Imagine that you are in the sales team. Here’s a deal:
🤩 You get to customize the demo for every customer without having to wait for the product team.
😵 But you have to replicate the product every single time by taking screenshots and editing them.
There’s something wrong with that deal…
It’s 2022, we can now cure cancer, and we survived a pandemic. But, obviously, there are better solutions than that.
I’m talking about Walnut, a demo creation tool that is even more complicated than the demo itself.
If you know the tool, you know what I will talk about, and you can skip to the alternatives part. [internal link to the corresponding heading, please]
If you want to know more about Walnut, here’s what I’m going to cover:
- How much the tool costs,
- The pros and cons of Walnut,
- Why you might need an alternative,
- The top 6 alternatives to Walnut,
And if you just want to take a glance at the whole picture, I will also include the comparison table to summarize my ideas. [internal link to the table, please]
But before all that, let’s meet our actual product:
What is Walnut?
Walnut is a sales demos tool, promising to make the sales process easier for remote sales.
Unlike popular interactive product demo tools, Walnut decided that salespeople should copy the tool’s interface, make changes to them, and present it to customers as a demo.
Here’s how the tool works:
- You or anyone not from the back-end teams takes screenshots of the target product.
- You edit those screenshots one by one, make changes to the texts, logos, and visuals.
- Only then can you add handmade guides to your handmade interface.
- And now you can send the demo links to your customers.
Ps: It took me three hours and six YouTube videos to understand how the product works.
The demo of Walnut is terrible. How would you trust this tool to create demos while their own demo isn’t clear at all?
Danni Friedland, CTO of Walnut, wanted to create a product that helps you create fully customized and personalized demos.
I only want to believe that he didn’t know about the segmentation and personalization options of the competitors.
Walnut also promises to help marketing teams create interactive content to increase their conversion rate.
I bet they were only targeting the last few outbound marketers that didn’t switch to product-led marketing yet.
Walnut doesn’t provide a fixed price. However, you can contact their sales team to get a custom quote according to your needs.
“I like that it gives the user a good experience when evaluating a software platform.”
“Some dialog box controls are wonky, for example it would be nice to resize, bold, italicize, hyperlink, etc.”
Why you need a Walnut Alternative
1- Extremely Time Consuming
To fully benefit from Walnut, you have to take screenshots of the product, edit them, add guides that point out the product features, and create a new demo for every single customer that requests one.
The process takes a long time to complete. Therefore, it isn’t practical.
2- It’s an Outdated Solution
There are many different ways to make creative product demos nowadays:
✅ You can let your users try your product by providing them a free trial,
✅ You can Let the users experiment on the product itself and learn with interactive guides,
✅ You can even show them a video of how your product works and include a testimonial in it.
🤔 You can also replicate your product, design it all over again, and only hope that the customers will like it. This is what Walnut does. Is this really your best option?
3- The Tool Is Not Complete Yet
Walnut was founded in 2020, making it a new and inexperienced player on the onboarding and demo field. Every review on G2 complains that the tool is too underdeveloped and has a long way to becoming a fully-equipped product.
4- Not Enough Analytics
One of the most important aspects of an interactive tool is having advanced tracking and analytics options. Walnut doesn’t provide any analytical information about the guides, and it doesn’t even have any integrations to make up for this.
Top Walnut Alternatives
I believe I made it clear enough why Walnut isn’t the best tool to reduce friction between customers and the sales team.
There are simpler, faster, more affordable ways to demonstrate your value.
Here are the top 6 alternatives:
I’ll go over each tool, how it compares to Walnut, and which cases you should prefer them. So, without further ado, let’s start with our first product:
1- UserGuiding – No-code Interactive User Onboarding
UserGuiding is a no-code product adoption tool that helps you create smooth and interactive product demos.
No matter how unique your product marketing strategy is, if potential customers aren’t satisfied with their sales experiences, they won’t pay for your product.
That’s why you must have an engaging, interactive product demo that points out your product’s value.
Unlike Walnut, UserGuiding helps you create engaging, interactive product demos in under an hour.
Also, UserGuiding is easy to use, completely code-free, and fully customizable.
What makes UserGuiding better than Walnut?
- UserGuiding has advanced segmentation and targeting options that help you personalize and automate the experience with only a few clicks.
- UserGuiding has all the necessary features to create a complete product adoption process, including resource centers, checklists, NPS surveys, and advanced analytics.
- UserGuiding can be integrated with Zendesk and Intercom to improve your resource center, and with Segment and Google Analytics to help you collect all the necessary data in one place.
- 14-day free trial (no credit card required)
- Basic Plan: $82/month when billed annually for up to 2500 MAU
- Professional Plan: $333/month when billed annually for up to 20000 MAU with unlimited guides
- Custom Quotation Available for Larger Companies
“UserGuiding has great UX – very simple to use. In a few hours after signing up, you can start getting positive results.”
“Although we could integrate some of the tools we use with UserGuiding, it was a downer when I saw there is no integration with Heap yet.”
UserGuiding vs. Walnut
- Interactive Demo Creation ✅
- Simple and Easy to use ✅
- Advanced Segmentation ✅
- Advanced Analytics and Integrations ✅
- Useful Features and Templates ✅
- Interactive Demo Creation❌
- Time Taking Steep Learning Curve❌
- No Automated Targeting or Segmentation❌
- No Analytics❌
- Single-feature Product❌
Userlane is a digital adoption tool which makes websites with complex UI easy to understand.
