000 MAU, including unlimited experiences and A/B testing

Chameleon Reviews

👍 Pros:

👎 Cons:

“I like all the different functionalities and how you can link to videos and links. The customizations of the messages are great as well.”

“They provide templates, but navigating around the various elements is not intuitive at all.”

4- WalkMe

WalkMe is one of the first digital adoption platforms and a pioneer in its field.

walkme vs walnut
Walnut Alternative / Competitor WalkMe

Fact 1: WalkMe is good. A lot of enterprises trust the tool to handle their adoption rates.

Fact 2: WalkMe is expensive. I have to be honest, if you have the budget, WalkMe will sure help you grow and get more loyal customers. But if you can afford WalkMe, you are probably in a place where you have already solved how to get clients to like your product.

Also, don’t expect good customer service just because the product is good.

What sets WalkMe apart from Walnut?

  •  The WalkMe team is experienced and more capable than Walnut.
  • WalkMe works cross-applications and has better segmentation options.
  • WalkMe provides a variety of features, Unlike Walnut.

WalkMe Pricing

WalkMe doesn’t have a set pricing at the moment, and you’ll have to get a demo to learn about their offers, but users say that it starts from $9000/month.

WalkMe Reviews

👍 Pros:

👎 Cons:

“Currently, we utilize WalkMe on our B2B website, where we can reach our dealers and sales reps who are using the site around the globe.”

“They will NOT let you out of your multi-year contract. That alone should be a cautionary tale for the consumer.”

5- Wyzowl

Wyzowl is a visual demo studio that can help you approach your onboarding style differently.

wyzowl vs walnut
Walnut Alternative / Competitor Wyzowl

Wyzowl solves Walnut’s ”being outdated” problem. Even though interactive demos are getting more and more popular, having a video demo on the side can be a lifesaver.

The team is experienced, and knows a lot about product demos or onboarding videos, unlike other regular studios. That’s why you might want to get a demo from them and not another studio.

What sets Wyzowl apart from Walnut?

  •  The Wyzowl team does everything for you.
  • A large sum of people like video demos better.

Wyzowl Pricing

Wyzowl doesn’t have clear pricing at the moment. To get a custom quote for your business and your requests, you’ll have to contact them.

Wyzowl Reviews

👍 Pros:

👎 Cons:

“It was easy to get updates and it was easy for me to speak with the people working on the project. ”

“Waiting so long for Wyzowl after having paid such an amount didn’t feel right.”

6- Shepherd.io

Shepherd is a free alternative to Walnut and all the other tools on this list.

shepherd vs walnut
Walnut Alternative / Competitor Shepherd.io

If you don’t want to pay for Walnut’s only feature, you can consider paying the same amount to UserGuiding and getting a whole pack of features.

If you don’t want to pay at all, and you have a spare developer, just go to GitHub and use Shepherd’s library.

Shepherd.io can help you create simple interactive product tours, helping the users complete a self-serve demo. However, since Shepherd is an open-source library and not a no-code tool, you would have to spend as much time as you would have spent on Walnut.

What sets Shepherd apart from Walnut?

  • Shepherd.io is %100 free.

Shepherd.io Pricing

Shepherd.io is an online library that is completely free of charge.

Conclusion

I believe this is why Walnut’s idea is quite unique.

Bear in mind that Walnut can be more time-consuming than other solutions, slightly more expensive, and a less frequently used idea. You can enhance your onboarding experience better with different options.

Chameleon provides better customization, WalkMe provides better analytics and segmentation, Wyzowl does the job for you, and UserGuiding does it all. 

You can easily become product-led with UserGuiding!

Frequently Asked Questions


Who should use Walnut?

Anyone who is involved in marketing, sales, or customer success can consider using Walnut. 


How much does Walnut cost?

Walnut doesn’t provide a fixed price. You can contact their sales team to get a custom quote according to your needs.


What are the top alternatives to Walnut?

The best alternatives to Walnut are UserGuiding, Chameleon, and WalkMe. You can also consider Shepherd.io if you need a free alternative.


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Hilal Çökeli

Hilal Çökeli

I’m UserGuiding’s growth-obsessed product marketer. I like to research and write about product, onboarding, and inbound marketing. If you feel like we could exchange ideas, feel free to reach out via LinkedIn or email! P.S. If I don’t respond, please know that I’m on a road trip with my camera and motorbike.