Userlane is similar to Walnut because the tool has only one feature: creating interactive guides that are activated through a link.
There is a difference, though: you don’t have to recreate a whole new product to be able to record a guide with Userlane. Instead, the tool records your steps on the tool while you’re going through the process, and turns it into a guide.
Still, keep in mind that an interactive tour won’t be enough to achieve better results in demos.
What makes Userlane better than Walnut?
- Userlane is easier to set up and get going.
- Userlane can be adapted to more use cases than Walnut.
- Userlane provides better analytics.
Just like Walnut, Userline doesn’t provide a fixed price. However, you can contact their sales team to get a custom quote.
“It’s definitely easier to create content for interactive tours than updating documents with screenshots and text. ”
“Sometimes a little help of our development team is needed in a later stage with more complicated functions.”
Chameleon, also known as TryChameleon, is an interactive walkthrough creation tool that stands out with its customization options.
Chameleon is almost like any other regular onboarding tool. It has some of the most significant features, analytics, and segmentation options to some extent.
However, if you are not good with technical stuff, Chameleon might not be the one for you.
There are two reasons why Chameleon is a good alternative to Walnut:
⓵ Chameleon does all the technical stuff for you, if you pay for it. This can save you both time and effort, unlike Walnut – that tool laves alone with a ton of things to do.
⓶ You can tailor your Chameleon tours just as you like. The provided customization options are unbelievably much.
What makes Chameleon better than Walnut?
- Chameleon provides good templates.
- The tool is the most customizable among its competitors.
- You can purchase technical help from the Chameleon team.
- Free trial available for 14 days
- Startup plan: $279/month for 2000 MAU, $753/month for 15.000 MAU, including three surveys, three launchers, and no A/B testing
- Growth plan: $599/month for 2000 MAU, $999/month for 15.000 MAU, including unlimited experiences and A/B testing
“I like all the different functionalities and how you can link to videos and links. The customizations of the messages are great as well.”
“They provide templates, but navigating around the various elements is not intuitive at all.”
WalkMe is one of the first digital adoption platforms and a pioneer in its field.
Fact 1: WalkMe is good. A lot of enterprises trust the tool to handle their adoption rates.
Fact 2: WalkMe is expensive. I have to be honest, if you have the budget, WalkMe will sure help you grow and get more loyal customers. But if you can afford WalkMe, you are probably in a place where you have already solved how to get clients to like your product.
Also, don’t expect good customer service just because the product is good.
What makes WalkMe better than Walnut?
- The WalkMe team is experienced and more capable than Walnut.
- WalkMe works cross-applications and has better segmentation options.
- WalkMe provides a variety of features, Unlike Walnut.
WalkMe doesn’t have a set pricing at the moment, and you’ll have to get a demo to learn about their offers, but users say that it starts from $9000/month.
“Currently, we utilize WalkMe on our B2B website, where we can reach our dealers and sales reps who are using the site around the globe.”
“They will NOT let you out of your multi-year contract. That alone should be a cautionary tale for the consumer.”
Wyzowl is a visual demo studio that can help you approach your onboarding style differently.
Wyzowl solves Walnut’s ”being outdated” problem. Even though interactive demos are getting more and more popular, having a video demo on the side can be a lifesaver.
The team is experienced, and knows a lot about product demos or onboarding videos, unlike other regular studios. That’s why you might want to get a demo from them and not another studio.
What makes Wyzowl better than Walnut?
- The Wyzowl team does everything for you.
- A large sum of people like video demos better.
Wyzowl doesn’t have clear pricing at the moment. To get a custom quote for your business and your requests, you’ll have to contact them.
“It was easy to get updates and it was easy for me to speak with the people working on the project. ”
“Waiting so long for Wyzowl after having paid such an amount didn’t feel right.”
Shepherd is a free alternative to Walnut and all the other tools on this list.
If you don’t want to pay for Walnut’s only feature, you can consider paying the same amount to UserGuiding and getting a whole pack of features.
If you don’t want to pay at all, and you have a spare developer, just go to GitHub and use Shepherd’s library.
Shepherd.io can help you create simple interactive product tours, helping the users complete a self-serve demo. However, since Shepherd is an open-source library and not a no-code tool, you would have to spend as much time as you would have spent on Walnut.
What makes Shepherd better than Walnut?
- Shepherd.io is %100 free.
Shepherd.io is an online library that is completely free of charge.
If you try to reinvent the wheel, you will fall back to the stone ages.
I believe this is why Walnut didn’t turn out to be ”the best idea of the year.”
Walnut is time-consuming, expensive, and an outdated idea. You can do better with better options.
Chameleon provides better customization, WalkMe provides better analytics and segmentation, Wyzowl does the job for you, and UserGuiding does it all.
Frequently Asked Questions
Who should use Walnut?
Anyone who is involved in marketing, sales, or customer success can consider using Walnut.
How much does Walnut cost?
Walnut doesn’t provide a fixed price. You can contact their sales team to get a custom quote according to your needs.
What are the top alternatives to Walnut?
The best alternatives to Walnut are UserGuiding, Chameleon, and WalkMe. You can also consider Shepherd.io if you need a free alternative.